Hyundai introduced Project IONIQ at the 2016 Geneva Motor Show. Project IONIQ aims to achieve 'freedom in mobility' through innovation and enhancing lives. As the first step, Hyundai unveiled the IONIQ model, the first car to offer a choice of three alternative fuel powertrains: hybrid, plug-in hybrid, and electric. Through Project IONIQ, Hyundai will research future mobility trends and develop new technologies and services to meet changing needs and expectations.

1. HYUNDAI MOTOR EUROPE GmbH
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www.hyundai.news
Hyundai Motor Introduces Project IONIQ
at the Geneva Motor Show 2016
 Hyundai Motor pursues to create new lifestyles for the future through long-term
research and development activities on innovative products and services
 Project IONIQ aims to achieve ‘freedom in mobility’ by providing smart, effortless
ways to move and live
March 1, 2016 – Hyundai Motor today announced Project IONIQ, a long-term research and
development project that will redefine future mobility through innovation, enhancing the lives
of Hyundai customers and wider society. The beginning of the project starts with the
unveiling of the IONIQ model, which is the first car to offer the choice of three alternative-
fuel powertrains.
“The future mobility lifestyles that we envisage is about staying connected to our daily lives
all the time without being bound by the limitations of time and space,” said Euisun Chung,
Vice Chairman of Hyundai Motor. “We are determined to make this a reality so that everyone
can enjoy better, more fulfilling lives,” added Chung.
Through Project IONIQ, Hyundai Motor will bring ‘freedom in mobility’ with the four key
directions - freedom to effortlessly access mobility whenever and wherever, freedom to
connect everyday life while on the move, freedom from accidents and inconveniences and
freedom from environmental pollution and energy exhaustion.
The three main research areas of Project IONIQ are about predicting changes in future
mobility and studying possible scenarios, developing new types of mobility according to
changes in society and people’s lifestyles and creating new service models and mobility
experiences that extend the role and definition of ‘cars’.

2. As the first step of Project IONIQ, Hyundai Motor introduced the new alternative-fuel IONIQ
model, the world’s first car to offer a choice of three electrified powertrains at the Motor
Show.
“We will continue to make technological strides in various areas to bring freedom and
convenience in mobility for our customers with ever-improved mobility,” said Woong-chul
Yang, Vice Chairman and Head of Hyundai R&D Center.
Hyundai Motor plans to find ways with Project IONIQ to converge different technologies and
suggest new mobility concepts and services that help meet the changing needs and
expectations of society.
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About Hyundai Motor Europe
In 2015, Hyundai Motor achieved registrations of 470,130 vehicles in Europe – an increase of 10.9%
compared to 2014 – and replaced 80% of its model line-up to create the youngest car range in Europe.
90% of the vehicles Hyundai sold in the region are models designed, engineered, tested and built in
Europe to meet the needs of European customers, served by the company’s extensive European
infrastructure. This includes two factories in the Czech Republic and Turkey with a combined annual
capacity of 500,000 units. Hyundai Motor sells cars in 31 European countries through 2,500 outlets.
Hyundai Motor offers its unique Five Year Unlimited Mileage Warranty package with all new cars sold
in the region, providing customers with a five-year warranty with no mileage limit, five years of
roadside assistance and five years of vehicle health checks.
More information about Hyundai Motor Europe and its products is available at www.hyundai.news.
Follow Hyundai Motor Europe on Twitter @HyundaiEurope and Instagram @HyundaiEurope.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in
automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business
structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight
manufacturing bases and seven design & technical centers worldwide and in 2015 sold 4.96 million
vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance
its product line-up with localised models and strives to strengthen its leadership in clean technology,

3. starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the
world’s first model with three electrified powertrains.
David Fitzpatrick Hans Kleymann
PR Director Product PR Manager
Phone: +49-69-271472-460 Phone: +49-69-271472-419
dfitzpatrick@hyundai-europe.com hkleymann@hyundai-europe.com