Audi showcased an exhilarating range of vehicles at the Auto Expo 2016 in India, marking 10 years of operations. They launched the fastest production Audi ever, the Audi R8 V10 Plus, and introduced new models including the Audi A8 L Security and Audi A4. Audi highlighted their technical prowess and design expertise while showcasing performance vehicles and SUVs. They plan to launch at least 10 new products in India throughout 2016.

1. 1/5
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Audi India showcases exhilarating range of
vehicles at the Auto Expo 2016
Marks the celebration of a decade of operations
in India
• Launches new Audi R8 V10 Plus- the fastest production Audi ever
• New Audi A8 L Security introduced with class VR 9 ballistic protection
standard- most stringent requirement for civilian high-security sedans
• New Audi A4 unveiled for the first time in India
• Audi RS 7 Performance, Audi S3 Cabriolet, Audi SQ5 and Audi A6 allroad
showcased with the highlights of the Audi India model range
• Special Attraction: Audi Prologue with dynamic elegance and the latest
high-end technologies
• Audi to launch at least 10 new products in India in 2016
• “We are thrilled to present an exhilarating range of cars here at the Auto
Expo 2016. It is an excellent platform for us to showcase our technical
prowess and design expertise which has been appreciated at various
motor shows across the globe…”- Mr. Terence Bryce Johnsson, Head of
Sales Overseas, AUDI AG
• “The journey for the first decade for Audi in India has been an exciting
one. This has indeed been an amazing decade for us in India, even while
we celebrate our strong and consistent performance here. By bringing in
the right product that the customer wants, a wide area network & after-
sales service, profitable dealer partners, and a strong Customer Connect,
Audi has laid a strong foundation for the next decade of dynamic and
profitable growth in India…” - Mr. Joe King, Head, Audi India
Greater Noida/Delhi, February 3, 2016: Audi, the German luxury car manufacturer
showcased a wide range of luxury cars with the launch of the new Audi R8 V10 Plus-
the fastest Audi ever at the Auto Expo 2016. The company also launched and
organized an exclusive showcase of the new Audi A8 L Security. The new Audi A4 was
unveiled for the first time in India at the Auto Expo 2016 and a wide range of
performance cars like the Audi RS 7 Performance, the Audi TT Coupe, the Audi S3
Cabriolet along with the powerful range of SUVs- the new Audi Q7 and the Audi SQ5
were also showcased. Audi also displayed the Audi A6 allroad and the Audi Prologue.
The Audi range was presented by Mr. Terence Bryce Johnsson, Head of Sales
Overseas, AUDI AG and Mr. Joe King, Head, Audi India.
Audi India Press Communications
Metabelle Lobo
Head, Press Communications
E-Mail: metabelle.lobo@audi.in

2. 2/5
“We are thrilled to present an exhilarating range of cars here at the Auto Expo 2016.
This is an excellent platform for us to showcase our technical prowess and design
expertise which has been appreciated at various motor shows across the globe. With
the Audi Prologue, we are going one step further by presenting a concept which
combines aesthetics, dynamics and function in a fascinating way. We are confident that
the visitors at this show will be awed by this sporty, progressive and sophisticated line
up of Audi vehicles. The Audi A6 allroad will also catch the attention of Audi enthusiasts
as it is very suitable to take on Indian roads with its high ground clearance and its
capabilities as a practical, everyday car. Audi India has demonstrated consistent growth
in the past eight years and we are extremely pleased with the response we have
received in India. By 2020, Audi AG intends to expand its product range from the
current model range to 60 models and I am sure that some of these products will make
inroads into India, which is proving to be a promising market for us,” said Mr. Terence
Bryce Johnsson, Head of Sales Overseas, AUDI AG.
Mr. Joe King, Head, Audi India said, “With eight successive years of consistent growth,
we have proved the fact that we are present in this market for the long run. We have
kick started the year 2016 on an exciting note by launching the fastest production
Audi ever- the new Audi R8 V10 Plus here at Auto Expo 2016. We have also launched
the most secure Audi- the new Audi A8 L Security. We are also unveiling the most
successful Audi model, the new Audi A4 for the first time in India. Luxury to us is about
choice and our wide range of models from sedans, to SUVs and performance cars
displayed at the Auto Expo would definitely excite our customers and fans.”
Year 2016 also sees the kick-start of Audi India’s year-long celebration to mark its
completion of a decade in India. Since its inception in 2007 Audi has defined the way
the luxury car market has evolved, by launching more than 40 products in India, which
include a successful range of Sedans, SUVs and performance cars. The brand is well
accepted by the customers in India and has already created a strong base of over
50,000 customers and a fan base of over 72.9K twitter followers with 3.5 million
facebook fans.
“The journey for the first decade for Audi in India has been an exciting one. This has
indeed been an amazing decade for us in India, even while we celebrate our strong and
consistent performance here. By bringing in the right product that the customer wants,
establishing a wide area network and a focus on after-sales service, profitable dealer
partners, and a strong Customer Connect, Audi has laid a strong foundation for the
next decade of dynamic and profitable growth in India and has well established itself as
the most sought after luxury car brand. Our focus is on the road ahead for the next 10
years. We will be introducing products in new segments, with new body styles, new
design language and new technologies to celebrate this success. We will also focus on
strengthening our dealer network by introducing new customer touchpoints and
innovative concepts like the Audi Mobile Terminal which is already a success in Tier 2
and Tier 3 cities. We will continue to provide the best to our customers in India and will
launch at least 10 new products in 2016,” added Mr. Joe King.

3. 3/5
Showcars at the Auto Expo 2016:
New Audi R8 V10 Plus
Audi, today set the pulses racing at the Auto Expo 2016 as it unveiled the most
powerful and fastest production Audi ever built – the next generation Audi R8 V10 Plus.
Naturally-aspirated 5.2 FSI quattro® V10 mid-engine with up to 610 hp (449 kW) of
power responds instantly to throttle and propels the car from 0 to 100 in 3.2 seconds
with a top speed of 330 km/h. Built on the aerodynamic concept of a race car, the next
generation Audi R8 V10 Plus has improved fuel economy by 13 percent. Much lighter
than its predecessor, the next generation Audi R8 V10 Plus is priced at INR 2.47 crores
ex-showroom Mumbai and New Delhi.
Audi Prologue
Audi stands for sportiness, lightweight design and the quattro® permanent all-wheel
drive. The Audi Prologue, expresses this know-how in a new form. Audi has put the
sportiest car in the luxury segment on wheels. Audi Prologue takes new approaches in
both exterior and interior design. Audi design is now expressing progressive technology
even more powerfully. The two-door coupe has a flowing, elegant shape in a sporty and
taut design. Its forms and lines are unmistakable and introduce many new ideas. In the
clear and unobstructed interior, the architecture melds with the display and operating
concept to create a new type of unit. The entire front of the instrument panel is a large
touch display, and a portion of the user interface operates with a new type of OLED
display made of organic LEDs.
New Audi RS 7 Performance
The new Audi RS 7 Performance is a combination of increased performance and
outstanding efficiency. The 4.0 TFSI engine with 605 hp (445 kW) and up to 750 Nm of
torque push acceleration nearly to levels usually reserved for supercars.
New Audi A8 L Security
Audi has once again further developed its armored high-security sedan. The Audi A8 L
Security satisfies the criteria of the class VR 9 ballistic protection standard, currently
the most stringent requirement for civilian high-security sedans.
New Audi A4
The new-generation Audi A4 is a fascinating synthesis of technology and aesthetics. All
the technology in the brand’s bestselling car has been redeveloped so that it yet again
defines the benchmark in the segment. The handling of new Audi A4 makes a great
leap forward: on the one hand sporty and performance oriented, but with a focus on
comfort at the same time.

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Audi A6 allroad
The winner in the business class has just gotten better – Audi has thoroughly updated
the A6 family. New engines, transmissions and headlights, plus a new infotainment
system make the allroad more efficient, more powerful, more attractive and more
sophisticated than ever. The Audi A6 allroad, keeps on going where the asphalt ends as
it enjoys a higher ground clearance. Stainless steel covers protect the underbody at the
front and rear. The design has a rugged look to it, and some add-on parts are finished
in a contrasting color. The adaptive air suspension is standard.
Audi S3 Cabriolet
Dynamism in the open air – the Audi S3 Cabriolet. The open-top four-seater is unrivaled
in its segment. Its 2.0 TFSI engine develops 300 hp and delivers 380 Nm of torque. The
Audi S3 Cabriolet also makes use of quattro® permanent all-wheel drive – the perfect
foundation for optimal traction and driving dynamics in all road conditions. Absolute
lightweight construction and a high-performance chassis complete the profile of the
Audi S3 Cabriolet.
Audi SQ5
Boosted by two turbochargers, the Audi SQ5 produces a brawny 313 hp (230 kW) and
650 Nm of torque between 1,450 and 2,800 rpm. The Audi SQ5 sprints from zero to
100 km/h in 5.1 seconds; top speed is 250 km/h. A fast and smooth-shifting eight-
speed tiptronic and a quattro® permanent all-wheel drive with torque vectoring
transfers the power of the muscular V6 diesel to the road.
New Audi Q7
Audi proved its might in the ‘Land of quattro - India‘ with the all-new Audi Q7 present
at the Auto Expo 2016. Luxurious comfort, the largest interior in the segment and a
weight saving of up to 325 kilograms – the new edition of the Q7 from Audi sets new
standards. Its innovative assistance and infotainment systems take the large SUV to
the front of the pack.
The Audi TT Coupe
The all new Audi TT Coupe- Redesigned, Re-engineered and Reborn: Audi introduces the
latest generation of the TT Coupe. The compact sports car enthralls with dramatic
design, pronounced dynamics and groundbreaking technology. Taut and muscular,
athletic and poised to pounce. With the all new Audi TT Coupe, the Audi designers have
delivered a modern interpretation of the unmistakable lines of the original TT from
1998 enriched with numerous dynamic facets.

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Audi continued its growth momentum with an impressive 11192 deliveries to the
customers in 2015. This marks the eighth successive year of growth for the company
and proves the Company’s consistent performance since its inception in India.
The Audi model range in India includes the Audi A3 Sedan, Audi A3 Cabriolet, Audi A4,
Audi A6, Audi A8 L, Audi Q3, Audi Q5, all-new Audi Q7, Audi TT Coupé, Audi S5
Sportback, Audi RS 5 Coupé, Audi RS 6 Avant, Audi RS 7 Sportback, Audi R8, Audi R8
Spyder, Audi R8 V10 plus and Audi R8 LMX available across the country: in Ahmedabad,
Bengaluru, Bengaluru Central, Bhopal, Bhubaneswar, Chandigarh, Chennai,
Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Guwahati,
Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Kozhikode, Lucknow,
Ludhiana, Madurai, Mangalore, Mumbai South, Mumbai West, Nagpur, Nashik, Navi
Mumbai, Noida, Pune, Rajkot, Raipur, Ranchi, Surat, Thane, Udaipur, Vadodara and
Visakhapatnam.
– End –
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful
manufacturers of automobiles and motorcycles in the premium segment. It is present in more
than 100 markets worldwide and produces at 16 locations in twelve countries. In the second half
of 2016, Audi will start production of the Q5 in San José Chiapa (Mexico). 100-percent
subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A.
(Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2015, the Audi Group delivered to customers approximately 1.8 million automobiles of the
Audi brand, 3,245 sports cars of the Lamborghini brand and about 54,800 motorcycles of the
Ducati brand. In the 2014 financial year, AUDI AG achieved total revenue of €53.8 billion and an
operating profit of €5.15 billion. At present, approximately 85,000 people work for the company
all over the world, about 60,000 of them in Germany. Audi focuses on new products and
sustainable technologies for the future of mobility.