The document provides information on upcoming luxury hotel openings and industry news in the summer 2014 issue of ttgmena luxury magazine. Key points include: - Waldorf Astoria Beijing, Raffles Istanbul and Sofitel Dubai Downtown are set to open this summer, blending luxury hospitality with local culture. - The Middle East Luxury Travel Show will be hosted in Doha in February 2015, bringing together luxury travel suppliers and buyers. - Four Seasons unveiled an exclusive 16-day private jet art tour of Europe starting in April 2015. - Qatar Airways and Park Hyatt Abu Dhabi announced upgrades to their business class and team building services respectively.

1. for premium travel professionals
ttgmena
s u m m e r 2 0 1 4
ASIA: MAJESTIC PRIDE
world class hospitality
welcomes MENA
MEDITERRANEAN: AESTHETIC TRIUMPH
OFFERING A TIMELESS FORM OF
OPULENCE
us: INSPIRED GLAMOUR
A surprisingly UNDERSTATED
GEM ACROSS THE WATERS
P lus
TAILOR MADE
GOLF
INSPIRED BY A KALEIDOSCOPE OF COLOUR INFUSED WITH ELEMENTS OF
VIBRANCY, THE TRAVEL INDUSTRY ANTICIPATES THE FRESH hues
OF SUMMER with heightened enthusiasm
INSTINCTIVE FINESSE

3. 3
for premium travel professionals
ttgmena
Natalie Hami
Media Reporter
welcome letter
menaluxury.com
Winter and its memories of cold,
frosty mornings are long gone. We plunge head first into the heat of the
summer, enjoying all that it brings with it.
In a nearby city, a reinvigorating breeze whooshes through a stylish
high-rise apartment, providing welcome relief from the heat of a busy
metropolis.
Thoughts of a summer’s day: the soft feel of the sand underfoot and the
cooling sensation of the ocean whirling around your legs as you step into
it, eager to feel its refreshing and soothing notes on the skin.
Whether you’ll be dipping your toes into the rejuvenating waters of the
Mediterranean or off the coast of an exotic Asian destination we, here at
ttgmena luxury, are paving the way for your global adventures.
Within the travel industry the excitement of the summer season begins
with ATM and the hustle and bustle that ensues with this most prominent
and praised show.
Whether this dedicated summer issue finds you at ATM or elsewhere, we
hope you delight in leafing through the chromatic pages set to enthuse
with various features. In this very issue, we debut a brand new report,
Tailor Made, which takes a behind-the-scenes journey into the design
aspects of the hotel industry.
Our lead feature, Asia, a most vast region, delves into how its luxury
segment is continuously evolving and blossoming along with how it
reaches the premium young MENA clientele.
Across the deep blue ocean lies for us as yet unchartered territory, with
our very first US feature, which explores how the country is welcoming
Middle Eastern visitors.
In the Mediterranean, the warm waves of the sea beckon to the
discerning traveller, looking to answer their every desire, while close by
in the MENA region, golf enthusiasts can revel in the novelty of playing in
a desert setting, by immersing themselves in our Golf feature.
Emanating an aura of composure and adroitness, the business traveller
expects to have every need gratified and, most importantly, in the swiftest
and most efficient way. In our Corporate Travel feature, we discover how
the industry is rising to this challenge.
With the bitterness of winter gone by, we invite you to enjoy the warming
charms of the summer months ahead with our summer edition in hand.
“What good is
the warmth of
summer, without
the cold of
winter to give it
sweetness.”
John Steinbeck
Contributors
Natalie Hami
Naomi Leach
Tatiana Tsierkezou
Stefanie Saghbini
Panayiotis Markides
Creative Director
Edward Beales
Designer
Maggie Bdjian
General Manager
Publishing & Sales
Tony Fields
PA to General Manager
Publishing & Sales
Marina Drakou
General Manager
Events & Communications
Alexandra North
Account Management
Inna Armeanu
Kyriacos Kyriacou
Marianne Shokry
Helen Moss
International Partner Manager
Elaine Hockley
E-Commerce Manager
Panayiotis Philippou
E-Commerce
Constantinos Voniatis
Operations Manager
Chris Christou
Chief Financial Officer
Costas Miaoulis
Accounts Executive
Vasilis Eracleous
Stalo Antoniades
Headquarters
Nietzsche Street,
Ria Court 9,
1st Floor, Makenzi,
6028 Larnaca, Cyprus
Tel: +357-24-803800
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Email: info@menaluxury.com
Website: menaluxury.com
TTG Luxury Worldwide Titles*
TTG Czech Republic
TTG Russia
TTG MEDIA
TTG Asia
* For information on these publications,
please contact us at:
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Printed in Dubai by
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4. 4

5. 5
CONTENTSttgmena luxury issue 14 summer 2014
06 Summer Selection Amplifying its surroundings,
Raffles Istanbul is set for a summer opening, Dubai
awaits the launch of a Sofitel and China welcomes
Waldorf Astoria Beijing
08 News Fresh enhancements highlighted
11 Viewed and Reviewed The ttgmena luxury team
uncovers its most noteworthy travels across the region
12 Tailor Made Revealing how design connoisseurs
harmonise aesthetics with a brand's vision
14 Feature Asia The ever burgeoning luxury segment of
this destination is honing in on MENA
18 Profile Anthony Ross, executive vice president - Asia
Pacific, Middle East and Africa, Preferred Hotel Group
20 Feature Mediterranean A timeless and graceful beauty
unveils its secrets
22 Profile Steven Rice, CEO, RAK Tourism Development
Authority
24 Feature US With an unexpected discreet luxury appeal,
this destination beckons to the MENA market
26 Feature Golf The Middle East is flourishing into a world
class golfing destination
28 Feature Corporate Travel Technology is enlivening the
experience of business travellers
30 Premium Picks Presenting the most inspiring
experiences to be had in Finland and Lapland
32 Gallery A look through the lens into the most recent
and lavish events both in the region and internationally
34 Diary A tour of the US's most prestigious and evolved
exhibition, LE Miami and a round up of shows for the
travel sector
12 14
20
contents
menaluxury.com
24
18

6. point of tranquillity and inspiration
among the hustle and bustle of a busy
city, Waldorf Astoria Beijing marks the
second Waldorf Astoria hotel in China.
An expression of its unique location, Waldorf
Astoria Beijing features 176 luxuriously ap-
pointed guest rooms and suites, three unique
restaurants, including Peacock Alley, Brasserie
1893 and Zijin Mansion, 796m2
of function
meeting space, as well as a spa and fitness
centre with a heated indoor swimming pool.
Local splendour blends with timeless elegance
at Waldorf Astoria Beijing. With interior designs
crafted by top architectural and engineering
6summer selection
menaluxury.com
ttgmena luxury
summer selection
Immersion of the senses
An eclectic
blend
An artistic and most privileged address in the heart
of Dubai, Sofitel Dubai Downtown is expected to
open this May, offering discerning clientele amazing
views of the Burj Khalifa.
A magnificent addition to the premium level of
luxury in Dubai, Sofitel Dubai Downtown blends Vic-
tor Vasarely inspired Op Art with Sofitel's passion for
excellence and French art de vivre. A combination of
geometric chic and an oasis of culture, Sofitel Dubai
Downtown is a fresh and unique property in the
heart of the dynamic city, whilst also being just a few
hundred metres from The Dubai Mall and all major
business and leisure points.
Klaus Assmann, general manager, Sofitel Dubai
Downtown enthused: “We are very proud to offer a
piece of France in Dubai with the opening of Sofitel
Dubai Downtown. Sofitel’s Luxury Hotels portfolio
grows continuously around the globe and we are
proud to gracefully link French culture with the
local culture in each property we operate. As we
strive daily for excellence and exceeding our guests’
expectations, I am certain that this amazing hotel will
attract discerning travellers from all over the world.”
The property is set to entice with its 350 spacious
rooms, stunning views of the Burj Khalifa and the
coast. All rooms feature deluxe French amenities
such as Lanvin and Hermes.
With a promise to supremely enhance
one of Istanbul’s largest developments,
Raffles Hotels & Resorts is due to open a
hotel in the city this summer.
At the heart of the Zorlu Center, a new
hub for fashion, food and the arts on the
European shore in Besiktas - overlooking
the Bosphorus, the Princess Islands and
the historic peninsula, Raffles Istanbul is
set to exude modern Istanbul with an air
of energy and eclecticism.
Raffles Istanbul, set to feature 131 guest
rooms and 39 suites, will have sleek
modern interiors embellished with an
impressive collection of artwork, specially
commis-
sioned from
local artists,
a mix of
paintings,
sculpture,
photogra-
phy and
video in-
stallations.
These will
all come
together
under the
common
influence of Turkish culture and heritage,
giving the hotel a strong sense of place.
And for art connoisseurs, Raffles Istanbul
will have an Art Concierge to steer clients
through the city’s exciting new art scene.
Peter French, president, Raffles Hotels &
Resorts noted: “Turkey is a rising star of
the global economy and Istanbul is a ris-
ing star of global tourism. It is a meeting
place between East and West, between
Asia and Europe. A city on which great
civilisations and cultures have left their
mark. The Zorlu Center is
a new destination for the
city of Istanbul."
presenting Iconic style
talents at Yabu Pushelberg Landscape, the hotel em-
bodies both modern and traditional elements.
A
With musings of far away, exotic destinations, where the delicate yet grainy feel of the sand
beneath the feet and crystal clear hue of the ocean beckon, or even the modern artistic delights of a vibrant city, ttgmena luxury brings
you three inspiring openings spanning the globe.
Get ready to be inspired

8. 8news
menaluxury.com
news
hand-selected
invitation
TTG MENA, organiser of the Middle East
Luxury Travel Show (MELTS), has officially
revealed that the Qatari capital of Doha
will become the inaugural host city for
the luxury travel specific exhibition and
conference, to be held from February 15-
18, 2015.
The four-day invitation-only event will
be held at Doha’s Katara Hall within
the Katara Cultural Village and is set to
become the premium event for Middle
Eastern destinations, hospitality brands,
tour operators and airlines to promote
their high-end offerings to luxury outbound
tour operators, business travel agencies,
conference and event organisers, as
well as incentive, wedding and meeting
planners from around the world.
Alexandra North, general manager –
events and communications, TTG MENA
enthused: “We are thrilled to bring
the region’s first luxury travel focused
business platform to the
burgeoning city of Doha in
Qatar. Both selectively invited
exhibitors and hosted buyers
have conveyed their deep
interest in attending the
exhibition for its business
development opportunities,
along with using it as an
opportunity to discover the
luxury travel attractions and
experiences that Doha has
to offer.”
MELTS aims to provide
an elevated business-to-
business platform that is
innovative, and result-driven,
with the structured four-
day programme including
three days of pre-arranged
meetings and three evenings
of networking,
Artistic exclusivity
our Seasons Hotels and Resorts is taking its commitment to offering extraordinary,
immersive experiences to an unmatched height with the latest private jet itinerary,
Backstage with the Arts.
Taking off in April 2015, travellers can enjoy 16-days of unprecedented behind-the-scenes ac-
cess to some of Europe’s most exciting art experiences curated in partnership with La Fugue,
Paris, renowned for designing original, bespoke itineraries focused on art, classical music
along with opera.
From special access to premier art collections enhanced with exclusive musical performances
to private dinners and a look at some of Europe’s secret cultural gems, the most discerning art
aficionados will find themselves blissfully carried away, via private jet.
As part of this delightful journey of discovery, guests are to fly in opulent comfort and stay
exclusively at Four Seasons Hotels and Resorts properties.
Susan Helstab, executive vice president marketing, Four Seasons Hotels and Resorts, noted:
“Today’s modern luxury traveller has an insatiable curiosity for unique experiences and new
discoveries while appreciating the highest level of comfort, service and access.”
She added: “Curating our Backstage with the Arts itinerary with La Fugue, a partner who
excels at delivering high-touch, exclusive cultural experiences, ensures we are consistently
exceeding the expectations of our guests.”
Elevating its passenger
experience, Qatar Airways has
announced the upgrade of
its business class seats and
entertainment systems on select
Airbus A330-200 and A320 aircraft
in its fleet, in order to offer an even
more augmented and indulgent
experience to its high-end fliers.
The upgrade ushers in new
levels of comfort for the airline’s
business class passengers, who
can now rest easily during a flight.
Passengers will be able to enjoy
seats that recline into a true
180-degree lie-flat position, as
well as new 15.4-inch smart
monitors and touch screen remote
controller handsets. Adding further
ENHANCED EXPEDITION
style and comfort to Qatar Airways
flights, the seats also have the
capability to offer PC power,
USB ports and connectivity for
smart devices.
Modifications have already
commenced and are set to be
completed by Q3 of 2014.
“Qatar Airways is known for two key
features – dynamic growth and a
constant focus on top-quality service,
where the customer is at the heart
of everything we do,” commented HE
Akbar Al Baker, CEO, Qatar Airways.
He added: “I firmly believe in
providing our passengers with the
best levels of service and the best
available in-flight product.”
F

10. 10
Unveiling Maldivian delights
Premium clientele along with their families
are being beckoned to experience a most
exclusive property in the Maldives, following the
announcement that Dubai-based international
hospitality company JA Resorts & Hotels has
acquired an all inclusive resort, to launch soon.
JA Manafaru is located 75 minutes by seaplane
from Male International Airport. Brimming with
exquisite facilities, the property boasts 84 keys
consisting of beach villas and water villas, eight
food and beverage outlets, a spa and beauty
complex, water sports and PADI dive centre, and
extensive children’s entertainment area.
David Thomson, chief operating officer, JA Resorts
& Hotels noted: “JA Resorts & Hotels is looking to
grow our exciting portfolio of luxury properties in
line with a world-wide strategic growth plan. With
the introduction of JA Manafaru to our portfolio
of five-star leisure properties, we believe that
JA Resorts & Hotels has laid a strong foundation
for success, and we are now well-placed to
explore a wider set of business opportunities and
geographies.”
According to Thomson, JA Manafaru will offer
guests a distinctive experience of heartfelt
hospitality and casual luxury.
EVOLVINGIDENTITY Orient-Express Hotels has recently announced
that the company’s collection of luxury hotels
and travel experiences, effective now, operates
under the new brand name of Belmond.
“We are excited to launch the Belmond brand,
which will heighten awareness of our excep-
tional collection of hotels and luxury travel
experiences among existing and potential new
guests,” remarked John Scott, president and
CEO, Orient-Express Hotels. “Our new brand
strategy is designed to build on our strong
legacy and celebrate the individuality and
character of our properties, as well as stimu-
late increased stays across the breadth of our
portfolio from our existing client base.
Extending our global brand presence by hav-
ing a name that will be associated as much
with our hotels and river cruises as with our
celebrated train experiences is a key step in
our focus of generating enhanced revenue,”
he concluded.
Our new brand strat-
egy is designed to
build on our strong
legacy.
Conjuring memories
The promise of synergy and harmonised team-
work has been ignited by Park Hyatt Abu Dhabi
Hotel and Villas with its new and stylish team
building events service.
The property's dedicated events
team is able to develop person-
alised corporate team building-
events. Some of these activities
include raft races, scavenger
hunts, volleyball and much more.
The service has been introduced to the property which is located on the idyllic
Saadiyat Island and is an ideal getaway for guests wishing to immerse themselves
in the tranquillity of an island with Park Hyatt’s trademark high standards of luxury.
Saadiyat Island is perfectly situated to welcome team building events, being just a
short drive from the city centre.
Park Hyatt Abu Dhabi Hotel and Villas offers a memorable way to motivate, en-
hance team dynamics and reinforce relationships in an out-of-office environment
where guests can enjoy the purest, cleanest air that Abu Dhabi has to offer.
news
menaluxury.com

11. 11
viewed and reviewed
For my first visit to Bahrain, I was
delighted to be greeted by the opulent
and welcoming embrace of the
Gulf Hotel Bahrain. This prestigious
landmark property is both an icon
in Bahrain and a hallmark of classic
luxury, having first opened its doors in
1969. As veterans in five-star service
the property’s staff exude easy, helpful
professionalism. After a tiring journey,
we were ushered through check-in
amidst the grandeur of the lobby, with
relative ease. My bedroom offered a
warm and soothing ambience with
furnishings in beige.
My colleague and I padded around
the sprawling premises adorned
with dramatic chandeliers and stylish
sofas. We chose one of 15 specialty
restaurants, bars and cafes for our
dinner that evening, opting for the
Royal Thai restaurant, sitting on our
own private balcony overlooking the
hotel’s gardens. A delicious spicy,
prawn soup was followed by a nutty
Thai curry which had such generous
portions we were able to share. The
following night we relaxed outside in
the trendy Typhoon, Bar and Lounge
amidst the waterfalls and greenery
of the hotel’s gardens with a wooden
deck overlooking a Koi Carp pond.
Meanwhile discerning corporate
travellers have the option of using the
hotel’s Platinum Floor and compli-
mentary Platinum Lounge for views
across the Gulf. Onsite there are
substantial conference facilities with
21 rooms of varying sizes.
Staying in Bahrain on business, the
hotel was conveniently situated in the
central Adliya district, in close prox-
imity to the Grand Mosque and the
Royal Palace. It also provided an easy
journey time to the airport, financial
district, malls and diplomatic area.
Gulf Hotel boasts 358 bedrooms
and suites. In addition to extensive
F&B offerings and MICE facilities, the
hotel provides two tennis courts; two
squash courts; a health club, plus a
separate health club for women; a
flower shop;
barber and
salon.
www.gulfho-
telbahrain.com
The Gulf Hotel
manama, bahrain
By Naomi Leach
With the glistening Mediterranean sea as a most welcoming and enticing backdrop,
pulling up at the Kempinski Hotel The Dome, I felt that even the building in a most
tranquil setting and its colours were calling to me. It was the perfect end to the day
and to one of the busiest yet exciting business trips I have ever been on. At this point,
I must mention that this was both mine and my colleague’s very first visit to Turkey
and one which did not disappoint in the least.
As I stepped through into the spacious lobby area various members of staff tended
to my every need, whilst also offering me a refreshing beverage while I waited to
check-in, where I remained in awe at the sumptuous yet chic décor of the hotel’s
reception area.
I was then led to my most capacious room, with my luggage following. Overlooking
the lush and abundant greenery surrounding the property, it provided a serene view.
And being there at an ideal time of the year, just at the onset of autumn, meant that
whenever I wanted to enjoy a touch of nature or fresh air I need only step out onto
my balcony and stretch out on the deck chair.
My colleague and I also had a chance to explore the surrounds of the hotel. These
afforded a great escape for nature enthusiasts, as well as being on the beach, for
guests who wish to bask in the sun, with the feel of soft sand on their feet, while
enjoying the warmth of the Mediterranean sea.
Perfect summer nights also ensured that we could dine outside, enjoying unique cui-
sines with a musical backdrop. The property offers a variety of restaurants including
Lale restaurant, Cilantro restaurant, Trader’s Spice, Palm Pavilion Bar & Grill along
with Bits & Bites.
And to put the finishing touches on a stay in such a soothing environment it only
seems fitting for those who get the chance to try out the luxury spa, consisting of an
area of 3,600m2
offering an array of treatments as well as thalassotherapy.
Kempinski Hotel The Dome boasts a plethora of dining facilities along with well-equipped
meeting rooms and access to the Antalya Golf Club.
www.kempinski.com/en/belek/hotel-the-dome/welcome
Kempinski Hotel The Dome
bELEK, TURKEY
By Natalie Hami
menaluxury.com
11viewed and reviewed

12. 12tailor made
menaluxury.com
Entwined
virtuosity
he flowering cosmos of the upscale
hospitality industry perpetually promises to aston-
ish the luxury connoisseur. Without a doubt, the
forerunners of this elegant segment delicately and
judiciously hand-pick the intricate details which
truly allow for crystal clear differentiation between
just a five-star and a superior establishment.
And with anything from the curtains, to the cutlery;
bathroom amenities to mattresses and pillows; and
even raw materials such as marble, wood and por-
celain, making a difference to the overall result, one
never takes a moment to consider the perplexing
protocol behind the selection of such features.
Referring to this was Sally Bull, sales and market-
ing manager, The Product House, a company with
10 high-end spa brands,
which supplies hotels and
spas in the region: “It is
imperative that the products
selected fit not only the tar-
get market, but also the image of the spa and hotel.”
Bull annotated that price points of the professional
and retail products must also be kept in mind as
ROI (return on investment) is imperative and retail
returns are key in the P&Ls (profit and loss).
Further bolstering Bull’s comment was Pep Lozano,
general manager, The Ritz-Carlton Abu Dhabi, Grand
Canal, who referred to the selection processes for
the property’s F&B concepts.
“When selecting cutlery, chinaware and table linen
for the restaurants, we look at design and materials
from a point of view of the concept, ensuring that
our carefully selected products perfectly match and
enhance the dining experience,” Lozano explained.
“For example, The Forge, our signature steakhouse,
designed by a renowned Japanese interior company,
Super Potato, has a design theme based on iron,
glass and light, and provides diners with the highest
quality ingredients coupled with friendly, refined and
personalised service."
The power of identity
And of course, it is these fine details which assist
in moulding the perfect atmosphere to match the
vision of a luxury brand, thus leaving an everlast-
ing, memorable impression. It is the detailed,
thoughtful particulars which determine loyalty.
Sanaz Ameri, development manager, Dubai
Porcelain – a company which specialises in
designing, manufacturing and exporting high-
quality tableware and dinnerware for homes,
retail shops, hotels and restaurants – exclusively
expressed the necessity of identity.
“Uniqueness is very important. Nowadays, res-
taurants are taking into account their tableware
as well, along with the completion of the restau-
rant interior design factor. It is very important that
clients can see and feel the difference once they
enter a hotel or restaurant."
Outlining the various stages of the selection
process, he added: “Designers of hotels sit with
us to explain the theme of their restaurant. We
then impose their creative designs on the plates
showing them how they look. Once the sample is
approved, we undertake it to mass production.”
Also communicating his opinons on the funda-
mental importance of hospitality identity was
Hyacinthe de Geyer, marketing coordinator,
Luxury Hotel Cosmetics – a supplier of exclu-
sive hotel cosmetics and spa products based in
the Netherlands – who declared: “Luxury Hotel
Cosmetics works towards extending the hotel’s
brand DNA throughout their guest amenities,
creating an experience that best fits the essence
of their brand. This dedication usually results in
a lengthy product development period where
we work closely with the hotel. Every project is
different so you have to listen to your customers
and find a solution for each case.”
With aesthetic, functionality and the price of
products the main concerns of each of its clients,
de Geyer explained that Luxury Hotel Cosmet-
ics takes great care in providing the appropriate
match for them, and maintains a close relation-
ship with both hotels and brands in a bid to
perfect the process.
“Brand matching is about elevating brand equity
by associating yourself with positive brand attrib-
utes with a certain image or status,” he said.
Similarly, The Product House, which works
closely with spa designers, is knowledgeable
on all of the extensive variables which come
into place during the arduous selection process.
These include spa concept and design, aesthet-
ics, client profile, catchment areas, spa facilities,
training and after sales service.
Bull noted: “Prior to approaching a product
supplier, the spa consultant will have produced
a business plan, conducted feasibility studies
and analysed the market, as well as developed
the spa concept, strategic plan and communica-
tion brief in order to establish a footprint for the
needs of the audience.”
With the ‘behind-the-scenes’ intricacies of
the industry now in the spotlight, the luxury
connoisseur cannot help but exude further
appreciation for the complexities that arise to
reach the consummation of ultimate, contem-
porary luxury.
T
Resembling the precise and delicate weaving of
the loom, is the selection process of the most
fitting and desired components which actualise
a premium facility. Tatiana Tsierkezou explores
the world of Tailor Made

13. or duvet fabrics that appear attractive. Before we even
begin looking at products we must create a narrative for
the hotel’s design – a guideline for the concept which
elicits an emotional reaction and makes guests feel
cared for, while inviting a journey of discovery.
Every aspect of the interiors should strengthen this
design story. You can’t put the cart before the horse by
picking-out furnishings before the conceptual founda-
tion has been established – in the end it wastes time
and money and leads to a less successful result.
However, once the narrative is set, it unlocks the pos-
sibilities for all the design materials, including the soft
furnishings.
How do you go about selecting the most well-suited
brand?
We look for product lines that not only meet the aes-
thetic requirements but the technical ones too, depend-
ing on how the materials will be used in the space.
Attention-to-detail is everything when designing a
luxury hotel.
Every facet is important and we spend lots of time
making sure each one is exactly right – it’s all of these
perfect elements that add-up to a gorgeous design. It
comes down to the finest of points – the thread count in
a fabric and the types of dyes used, the way the tufts are
sewn, the density of the padding, the type of mainte-
nance required and more.
And it’s always great when we get the chance to test a
product – how well does the red wine wash off? Do oily
fingerprints leave a stain? Will the threads snag easily?
How do you ensure that the ethos of the company is
reflected in the design?
More and more we are being asked to choose the
cutlery, glasses, linens – and we love it when we get the
chance to do so, because they are such an integral part
of our design.
The quality of every element is a reflection of the
brand’s identity, and it’s a shame to end-up with a ‘jar-
ring’ effect if the wrong serviceware is used. Luxury is
about providing a seamless quality of experience for the
guests, down to the finest of details.
How do you work with hotel owners to bring out the
best possible aesthetic for the hotel, to take it from
design concept to finished product?
Clients and hoteliers who are ‘hands-on’ and practical
can help a project run smoothly – and it’s great when
they also trust our intuition and experience.
We look at the client’s brief and the hotel’s target guest
profile and then find an idea which acts as a thread that
weaves the design together. This is then curated into a
concept, with integral, direct involvement from creat-
ing the storyline to planning the layouts and managing
the finest points of the artwork and installation - which
means that every concept has a seamless result.
Attention-to-detail
is everything when
designing a luxury hotel
Q&A
Hailing from a world-renowned luxury de-
sign firm, Inge Moore, principal and creative
director, The Gallery HBA speaks exclusive-
ly to Tatiana Tsierkezou about the complexi-
ties of hospitality selection processes
What must you consider when selecting the
appropriate soft furnishings for a hotel?
Selecting soft furnishings is so much more
than simply choosing, for example, curtain

14. 14
feature asia
menaluxury.com
MAJESTIC
PRIDE
Unfurling a perfectly embellished tourism
product with highly sought-after offerings,
Asia is beautifying its allure. Stefanie Saghbini
discovers how the ever so humble region,
continues to prevail in hospitality excellence

16. "These travellers are usually early adopters
and trendsetters and we have seen a much
greater interest in our brand. We hope to
build on that success,” Orlikowski noted.
Affluent travellers from the MENA region are
also an increasingly important growth area
for ONYX Hospitality Group, and to continue
to serve this market and strengthen business
ties with Middle East travel partners, a dedi-
cated sales and public relations office has
been exclusively developed as Peter Henley,
president, ONYX Hospitality Group revealed:
“The region ranks within the top five of
our guest mix. Arabic speaking staff and
chefs are present at a select number of our
properties, and Arabic collaterals and menu
selectors are widely available at most of our
properties. Last year, we also launched an
online booking site in Arabic, so that Arabic-
speaking guests can book their own reserva-
tions directly and take advantage of the vast
number of special packages highlighted on
the Amari website with ease and confidence.”
Henley recommended Oriental Residence
Bangkok for visitors seeking optimum luxury
experiences; a property which features, as
he described, exclusive high-end luxury
within ONYX Hospitality Group, providing
bespoke and attentive service in the heart of
the capital, uniquely offering expansive green
views and surroundings.
Perfectly crafted hospitality
As this highly discerning and very promising
market gradually makes its way over to the
Eastern part of the world, the region's hos-
pitality sector has pledged to deliver only the
most exceptional service and experiences to
its discerning MENA clientele.
Orlikowski ensured that COMO Hotels and
Resorts continues to deliver its promise
of personalised luxury travel experiences.
“COMO’s unique approach to service is show-
cased through a warm, helpful, pre-emptive
16
feature asia
menaluxury.com
howcasing distinctive authen-
ticity in its attributes, Asia, from within the
region, emanates thriving hospitality bril-
liance, stemming from its profound heritage
and culture. According to Devan Bhaskaran,
general manager, The Racha, Thailand, the
growing demand by travellers for unique and
undisputed Asian experiences has created a
global community sharing similar expecta-
tions. Bhaskaran further predicted that the
MENA market, in particular, will certainly
lead the way in this respect. “MENA will be
the right market for Phuket and The Racha,
to venture into, and with the help of the right
promotion, we may see the beginning of
high-end young MENA travellers travelling to
Phuket,” he elaborated.
Adaaran Resorts has already established
itself among the elite travellers of the Middle
East, having welcomed some 50 per cent
growth from Kuwait and a 40 per cent up-
surge from KSA and the UAE, as expressed
by Mohamed Uwaisul Lantra, general man-
ager, marketing, Adaaran Resorts, Maldives.
“The Middle East is among the top 20 mar-
kets at Adaaran Resorts and we have identi-
fied it as a significant contributor by looking
at the revenue generated from the luxury
category,” he further revealed.
Cultural connections between the MENA
region and Asia have certainly been gaining
strength and this consolidation between the
two thriving geographical areas can be ac-
credited to the ever-expanding air operations
between the two.
“This is a positive development for Asia’s
tourism industry,” commented Mohamad
Itani, CEO, Best Choice Real Estate Develop-
ment Company, in reference to the rising
number of MENA airlines enhancing their
dedicated services to Asia.
Itani further explained that this favourable
outcome in inbound tourism from the afflu-
ent MENA region is bound to result in buoy-
ant investment growth, thus is a great drive
for the country’s advancement and progress.
Expressing similar sentiments to Bhaskaran
was Chris Orlikowski, public relations and
marketing manager – Europe, COMO Hotels
and Resorts who believes that the young
affluent Middle Eastern market is hugely
important for all of the luxurious operator’s
properties, in particular the newly opened re-
sort in Phuket, Point Yamu by COMO, as well
as Maalifushi by COMO in the Maldives.
“One of COMO’s key brand pillars is design,
and we observed that in the last couple of
years young Middle Eastern travellers come
to appreciate contemporary pared-back
design much more than the older generation.
S
The region's
hospitality sector
has pledged to
deliver only the
most exceptional
service and
experiences to its
discerning MENA
clientele.

17. service attitude and staff that is confident
to deliver the best. From the first point of
contact with a hotel or resort, we tailor the
guest experience and are conscious of the
origin of the traveller to make their stay as
enjoyable as possible. This can be as simple
as a carefully created Middle Eastern menu
at our restaurants or Arabic speaking staff,”
he divulged.
Also giving prominence to what is seem-
ingly the most imperative element in the
world of hospitality, namely service, was Rory
Campbell, director of sales and marketing,
Outrigger Laguna Phuket Beach Resort,
Thailand. “Service is king,” he accentuated,
further pointing out that the Middle Eastern
market enjoys a most opulent service.
Much deserved praise, some may say, as the
Asian region lays claim to a leading position
in the world of tourism and hospitality and is
certainly no stranger to serving every guest,
impeccably. Campbell assured that every
member of staff is highly-skilled at creat-
ing seamless and positive experiences for
all guests. “From front office to the food and
beverage outlets, the entire team is aware to
go that little extra mile,” he enthused.
And this dedication to the promising MENA
market is expressed by the hotel’s team
who pledges to create a tailored, person-
alised experience that ensures a blend of
some strong cultural elements with retail
therapy, by sourcing prodigious suppliers
and tour operators.
Further elaborating on the draw of the
cultural segment he said: “As such, they
like reliable referrals and quality opera-
tors to help them enjoy the experience.”
Perpetual enrichment
While this culturally rich region contin-
ues to keep its arms outstretched to the
MENA market, it is nonetheless also
continuing to develop its tourism product.
Saudi-based Best Choice Real Estate
Development Company, which also oper-
ates internationally from its headquarters
in Bahrain, has been gearing up to open a
property immersed in luxury in one of the
world’s most desired tourism hotspots;
the Maldives. “Most of the South Asian
country’s 1,190 islands are uninhabited,
unexplored, and are waiting to be devel-
oped, therefore, there is a lot of potential
there,” Itani said.
To this degree, the company has paved its
own way towards acquiring this propi-
tious opportunity for investment and thus
development, and is forging ahead with
plans to build a five-star resort on the
island country’s Vadinolhu Island. Once
open, the resort is set to display a perfect
reflection of the typical Maldivian village,
according to Itani.
“Around 100 villas, including luxury beach,
over-water, and regular beach villas, with
private swimming pools and suites will be
tastefully designed and built to reflect the
typical Maldivian village. The resort will
have nature, spa, relaxation lounges, and
entertainment venues,” he noted.
“For health and sports enthusiasts, it will
have world-class sporting and recreational
facilities for table tennis, lawn tennis, bad-
minton, scuba diving, and sailing as well
as a fully-equipped gym,” Itani continued,
promising guests an authentic Maldivian
feel and experience, while enjoying world-
class service and luxury.
In light of all this prosperity, the flourishing
region of Asia is also taking large strides
in heavy investments to upgrade overall
infrastructure, as Itani enthused: “Some of
the efforts include construction of state-of-
the-art airports, improvement in transpor-
tation systems, and other services to boost
the tourism and hospitality sector."
At the helm of the hospitality industry,
Asia continues to perfectly advance its
notable fusion of unforgettable luxury
experiences.

18. 18
About…ANTHONY ROSS
Stretching the length and breadth of
the globe, Preferred Hotel Group’s
unrivalled and unique service contin-
ues to burgeon into key destinations
in Asia. Its recently-appointed ex-
ecutive vice president – Asia Pacific,
Middle East and Africa, Anthony Ross
speaks to Stefanie Saghbini about
the growing Asia region
As the new executive vice president for Asia Pacific,
Middle East and Africa, how do you plan on moving
the hotel group forward in line with its mission and
vision?
We have a great portfolio of hotels in the region which
includes the most renowned independent hotels in a
number of key, gateway cities. Our first priority is to
ensure that we are providing focused attention on the
needs of those hotels.
We also see great opportunities to expand our portfolio
in China, Australia and the Middle East. China will be a
particular focus as we seek to develop our brand recog-
nition among the Chinese travelling public.
With so many hotel giants proliferating across
these regions, how would you define your competi-
tive advantage at present?
Business and leisure travellers are becoming
more receptive to the unique experiences that
independent hotels or small hotel groups offer.
When it comes to loyalty programmes, Preferred
Hotel Group’s member hotels are now able to compete with the existing programmes
that hard brands offer with our new iPrefer loyalty programme.
At the same time, travellers are embracing the idea of interesting, unique, independent
hotel experiences; hotel owners are re-evaluating the substantial costs and dilution of
control over their assets that they are subject to with hard brands. Soft brands, such as
Preferred Hotel Group, provide the brand endorsement, international connectivity, sales
and marketing support of hard brands, but at a fraction of the cost.
Preferred Hotel Group recently debuted in Myanmar, Vietnam, China and Indonesia.
What were the reasons for entering these specific destinations?
There is a growing demand from business and leisure travellers for new options in
these destinations, in particular Vietnam and Myanmar. According to the latest studies
by the Incentive Research Foundation, North America, Caribbean and Europe remain
the top regions for Group Incentive Travel, while emerging markets in Asia, in particular
Vietnam, are fast gaining popularity. The study strongly shows growing interests from
incentive travel participants for destinations that offer authentic cultural experiences and
recent improvements in hotel and travel infrastructure.
While there is still more room for improvement where travel connectivity (domestic and
internationally) is concerned to compete with established destinations like Singapore
and Thailand, Vietnam is fast becoming a preferred choice for MICE travel and activities
in this part of the region. Preferred Hotel Group is looking into increasing the company’s
footprints in Vietnam as well as the other up-and-coming destinations in Indochina
within the next two years.
Please outline in detail the company’s strategy for 2014.
We are very focused on China and we aim to expand the portfolio from the excellent
platform we have developed in Beijing to other first and second tier cities. With 100
million outbound departures, China also represents a major and growing opportunity
for Preferred Hotel Group’s member hotels globally. In the past year, we have been in-
creasing resources in the market and this will continue throughout 2014 in order to build
brand recognition, visits to our China website and bookings for both domestic as well as
international travel.
Q&A
A veteran of the hospitality industry, Ross brings over 25 years of international
experience to his new responsibilities with Preferred Hotel Group. Most recently, he
served as vice president of operations for Marco Polo Hotels, where he assisted in
developing a new luxury hotel brand.
His education in the industry began at Victoria University in Melbourne where he
obtained a Bachelor of Business, Catering and Hotel Management.
Ross described what aspects of his profession inspire him: “I love to travel, to ex-
perience new cultures and I am a little bit of a hotel junkie. Our hotels are managed
by some of the best professionals in the business and very often their creativity and
passion are what makes their hotels successful. I find meeting, learning from and
supporting our hoteliers inspiring and energising.”
profile
menaluxury.com
Preferred Hotel
Group is looking
into increasing
the company’s
footprints in
Vietnam.

20. 2020
menaluxury.com
feature mediterranean
AESTHETIC TRIUMPH
Luxuriating in a beguiling, ageless grace, the
Mediterranean region's effortless beauty remains
resplendent. Naomi Leach unveils how the region
is enticing visitors
dorned with a diverse array
of alluring jewels, sewn together by the
enticing cerulean waters, the Mediterra-
nean has captivated travellers from ancient
mythology to the Renaissance to the present
day. Unbowed in the face of strong com-
petition from new, emerging international
contenders, the Mediterranean’s hospital-
ity professionals are unveiling its authentic
heritage and showcasing the cultural bounty
of Italy, Greece, Spain, Turkey and Cyprus in a
bid to enchant high-end visitors in search of
classic opulence.
Distinctive flair
The irresistible glamour of the Mediterranean
has long inspired elite holidaymakers for lei-
sure cruising, coastal
yachting, shopping
and cultural explora-
tion. Elucidating on
the unique flavour
luxury, Vassilis Theocharides, director – Mid-
dle East, Cyprus Tourism Organisation outlined:
“Luxury in the Mediterranean is less associated
with brands and product than the surrounds and
nature. The Med luxury experience is blue sea,
perfect warm weather, fresh food ingredients
and immersion into nature away from bustling
cities. There are many hotels in Cyprus which
have mastered the art of luxury in the Med, with
thalassotherapy spas, breathtaking views and
beautiful surroundings.”
Beyond just the aesthetic attributes of the sun
and sand proposition, the region is blessed with
variety as Fabrizio Puglisi, Dubai representa-
tive, ENIT Italian Tourism State Board explained:
“Despite many beaches, islands and the reputa-
tion as a bathing paradise in the Mediterranean
Sea, mountains and hills characterise the map
of Italy. With its 49 World Heritage Sites within
its borders, Italy is the first country on the World
Heritage List. Therefore, tourists can visit unique
places under the cultural, archaeological and
environmental point of view.”
At the heart of the Mediterranean’s illustrious
offering, industry stakeholders honed in on its
history of hospitality. Across the region’s gems,
prestigious service has become established and
expected by the elite traveller.
Guido Polito, CEO, Baglioni Hotels explained
the brand’s desire to place an emphasis on the
guest’s hotel experience. "'The Unforgettable
Italian Touch’ sounds like the promise of a one-
time experience of the highest value, unique,
and making every guest feel special, in true
Italian style.”
Beyond the lavish enchantment of the French
Riviera, Ziad Atrissi, general manager, JW Mar-
riott Cannes emphasised expertly personalised
service as a differentiating factor, which draws a
loyal affluent following to the region. Atrissi not-
ed: "We create an ambience of simple elegance
where they feel welcome and feel free to be
themselves."
From this authentic hospitality, flows an effort-
less, culturally immersive experience, highlight-
ed Fran da Silva, sales and marketing executive,
Marbella Beach Hotel, who expressed: “The
distinctive colours, flavours and sounds mingle
with the mellow rhythms of unique Mediter-
ranean life forming an irresistible combination.
The Mediterranean style of luxury is inspired by
nothing less than the classic sophistication of
history itself. We surpass our luxury travellers’
expectations by appealing to all senses.”
With the Mediterranean characterised by a
charismatic service, Santikou surmised: “These
principles of simple luxury extend not only to
the decoration and architecture but also to the
style of hospitality which can be found in the
Aegean.”
Enhanced communication
“The Mediterranean is very important and
remains a popular destination to our guests
from around the world,” emphasised Thomas
A which the Mediterranean region possesses
Daniel Essex, CEO, Luxury Cruise Portfolio en-
thused: “The Mediterranean style of luxury has
heritage, this is not something that can be eas-
ily replicated. With heritage comes finesse, an
attribute that has been passed down through
generations of managers within hospitality
institutions that have been providing luxury to
patrons over many, many years. Luxury does
not have to be big and glitzy. It sits perfectly
under the banner of charming and refined.”
Concurring, Katerina Santikou, business devel-
opment manager, The Skiathos Princess Hotel
described how the region reigns supreme
against new high-end destinations: “Each
destination is undoubtedly unique. Emerging
global luxury hotspots have stunning and awe
inspiring attractions, often built on an incred-
ible scale. Greece is not trying to compete with
that. The Mediterranean is a different destina-
tion and by focusing on our cultural strengths,
such as the rich traditions and world renowned
hospitality, we create long lasting personal
experiences for each of our guests.”
Indeed elaborating on the region’s distin-
guished yet understated interpretation of

21. 21feature mediterranean
menaluxury.com
Inspired by the intoxicating ambience of Turkey,
D-Hotels & Resorts has announced the arrival
of a new property set to delight visitors during
the prime summer season. The brand’s newest
addition, D-Resort Göcek, is due to open its doors
in May 2014.
D-Resort Göcek is located in the traditional
Turkish village of Göcek, coloured by backdrops
of dramatic forest-clad mountain ranges and
a secluded beach and luxurious marinas. The
property represents undiscovered Turkey at its
very best; all only 20 minutes’ drive from Dalaman
airport, the resort offers abundant scenic oppor-
tunities, dreamy coves and picturesque islands
for pioneering travellers to explore.
Meanwhile, the already celebrated D-Hotel Maris
is expected to re-open for the summer, aiming to
surpass expectations, welcoming visitors with a
host of fresh features. D-Hotel Maris guests will
now be able to privately charter a custom made
luxury wooden RIVA styled motor boat in addition
to the stunning 100ft bespoke sailing yacht and
Sunseeker Portofino 48. Clientele will be able to
discover an enchanting array of nearby Greek
islands and Turkish villages dotted along the
coastline.
Dazzling Turkish opening
Gabriel Escarrer, CEO,
Melia Hotels Interna-
tional describes how the
Mediterranean region
satisfies the needs of the
luxury traveller.
Our company has a huge
presence in many Medi-
terranean and neigh-
bouring countries: Italy,
Greece, France, Croatia,
Bulgaria, Egypt and
of course, Spain. I will
focus on Mallorca and
Ibiza, part of the Balearic
islands, known as the
‘pearls of the Mediterra-
nean’ which are between
the most appreciated
resort destinations world-
wide. Mallorca, together
with Ibiza and Menorca,
its sister islands, were
the cradle of tourism in
the Mediterranean in the
20th
century.
Today, Mallorca and Ibiza
are evolving towards a
higher-end, accordingly
with the new dominant
feeder markets’ de-
mands, whose visitors
love beaches and land-
scapes and are willing
to pay a differential fee,
but without sacrificing
luxury and sophistication.
Both Mallorca and Ibiza
display several versions
of luxury: the fun and the
vibe, with the best places
to be and to be seen,
and also the more quiet
as well as discreet of its
luxury coves, anchor-
ages, golf courses, and
the islands’ secret places.
ME Mallorca and ME Ibiza
provide the widest range
of luxury experiences to
those who want it all.
Evolving
destinations
Harrison, director of sales – Nordic,Benelux,
South Africa and Middle East, Silverseas Cruises
acknowledging the universal, continual draw of
the region.
Experiencing a modest 10 per cent growth in
arrivals in the last 12-24 months, according to
a recent UNWTO survey, there is a sense that
tourism in the region will continue to flourish,
with enough exposure. Puglisi outlined: “The
Mediterranean area provides a unique com-
bination of natural and cultural resources that
attract an ever increasing number of visitors
from around the world, especially in the luxury
sector.”
In order to promote the Mediterranean area, the
ENIT Dubai Office selects and invites UAE tour
operators to attend the BMT (Borsa Mediterra-
nea del Turismo) fair in Naples.
Indeed, forging increasing transport links, Spain
is also cultivating a relationship with the Middle
East. Spain is eyeing the Middle East as an impor-
tant feeder market as Carlos Hernandez, Counsel-
lor of Tourism of Mediterranean and Middle East
countries, Turespana noted: “We are determined
to increase our presence in the Middle East by
increasing tourist flows between Spain and the Gulf
countries and climbing in the ranking of favourite
tourist destinations for the Gulf area.”
Additionally, social media is becoming a key tool to
increase awareness. Baglioni Hotels is engaging
with guests in a sophisticated lifestyle blog. Polito
revealed: “We chose to reach a wider audience of
people who share our values, in the hope of keep-
ing the interest and above all the passion for what
our country has to offer in all its forms.”
Enlivened by a passionate luxury hospitality industry
which has conviction in the finesse of this timeless
product, the Mediterranean looks set to continue to
enthrall.

22. 22
Exuding serenity, the rising emirate
of Ras Al Khaimah (RAK) is gearing up
for a launch into the global tourism spot-
light, and with it comes a continuously
developing palette of luxurious offerings,
as Steven Rice, the newly appointed CEO
of RAK Tourism Development Authority,
divulges to Stefanie Saghbini
Having worked across a number of markets, what can
you say about the levels of luxury offered in the MENA
region and specifically in Ras Al Khaimah?
There are a lot of things about MENA that really do make
it stand out as a customer value proposition. In Ras Al
Khaimah, we have fantastic beaches, all-year-round good
weather, heritage, natural features and a tranquil
atmosphere. All these aspects make it a wonderful
destination for luxury travel. It’s still unspoilt and tranquil,
and this makes it unique compared to the typical offerings.
Moreover, we have a number of wonderful properties such
as the recently-opened Waldorf Astoria, which boasts 346
spacious, luxurious rooms and suites, as well as Rixos
Bab Al Bahr and Banyan Tree Al Wadi, the latter which
offers a nature reserve in the desert.
Please describe your upcoming plans regarding the promotion of the emirate
generally, as well as its luxury offering.
We want to focus on the aspects of Ras Al Khaimah that are not so well known,
for example its 5,000-year old heritage. The emirate was formerly called Julfar,
home to a number of deeply-rooted historical events. Today, a large array of herit-
age sites, whose popularity we wish to elevate, are scattered throughout Ras Al
Khaimah.
The emirate has dozens of historical sites, of which many are unknown. We want
to take these sites and make them more well-known, and this can be used as a
hook to bring in visitors. Ras Al Khaimah can offer mountain biking, hill walking
and it also offers a great opportunity for photography. It has got the best desert
landscapes in the whole of the UAE, making it excellent for historical and heritage
escapades.
We also want to look at Ras Al Khaimah’s nature possibilities and expand on the
possibilities of utilising the Hajar Mountains, stretching 2,000m above sea level.
It offers uniqueness and differentiation. You can have a luxury experience here in
Ras Al Khaimah but we also have a very nice complement to this which is natural
and historical beauty.
History, heritage and nature areas are really what we are looking to promote and
tell the world about how fantastic they are.
How do you predict the luxury travel sector will evolve over the next decade
in Ras Al Khaimah and, in your opinion, what will be the key drivers for this
change?
We’re using different tools, however it is difficult to predict what will happen. There
are cycles of high optimism followed by high pessimism. We’re engaging with
specialists to find out the trends. However, we have found out that there is a very
high number of people searching for five-star accommodation in the UAE, and the
indicators are strong for Ras Al Khaimah as a sustainable five-star destination.
Furthermore, we have increased our hotel inventory by 50 per cent in the last 18
months. A lot of investors are looking at the destination and we feel that we are in
a good place and the direction in which the emirate is going is very healthy.
You mentioned that Ras Al Khaimah is in a fantastic position to attract invest-
ment. Please elaborate on this statement and tell us a little more about the
types of investments you would like to see.
We would welcome conversations with anyone that would assist in growing the
emirate. We are interested in the five-star side, as well as three–and four-star. I
would like to see investment into our attractions, such as different types of tourist
parks. We believe that Marjan island will become a tourism hub, as it contains
20km of beach; there is also the upcoming opening of a Santorini Hotel towards the
end of Q4 of 2014, alongside a large number of other upcoming properties. We feel
very positive about the future in terms of investments.
Q&A
Meet… Steven Rice
What, for you, is the ultimate luxury experience?
I would say a helicopter trip to one of the very high hotels in Monaco
would be one of them. Another would be a stay at Banyan Tree Al Wadi
to experience its accommodation, spa and gourmet offerings. There, you
are one with nature. And a stay at a roof-top terrace luxury apartment in
New York, towering over the urban madness of the city.
Where is your next holiday destination?
I want to visit a lot of the GCC region. This is an area that I want to spend
more time getting to know.
profile
menaluxury.com

23. advertorial
triple celebration beckons with the
re-opening of the D-Hotel Maris, the
launch of D-Resort Göcek, and the
completion of a major refurbishment
at D-Resort Grand Azur, Marmaris.
Surpassing expectations, the exquisite D-Hotel
Maris will re-open its doors on April 25, 2014,
with a sparkling array of exciting features. Taking
the spotlight will be the new stage at D-Hotel
Maris’ Colliseum, which will play host to inter­
national entertainment acts as guests enjoy
this superlative rotunda overlooking the point
at which the Aegean and Mediterranean seas
marry together. These energetic vibes will also
flow through the arteries of the Zuma venue,
which returns to the hotel as a permanent fixture,
showcasing Zuma’s award-winning restaurant,
lounge and bar concept.
Further complimenting the hotel’s already im­
pressive fleet and promising the ultimate in pri­
vacy, guests may privately charter a custom made
luxury wooden RIVA styled motor boat in addition
to the stunning 100ft bespoke sailing yacht and
Sunseeker Portofino 48. Alternatively, D-Hotel
Maris invited guests to ‘Experience the Exhilara­
tion’ with an opportunity to learn to water ski like
a champion, from June 17th
to 22nd
2014. Private
lessons will be available from the internationally
recognized slalom ski instructor, Holger Brüm­
mer and guests may practice on Razor Skis
with slalom ski expert Volker Engelhardt.
Additional initiatives include the property’s new
restaurant along the Bay; the launch of two
new boutique shops; and the introduction of a
private butler service in the Presidential Suite.
Meanwhile, set in the traditional Turkish village
of Göcek, D-Resort Göcek is set for a May 2014
launch. 20 minutes from Dalaman airport, this
property affords guests the opportunity to expe­
rience undiscovered Turkey at its very best.
This boutique property boasts 103 spectacular
rooms, two gourmet restaurants, a D-SPA, a
D-Gym Centre, and premium meeting facilities.
Nestled in a unique location, D-Hotel Göcek is
well positioned as a premier choice for travel­
lers seeking a true Mediterranean experience.
Completing this trio of celebrations is D-Resort
Grand Azur, Marmaris, which has recently
concluded a major refurbishment programme
in which all rooms have been renovated. A
new Steak & Bar restaurant and roof terrace
on the fifth floor have also been implemented.
Exuding architectural flair, this 324 luxury room
and suite property is perfectly poised to exceed
guest expectations. Key facilities include the
Azur Spa, its private blue flagged beach, water
sports centre, a delectable choice of dining op­
tions, and outstanding conferencing facilities.
D Hotels & Resorts: ready for summer
A
www.dhotelsandresorts.com.tr
D-Hotels & Resorts has cemented its stronghold in the luxury tourism arena following
a profusion of initiatives that collectively illustrate this dynamic group’s true hospitality
prowess across the bejeweled landscape of Turkey.

24. 24feature US
menaluxury.com
Imbued with surprisingly understated glamour, the US beckons to the prosperous MENA
visitor to experience this distinctive destination. Natalie Hami explores how it is creating
ties with the Middle East
nce considered unchartered ter-
ritory in many senses, a vast expanse of land;
Lady Liberty watched on as the US began
welcoming Europeans in search of the Ameri-
can dream onto its fruitful and abundant land.
Its history has inspired memorable poetry,
monumental novels and, not forgetting the all-
powerful and glitzy movie industry, Hollywood.
This once unknown land has risen to unri-
valled levels of prominence. And with its lux-
ury hospitality industry creating a noteworthy
however unexpected discreet and understated
level of opulence for its guests, the establish-
ment of brands such as Waldorf Astoria and
Four Seasons have boosted its integrity.
In times gone by, crossing the treacherous wa-
ters separating Europe and the US, with Lady
Liberty in sight, was no mean feat, however as
times changed, so did the accessibility of this
developing territory. Casting her confident eyes
on the Middle Eastern
market, the country
continues to seek out
new opportunities.
However, the prepara-
tions have already commenced for this unique
market, with a plethora of flights from major
regional airlines such as Emirates Airline
which fly to San Francisco, Los Angeles, New
York and Boston currently, among others, with
recent network expansions being announced
such as Saudi Arabian Airlines launching its
inaugural flight to Los Angeles.
Referring to this further expansion across the
waters, Carolyn Jones, international marketing
and events manager, Visit Florida said: “Visit
Florida is currently working with Qatar Airways
on promoting new flights to Florida.”
The creation of a bridge between the two very
diverse regions of the world is also being
skilfully fortified by DMCs such as Access
Destination Services. According to Christopher
Lee, CEO, Access Destination Services, the
company has recently entered into a global
alliance with Pacific World which has offices
in Dubai and 24 other countries around the
world. “Thus, we expect to see a significant
increase in our MENA business in the coming
months.”
Spreading its wings
As opportunities and contact between the two
regions begin to stretch across the ocean,
reaching into the MENA region and creating an
inextricable link, the US in turn has begun to
create its luxury offerings with a keen aware-
ness of the MENA visitor.
Alan Reichbart, director of marketing, Four
Seasons Resort Orlando at Walt Disney World
Resort elaborated on how the soon-to-open
resort has specially designed suites ideal for
the MENA family.
“We are very focused on the needs of this
market. At Four Seasons Resort Orlando, we
will have 68 suites out of our 444 guestrooms.
Suites with numerous connecting rooms were
incorporated into our design to accommodate
those looking for a little extra space. The 16th
floor was designed specifically with the MENA
market in mind.”
Reichbart further enthused that the one-bed-
room 3,300m2
Royal Suite has an additional
92.9m2
terrace, offering amazing views, and
much more.
He added: “For Middle Eastern guests who
often like to travel with large families or
groups, the 16th
floor will be a wonderful op-
tion. For guests who prefer an added element
of security and privacy, the entire 16th
floor can
be keyed off so only these guests have access
from the elevator onto this floor.”
As the network of lucrative ties across the
O
INSPIRED GLAMOUR

25. 25
David Gerdes, vice president of sales
and marketing, Pacific Hospitality Group
reveals how California is reaching out to
MENA
What percentage of your clientele is from
the MENA region and how do you promote to
them?
We see great possibilities for growth from the
region for our California Resorts. The MENA
region is very much an emerging market for
us that we look to develop. We know travellers
from the MENA region are increasingly looking
to California for new luxury experiences and
our properties fit their needs perfectly, offering
personalised services, privacy and attention to
detail – all set in stunning, idyllic locations. We
are looking to further engage and deepen our
cooperation with the luxury travel industry in
the region, to develop long lasting and mutu-
ally beneficial relationships.
Will you be attending the Arabian Travel
Market this year?
Yes, we are excited about attending ATM this
year with an expanded presence as part of the
Brand USA pavilion to launch our luxury Merit-
age Collection to the market. Included within
the collection are: Bacara Resort and Spa
located in Santa Barbara, Balboa Bay Resort in
Newport Beach Orange County, The Meritage
Resort and Spa in Napa Valley, and Estancia La
Jolla Hotel and Spa in La Jolla, California.
How do you successfully fulfil the needs of
the affluent MENA traveller?
As a luxury hospitality provider, our properties
offer a high quality product, superb service
and recognition, with outstanding and desir-
able locations.
Of particular note is our Meritage Collection
which is a new, reimagined experience that
offers a variety of distinctive properties in
renowned California destinations. From Napa
Valley to Newport Beach and La Jolla, the
Meritage Collection provides a truly inspiring
and unique variety of experiences. No matter
which location you visit
along the West Coast,
visitors will discover
a uniquely tailored
experience.
Q&A
feature US
menaluxury.com
waters becomes ever more secure, an array of already established properties, both on the East and
West coasts, are looking to become a part of this successful partnership.
Andreas Oberoi, general manager, Trump SoHo New York noted: “From lavish accommodations and
an inspired locale to exceptional dining and well-appointed amenities, Trump SoHo New York’s unique
brand of luxury hospitality flawlessly aligns with the MENA market. We have recently hired a new
international sales manager who will focus on this market too.”
Mondrian LA also explained how the property is currently reaching out to the MENA market by pro-
moting an exclusive package offered only to this particular market.
Naturally American
Old world glamour and a most classic interpretation of opulence emanates from many US luxury
hotels, extending their hospitality, along with their unique and memorable style to discerning Middle
Eastern clientele. However, this chic luxury also takes into consideration the specialised needs of the
MENA visitor, such as dietary requirements.
Annette Weishaar, vice president of sales, Caesars Entertainment noted: “We are knowledgeable in
and mindful of Arab customs and traditions, and have catered to affluent travellers from the Middle
East and continue to do so."
She further elaborated that Arabic channels are available and halal food can certainly be provided if
there is a need. Weishaar added that they also have members of staff that are fluent in Arabic.
However, the destination’s luxury experience for the MENA visitor appears to encompass much more
than an array of specialised requirements; it is a careful blend of intrinsically American splendour
whilst also remaining loyal to the needs of MENA clientele.
Matt Zolbe, director of sales and marketing, Waldorf Astoria New York, further explicated on this: “We
deploy a standard we refer to as True Waldorf Service. It starts, of course, with stand fare: Arabic
television, Qiblas, bidet hoses, a butler service, suite attaches and the hand selection of the ideal suite.
However, if done well it will reflect a much more anticipatory approach than a menu of options can
illuminate.”
This was also elucidated by Jill DeMone, director of sales and marketing, Mandarin Oriental, Miami,
who noted that the creation of a home away from home is paramount.
She further remarked: “Understated service is what Mandarin Oriental is known for, this is exactly what
our affluent clients are – and the team goes above and beyond what is expected from luxury hotels.”
A union of resplendence and confidence, the US is inviting discerning MENA clientele to experience
the American dream within a backdrop of its chic luxury offering.

26. 26
Deeply rootedas a segment and
as a sport, with centuries of tradition behind it,
golf is well-established worldwide as a game for
the elite and, full of zest, it has spread across the
corners of the world. Consequently, new frontiers
are opening and vying for a market share of golf
travellers. Across the MENA region, golf has been
in bloom, with new courses burgeoning to offer
the highest end in upmarket golf.
Chris Card, group general manager, Abu Dhabi
Golf Club and Saadiyat Beach Golf Club described
the visible levels of popularity that the sport has
reached: “Our clubs demonstrated great success
in 2013, taking the crown as the favoured golf
destination in the UAE. Saadiyat Beach Golf Club
delivered growth of 94 per cent in 2013 on 2012
while Abu Dhabi Golf Club recorded gains of 56
per cent for the same period.”
Card further enthused that another unique facet
of playing golf in Abu Dhabi is that it has many
cultural attractions that distinguish it from the
crowd: “Events are growing at a fast rate with
the F1 Grand Prix, football, tennis, concerts and
exhibitions becoming more prominent in Abu
Dhabi and setting us apart from other ‘golf only’
destinations.”
This new height in popularity manifests itself in the
fact that the region has become the host for world-
PRECISION PLAY
With an array of prestigious competitions being
held across the Middle East, the region is now
flourishing on the world golf map.
Panayiotis Markides reveals how MENA has
blossomed into a premier destination that
stands tall amongst more traditional
golf tourism hotspots
feature golf
menaluxury.com

27. 27
recognised golf tournaments, such as the
recently held Abu Dhabi HSBC Golf Champi-
onship, which provides further grounding for
the MENA golf industry to assert itself, and
demonstrates the greatest evidence that golf
in the Middle East is bearing fruit. “Abu Dhabi
HSBC Golf Championship continues to shape
offerings for the luxury golfer, allowing us to
create a tourism-based product and engage
fans pre and post the event itself,” explained
Card adding that the prestigious tourna-
ment provides the seed to bring in more golf
travellers.
Naturally pleasing character
With the UAE acknowledged as a destina-
tion that can facilitate world-class competi-
tions, it is perfectly poised to offer a distinct
year-round alternative to traditional locations.
“There are a number of issues that differenti-
ate us from some of the more traditional
golfing destinations but climate must be
one of the key points; we are almost able to
guarantee the travelling golfer sunny skies
on a year-round basis which many destina-
tions are unable to do,” explained Simon
Mees, general manager, Al Hamra Golf Club,
describing the way in which the property is
distinctive, and how geography and climate
constitute prime assets.
The region’s uniqueness is a view further
echoed and supported by Carly Tjader, sales
executive, Yas Links Abu Dhabi, who also
emphasised the more specialised features
available: “One aspect of Yas Links that
makes us unique in the region is that we are
the first true links course in the Middle East.
Combined with 365 days of golfing weather,
this is what sets us aside from all the others
internationally.”
Meanwhile, nearby on the very edges of the
Middle East region, lies the island of Cyprus,
which also readily boasts similar advantages
of ideal, all-year-round weather. This was
aptly expressed by Maro Kazepi, golf tourism
coordinator, Cyprus Tourism Organisation
who noted: “The island as a golf tourist desti-
nation, has a competitive advantage com-
pared to other destinations as it has an ideal
climate especially during the winter months –
the best in the Mediterranean – fantastic golf
courses in close proximity, as golfers like to
play at three to four golf courses in the same
area, great hotels, excellent services, two
modern airports, and offers a choice of other
experiences such as hiking, diving, sailing, or
just relaxation and spa/wellness retreats.”
Sporting evolution
With such elevated offerings already in place,
and with the segment continuing to grow, it
seems only natural that the region's stake-
holders must move and shape themselves
accordingly, keeping the modern needs of
various markets in mind. Royal Golf Club
Bahrain has been targeting golf travellers
through strategised campaigns, according
to Sue Addison, senior marketing and PR
manager, Royal Golf Club Bahrain who further
explained how Bahrain’s only course aims
to keep its edge in a world where golf is
continuing to grow: “The Royal Golf Club has
created Stay & Play golf and accommodation
packages with a number of the country’s top
hotels and is also working with hotels and
tour operators to increase awareness among
inbound business and leisure travellers about
the club’s 'No Hassle' package which pro-
vides green fees, hire clubs and golf balls.”
It is also evident that the sphere of golf is
morphing and moulding to suite contem-
porary trends; enter the swiftly developing
world of social media.
Tjader indicated the importance of social
media for the golf industry as it allows for
everyone to see for themselves what is hap-
pening in the world of golf, extending to travel
golf specialists who, as a result of the various
online means seem to have increased ad-
ditionally, and are able to thus publicise their
thoughts and opinions of the courses and
tournaments played worldwide.
The significance of social media was also
highlighted by James Williams, director of
golf, JA Jebel Ali Golf Resort who said: “We
use social media for marketing purposes and
we realise how important it is for future de-
velopment.” He added: “The JA Jebel Ali Golf
Resort is a vast scenic landscape that has
been well maintained to form a world class
golf course. It is very appealing to all levels
of players and with many tees for each hole,
it can be played as an 18-hole course as well
as the nine-hole course.”
As a unique and world-class golfing des-
tination, it is apparent that the region can
only grow its golf offerings further, pioneer-
ing the way forward for the sport.
Consequently,
new frontiers
are opening and
vying for a market
share of golf
travellers.
feature golf
menaluxury.com

28. 28
Masterful
artistry
Stroke by stroke, the high-end travel industry is
conjuring an illustrious and vibrant experience to
enliven and enrich the corporate traveller’s visit
beyond expectation. Naomi Leach reports
Exuding power,
sophistication and influence, corporate
travellers embody the most discerning and
demanding clients that connoisseurs of
luxury are ever likely to encounter. From
the moment this distinguished species
disembarks, the veteran elite travel industry
professionals’ ability to detect their myriad
concerns and to respond to these subtle
nuances to deliver a seamless, personalised
service is of paramount importance. The
corporate traveller represents an opportunity
for artisan luxury providers to vibrantly
illustrate a destination which would otherwise
remain a colourless outline. Indeed for high
powered executives compelled to travel for
their job, the experience is at risk of fading
into an undefined haze of lost hours where
each airport and hotel blurs into uninspiring
monotony. But instead the high-end travel
industry is demonstrating its prowess at
transforming a work visit into one of vibrant
relevance, cultural and social connection,
crafted to enamour corporate guests and thus
inspire a return visit.
Technology-infused
personalisation
For the time-pressured, international
jetsetter, the corporate experience begins
en route. Recognising the value of a restful,
productive journey, Etihad Airways has
recently introduced a number of measures to
ensure guests can sleep soundly on board its
craft. Focusing on sensory factors enhancing
sleep, a specially developed mattress and
duvet have been designed to regulate
body temperature, while noise cancelling
headphones have been provided plus cabins
featuring advanced mood lighting systems.
Once executives hit the tarmac, their
continued connectivity is assured with
services such as Mövenpick Hotels & Resorts'
recently launched hotel limousine fleet which
offers 4G WiFi connectivity.
On arrival to a hotel, a number of high
expectations must be met and surpassed as
Filipa Carvalho de Sousa, marketing manager,
Rosewood Abu Dhabi outlined: “Today’s
corporate traveller is looking for much more
than a comfortable and clean hotel room.
Travellers are looking for stand-out dining
experiences, intuitive, sophisticated service,
accessibility, a personalised approach and
top-notch amenities.”
In a bid to design a bespoke visit for each
guest, Yves Dewaegenaere, director of
marketing, The St. Regis Doha, Al Gassar
Resort noted that a personalised butler
corporate travel
menaluxury.com

29. ensure speedy, efficient as well as seamless hotel stays.
Indeed elaborating further, The Domain offers a fresh
approach to business travellers by perceiving them
as individuals with multiple objectives for their stay.
“In our current world, so much media, entertainment,
technology, style and sociability is integrated into our
work. Functionality is not enough. Executives want to
be stimulated by their work and travel experiences. The
boundaries blur in their lives and that is why the element
of play is always a serious consideration at The Domain,”
de Groot continued.
In facilitating this integration of personalised desires into
the frenetic business schedule, technology plays a key
role. It provides guests with complete autonomy at the
touch of their fingertips. Pioneering technological in-room
solutions, The Torch Doha uses customised software to
create guest profiles. Likewise, The Starwood Preferred
Guest Program implements its user profile to offer
guests upgrades, privileged access and more.
“Travellers are becoming increasingly more savvy
and Conrad Dubai delivers on the promise to offer the
greatest luxury – the luxury of being yourself,” asserted
Andreas Jersabeck, general manager, Conrad Dubai.
The property offers guests a Conrad Concierge App to
customise details of guests’ hotel stay from amenities,
preferred pillow to pre-ordering dinner through room
service. Likewise, Rosewood offers an App while
The Domain has created The Conversation – a social
communication platform embedded in The Domain App
and website – for guests to enjoy increased networking
opportunities.
service has been launched. “St. Regis is a
brand that allows us to truly individualise and
personalise the stay of each of our guests
and this is something that is especially
appreciated by our corporate travellers.
Having a St. Regis butler upon arrival
escorting our guests to the room, offering
a complimentary welcome drink, pressing
two items of clothing complimentary, the
unpacking service and our e-Butler servicing
allowing our guests to contact their butler
day and night by telephone, text message and
e-mail gives especially corporate travellers
peace of mind.”
Acknowledging the intuitive care required to
anticipate the needs of this type of traveller,
Patrick de Groot, managing director, The
Domain Bahrain explained: “Personalised
service will no doubt remain the most
important aspect of a stay in a luxury hotel.
Our team of butlers ensure that each and
every guest is looked after with intuitive and
responsive service. There when you need
them, yet not pandering when you want
some peace and quiet. Another important
component is connectivity. If you fail to deliver
this nowadays, it quickly turns your luxury
traveller off."
With this in mind, The Domain provides
guests with a Technology Butler showcasing a
briefcase packed with technology solutions to
Vibrant personality
A number of factors are luring business
travellers back to a destination time and time
again such as the chance to successfully
engage with their locale. Rather than cultural
immersion, executives are provided with the
opportunity to dip in freely and experience
an indigenous exchange triggering a cultural
resonance. Hospitality professionals are
offering corporate guests a vivid hint of
the culture, history and geography of each
locale with privileged access opportunities.
Governed by the 'Sense of Place' philosophy,
Rosewood excels at crafting unique indigenous
experiences.
All the while, Conrad Dubai has launched
Mood Services for the Concierge team to
tailor experiences with exclusive access and
an opportunity for guests to connect with the
culture. “Whether it’s to go on a helicopter
sightseeing tour, or escape to the tranquility of
the Arabian Peninsula aboard a luxury yacht
or ascend to the top floor of Burj Khalifa, the
tallest building in the world, we are able to
make it happen,” noted Jersabeck.
Using technology to personalise and colour
each visit with a memorable hue, luxury
professionals are honing their craft to gratify
the discerning tastes of corporate travellers.

30. premium picks
1Vintage cruising Beautifully enticing, Lake
Saimaa, Finland’s largest lake and the fourth larg-
est sweet water nature lake in the whole of Europe,
invites discerning clientele to enjoy a private cruise
on a vintage ship, some of which date back to 1904.
This gratifying cruise is combined with a gourmet
lunch and breathtaking views, which also takes pas-
sengers right up to the Olavinlinna Castle where they
can partake in a private backstage tour of well-known
opera artists, or even enjoy fine dining in one of the
fascinating rooms of the castle.
2CAPTIVATING PANORAMA With the most luxuri-
ous and deluxe igloos located atop a mountain,
this experience promises complete bliss. For those
looking to immerse themselves, undisturbed, in their
majestic Nordic surroundings, a Michelin-starred chef
can be provided to satisfy a guest’s dining desires.
3WINTER SAFARI The snowmobile night safari
blends adventure with the rapture of viewing
particular indigenous animals up-close, such as the
moose and the reindeer. This fast-paced experience
can last from half an hour to four hours, depending on
what the guest wants.
4Adrenaline rush Calling all rally enthusiasts,
this unique and exciting experience enables
clientele the chance to be taught privately how to
drive on an ice lake in a real four-wheel drive rally
car by four-time Rally World Champion Juha Kank-
kunen or Tommi Mäkinen. Elite clientele can also fulfil
their thrill-seeking side by driving a Lamborghini or a
Porsche.
5call of the wild Husky dog-sledding provides
the unique experience of a quiet and serene en-
counter with nature as the dogs grow silent with only
the sound of their paws on the snow. Luxury Action is
the first and only company operating this in the North
Pole. Guests are provided with all the equipment they
need and taught how to drive the sled team, with the
destination being Lapland.
A snowy and refreshing escape, Finland and lapland have
an array of icy indulgences for elite clientele. Janne Hon-
kanen, director, Luxury Action unveils some of these most
imaginative and inspiring experiences
30
menaluxury.com
premium picks

31. Top five luxury travel accessories
Otis Batterbee presents...
E ye M a s k
This lavender-filled eye mask is simply a must
when travelling; with the lavender helping
promote deep sleep and the velvet back
soothing against the eyes.
Classic Envelope
The Classic Envelope is handy for ensuring all
important documents are in one place. I keep
passport, boarding pass, phone and a good
book in mine. The waterproof lining means it
doubles up as a handy flat wash bag too.
TTGMENA LUXURY SELECTS SOME OF THE MUST-HAVE ACCESSORIES FOR YOUR TRAVELS IN 2014
SONOS SUB speaker
A wireless speaker which fills an entire room with
thick layers of deep, bottomless sound letting you
hear and feel every chord, kick, splash and roll.
The wireless, one-button setup seamlessly inte-
grates with the Sonos System while the two force-
cancelling speakers positioned face-to-face offer
deep sound with zero cabinet buzz or rattle.
www.sonos.com
accessorise me...
Tag Heuer // Carrera Automatic Watch
Sporty, sleek and effortlessly cool with instant
readability, characterise this classic Calibre 5 auto-
matic watch by Tag Heuer. A perfect accessory
that can be worn day and evening.
www.tagheuer.com
jimmy choo// shadow
A neat little compartmentalised pochette that is
worn across the body with a long gold chain strap.
The chunky ID bracelet hardware with Jimmy Choo
logo adds attitude to the Shadow bag.
www.row.jimmychoo.com
NOKIA LUMIA 2520
A truly mobile tablet promising connectivity wherever you
choose to go. With a high resolution, full HD display with the
best outdoor readability, it can be used anywhere under the
sun. Boost your productivity with built-in Microsoft Office,
great apps and personalised Windows RT 8.1 experience.
www.nokia.com
1
2
3
4
T r a ve l p i llo w
When travelling long-haul, a travel pillow is
essential and this luxury inflatable one has
been designed to fold flat and be stored
away easily.
Wash bag
The wash bag is made from waterproof waxed
canvas, used for all weather outer wear,
ensuring that toiletries are carried securely.
5
Travel P ouch
The Travel Pouch, the perfect travel accessory,
is lined with a quilted suede fabric which
provides protection for delicate items and is
great for carrying smart devices and technology.
Ian Smith, managing director, Otis Batterbee shares some
of his favourite selections from the new Savile Row inspired
range of travel accessories; the perfect companions on
any luxury journey. Otis Batterbee is a British luxury brand
founded by the designer himself with inspiration drawn from
his family’s rich history in design and fashion.

32. gallery
Grey Goose hosts a
private dinner for members
of the cast of 12 Years a
Slave at Sunset Tower in Los
Angeles, the US. A glittering
guest list includes Brad Pitt,
Lupita Nyong'o and Chiwetel
Ejiofor.
Football legend and a Global Ambassador for Emirates Air-
line, Pelé, makes a special visit to the airline’s headquarters.
The Dubai International Boat Show 2014 opens at the Dubai Internation-
al Marine Club – Mina Seyahi, with 750 exhibitors, a 20 per cent increase
in new exhibitors compared to 2013.
The British Polo Day 2014 series, presented by Land Rover, kicks off in style at Abu
Dhabi’s Ghantoot Racing & Polo Club, the private royal club of HH Sheikh Falah Bin Zayed
Al Nahyan.
Marking the 50th
anniversary of the designation of the spectacular Mathews Mountain
Range as a Kenyan Forest Reserve, Cheli & Peacock invites intrepid adventurers to stay
at the idyllic hideaway, Kitich Camp.
Japan’s well-known cherry blossom trees burst forth at varying times.
Captivating the heart of the people, the custom of ‘hanami’ is to hold par-
ties beneath the cherry blossom trees in the mountains and parks.
32
menaluxury.com
gallery

34. The facts
When:
June 9-12, 2014
Where:
South Beach, Miami
The Destination:
The US is hailed as the biggest
luxury hospitality market in
the world, with 25-50 per cent
of global revenue originat-
ing Stateside. Miami is at the
centre of this momentum, with
the world’s greatest collection
of high-end hotels back-to-
back along Collins Avenue and
quick links to the red-hot Latin
American market.
Idiosyncratic, eclectic and
increasingly iconic, Miami has
shaken off its reputation as
a refuge for gangsters and
superannuated Americans
to become the Magic City of
transformation.
Serge Dive, founder and CEO,
LE Miami said: “We always
choose a destination that
shares the DNA of our proposi-
tion. No other destination in the
world goes with the notion of
high-end contemporary travel
like Miami.”
The Venue:
Miami Beach Convention
Center
June 9
10:00 Arrivals and registration
at Miami Beach Convention
Center
12:00-14:00 Exhibitors have ac-
cess to their stands
19:30-22:00 LE Miami Official
Opening Party
June 10
09:20 Appointments begin
11:15 Morning appointments
commence
14:30 Afternoon appointments
begin
20:00-23:00 LE Miami Official
Party brought by W Worldwide,
hosted by W South Beach
June 11
09:20 Appointments begin
11:15 Morning appointments
commence
14:30 Afternoon appointments
begin
June 12
09:20 Appointments commence
for the day
14:30 Afternoon appointments
begin
15:40 Afternoon break
16:00 Afternoon appointments
commence
20:00-23:00 LE Miami
Awards Party brought by
Travel+Leisure and DEPAR-
TURES, hosted by Morgans
Hotel Group
Dates for your diary
ILTM Africa April 28-30 • Cape Town
ATM May 5-8 • Dubai
Kingdom Business & Luxury Travel Congress June 9-10 • Riyadh
Routes Africa June 22-24 • Victoria Falls
Traditional luxury belongs to the past. LE Miami is the catalyst for the
next evolution of travel. The team at LE Miami calls it definition by style.
In the last 20 years, a new charge of creative, design-led and community-
integrated ‘lifestyle’ hotels have transformed the travel industry. The
emergence of the new ‘creative class’, has driven a demand for travel
products that are unique and culturally connected.
Consequently, the contemporary definition of luxury isn’t about money.
It’s about creating an inimitable experience based on style, space, well-
being, content, design, authenticity, storytelling, urbanity and innovation.
The future belongs to the pioneers with the capacity and bravery to act on
this cultural shift first. LE Miami’s purpose is to identify and unite them.
The Limited Edition collective meets in Miami annually for the fiercely
business-driven yet passionately festival-like event. Across four days,
there are up to 42 pre-scheduled appointments with relevant individuals.
However, the team curates both its crowd and its scene to go beyond the
average trade show, transforming the conference into a Ministry of Ideas;
networking events into electric parties; and dull plasterboard booths into
a revolutionary show space.
diary LE Miami: The Collision
of Luxury & Lifestyle
The new generation of travellers
are fracturing travel brands into
lifestyle brands. The collision of
luxury and lifestyle has arrived.