Gloria Hotels and Resorts is expanding with the opening of the Downtown Gloria Hotel in Abu Dhabi in September 2014. The hotel will be located in the downtown area within walking distance of the Corniche. Gloria Hotels and Resorts focuses on providing luxury accommodations for families in a friendly atmosphere. The brand's general manager mentioned that they are looking to partner with new partners and expand in the Middle East and North Africa, with expected growth in GCC and African markets for the rest of the year.