This document summarizes a report analyzing the operations of the Le Meridien Piccadilly hotel in London. Some key points:
- The hotel is owned by Host Hotels and Resorts but operated by Starwood Hotels under the Le Meridien brand through a management contract.
- The hotel has two main customer segments - corporate guests during the week and more leisure guests on weekends. International guests make up a large portion due to Le Meridien's global presence.
- Revenue management is handled externally to oversee pricing and occupancy across 5 Starwood hotels in London. This allows them to shift customers between properties.
- The main revenue streams come from rooms, the restaurant, and leisure
Le Meridien is a global luxury hotel brand with over 100 hotels in 35+ countries. It was established in 1972 by Air France to provide travelers with a home away from home. In 2005, Starwood Hotels acquired Le Meridien, bringing its expertise in developing lifestyle brands. Le Meridien offers modern design and programming focused on local culture and cuisine. It aims to deliver exceptional guest satisfaction and performance.
Starwood Hotels and Resorts Worldwide Inc is the largest hotel chain in the world owning 1100 hotels across 9 brands. The document provides details about Le Meridien Coimbatore, a 5-star hotel located in Coimbatore, India. It has 254 rooms and suites and extensive meeting and event facilities including a ballroom that can accommodate 2000 people. The hotel also has several restaurants, bars, a spa, pool, and other amenities.
The document discusses Le Meridien, an international hotel brand owned by Starwood Hotels & Resorts. It provides details on Le Meridien's history, mission, locations, facilities, awards and future plans. Specifically, it notes that Le Meridien was established in 1972, currently has over 120 hotels in 50 countries, and plans to invest $200 million to renovate 13 hotels and resorts in the Middle East and Africa region over the next 3 years.
Le meridian hotel jaipur industrial training reportIHM family
The document provides information about a hotel located in Jaipur, India. It is 26km from the Jaipur International Airport and 19km from the Jaipur railway station. The hotel has 126 rooms of various types including superior rooms, deluxe rooms, premium rooms, private villas, deluxe suites and a presidential suite. It has multiple food and beverage outlets serving Indian, continental, Chinese and other cuisines. The document also describes the front office, kitchens and housekeeping departments of the hotel.
Accor is the world's largest hotel operator with over 3,600 hotels, 460,000 rooms, and 160,000 employees globally. It has a diverse portfolio of hotel brands ranging from luxury to economy segments. Accor aims to become the global benchmark in hospitality and has five strategic pillars - strengthening brands, ensuring powerful distribution, expanding robustly, reinventing hospitality sustainably, and committing to employees. The company operates hotels in 92 countries worldwide and provides expertise in marketing, distribution, procurement, human resources, development, and hotel management to hotel owners and partners.
The document provides an overview of the Taj Hotels group. It discusses the hotel industry in India and categories of hotels. It then focuses on Taj Hotels, describing its founding in 1903, expansion across India and globally, categories of Taj hotels including luxury, business, and leisure hotels. The summary also discusses Taj Hotels' marketing mix, competitors, and segmentation strategies.
The document provides information about various hotels including Fortune Hotels, Shangri-La Hotels, and Shangri-La Hotel New Delhi. Fortune Hotels was established in 1995 as a subsidiary of ITC Ltd. and operates 40 hotels across India. Shangri-La Hotels was founded in 1971 with its first property in Singapore, and has since expanded globally. The founder, Robert Kuok, is a Malaysian businessman with an estimated net worth of $17.3 billion. Shangri-La Hotel New Delhi is located in the capital and offers 320 guestrooms along with restaurants, meeting spaces, and amenities like a swimming pool.
Based on case study of Accor Hotels. It will provide you brief introduction of all category of brands and services as well as history and origin of the Accor Hotels.
Le Meridien is a global luxury hotel brand with over 100 hotels in 35+ countries. It was established in 1972 by Air France to provide travelers with a home away from home. In 2005, Starwood Hotels acquired Le Meridien, bringing its expertise in developing lifestyle brands. Le Meridien offers modern design and programming focused on local culture and cuisine. It aims to deliver exceptional guest satisfaction and performance.
Starwood Hotels and Resorts Worldwide Inc is the largest hotel chain in the world owning 1100 hotels across 9 brands. The document provides details about Le Meridien Coimbatore, a 5-star hotel located in Coimbatore, India. It has 254 rooms and suites and extensive meeting and event facilities including a ballroom that can accommodate 2000 people. The hotel also has several restaurants, bars, a spa, pool, and other amenities.
The document discusses Le Meridien, an international hotel brand owned by Starwood Hotels & Resorts. It provides details on Le Meridien's history, mission, locations, facilities, awards and future plans. Specifically, it notes that Le Meridien was established in 1972, currently has over 120 hotels in 50 countries, and plans to invest $200 million to renovate 13 hotels and resorts in the Middle East and Africa region over the next 3 years.
Le meridian hotel jaipur industrial training reportIHM family
The document provides information about a hotel located in Jaipur, India. It is 26km from the Jaipur International Airport and 19km from the Jaipur railway station. The hotel has 126 rooms of various types including superior rooms, deluxe rooms, premium rooms, private villas, deluxe suites and a presidential suite. It has multiple food and beverage outlets serving Indian, continental, Chinese and other cuisines. The document also describes the front office, kitchens and housekeeping departments of the hotel.
Accor is the world's largest hotel operator with over 3,600 hotels, 460,000 rooms, and 160,000 employees globally. It has a diverse portfolio of hotel brands ranging from luxury to economy segments. Accor aims to become the global benchmark in hospitality and has five strategic pillars - strengthening brands, ensuring powerful distribution, expanding robustly, reinventing hospitality sustainably, and committing to employees. The company operates hotels in 92 countries worldwide and provides expertise in marketing, distribution, procurement, human resources, development, and hotel management to hotel owners and partners.
The document provides an overview of the Taj Hotels group. It discusses the hotel industry in India and categories of hotels. It then focuses on Taj Hotels, describing its founding in 1903, expansion across India and globally, categories of Taj hotels including luxury, business, and leisure hotels. The summary also discusses Taj Hotels' marketing mix, competitors, and segmentation strategies.
The document provides information about various hotels including Fortune Hotels, Shangri-La Hotels, and Shangri-La Hotel New Delhi. Fortune Hotels was established in 1995 as a subsidiary of ITC Ltd. and operates 40 hotels across India. Shangri-La Hotels was founded in 1971 with its first property in Singapore, and has since expanded globally. The founder, Robert Kuok, is a Malaysian businessman with an estimated net worth of $17.3 billion. Shangri-La Hotel New Delhi is located in the capital and offers 320 guestrooms along with restaurants, meeting spaces, and amenities like a swimming pool.
Based on case study of Accor Hotels. It will provide you brief introduction of all category of brands and services as well as history and origin of the Accor Hotels.
The document discusses two major hotel chains in India - the domestic ITDC Ashok Group of Hotels and the international Le Meridien Group of Hotels. The ITDC Ashok Group was a pioneer of the Indian hotel industry and owns 33 hotels across 26 destinations in India. The international Le Meridien Group has over 130 luxury hotels in over 53 countries and plans to increase its presence in India from 10 to 20 hotels, aiming to provide world-class hospitality standards.
The Taj Group of hotels implemented a revenue optimization software to improve their revenue management. Previously, the Taj Group relied on manual Excel spreadsheets for revenue forecasting and pricing, which led to inaccuracies. After implementing the new software at the Taj Mahal Palace in Mumbai, the Taj Group saw a 25% increase in gross revenue and higher profits. The revenue optimization software provided more accurate predictions which helped the Taj Group maximize profits as they expanded into new markets internationally.
The document provides information about domestic and international hotel chains. It discusses the history and future plans of The Leela, a luxury Indian hotel chain founded in 1986 with properties across India. It also discusses the Wyndham Hotel Group, the world's largest hotel company with over 7,500 hotels worldwide and several hotel brands. The document outlines the history of Wyndham from its founding in 2006 and acquisitions and expansion plans through 2022. It also includes a facilities chart comparing amenities between luxury, semi-luxury, and budget hotels. Finally, it provides a brief definition and importance of housekeeping in hotel management.
The Oberoi Group is a luxury hotel chain founded in 1934 that now operates 30 hotels across India and 6 other countries. It is known for operating some of the top ranked luxury hotels and resorts in the world. The Oberoi Group is led by Vikram Oberoi and focuses on providing exceptional service and luxury accommodations inspired by local culture at each location. It places strong emphasis on management training through its Oberoi Centre for Learning and Development program.
ITC Hotels is a chain of luxury hotels owned by ITC Limited. ITC Hotels owns and operates 100 hotels across 75 destinations in India. The 7Ps of ITC Hotels' service marketing mix include: Products (rooms and amenities), Price (Rs. 5,500-3,00,000 per night), Promotion (FMCG, media, social media), Physical Evidence (hotels and amenities), Process (guest booking to checkout), Place (metropolitan cities and tourist destinations), and People (staff across roles).
Hospitality presentation by imran laskerimran lasker
The document provides information about Imran Lasker's hospitality presentation for his batch and faculty member Kaushik Mandal. It thanks Frankfinn and his family for their support in his education. The presentation explores the growth of the hotel industry and includes sections on the introduction of hospitality, the Marco Polo and Ashok groups of hotels, facilities offered by different hotel categories, and the guest cycle.
The document provides information about Novotel Visakhapatnam, a hotel located in Visakhapatnam, India. It is part of the Accor hotel group and offers 225 rooms, multiple restaurants and bars, and over 3,600 square meters of indoor and outdoor event space. The document outlines the hotel's departments, facilities, and marketing strategies. It aims to establish itself as a top international hotel through consistent offerings, sustainable practices, and innovation.
Introduction of Hospitality Management
An overview about ACCOR HOTELS.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
The document discusses the Le Meridien hotel group. It provides background on the establishment of Le Meridien in 1972 by Air France, and its growth to over 120 hotels worldwide by the 2000s. The document also summarizes some of the individual Le Meridien hotels located in major Indian cities like New Delhi, Mumbai, Chennai, Kochi, and Bangalore. It highlights the facilities and amenities offered at these hotels, which are aimed at providing an international standard of service.
Hospitalit assignment frankfinn salt lake dipankar jana from u1 batchdipankar jana
This document provides information about various Hyatt hotels located across India and other countries. It discusses the Hyatt Regency hotels in Kolkata, Delhi, Hyderabad, Chennai, and Goa as well as the Grand Hyatt hotels in Mumbai and Bangkok. It also mentions Centara Grand hotel chains located in Thailand, including properties in Bangkok, Pattaya, Krabi, and Patong. The document concludes with sections on standard room layouts and typical amenities provided in guest rooms.
This document discusses Accor, a leading global hotel group. It provides details on Accor's operations including:
- Operating over 3,600 hotels across 92 countries with approximately 460,000 rooms and 170,000 staff across 14 brands.
- Generating €5.5 billion in revenue in 2013.
- Using translation to support its digital customer experience and distribution channels across 17 key languages to increase bookings and revenue.
- Partnering with SDL to manage large-scale translation of hotel content to support websites in local languages and better engage international guests.
The document provides an overview of the hotel industry in India and focuses on Taj Hotels. It discusses the different types of hotels in India, including luxury hotels like Taj Palace and ITC hotels. It then examines the marketing mix strategies of Taj Hotels, including their segmentation approach, pricing, locations, and promotional activities. Finally, it covers the concepts of service triangle, physical evidence, and servicescape which are important for customer experience.
Indian Hotel Industry - Emerging ConceptsUtpal Parekh
The document discusses emerging concepts in the Indian hospitality industry. It covers trends like low-cost carriers, budget hotels, service apartments, and increased use of technology. It also discusses different types of hotels like star-rated hotels, heritage hotels, and budget hotels. Emerging concepts in the industry include spas, residential hotels/service apartments, destination resorts, eco-friendly hotels, airport hotels, condo hotels, and timeshares. Timeshares can be deeded contracts or right-to-use contracts, and some operate as vacation clubs with ownership of units across multiple resort locations.
Vivanta by taj industrial training reportIHM family
This document provides an overview of different departments in the hotel industry through a series of brief descriptions:
1) It introduces the Vivanta hotel brand and describes the housekeeping department's important role in guest accommodation and cleanliness.
2) It discusses the kids club which provides activities for guests and the presenter's enjoyment of crafts.
3) The food and beverage department is responsible for food quality and service across restaurants and bars.
4) Requirements are outlined for various food service roles, including good customer skills, organization, and ability to work as a team under pressure.
5) Brief descriptions are provided of the kitchen training experience and guidance received from chefs.
The document summarizes the history of two hotel chains - the Casino Group of Hotels in India and the Hyatt Corporation internationally. It traces the Casino Group's inception in Kerala, India and expansion to include multiple properties across scenic locations in India catering to nature lovers. It details the founding of Hyatt Corporation in 1954 by Hyatt von Dehn and its growth into a global hospitality leader with over 434 hotels worldwide and innovative designs like the Hyatt Regency Atlanta featuring an atrium lobby. It chronicles Hyatt's expansion overseas with properties in Hong Kong and brands like Grand Hyatt and Park Hyatt established in the 1980s to cater to modern luxury travelers.
Swiss International has signed an agreement to open their 8th hotel in Pakistan called Swiss International Bahawalpur - DHA. The 100-room hotel will be located adjacent to the Pelican Mall in Bahawalpur, Pakistan and is set to open in December 2024. Swiss International's President and CEO commented that Bahawalpur needed an upscale hotel with international standards as the city currently only has 12 hotels with an average size of less than 20 rooms. The hotel will be developed by Pelican Builders & Property Consultants and will offer facilities such as a restaurant, bar, meeting spaces, gym, and pool.
This document outlines the leadership and board of directors of Accor, an international hospitality group. It then lists the company's hotel brands, properties, partnerships, sponsorships, and in-hotel offerings. Accor has over 5,000 properties globally across 110 countries. The company is committed to sustainability and corporate social responsibility, supporting various charitable organizations worldwide.
The Taj brand comprises 75 hotels across India and globally. The hotels are grouped into 3 categories - Luxury, Leisure and Business. Taj Luxury Hotels offer lavish accommodation, restaurants, bars, spas and business facilities. Taj Leisure Hotels target family holidays with activities for all ages. Taj Business Hotels have modern facilities and are located in key commercial areas. The marketing mix of Taj includes products like various room types and facilities, as well as services related to travel, dining and business. Place and time aspects involve standardization and contingency planning. Promotion occurs through offers, calendars and exhibitions. While prices are high due to quality, targets are customers seeking exclusivity. Processes and people focus on excellent
- Accor is a global hotel group founded in France in 1967 with 27 brands and over 4,900 hotels worldwide.
- New digital entrants like Airbnb have disrupted the hospitality industry with a more agile, customer-centric approach.
- Accor is undergoing a digital transformation, shifting from an asset-heavy model to a more dynamic, mobile-first organization. This includes streamlining the customer experience, implementing an agile IT structure, and creating an ecosystem of partners.
Starwood Hotel Resort is classified under the hospitality and tourism industry. It operates numerous hotel brands globally, with over 1,100 properties in nearly 100 countries. While Starwood saw declines in revenue and profits for fiscal year 2014 compared to 2013, it is focused on expansion in regions like China, Africa, Europe, South Asia, India, and Latin America. Starwood's merger with Marriott will create the world's largest hotel company with over 5,600 hotels and 1.2 million rooms globally. Key factors that can affect Starwood's profitability include competition level, demand strength, economic conditions, advertising, availability of substitutes, and complementary goods.
This document provides a PEST analysis of the hotel industry and discusses sources of finance and fund allocation for hotel projects. It analyzes the political, economic, social, and technological factors affecting the industry. These include regulations, taxes, visa issues, economic conditions, cultural trends, technology usage, and more. It also outlines common sources of finance for hotels such as share capital, loans, and bonds. Finally, it lists the major cost components of hotel projects like land, buildings, facilities, furniture, and staffing.
The document discusses two major hotel chains in India - the domestic ITDC Ashok Group of Hotels and the international Le Meridien Group of Hotels. The ITDC Ashok Group was a pioneer of the Indian hotel industry and owns 33 hotels across 26 destinations in India. The international Le Meridien Group has over 130 luxury hotels in over 53 countries and plans to increase its presence in India from 10 to 20 hotels, aiming to provide world-class hospitality standards.
The Taj Group of hotels implemented a revenue optimization software to improve their revenue management. Previously, the Taj Group relied on manual Excel spreadsheets for revenue forecasting and pricing, which led to inaccuracies. After implementing the new software at the Taj Mahal Palace in Mumbai, the Taj Group saw a 25% increase in gross revenue and higher profits. The revenue optimization software provided more accurate predictions which helped the Taj Group maximize profits as they expanded into new markets internationally.
The document provides information about domestic and international hotel chains. It discusses the history and future plans of The Leela, a luxury Indian hotel chain founded in 1986 with properties across India. It also discusses the Wyndham Hotel Group, the world's largest hotel company with over 7,500 hotels worldwide and several hotel brands. The document outlines the history of Wyndham from its founding in 2006 and acquisitions and expansion plans through 2022. It also includes a facilities chart comparing amenities between luxury, semi-luxury, and budget hotels. Finally, it provides a brief definition and importance of housekeeping in hotel management.
The Oberoi Group is a luxury hotel chain founded in 1934 that now operates 30 hotels across India and 6 other countries. It is known for operating some of the top ranked luxury hotels and resorts in the world. The Oberoi Group is led by Vikram Oberoi and focuses on providing exceptional service and luxury accommodations inspired by local culture at each location. It places strong emphasis on management training through its Oberoi Centre for Learning and Development program.
ITC Hotels is a chain of luxury hotels owned by ITC Limited. ITC Hotels owns and operates 100 hotels across 75 destinations in India. The 7Ps of ITC Hotels' service marketing mix include: Products (rooms and amenities), Price (Rs. 5,500-3,00,000 per night), Promotion (FMCG, media, social media), Physical Evidence (hotels and amenities), Process (guest booking to checkout), Place (metropolitan cities and tourist destinations), and People (staff across roles).
Hospitality presentation by imran laskerimran lasker
The document provides information about Imran Lasker's hospitality presentation for his batch and faculty member Kaushik Mandal. It thanks Frankfinn and his family for their support in his education. The presentation explores the growth of the hotel industry and includes sections on the introduction of hospitality, the Marco Polo and Ashok groups of hotels, facilities offered by different hotel categories, and the guest cycle.
The document provides information about Novotel Visakhapatnam, a hotel located in Visakhapatnam, India. It is part of the Accor hotel group and offers 225 rooms, multiple restaurants and bars, and over 3,600 square meters of indoor and outdoor event space. The document outlines the hotel's departments, facilities, and marketing strategies. It aims to establish itself as a top international hotel through consistent offerings, sustainable practices, and innovation.
Introduction of Hospitality Management
An overview about ACCOR HOTELS.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
The document discusses the Le Meridien hotel group. It provides background on the establishment of Le Meridien in 1972 by Air France, and its growth to over 120 hotels worldwide by the 2000s. The document also summarizes some of the individual Le Meridien hotels located in major Indian cities like New Delhi, Mumbai, Chennai, Kochi, and Bangalore. It highlights the facilities and amenities offered at these hotels, which are aimed at providing an international standard of service.
Hospitalit assignment frankfinn salt lake dipankar jana from u1 batchdipankar jana
This document provides information about various Hyatt hotels located across India and other countries. It discusses the Hyatt Regency hotels in Kolkata, Delhi, Hyderabad, Chennai, and Goa as well as the Grand Hyatt hotels in Mumbai and Bangkok. It also mentions Centara Grand hotel chains located in Thailand, including properties in Bangkok, Pattaya, Krabi, and Patong. The document concludes with sections on standard room layouts and typical amenities provided in guest rooms.
This document discusses Accor, a leading global hotel group. It provides details on Accor's operations including:
- Operating over 3,600 hotels across 92 countries with approximately 460,000 rooms and 170,000 staff across 14 brands.
- Generating €5.5 billion in revenue in 2013.
- Using translation to support its digital customer experience and distribution channels across 17 key languages to increase bookings and revenue.
- Partnering with SDL to manage large-scale translation of hotel content to support websites in local languages and better engage international guests.
The document provides an overview of the hotel industry in India and focuses on Taj Hotels. It discusses the different types of hotels in India, including luxury hotels like Taj Palace and ITC hotels. It then examines the marketing mix strategies of Taj Hotels, including their segmentation approach, pricing, locations, and promotional activities. Finally, it covers the concepts of service triangle, physical evidence, and servicescape which are important for customer experience.
Indian Hotel Industry - Emerging ConceptsUtpal Parekh
The document discusses emerging concepts in the Indian hospitality industry. It covers trends like low-cost carriers, budget hotels, service apartments, and increased use of technology. It also discusses different types of hotels like star-rated hotels, heritage hotels, and budget hotels. Emerging concepts in the industry include spas, residential hotels/service apartments, destination resorts, eco-friendly hotels, airport hotels, condo hotels, and timeshares. Timeshares can be deeded contracts or right-to-use contracts, and some operate as vacation clubs with ownership of units across multiple resort locations.
Vivanta by taj industrial training reportIHM family
This document provides an overview of different departments in the hotel industry through a series of brief descriptions:
1) It introduces the Vivanta hotel brand and describes the housekeeping department's important role in guest accommodation and cleanliness.
2) It discusses the kids club which provides activities for guests and the presenter's enjoyment of crafts.
3) The food and beverage department is responsible for food quality and service across restaurants and bars.
4) Requirements are outlined for various food service roles, including good customer skills, organization, and ability to work as a team under pressure.
5) Brief descriptions are provided of the kitchen training experience and guidance received from chefs.
The document summarizes the history of two hotel chains - the Casino Group of Hotels in India and the Hyatt Corporation internationally. It traces the Casino Group's inception in Kerala, India and expansion to include multiple properties across scenic locations in India catering to nature lovers. It details the founding of Hyatt Corporation in 1954 by Hyatt von Dehn and its growth into a global hospitality leader with over 434 hotels worldwide and innovative designs like the Hyatt Regency Atlanta featuring an atrium lobby. It chronicles Hyatt's expansion overseas with properties in Hong Kong and brands like Grand Hyatt and Park Hyatt established in the 1980s to cater to modern luxury travelers.
Swiss International has signed an agreement to open their 8th hotel in Pakistan called Swiss International Bahawalpur - DHA. The 100-room hotel will be located adjacent to the Pelican Mall in Bahawalpur, Pakistan and is set to open in December 2024. Swiss International's President and CEO commented that Bahawalpur needed an upscale hotel with international standards as the city currently only has 12 hotels with an average size of less than 20 rooms. The hotel will be developed by Pelican Builders & Property Consultants and will offer facilities such as a restaurant, bar, meeting spaces, gym, and pool.
This document outlines the leadership and board of directors of Accor, an international hospitality group. It then lists the company's hotel brands, properties, partnerships, sponsorships, and in-hotel offerings. Accor has over 5,000 properties globally across 110 countries. The company is committed to sustainability and corporate social responsibility, supporting various charitable organizations worldwide.
The Taj brand comprises 75 hotels across India and globally. The hotels are grouped into 3 categories - Luxury, Leisure and Business. Taj Luxury Hotels offer lavish accommodation, restaurants, bars, spas and business facilities. Taj Leisure Hotels target family holidays with activities for all ages. Taj Business Hotels have modern facilities and are located in key commercial areas. The marketing mix of Taj includes products like various room types and facilities, as well as services related to travel, dining and business. Place and time aspects involve standardization and contingency planning. Promotion occurs through offers, calendars and exhibitions. While prices are high due to quality, targets are customers seeking exclusivity. Processes and people focus on excellent
- Accor is a global hotel group founded in France in 1967 with 27 brands and over 4,900 hotels worldwide.
- New digital entrants like Airbnb have disrupted the hospitality industry with a more agile, customer-centric approach.
- Accor is undergoing a digital transformation, shifting from an asset-heavy model to a more dynamic, mobile-first organization. This includes streamlining the customer experience, implementing an agile IT structure, and creating an ecosystem of partners.
Starwood Hotel Resort is classified under the hospitality and tourism industry. It operates numerous hotel brands globally, with over 1,100 properties in nearly 100 countries. While Starwood saw declines in revenue and profits for fiscal year 2014 compared to 2013, it is focused on expansion in regions like China, Africa, Europe, South Asia, India, and Latin America. Starwood's merger with Marriott will create the world's largest hotel company with over 5,600 hotels and 1.2 million rooms globally. Key factors that can affect Starwood's profitability include competition level, demand strength, economic conditions, advertising, availability of substitutes, and complementary goods.
This document provides a PEST analysis of the hotel industry and discusses sources of finance and fund allocation for hotel projects. It analyzes the political, economic, social, and technological factors affecting the industry. These include regulations, taxes, visa issues, economic conditions, cultural trends, technology usage, and more. It also outlines common sources of finance for hotels such as share capital, loans, and bonds. Finally, it lists the major cost components of hotel projects like land, buildings, facilities, furniture, and staffing.
The document analyzes the hotel industry using Porter's five competitive forces model. It discusses the industry overview, key metrics like occupancy and average daily room rates. It examines factors like barriers to entry, supplier power, buyer power and competitive rivalry. Hotels can differentiate on location and quality of service. Other income streams include food and beverage, exhibitions, entertainment and commercial areas. Maintaining good differentiation is important to withstand competitive pressures in the industry.
This document provides cost estimates for hotel renovations across different market tiers, from economy to luxury. It includes estimated renovation costs for guestrooms, bathrooms, corridors, public spaces, food and beverage outlets, function spaces, guest amenities, and infrastructure. Costs are given as ranges per guestroom, per square foot, or as lump sums. The document also lists sponsors and contractors who provided data for the cost estimates.
The document provides information on strategies for increasing hotel room sales. It recommends pricing rooms according to their unique features to allow for upselling opportunities. It also suggests improving the hotel's curb appeal and using changing room price signs to draw in guests. Empowering front desk clerks to negotiate on price is recommended when occupancy is low, as travelers expect negotiation opportunities. The strategies aim to increase room sales and occupancy rates through creative pricing, property improvements, and negotiation flexibility.
The hotel industry prior to Yotel's launch in 2007 was a highly competitive red ocean characterized by:
1) Thin margins and intense price competition among major global chains for market share in Europe and US which accounted for over 70% of the $472 billion industry.
2) The UK hotel market saw lackluster 1.2% growth and increased room capacity and refurbishments, exacerbating competition.
3) Hotels competed primarily on price, location, and efficiency while threats from new entrants was moderate due to high capital costs and sustaining differentiation in a saturated market. Yotel aimed to create a blue ocean by reimagining the hotel experience.
Analysis of hotel industry in porter's five competitive forcesKrati Chouhan
The document analyzes the hotel industry using Porter's Five Competitive Forces model. It discusses the strengths and weaknesses of the hotel industry globally. The analysis finds that rivalry in the industry is intense as there are many competitors. However, hotels can differentiate themselves through good location and quality service. Supplier power is moderate as real estate companies and labor are important but not overwhelmingly powerful suppliers. Buyer power is also moderate as switching costs are low but brand loyalty remains important. The threat of substitutes is also moderate as alternatives like domestic travel may replace international travel during economic downturns.
IHG has seen increasing revenues and profits over the past three years. They have a strong brand portfolio with seven hotel brands and the largest hotel loyalty program. However, their liquidity position is weaker than competitors. Opportunities exist in strategic growth initiatives and the growing youth travel market. Threats include foreign currency fluctuations. IHG differentiates through its luxury brands and aims to deliver unique guest experiences through local attractions and staff training.
This document is an assignment cover sheet and submission for a student named Nguyễn Hùng Chiến at the National Economics University in Vietnam. The assignment is for the unit titled "Business Environment" and covers identifying the purposes and objectives of different types of organizations, both private and state-owned. The summary analyzes and compares Marriott hotels as a private organization and REX hotel in Saigon as a state-owned organization. It also discusses potential conflicts of interest between various stakeholders of organizations.
- The author analyzes two hotel companies, IHG.L and MLC.L, listed on the London Stock Exchange.
- IHG.L focuses on consistent growth through franchise partnerships while MLC.L owns more properties and relies on asset management.
- An analysis of financial ratios, share performance, implied returns using the dividend discount model, risk premiums, and betas shows IHG.L has lower risk but higher returns compared to MLC.L.
Strategic Management Group Project 1 - Good HotelMinh Chau Bui
The document provides background information on Good Hotel, which was the first hotel branded as having "a conscience" focusing on environmental sustainability and philanthropy. It is facing an evaluation of its performance as ownership is changing. The lodging industry is in a prolonged downturn with declining occupancy and profits. Good Hotel aims to invite stakeholders to protect the environment, achieve certification, build loyalty, and operate profitably and sustainably. A SWOT analysis identifies strengths like customer service but also weaknesses like reliance on internet booking. Key issues are maintaining growth in a slowing market and remaining superior amid leadership changes that could impact culture and performance.
The document provides an analysis and suggested strategic planning model for Marriott International.
1. It begins with an environmental analysis of Marriott which identifies strengths like its leading position in the industry, weaknesses like targeting a limited number of markets, and opportunities in emerging markets.
2. A 5-step strategic planning model is then proposed: assess the current situation, establish a baseline, identify key components, develop specific strategies, and evaluate outcomes.
3. Relevant theories on innovation, product quality, and market pioneering are discussed in relation to Marriott's strategic formulation. Developing new products/services and being a first mover are emphasized.
This document provides an overview of the hospitality industry and hotel industry. It discusses the history and evolution of hotels from early inns and taverns to modern international hotels. It also defines different types of hotels and classifications based on size. Finally, it describes guest profiles and the functional aspects of front office operations in serving guests.
Industrial Characteristics of the Tourism Industries | Factors Inhibiting & E...Kelly Joannides
It has often been claimed that the distinctive industrial characteristics of the tourism industries creates a peculiar set of challenges for tourism innovation. With specific emphasis on a particular sub-sector(s) and/or destination, identify and evaluate the factors which may inhibit or enable innovation in tourism.
(Read the green parts)CHAPTER 12 READINGCHAPTER 13 REA.docxmercysuttle
(Read the green parts)
CHAPTER 12 READING
CHAPTER 13 READING
Global Thinkers Consulting Group:
Analysis of Marriott Hotel in Panama
Week 10 Group Assignment
Running Head: ANALYSIS OF MARRIOTT HOTEL IN PANAMA 1
ANALYSIS OF MARRIOTT HOTEL IN PANAMA 2
09/0209/2014
Team Members:
Jenn O’Neal
Lisa Ross
Theodore Newton
Tommy Choi
Dominic Eze
Table of Contents
Executive Summary 3
Introduction 4
Nature of the MNC’s International Operations 4
Implementation Problems 5
Management Issues 6
Strategy 6
Finance & Accounting 8
Marketing 8
Human Capital 10
Marriott’s Ethics Code 10
Social Responsibility 12
Conclusion 12
References 13
Executive Summary 2
Introduction 3
Nature of the MNC’s International Operations 3
Implementation Problems 5
Strategy 6
Finance & Accounting 7
Marketing 8
Human Capital 10
Marriott’s Ethics Code 11
Social Responsibility 12
Conclusion 13
References 14
Introduction
Global Thinkers Consulting Ggroup recommends that Marriott Hotel expand their hotel chain into Panama. Panama is a strong option since Marriott is known as a hospitality and tourism industry around the world, providing a variety of services and activities that appeal to guests in Panama. Marriott’s strategy to gain the largest market will be to offer a diverse array of services and luxury hotel features, high quality customer service, and their already prominent name as a foothold. Marriott financing will be guided by a combination of global and US accounting practices so they are compliant in their home country and new sites. Marriott will be able to market to their audience by push-pull promotional practices, attractive pricing, using the Marriott’s current JW brand. Marriott will be successful in Panama because of their strong human capital structure, code of ethics, and social responsibility.Nature of the MNC’s International Operations
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Marriott Hotel Case Study
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1. UNDERGRADUATE ASSIGNMENT COVER SHEET
2013/14 ACADEMIC YEAR
Individual Assignment
‘I confirm that the submitted work is my own work and that I have clearly identified
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penalised.’
FAMILY NAME: HAGGER FIRST NAME: BEN
URN: 6264819
PROGRAMME: IHTM
MODULE NAME: The Hospitality Business
MODULE CONVENOR: Peter Alcott
TITLE OF ASSIGNMENT: Le Meridien Hotel Report Analysis
WORD COUNT: 2197
2. 1 | P a g e
Contents
1.0-Introduction ..................................................................................................................................2
2.0-Hotel Ownership and Contracts....................................................................................................2
3.0-The Market ...................................................................................................................................3
3.1-International Guests .................................................................................................................3
3.2-Location ....................................................................................................................................4
4.0-Parts of the Hotel Managed Differently........................................................................................5
5.0-Number of Staff............................................................................................................................6
5.1-Staff Turnover..........................................................................................................................6
6.0-Service Offerings, Revenue Streams and Value...........................................................................7
6.1-Room.........................................................................................................................................7
6.2-Restaurant. ...............................................................................................................................7
6.3-Entertainment and Leisure Facilities.........................................................................................8
7.0-My Thoughts.................................................................................................................................9
8.0-Conclusion..................................................................................................................................10
9.0-Reference List.............................................................................................................................11
10.0-Appendices ...............................................................................................................................14
Appendix 1.....................................................................................................................................14
Appendix 2.....................................................................................................................................15
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1.0-Introduction
This report critically analyses, through the use of models and theories, the operations and
workings of the Le Méridien Piccadilly hotel. The Le Méridien Piccadilly is a five-star hotel
based in Piccadilly, London, holding two-hundred-and-eighty guest rooms, offering five
different band types. The aspects being looked into include hotel ownership, the market,
staff, main revenue centres and my thoughts of the hotel. From the report it will conclude
why the Le Méridien does certain things, and why they are crucial towards a successful
operation.
2.0-Hotel Ownership and Contracts
The hotel building is owned by Host Hotels and Resorts, a real estate investment trust;
however, it is operated by Starwood Hotels and Resorts (who owns nine brands as shown in
Figure 1), under the Le Méridien brand through a management contract, widely referred to as
a hybrid mode of contract (Chen and Dimou, 2005). This benefits Starwood tremendously, as
they have to invest less initially, which reduces the barriers to entry (Harris, 1995). Moreover,
without management contracts existing, Starwood may not have had the funds to buy the
hotel all together. Unfortunately, as stated by Chon (2006), through this contract, Starwood
would only retain some profits, as a percentage would go back to Host Hotels and Resorts;
though, this would encourage Le Méridien to increase revenue, perhaps leading to an
improved service. Also, Starwood may lose finances made on the building appreciation
(Cunill, 2006); however this can serve as a benefit during times of depreciation. Lastly,
Starwood are under a long-term lease agreement, which, as stated by Inkson and Minnaert
(2012) means that they cannot remove the hotel from their portfolio until the lease is up;
nonetheless, it does give Starwood certainty that they are in ownership of the property for a
long period.
Figure 1: Starwood brands. Source: (StarwoodHotels, 2014a).
4. 3 | P a g e
3.0-The Market
Seventy per-cent of Le Méridien Piccadilly's guests are loyal, visiting Starwood
establishments over twenty-five times per year based on their loyalty programme, see
Appendix 1. Corporate guests act as their largest pool throughout the year, generally staying
four nights during the week, with more leisure guests staying on the weekend. As the hotel
sees a mix of guest types, it's important that they tailor their service to certain needs (Jones et
al., 2008). Figure 2 shows the array of potential guest types. Starwood pride themselves on
being the leading company worldwide for customisation, which is seen by Mei et al. (1999)
as a necessity due to their broad array of clients and needs. If Starwood didn't make any effort
to customise their product, the hotel would appeal to fewer demographics and geographics,
which could potentially affect their occupancy rates.
Figure 2: Customer Segmentation. Source: Adapted from (Ball et. al., 2003).
3.1-International Guests
There are one-hundred-and-twenty-five Le Méridien branded hotels across the world, see
Appendix 2, and many guests use the brand internationally as well as domestically. Having an
international brand can be difficult, as shown through the Cultural Web in Figure 3, due to
different countries having different cultural norms; however, Starwood emphasises the
importance of their nine brands having their own identity. For example, somebody using Le
Méridien in India should be able to go to Le Méridien Piccadilly and notice many similarities.
As stated, it can be hard to keep uniformity; nonetheless, there are arrangements in place to
keep the feeling consistent. For instance, in all Le Méridien hotels, there is a unique scent,
LM01, so all Le Méridien hotels smell the same, keeping with their brand identity. Moreover,
the design of the hotels are similar, going for the classical and sophisticated look. On the
HOTEL
GUEST
S
5. 4 | P a g e
contrary, Whitla et al. (2007) disagree, and believe hotels need a local flavour, not being over
standardised, and believe that this could actually reduce occupancy instead of increasing it.
Figure 3: Cultural Web. Source: (Johnson, 1992).
3.2-Location
As many of Le Méridien's clientele are business clients, Starwood decided to locate all of
their hotels in prime locations. Customers value different aspects of their visit more important
than others, see Figure 4; however, business clients see location as a high priority (Jones,
2002). Also, as concluded by Mak (2004), business travellers staying in high end
establishments view price as one of their lower priorities due to being less price-sensitive, so,
as long as the other factors are up to standard, their customers will see it as good value.
Without Le Méridien understanding their clientele bases needs, they may have focussed on a
less important aspect, again, leading to reduced occupancy.
Figure 4: The Hotel as a Market Concept. Source: (Medlik and Ingram, 2000).
6. 5 | P a g e
4.0-Parts of the Hotel Managed Differently
All aspects of the hotel are run together under the Rooms and F&B divisions, one exception
being the Revenue Management, which is managed externally, and oversees room prices and
occupancy rates. The team is based at the Park Lane Hotel, Piccadilly, overseeing five
Starwood hotels within London. Figure 5 demonstrates this configuration. This acts
beneficially to Starwood in a number of ways. Firstly, they can see which hotels are
performing the best and worst in the group; they can overbook hotels, as they can move
customers to a sister hotel; they can take bookings for a sister hotel if their hotel is fully
booked; and it helps reduce the payroll for the business as a whole, which can improve their
economies of scale. As proven by Amason (2011), this internal strength acts as a competitive
advantage for Starwood, as without it, they would be blind in how other hotels in the area
were performing. Additionally, as they can overbook and take reservations for sister hotels,
it increases the opportunity of receiving extra bookings, leading to increased revenue. When
analysing this on the Service Firm Lifecycle in Figure 6, it's likely that Starwood will stay in
the growth stage for a longer period due to this advantage. Furthermore, with Starwood
opening new hotels weekly, and having annual occupancy rates of over ninety per-cent, it
proves that this strategy is working for them.
Figure 5: Starwood, London Revenue Management Setup. Source: Adapted from (Tremblay,
1998).
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Figure 6: Service Firm Lifecycle. Source: Sasser, 1978 taken from (Jones et al. 2009).
5.0-Number of Staff
As of Monday 17th March, there were one-hundred-and-forty-eight members of staff;
however, this figure fluctuates frequently. A benefit of them having high room occupancy
throughout the year is that long term work contracts can be established, and seasonality isn't a
major influence.
5.1-Turnover
In the year 2012/13, staff turnover stood at thirty-six per-cent (Engelhardt, 2014). Staff at the
hotel have incentives such as discounted room rates and F&B discounts, valid at all Starwood
establishments, which is another benefit of Le Méridien being under the Starwood brand.
These incentives encourage individuals to apply to work for the hotel, but they also add to the
morale of the job and increase employee satisfaction. By analysing this on the Service Profit
Chain in Figure 7, having satisfied employees may lead to employee retention, increased
customer satisfaction, customer loyalty, increased revenue and increased profits. Moreover,
with a lower turnover, less time and money will be needed for staff training; thus, acting as a
huge benefit to Starwood. Average turnover rates in the hospitality business stand at
approximately thirty per-cent (TheHRDirector, 2013); therefore, Le Méridien Piccadilly's
turnover isn't out of the ordinary; although, they may want to question why they lost a third
of their staff last year, and act appropriately to reduce this figure for forthcoming years.
8. 7 | P a g e
Figure 7: Service Profit Chain. Source: (Heskett et al., 1997).
6.0-Service Offerings, Revenue Streams and Value
All services provided to guests are done in-house and nothing is outsourced. This is a major
benefit for Le Méridien, as they can have full control over who they hire; the quality of the
operations; and they retain all profits (Espino-Rodriguez and Padron-Robaina, 2005). Their
main sources of income are through their rooms, restaurant and bar, health club and concierge
services. Several of these will be analysed now.
6.1-Rooms
The rooms act as the largest revenue stream for the hotel, and they are split into five bands,
allowing for customer choice. As rooms range in price substantially from three-hundred to
eight-hundred pounds, it's even more important for the customer to be able to pick the room
that meets their needs. If there were only one room type, the hotel would appeal to less
customers, and being the main revenue stream, the hotel could potentially fail.
6.2-Restaurant
The hotel facilitates a main restaurant, 'Terrace Grill & Bar'. To consume there, a room
booking is not necessary. When analysing this decision on the Self-Reinforcing Service
Cycle in Figure 8, it proves how beneficial this decision was. As the Le Méridien offers an
excellent service, the customers perception of value would be high. This would likely
encourage the diners to return; and they would probably tell their friends and relatives about
the service which they received, which may persuade them to dine there too. The increase in
diners would reduce the operating and food costs due to better economies of scale, which
9. 8 | P a g e
would then see a margin increase on food purchased. From this revenue increase, the hotel
could improve the quality of the food for the same cost. As the quality would have improved,
the cycle could start again. Furthermore, with additional diners, there is a higher probability
of them staying for the night which would also increase occupancy. Without being able to
dine without a room, none of this would be obtainable.
Figure 8: The Self-Reinforcing Service Cycle. Source: (Jones et al. 2009).
6.3-Entertainment and Leisure Facilities
The pool, gym and spa are free for all guests, so they don't act as direct revenue streams;
however, as the Le Méridien is a high end establishment, as emphasised by Adekola and
Sergi (2007), customers tend to expect more. When analysing it on the Zone of Tolerance
Scale, see Figure 9, customers at such an establishment shouldn't just feel the service was
acceptable, they should feel delighted due to the price paid. At such a high price, if customers
are not delighted with their experience, they are unlikely to part with such money again, so
this is one complimentary service encouraging clients Zone of Tolerance to increase.
Nonetheless; not all clients staying at the hotel are interested in these facilities, so Le
Méridien is in partnership with The Tate Modern, where guests get complimentary entry.
This will help exacerbate the Zone of Tolerance of the customers, making them feel like they
are getting considerable value for money. In addition, due to differing room types, some
guests will undoubtedly pay more. Le Méridien understands that the guests staying in higher
10. 9 | P a g e
priced rooms should be given more as they will expect more, and business travellers would
not necessarily be interested in the aforementioned facilities (O'Fallon and Rutherford, 2011);
therefore, this is why high band room guests are entitled entry into the club lounge, which is
an extra bar and work area with complimentary drinks. Even though these facilities don't act
as a direct revenue stream, without them, it is highly likely that the hotel would receive less
repeat custom, so it still acts beneficially from a financial perspective.
Figure 9: Zone of Tolerance Scale. Source: (Johnston, 1994).
7.0-My Thoughts
My impression of the hotel was that it is worthy of its five-stars; however, to me, it didn't
have the complete feel of a five-star establishment. It was made known that they were not in
close competition with hotels such as the Savoy, as the service levels offered were very
different; although, when I get told a place is five-stars, I expect to get the best service, as
that's what five-stars is right? Nevertheless, all staff encountered were very friendly and eager
to please. One of the bedrooms I saw had maintenance issues; although, the room was not
being occupied that night, so this suggests that it may have been an isolated incident. I also
noticed a lack of bath in the en-suite which I would expect from a five-star establishment.
The breakfast for guests was buffet style, which again, I thought was a little inappropriate in
such an establishment as I would expect a waitered service. None-the-less, the cleanliness
throughout was second-to-none and the facilities provided were of an excellent standard.
Overall it was a nice hotel; however, for the price of the rooms and the lack of certain
amenities, it has put me off making a reservation.
11. 10 | P a g e
8.0-Conclusion
Throughout this report it has been made clear that everything which the Le Méridien does can
affect occupancy rates and revenue tremendously. It's clear that they know the ins and outs of
their target market, and know what they expect from their stay. It's excellent to see that they
know the true value of their guests, and try to tailor their services to meet individual needs.
By doing everything in-house has undoubtedly helped maximise their revenue and has also
helped increase their economies of scale. In conclusion, the Le Méridien are very good at
what they do, and it's clear that their customers agree with this through their rapid expansion.
The hotel wasn't for me, but it definitely appeals to their target market.
12. 11 | P a g e
9.0-Reference List
Works Cited:
Adekola, A. and Sergi, B. S. (2007) Global business management. Aldershot, England:
Ashgate. p.152.
Amason, A. C. (2011) Strategic management. New York: Routledge. p.53.
Chen, J. J. and Dimou, I. (2005) Expansion strategy of international hotel firms. Journal of
Business Research, Vol 58 (12), pp. 1730-1740.
Chon, K. S. (2012) The Growth Strategies of Hotel Chains. Hoboken: Taylor and Francis. pp.
142-143.
Cunill, O. M. (2006) The growth strategies of hotel chains. New York: Haworth Hospitality
Press. p.131.
Engelhardt, S. (2014) . [email].
Espino-Rodriguez, T. F. and Padron-Robaina, V. (2005) A resource-based view of
outsourcing and its implications for organizational performance in the hotel
sector. Tourism Management, Vol 26 (5), pp. 707-721.
Harris, P. J. (1995) Accounting and finance for the international hospitality industry. Oxford:
Butterworth-Heinemann. p.285.
Heskett, J. L., Sasser, W. E. and Hart, C. W. L. (1990) Service breakthroughs. New York:
Free Press. p.-.
Heskett, J., Sasser, W.E. and Schlesinger, L. (1997) The service profit chain. 1st ed. New
York: Free Press. p.9.
Inkson, C. and Minnaert, L. (2012) Tourism Management. London: Sage publications ltd.
p.105.
Johnson, G. (1992) Managing strategic change—strategy, culture and action. Long range
planning, Vol 25 (1), pp. 28-36.
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Johnston, R. (1994) The zone of tolerance: exploring the relationship between service
transactions and satisfaction with the overall service. International Journal of Service
Industry Management, Vol. 6(2), pp.46-61.
Jones, P. (2002) Introduction to hospitality operations: an indispensable guide to the industry.
2nd ed. Hampshire: Cengage Learning. p.27.
Jones, P., Lockwood, A. and Mogendorff, D. (2009) Management of Hospitality Operations.
3rd ed. Bedford: Cengage Learning, pp. 218-278.
Jones, D. L., Mak, B. and Sim, J. (2007) A new look at the antecedents and consequences of
relationship quality in the hotel service environment. Services Marketing Quarterly, Vol
28 (3), pp. 15-31.
Mak, J. (2004) Tourism and the economy. Honolulu: University of Hawai'i Press. p.151.
Medlik, S. & Ingram, H. (2000) The business of hotels. Great Britain: Elsevier Ltd.
Mei, A. W. O., Dean, A. M. and White, C. J. (1999) Analysing service quality in the
hospitality industry.Managing Service Quality, Vol 9 (2), pp. 136-143.
O'Fallon, M. and Rutherford, D. (2011) Hotel Management and Operations. 4th ed.
Hoboken, New Jersey: John Wiley & Sons Inc. p.326.
StarwoodHotels. (2014a) Starwood Hotels & Resorts Official Auto Club Site: AAA, CAA,
ARC Europe, AA, ADAC, ACA. [online] Available at:
http://www.starwoodhotels.com/preferredguest/autoclubs/brands.html [Accessed: 10 Apr
2014].
StarwoodHotels. (2014b) Starwood Hotels & Resorts. [online] Available at:
http://www.starwoodhotels.com/preferredguest/account/member_benefits/benefits_landin
g.html [Accessed: 10 Apr 2014].
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StarwoodHotels. (2014c) Starwood Hotels & Resorts. [online] Available at:
http://www.starwoodhotels.com/lemeridien/directory/hotels/all/map.html [Accessed: 10
Apr 2014].
TheHRDirector. (2013) Hospitality bucking economic trend - only magazine dedicated to HR
Directors. [online] Available at: http://www.thehrdirector.com/business-
news/pay_and_reward/hospitality-bucking-economic-trend-but-staff-turnover-high/
[Accessed: 10 Apr 2014].
Tremblay, P. (1998) The economic organization of tourism. Annals of tourism research, Vol.
25(4), pp.837-859.
Whitla, P., Walters, P. G. and Davies, H. (2007) Global strategies in the international hotel
industry.International Journal of Hospitality Management, Vol 26 (4), pp. 777-792.
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10.0-Appendices
Appendix 1
Starwood's Loyalty Programmes: Gold and Platinum benefits.
Source: (StarwoodHotels, 2014b).
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Appendix 2
Starwood Hotels Worldwide
Source: (StarwoodHotels, 2014c).