This document discusses a B2B platform called Wappwolf that connects apps to document workflows. The platform allows apps developed by the community to be combined to generate, process, transport, and deliver documents. It features an app store, user and developer forums, and a workflow designer. The business model involves free apps with revenue from traffic. After 3 years of development and a closed beta, the platform plans to launch publicly in October 2010 and is seeking 250k Euro in capital for the global launch.

1. Connecting apps to flow
Harald Weiss, CFO

2. B2B Web plattform
for APPlications
developed and
provided by the
community.
Apps connected to a
work-"f-l-o-w"
(WOLF)

3. App Store
Wappwolf
Wapp
Ranking Forum
Hitlist Support
API
Call4App Call4App
Tagging Tagging
Voting Pricing
%$
Demand Side $$$€€€ %€ $$$€€€ Supply Side

4. Connecting apps 2 flow
document workflow engine
Community provides apps to be combined to
generate, process, transport and deliver
e.g.convert, format, print, mail, archive, digitally sign docs
Searchable categorized App store
User & designer/developer community: voting, ranking,
tagging - commenting, discussions, innovation
and experience interchange in forums
request system Call4App
Wappwolf workflow designer to tailor customized
combinations of available apps

5. Business model
Revenue model:
Apps 4 free payment by traffic
Market potential
Competition: single solution providers
Go2market strategy

6. Status & Timeline
Wappwolf GmbH., Austria in the course of foundation
Three years of development
Closed beta for testing „stealth mode“
40 apps, 3 provider, 10k doc/mth
Timeline: public launch in October 2010

7. Financials
500k. € already invested
Window of opportunity current B2C app hype
Capital needed: 250k. € for global launch
Scenario

8. Connecting apps to flow
Harald Weiss, CFO
CEO CFO CTO CVO
Michael Eisler Harald Weiss Dieter Dobersberger Christian H. Leeb