Audi was founded in 1909 by August Horch and was later merged with other companies to become Audi in 1932. In 1985 it was renamed Audi after being acquired by Volkswagen. Audi focuses on innovation, fuel cell vehicles, electric cars, and working with cities on sustainability. Its vision is "Advancement through Technology" and its strategies include creating long term customer relationships, customizing messages, ensuring satisfaction, and looking into complaints to build loyalty. This summary was prepared by an intern during their marketing internship under the guidance of a professor.

2. 1909-
Founded by
August Horch
1932-
Creation of
Audi Union
1985-
Renamed
Audi by
Volkswagen
Evolution of Audi .....

3. How did Audi make a Difference?????
VISION,
MISSION
AND
STRATEGY

4. “Vosprung durch
Technik” i.e.
“Advancement
through
Technology”

5. Focus on Innovation

6. Creating a
Digital World
IntegratedCon
nected
mobility
services

7. MISSION
2025:
1. Fuel Cells
vehicle series
2. Volume
mix one-third
electric cars

8. Work with cities to
develop intelligent ,
sustainable livable
cities
Urbanization

9. What Future Plans does
Audi Have???

10. 1. Profitable
market
penetration
2. Agility and
flexibility
3. Building
Corporate
Image
4. Long term
sales return
of 8- 10 %

11. Most important Audi Strategy ?
Creating long term customer
relationships and increasing
Customer Perceived Value

12. Positioning Strategy
Premium Car
Manufacture

13. Investment In Sports Brands

19. Building long term- loyalty
1. Connect to customers
2. Customized Messages
3. Regular Feed-backs
4. Ensure Satisfaction
5. Look into complaints

21. Prepared by :
Shaambhavi Ratnapriya
Student DTU
During Marketing Internship
Under the Guidance of
Prof. Sameer Mathur
IIM Lucknow