The document summarizes a herbal immune booster tonic called ATRI formulated to help fight respiratory diseases like COVID-19. It contains 16 herbs including Dashamoola and Haritaki and is available in plastic bottles in 250mg, 300mg, 500mg, and 1000mg capacities. The tonic will strengthen immunity and rejuvenate the body to help populations combat the virus. It provides an alternative to packaged foods during lockdowns while ensuring good health and immunity against threats.

1. TEAM LEADED BY : SHAH PRIYANK (SEM 8)
[162080290083]
Mentor : Dr. VRUNDA SHAH
[PHARMACOGNOSY]

2.  Immune system of a population plays the most
pivotal role, even if the virus were to spread in
wider area people will still stand a chance to fight
off this deadly virus.
 The one’s with weaker immunity will be hit the
hardest, so after keeping up with the basic
precautions of wearing a mask and general
hygiene and sanitation, its time to build our
immune system for the worse.

3.  With the lockdown in pace, its general idea to lie
reliance on packed food which might taste well but for
our body and overall growth, not too much.
 This overlooks the general well-being of the
population which will come handy in near future.
 If people are healthy, then threats from invisible
assassins can be dealt with.
 Moreover, many immune booster tonics are available
which can eradicate symptomic problem but their
genuinity is yet to be known.
 The effectiveness of any herbal tonic depends upon
choice and purity of herbs and their interaction with
each other.

4.  ATRI=one of the infamous saptarishi
HARITAKI= harde (main ingredient of the formulation)
 Immune booster tonic especially for respiratory diseases
formulated with 16 herbs including
1. Dashamoola [anti-inflammatory, antipyretic,
bronchodilator and antimicrobial properties]
2. HARITAKI [promotes bodily fluid movements]
3. Yava, chitrak and bala [improves physical strength,
immunity and metabolism]
4. Shati [antiviral and immune booster]
5. atmagupta [relieves respiratory problems and
bronchodilator]
All this herbs helps together in relaxing respiratory spasms,
expels mucus out of the tract and eases breathing along
with giving immunity against diseases.

5.  Container = plastic
[cheaper, inert and
gives more shelf life]
 Capacity = 250mg,
300mg, 500mg and
1000mg
 The bottles are
accompanied with
plastic screw cap for
better and elongated
product satisfaction.

6. Medias:
 Social media
advertisement
 Newspaper
advertisement
Different point
strategies:
 Cheaper price
 Less side effect with
no herb interaction
 Easily availability
throughout the
online market.

7. 0
50
100
150
200
250
300
350
400
250mg
300mg
500mg
 The chart
provides the
marketing
research of
various
companies
against AHR.

8.  The virus fighting capacity of a population could
be a game changer in the spread of COVID-19 war.
 The herbal tonic will rejuvenate the entire body
and immune system, so that we all remain in good
spirits in the crisis.
 This tonic will not only protect but will ensure that
the body functions properly and those with the
pre-existing conditions are also taken care of.
 In the world of adulterated food, our bodies are
severely compromised, so it wont be a bad deal to
have this tonic protect us from all that is unknown
right now.