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Show Your Work
Linking + attribution =
good journalism + good business
+ good ethics
Digital First Media
October 2013
#DFMlink
Plagiarism …
… is a firing offense. Don’t:
• Lift passages from other sources without
attribution & link
Plagiarism …
… is a firing offense. Don’t:
• Lift passages from other sources without
attribution & link
• Lift quotes from other media w/o
attribution (to media, not just speaker)
Plagiarism …
… is a firing offense. Don’t:
• Lift passages from other sources without
attribution & link
• Lift quotes from other media w/o
attribution (to media, not just speaker)
• Lift from press release without
attribution (& link if it’s online)
Plagiarism …
… is a firing offense. Don’t:
• Lift passages from other sources without
attribution & link
• Lift quotes from other media w/o
attribution (to media, not just speaker)
• Lift from press release without
attribution (& link if it’s online)
• Rewrite w/o attribution & link
Links = good business
• Better SEO for better search traffic
• Pingbacks, alerts from links bring direct
traffic
• Pingbacks, alerts from links may bring
new inbound links & social mentions
• Links = traffic = revenue = journo jobs
Links = good journalism
• Context
• Depth
• Attribution
• Credibility
• Clarity
• Honesty
• Transparency
Press releases
• Obligation is to reader, not to our sources
of information
• Best approach (if time permits or story
merits): Use as tip & do original reporting
• If not, quote or rewrite, but attribute &
link (if it’s online)
Quotes from other media
• Best course: Seek your own interview &
use fresh quotes. (But if story is
exclusive, acknowledge other story &
link)
• If that doesn’t work: Use quote,
attributing to speaker and media outlet
(even if it’s a competitor)
Attribution in social media
• Native “share” or “retweet” carries
attribution
• RT or MT (modified tweet) if adding
comment
• HT or h/t for “heard through” or “hat tip”
• Not necessary to repeat attribution
endlessly in livetweeting
Embeds > links
• Embeds are the ultimate attribution
• Embed tweets, videos, slides, source
documents
• Embedding tools: Storify, Spundge,
Scribd, Document Cloud, SlideShare
Audio & video > links
• Record video & audio of interviews
• Touts (or longer videos) and audio clips
add multimedia dimensions to stories
• Video & audio of the speaker’s words are
the best attribution & authentication
No attribution needed:
• What you witnessed personally
• Common knowledge
• Calendar (unless quoting); source is
implied
• If you re-report, acknowledge that you
weren’t first, but don’t need heavy
attribution to other media
Cut & paste
Cutting & pasting from digital sources can
ensure quoting accurately. But:
• Attribute & link before pasting
• Paste into quotation marks or block
quote
• Color code in notes to identify sources
• Sloppiness is guilty plea, not excuse
Editors: Demand links
• If stories lack links, editors should ask for
them
• Failure to provide links raises red flag:
Could be plagiarism and/or fabrication
• “Summer of Sin” from 2012
Editors: Be skeptical
• Occasionally (always if you’re suspicious)
Google a unique phrase
• If journalist can’t provide links, ask for
documentation
• If you have doubts or if someone accuses
journalist of plagiarism, consult editor,
cluster editor, Jim Brady or me
Investigating
• Always take plagiarism & fabrication
accusations seriously
• Examine similarities
• Ask reporter to explain & show notes,
emails, etc.
• Investigate other stories by reporter
Linking as BS detection
Journalists covering Manti Te’o’s story of
girlfriend would have exposed the hoax by
seeking links to:
• Obituary
• Story or police report about accident
• Girlfriend’s activities at Stanford
(She did have bogus social media profiles.)
Effective attribution
• Write stories with links: Digital First
• Attribute to other media by name,
including competition, not “media
reports” or “a blogger”
• Active voice, not “was reported”
• Attribute to press releases
• Embed tweets, videos
Ethical aggregation
• Fair use (excerpt unless you have
permission to use in full)
• Attribute (by author & publication, not
“media reports” or “was reported”)
• Link (even if you get more value, you
drive traffic to the original source)
• Add value (comment, context, content)
Credit ideas, too
• If an idea for your story, photo, video or
other project came from someone else’s
work, give credit
• Follow the golden rule: If you’d want
credit if your work inspired someone,
give credit to those who inspire you
• Blog or social media are good places to
credit
Call me any time
Plagiarism is an emergency. I’ll respond
quickly if you tell me you’re dealing with a
plagiarism case. Call me at 267-697-9275;
if that doesn’t work, email me:
sbuttry@digitalfirstmedia.com

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Attribution workshop: Show Your Work

  • 1. Show Your Work Linking + attribution = good journalism + good business + good ethics Digital First Media October 2013 #DFMlink
  • 2. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link
  • 3. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link • Lift quotes from other media w/o attribution (to media, not just speaker)
  • 4. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link • Lift quotes from other media w/o attribution (to media, not just speaker) • Lift from press release without attribution (& link if it’s online)
  • 5. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link • Lift quotes from other media w/o attribution (to media, not just speaker) • Lift from press release without attribution (& link if it’s online) • Rewrite w/o attribution & link
  • 6.
  • 7. Links = good business • Better SEO for better search traffic • Pingbacks, alerts from links bring direct traffic • Pingbacks, alerts from links may bring new inbound links & social mentions • Links = traffic = revenue = journo jobs
  • 8. Links = good journalism • Context • Depth • Attribution • Credibility • Clarity • Honesty • Transparency
  • 9. Press releases • Obligation is to reader, not to our sources of information • Best approach (if time permits or story merits): Use as tip & do original reporting • If not, quote or rewrite, but attribute & link (if it’s online)
  • 10. Quotes from other media • Best course: Seek your own interview & use fresh quotes. (But if story is exclusive, acknowledge other story & link) • If that doesn’t work: Use quote, attributing to speaker and media outlet (even if it’s a competitor)
  • 11. Attribution in social media • Native “share” or “retweet” carries attribution • RT or MT (modified tweet) if adding comment • HT or h/t for “heard through” or “hat tip” • Not necessary to repeat attribution endlessly in livetweeting
  • 12. Embeds > links • Embeds are the ultimate attribution • Embed tweets, videos, slides, source documents • Embedding tools: Storify, Spundge, Scribd, Document Cloud, SlideShare
  • 13. Audio & video > links • Record video & audio of interviews • Touts (or longer videos) and audio clips add multimedia dimensions to stories • Video & audio of the speaker’s words are the best attribution & authentication
  • 14. No attribution needed: • What you witnessed personally • Common knowledge • Calendar (unless quoting); source is implied • If you re-report, acknowledge that you weren’t first, but don’t need heavy attribution to other media
  • 15. Cut & paste Cutting & pasting from digital sources can ensure quoting accurately. But: • Attribute & link before pasting • Paste into quotation marks or block quote • Color code in notes to identify sources • Sloppiness is guilty plea, not excuse
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Editors: Demand links • If stories lack links, editors should ask for them • Failure to provide links raises red flag: Could be plagiarism and/or fabrication • “Summer of Sin” from 2012
  • 21. Editors: Be skeptical • Occasionally (always if you’re suspicious) Google a unique phrase • If journalist can’t provide links, ask for documentation • If you have doubts or if someone accuses journalist of plagiarism, consult editor, cluster editor, Jim Brady or me
  • 22. Investigating • Always take plagiarism & fabrication accusations seriously • Examine similarities • Ask reporter to explain & show notes, emails, etc. • Investigate other stories by reporter
  • 23. Linking as BS detection Journalists covering Manti Te’o’s story of girlfriend would have exposed the hoax by seeking links to: • Obituary • Story or police report about accident • Girlfriend’s activities at Stanford (She did have bogus social media profiles.)
  • 24. Effective attribution • Write stories with links: Digital First • Attribute to other media by name, including competition, not “media reports” or “a blogger” • Active voice, not “was reported” • Attribute to press releases • Embed tweets, videos
  • 25. Ethical aggregation • Fair use (excerpt unless you have permission to use in full) • Attribute (by author & publication, not “media reports” or “was reported”) • Link (even if you get more value, you drive traffic to the original source) • Add value (comment, context, content)
  • 26. Credit ideas, too • If an idea for your story, photo, video or other project came from someone else’s work, give credit • Follow the golden rule: If you’d want credit if your work inspired someone, give credit to those who inspire you • Blog or social media are good places to credit
  • 27. Call me any time Plagiarism is an emergency. I’ll respond quickly if you tell me you’re dealing with a plagiarism case. Call me at 267-697-9275; if that doesn’t work, email me: sbuttry@digitalfirstmedia.com