The company was created in 2010 to implement "Work and Travel USA" programs, providing up to 500 employees per summer to various companies. It is now expanding its services to the UAE to operate year-round. It has established partnerships with over a dozen high-end hotels and restaurants in Dubai such as Ritz Carlton, One&Only Palm, and Jean-Georges. The company recruits for various hospitality roles including waiters, bartenders, hosts, and managers to fill positions at partner companies in Dubai and other Gulf countries.