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Contents
 Affective components
 Behavioral component
 Cognitive component
Attitudes
 Attitudes are evaluative statements – either
  favorable or unfavorable –about objects, people, or
  events.
 Attitudes have three components :
  cognition, affect, and behavior.
Cognitive component
 The opinion or belief segment of attitude.
Affective component
 The emotional or feeling segment of attitudes.
Behavioral component
 An intention to behave in a certain way toward
 someone or something.

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Attitudes