The target audience for the magazine is young women aged 16-30 who enjoy dance music. Specifically, the audience includes those who are mainstream and individualistic ("Reformers" and "Rebels") or enjoy exploring new things ("Explorers"). To attract this audience, bright colors were used throughout that relate to dance music. Pictures were edited to be brighter to stand out on shelves. Large mastheads and catchy titles like "Crazee" were aimed to grab attention. Feedback from the target audience on Facebook confirmed the magazine appealed mainly to young women and suggested adding more colors, pictures of men, and reducing text.