An opening presentation by Paul Squires, welcoming delegates to Media140 Oxford. Paul touches on the history of the term "reputation", and some thoughts on its literal definition.

1. WELCOME TO MEDIA140
OXFORD
Paul Squires
Managing Director, Perera

2. ABOUT PERERA
Part of Perini
Media company, formed May 2010
Focus is on advanced digital content and e-commerce
Operating culture is open source, open rights; technical
standards; ethical and transparent; community-centric;
cloud
perininetworks.com / @perininetworks - diary of a startup
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3. WELCOME TO OXFORDSHIRE

4. OXFORDSHIRE IS HOME TO...
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5. OXFORDSHIRE IS HOME TO...
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6. OXFORDSHIRE IS HOME TO...
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7. SO...
WHAT IS REPUTATION?

8. WHAT IS REPUTATION?
Reputation
atio
noun 1 the beliefs or opinions that are generally held about
someone or something. 2 a widespread belief that someone
or something has a particular characteristic: his reputation
as a brainless lad.
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9. WHAT IS REPUTATION?
Reputation
atio
c.1380, from L. reputationem (nom. reputatio)
"consideration," from reputatus, pp. of reputare "reflect upon,
reckon," from re- "repeatedly" + putare "to reckon, consider"
(see putative).
http://dictionary.reference.com/browse/reputation
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10. WHAT IS REPUTATION?
Reputation at the time of the word's introduction: Richard II
atio the wor
Peasants' Revolt, Wat Tyler (1381)
Favouritism towards Lord advisers helped to
kill his enemies, until he sentenced 3 to death
One of the remaining 2 was elected king
while RII was in Ireland
Murdered in prison; first casualty of the
Wars of the Roses
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11. WHAT IS REPUTATION?
Whose beliefs? Whose opinions?
Who holds them? What are they?
Reputation
atio
noun 1 the beliefs or opinions that are generally held about
someone or something. 2 a widespread belief that someone
or something has a particular characteristic: his reputation
as a brainless lad.
Are there other
How widespread? characteristics?
Do others in the What are they?
same group share How general?
the beliefs?
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12. WHAT IS REPUTATION?
Reputational impact: “Email armageddon”
atio Ema
http://findarticles.com/p/articles/mi_8001/is_2002_August_5/ai_n36699184/
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13. WHAT IS REPUTATION?
Reputational impact: No new coal
atio
http://risingtide.org.uk/files/rt/E.on%20Coventry%20-%20web.jpg, http://www.flickr.com/photos/monaxle/2739086776/,
http://profile.ak.fbcdn.net/object3/357/107/s32617789333_2883.jpg, http://www.headheritage.co.uk/uknow/news/?
id=118
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14. WHAT IS REPUTATION?
How permanent
are your influencers Can these opinions
and detractors? be changed?
Will dialogue (in and of
itself) help?
Reputation
atio
noun 1 the beliefs or opinions that are generally held about
someone or something. 2 a widespread belief that someone
or something has a particular characteristic: his reputation
as a brainless lad.
Are these characteristics
How much of consistent with your What impacts
a role will the brand? affect your core
network effect audience / customer
play? base?
14 © 2010 Perini Networks Europe Ltd

15. WHAT IS REPUTATION?
CHARACTER CONDITION CONSEQUENCE
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16. TODAY'S LINEUP

17. TODAY'S LINEUP
10.00 Welcome to Media140 Oxford, Paul Squires
10.30 Keynote, Ande Gregson
11.00 Social media activism, Eddy Lambert
12.00 Brand anthropromorphism, Molly Flatt
12.45 Lunch
1.45 The changing bases of reputation, Kristian Carter
2.45 Managing and restoring online reputation, Paul Beadle
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Registered office: 30 St. Giles, Oxford OX1 3LE, England, UK.
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Views and opinions represent author, not Perini.
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