SlideShare a Scribd company logo
ATTITUDES
determine
ALTITUDES
Prof. Hansdeep Kaur
Dynamics of Behavior in Organizations
•Attitudes
•Personality
•Perception
•Learning
•Stress management
Prof. Hansdeep Kaur
“It express an individual’s positive and negative feeling about
some objects. It descries an individual’s feelings, thoughts and
position to act toward some object in the environment.”
Attitudes determines how people
Perceive the work environment
Interact with others
Behave on the job
ATTITUDE
Prof. Hansdeep Kaur
• Attitude is not neutral
• Attitudes are stable & evolving
• Attitude can be inferred from behaviour
or statements
• Behaviour can be inferred from attitude
but the relationship is not always reliable.
Prof. Hansdeep Kaur
Components of an Attitude
Prof. Hansdeep Kaur
Attitudes
Attitudes
Evaluative
statements or
judgments
concerning
objects,
people, or
events.
Affective Component
The emotional or feeling segment
of an attitude. (how you feel )
Cognitive component
The opinion or belief segment
of an attitude.(what you think)
Behavioral Component
An intention to behave in a certain
way toward someone or something.
(how you act or react)
Prof. Hansdeep Kaur
High-Performance Work Attitudes
Two attitudes that might
relate to high performance
Job Satisfaction
Organizational Commitment
Managers of today’s knowledge workers often rely on job
satisfaction to keep motivation and enthusiasm for the
organization high
Prof. Hansdeep Kaur
Types of Attitudes
Job Satisfaction Job Involvement
Attitude
OB
Organizational
commitments
Prof. Hansdeep Kaur
Types of Attitudes
Job Involvement
Identifying with the job, actively participating in it,
and considering performance important to self-worth.
Organizational Commitment
Identifying with a particular organization and its
goals, and wishing to maintain membership in the
organization.
Job Satisfaction
A collection of positive and/or negative feelings that
an individual holds toward his or her job.
Prof. Hansdeep Kaur
Types of Attitudes
Employee Engagement
An individual’s involvement with, satisfaction with, and
enthusiasm for the organization.
Perceived Organizational Support (POS)
Degree to which employees feel the organization cares about
their well-being.
Prof. Hansdeep Kaur
Job Satisfaction
• Measuring Job Satisfaction
– Single global rating
– Summation score
• How Satisfied Are People in Their Jobs?
Prof. Hansdeep Kaur
How Employees Can Express
Dissatisfaction
Exit
Behavior directed toward
leaving the organization.
Voice
Active and constructive
attempts to improve
conditions.
Neglect
Allowing conditions to
worsen.
Loyalty
Passively waiting for
conditions to improve.
Prof. Hansdeep Kaur
Responses to Job Dissatisfaction
Prof. Hansdeep Kaur
The Effect of Job Satisfaction on
Employee Performance
Satisfaction and Productivity
– Satisfied workers are necessarily more productive.
– Worker productivity is higher in organizations with
more satisfied workers.
Satisfaction and Absenteeism
– Satisfied employees have fewer avoidable
absences.
Satisfaction and Turnover
– Satisfied employees are less likely to quit.
– Organizations take actions to retain high
performers and to weed out lower performers.
Prof. Hansdeep Kaur
Job Satisfaction and OCB
Satisfaction and Organizational Citizenship
Behavior (OCB)
– Satisfied employees who feel fairly treated by and
are trusting of the organization are more willing to
engage in behaviors that go beyond the normal
expectations of their job.
Prof. Hansdeep Kaur
Job Satisfaction And Customer Satisfaction
Satisfied employees increase customer satisfaction because:
– They are more friendly, upbeat, and responsive.
– They are less likely to turnover which helps build long-term
customer relationships.
– They are experienced.
Dissatisfied customers increase employee job dissatisfaction.
Prof. Hansdeep Kaur
Do attitudes predict behavior?
Prof. Hansdeep Kaur
Conflicts Among Attitudes
• Cognitive Dissonance = condition in which two
attitudes or a behavior and an attitude conflict
– Leon Festinger – 1950s
– People want to behave in accordance with their
attitudes
– Usually will take corrective action
Prof. Hansdeep Kaur

More Related Content

Similar to attiutude.ppt

Developing Positive Work Attitudes Dbr Lecture Ppt
Developing Positive Work Attitudes   Dbr Lecture PptDeveloping Positive Work Attitudes   Dbr Lecture Ppt
Developing Positive Work Attitudes Dbr Lecture Ppt
Darwin Rivers
 
ch3.ppt
ch3.pptch3.ppt
ch3.ppt
ssuserac054b
 
Individual Attitude & Job satisfaction
Individual Attitude & Job satisfactionIndividual Attitude & Job satisfaction
Individual Attitude & Job satisfaction
AnamikaRai24
 
Ch3
Ch3Ch3
Mba i ob u 2.1 attitudes and job satisfaction
Mba i  ob  u 2.1 attitudes and job satisfactionMba i  ob  u 2.1 attitudes and job satisfaction
Mba i ob u 2.1 attitudes and job satisfaction
Rai University
 
Attitudes
AttitudesAttitudes
Attitudes
Gurudutt Reddy
 
Employee engagement
Employee engagement Employee engagement
Employee engagement
Aleya Pervin Leena
 
5a241875402adf0a16cf1a288f2fd10f0cc15ddb-1676791403101.pptx
5a241875402adf0a16cf1a288f2fd10f0cc15ddb-1676791403101.pptx5a241875402adf0a16cf1a288f2fd10f0cc15ddb-1676791403101.pptx
5a241875402adf0a16cf1a288f2fd10f0cc15ddb-1676791403101.pptx
VikasMishra950934
 
Stu R C8e Ch 13
Stu R C8e Ch 13Stu R C8e Ch 13
Stu R C8e Ch 13
D
 
Does positivity enhance work performance
Does positivity enhance work performance Does positivity enhance work performance
Does positivity enhance work performance
Arpita Pari
 
Personality and attitude
Personality  and attitudePersonality  and attitude
Personality and attitude
Sravani Sravi
 
Employee Attitude And Their Effects
Employee Attitude And Their EffectsEmployee Attitude And Their Effects
Employee Attitude And Their Effects
Lomer Oanilacam
 
2 Values & Attitude of employees in organization
2 Values & Attitude of employees in organization2 Values & Attitude of employees in organization
2 Values & Attitude of employees in organization
Jawad864577
 
Theories Content and Process Content Theories deal.docx
Theories Content and Process Content Theories deal.docxTheories Content and Process Content Theories deal.docx
Theories Content and Process Content Theories deal.docx
ssusera34210
 
motivateyouremployees-12618214424617-phpapp02.pdf
motivateyouremployees-12618214424617-phpapp02.pdfmotivateyouremployees-12618214424617-phpapp02.pdf
motivateyouremployees-12618214424617-phpapp02.pdf
Surinder Singh
 
Employee Retention a challenge
Employee Retention a challengeEmployee Retention a challenge
Employee Retention a challenge
Rajendra Sabnis
 
Moral-Job-Satisfaction-Motivation-For-Performance.pptx
Moral-Job-Satisfaction-Motivation-For-Performance.pptxMoral-Job-Satisfaction-Motivation-For-Performance.pptx
Moral-Job-Satisfaction-Motivation-For-Performance.pptx
Abegail Maquillao
 
Attitude & Job Satisfaction
Attitude & Job SatisfactionAttitude & Job Satisfaction
Attitude & Job Satisfaction
Saravanan rulez
 
ch3.ppt
ch3.pptch3.ppt
ch3.ppt
ssuserac054b
 
motivation model
motivation modelmotivation model
motivation model
Dileep Masanakatti
 

Similar to attiutude.ppt (20)

Developing Positive Work Attitudes Dbr Lecture Ppt
Developing Positive Work Attitudes   Dbr Lecture PptDeveloping Positive Work Attitudes   Dbr Lecture Ppt
Developing Positive Work Attitudes Dbr Lecture Ppt
 
ch3.ppt
ch3.pptch3.ppt
ch3.ppt
 
Individual Attitude & Job satisfaction
Individual Attitude & Job satisfactionIndividual Attitude & Job satisfaction
Individual Attitude & Job satisfaction
 
Ch3
Ch3Ch3
Ch3
 
Mba i ob u 2.1 attitudes and job satisfaction
Mba i  ob  u 2.1 attitudes and job satisfactionMba i  ob  u 2.1 attitudes and job satisfaction
Mba i ob u 2.1 attitudes and job satisfaction
 
Attitudes
AttitudesAttitudes
Attitudes
 
Employee engagement
Employee engagement Employee engagement
Employee engagement
 
5a241875402adf0a16cf1a288f2fd10f0cc15ddb-1676791403101.pptx
5a241875402adf0a16cf1a288f2fd10f0cc15ddb-1676791403101.pptx5a241875402adf0a16cf1a288f2fd10f0cc15ddb-1676791403101.pptx
5a241875402adf0a16cf1a288f2fd10f0cc15ddb-1676791403101.pptx
 
Stu R C8e Ch 13
Stu R C8e Ch 13Stu R C8e Ch 13
Stu R C8e Ch 13
 
Does positivity enhance work performance
Does positivity enhance work performance Does positivity enhance work performance
Does positivity enhance work performance
 
Personality and attitude
Personality  and attitudePersonality  and attitude
Personality and attitude
 
Employee Attitude And Their Effects
Employee Attitude And Their EffectsEmployee Attitude And Their Effects
Employee Attitude And Their Effects
 
2 Values & Attitude of employees in organization
2 Values & Attitude of employees in organization2 Values & Attitude of employees in organization
2 Values & Attitude of employees in organization
 
Theories Content and Process Content Theories deal.docx
Theories Content and Process Content Theories deal.docxTheories Content and Process Content Theories deal.docx
Theories Content and Process Content Theories deal.docx
 
motivateyouremployees-12618214424617-phpapp02.pdf
motivateyouremployees-12618214424617-phpapp02.pdfmotivateyouremployees-12618214424617-phpapp02.pdf
motivateyouremployees-12618214424617-phpapp02.pdf
 
Employee Retention a challenge
Employee Retention a challengeEmployee Retention a challenge
Employee Retention a challenge
 
Moral-Job-Satisfaction-Motivation-For-Performance.pptx
Moral-Job-Satisfaction-Motivation-For-Performance.pptxMoral-Job-Satisfaction-Motivation-For-Performance.pptx
Moral-Job-Satisfaction-Motivation-For-Performance.pptx
 
Attitude & Job Satisfaction
Attitude & Job SatisfactionAttitude & Job Satisfaction
Attitude & Job Satisfaction
 
ch3.ppt
ch3.pptch3.ppt
ch3.ppt
 
motivation model
motivation modelmotivation model
motivation model
 

More from ssuserb9efd7

Tax_treatment_of_foreign_exchange_gains_and_losses[1].pptx
Tax_treatment_of_foreign_exchange_gains_and_losses[1].pptxTax_treatment_of_foreign_exchange_gains_and_losses[1].pptx
Tax_treatment_of_foreign_exchange_gains_and_losses[1].pptx
ssuserb9efd7
 
tabulation and cross tabulation: data processsing
tabulation and cross tabulation: data processsingtabulation and cross tabulation: data processsing
tabulation and cross tabulation: data processsing
ssuserb9efd7
 
Communication in principles of management
Communication in principles of managementCommunication in principles of management
Communication in principles of management
ssuserb9efd7
 
capitalisation financial management fm
capitalisation  financial management  fmcapitalisation  financial management  fm
capitalisation financial management fm
ssuserb9efd7
 
Early Advocates of Organisational Behaviour and hawthorne studies.pptx
Early Advocates of Organisational Behaviour and hawthorne studies.pptxEarly Advocates of Organisational Behaviour and hawthorne studies.pptx
Early Advocates of Organisational Behaviour and hawthorne studies.pptx
ssuserb9efd7
 
types and concept of experimental research design .pptx
types and concept of experimental research design .pptxtypes and concept of experimental research design .pptx
types and concept of experimental research design .pptx
ssuserb9efd7
 
chapter 1.pdf
chapter 1.pdfchapter 1.pdf
chapter 1.pdf
ssuserb9efd7
 
Organisational Design.pdf
Organisational Design.pdfOrganisational Design.pdf
Organisational Design.pdf
ssuserb9efd7
 
new ppt leadership issues.pptx
new ppt leadership issues.pptxnew ppt leadership issues.pptx
new ppt leadership issues.pptx
ssuserb9efd7
 
ch26 aakar david.pptx
ch26 aakar david.pptxch26 aakar david.pptx
ch26 aakar david.pptx
ssuserb9efd7
 
Bttm4.pdf
Bttm4.pdfBttm4.pdf
Bttm4.pdf
ssuserb9efd7
 
chap 9.pptx
chap 9.pptxchap 9.pptx
chap 9.pptx
ssuserb9efd7
 
chap 9.pdf
chap 9.pdfchap 9.pdf
chap 9.pdf
ssuserb9efd7
 
marketingresearchch4malhotra-140725014621-phpapp01.pptx
marketingresearchch4malhotra-140725014621-phpapp01.pptxmarketingresearchch4malhotra-140725014621-phpapp01.pptx
marketingresearchch4malhotra-140725014621-phpapp01.pptx
ssuserb9efd7
 

More from ssuserb9efd7 (14)

Tax_treatment_of_foreign_exchange_gains_and_losses[1].pptx
Tax_treatment_of_foreign_exchange_gains_and_losses[1].pptxTax_treatment_of_foreign_exchange_gains_and_losses[1].pptx
Tax_treatment_of_foreign_exchange_gains_and_losses[1].pptx
 
tabulation and cross tabulation: data processsing
tabulation and cross tabulation: data processsingtabulation and cross tabulation: data processsing
tabulation and cross tabulation: data processsing
 
Communication in principles of management
Communication in principles of managementCommunication in principles of management
Communication in principles of management
 
capitalisation financial management fm
capitalisation  financial management  fmcapitalisation  financial management  fm
capitalisation financial management fm
 
Early Advocates of Organisational Behaviour and hawthorne studies.pptx
Early Advocates of Organisational Behaviour and hawthorne studies.pptxEarly Advocates of Organisational Behaviour and hawthorne studies.pptx
Early Advocates of Organisational Behaviour and hawthorne studies.pptx
 
types and concept of experimental research design .pptx
types and concept of experimental research design .pptxtypes and concept of experimental research design .pptx
types and concept of experimental research design .pptx
 
chapter 1.pdf
chapter 1.pdfchapter 1.pdf
chapter 1.pdf
 
Organisational Design.pdf
Organisational Design.pdfOrganisational Design.pdf
Organisational Design.pdf
 
new ppt leadership issues.pptx
new ppt leadership issues.pptxnew ppt leadership issues.pptx
new ppt leadership issues.pptx
 
ch26 aakar david.pptx
ch26 aakar david.pptxch26 aakar david.pptx
ch26 aakar david.pptx
 
Bttm4.pdf
Bttm4.pdfBttm4.pdf
Bttm4.pdf
 
chap 9.pptx
chap 9.pptxchap 9.pptx
chap 9.pptx
 
chap 9.pdf
chap 9.pdfchap 9.pdf
chap 9.pdf
 
marketingresearchch4malhotra-140725014621-phpapp01.pptx
marketingresearchch4malhotra-140725014621-phpapp01.pptxmarketingresearchch4malhotra-140725014621-phpapp01.pptx
marketingresearchch4malhotra-140725014621-phpapp01.pptx
 

Recently uploaded

Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
Demandbase
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Discovery Institute
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 

Recently uploaded (20)

Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 

attiutude.ppt

  • 2. Dynamics of Behavior in Organizations •Attitudes •Personality •Perception •Learning •Stress management Prof. Hansdeep Kaur
  • 3. “It express an individual’s positive and negative feeling about some objects. It descries an individual’s feelings, thoughts and position to act toward some object in the environment.” Attitudes determines how people Perceive the work environment Interact with others Behave on the job ATTITUDE Prof. Hansdeep Kaur
  • 4. • Attitude is not neutral • Attitudes are stable & evolving • Attitude can be inferred from behaviour or statements • Behaviour can be inferred from attitude but the relationship is not always reliable. Prof. Hansdeep Kaur
  • 5. Components of an Attitude Prof. Hansdeep Kaur
  • 6. Attitudes Attitudes Evaluative statements or judgments concerning objects, people, or events. Affective Component The emotional or feeling segment of an attitude. (how you feel ) Cognitive component The opinion or belief segment of an attitude.(what you think) Behavioral Component An intention to behave in a certain way toward someone or something. (how you act or react) Prof. Hansdeep Kaur
  • 7. High-Performance Work Attitudes Two attitudes that might relate to high performance Job Satisfaction Organizational Commitment Managers of today’s knowledge workers often rely on job satisfaction to keep motivation and enthusiasm for the organization high Prof. Hansdeep Kaur
  • 8. Types of Attitudes Job Satisfaction Job Involvement Attitude OB Organizational commitments Prof. Hansdeep Kaur
  • 9. Types of Attitudes Job Involvement Identifying with the job, actively participating in it, and considering performance important to self-worth. Organizational Commitment Identifying with a particular organization and its goals, and wishing to maintain membership in the organization. Job Satisfaction A collection of positive and/or negative feelings that an individual holds toward his or her job. Prof. Hansdeep Kaur
  • 10. Types of Attitudes Employee Engagement An individual’s involvement with, satisfaction with, and enthusiasm for the organization. Perceived Organizational Support (POS) Degree to which employees feel the organization cares about their well-being. Prof. Hansdeep Kaur
  • 11. Job Satisfaction • Measuring Job Satisfaction – Single global rating – Summation score • How Satisfied Are People in Their Jobs? Prof. Hansdeep Kaur
  • 12. How Employees Can Express Dissatisfaction Exit Behavior directed toward leaving the organization. Voice Active and constructive attempts to improve conditions. Neglect Allowing conditions to worsen. Loyalty Passively waiting for conditions to improve. Prof. Hansdeep Kaur
  • 13. Responses to Job Dissatisfaction Prof. Hansdeep Kaur
  • 14. The Effect of Job Satisfaction on Employee Performance Satisfaction and Productivity – Satisfied workers are necessarily more productive. – Worker productivity is higher in organizations with more satisfied workers. Satisfaction and Absenteeism – Satisfied employees have fewer avoidable absences. Satisfaction and Turnover – Satisfied employees are less likely to quit. – Organizations take actions to retain high performers and to weed out lower performers. Prof. Hansdeep Kaur
  • 15. Job Satisfaction and OCB Satisfaction and Organizational Citizenship Behavior (OCB) – Satisfied employees who feel fairly treated by and are trusting of the organization are more willing to engage in behaviors that go beyond the normal expectations of their job. Prof. Hansdeep Kaur
  • 16. Job Satisfaction And Customer Satisfaction Satisfied employees increase customer satisfaction because: – They are more friendly, upbeat, and responsive. – They are less likely to turnover which helps build long-term customer relationships. – They are experienced. Dissatisfied customers increase employee job dissatisfaction. Prof. Hansdeep Kaur
  • 17. Do attitudes predict behavior? Prof. Hansdeep Kaur
  • 18. Conflicts Among Attitudes • Cognitive Dissonance = condition in which two attitudes or a behavior and an attitude conflict – Leon Festinger – 1950s – People want to behave in accordance with their attitudes – Usually will take corrective action Prof. Hansdeep Kaur