Interesting things happen in Athens (Greece)..
Big urban development projects, start ups, volunteer opportunities..
Athens Co Creation Branding Project, Panteion University
The document discusses branding and development initiatives in Athens, Greece. It outlines several programs and projects aimed at promoting Athens' culture and heritage, including City Branding, Innovathens, and Technopolis. It also details efforts to expand wireless internet access on the metro system and redevelop the historic city center. Private foundations like the Onassis Cultural Center and Stavros Niarchos Foundation support arts and culture. Overall the document provides an overview of Athens' efforts to strengthen its brand and promote tourism through investments in infrastructure, technology, arts, and entrepreneurship.
This document discusses citizen movements, cultural institutions, startups, public bodies, and applications that are working to promote Athens' brand and identity. It outlines several grassroots organizations focused on issues like sound pollution, sanitation and building facades. It also profiles cultural centers, festivals and organizations that are bringing performances, talks and exhibitions to neighborhoods across Athens. Additionally, it examines the startup ecosystem in Athens and organizations that support entrepreneurs. Public agencies promoting tourism and development are mentioned, as well as mobile applications related to transportation, tourism and guides in Athens.
The document discusses the concept of accessible tourism and its importance. It provides data showing the size of the accessible tourism market. It argues that making tourism accessible benefits everyone by increasing quality and adding value for destinations. The document outlines strategies for developing accessible tourism, including universal design and complying with accessibility regulations. It provides an example of a plan to improve accessibility in the town of Requena, Spain.
The document discusses branding strategies for Athens, Greece. It analyzes Athens' current brand positioning, highlighting strengths like culture and heritage but also challenges like trust in governance. Opportunities mentioned include developing as a world cultural hub. Stakeholder partnerships are identified, including universities and foundations. A long-term vision is outlined focusing on Athens as a modern, livable city that integrates heritage and innovation. Engaging citizens and changing visitors' roles are emphasized. Overall the document provides a strategic analysis of Athens' brand and makes recommendations for collaboratively repositioning its image.
The present article is written by 8 senior students of Ad & PR Lab, Panteion University, Athens, GR. Ad&PR Lab reserves for the last semester a pioneering module on Event Management, run by Mrs. Athina Fradelou and coordinated by the head of the Lab, Αssociate Professor, Dr. Betty Tsakarestou. The carefully crafted curriculum of Ad&PR Lab recognizes Event Management as a last and absolutely necessary step for a successful training cycle in Advertising and Marketing. While this part is often disregarded in relative educational programmes worldwide, Ad&PR Lab gives us the chance to work with a well respected expert on Event Management, in order to conduct a much enlightening training course. What you will read below is the outcome of a real life like Event preparation, which helped students delve into theoretical knowledge they acquired during the course in an experiential manner.
Urban conservation provides cultural and economic benefits. Culturally, it preserves historic architecture, streetscapes, and sites that give cities a unique identity and sense of place. Economically, conserving urban heritage increases income opportunities from tourism as well as making cities more livable and competitive. Improving conservation and management of historic assets in cities generates civic pride while attracting investment and spending from tourists, thereby boosting local economies.
The University of Aveiro in Portugal has established a Bicycle and Soft Mobility Technological Platform to promote cycling. The platform aims to (1) encourage bicycle economy development and new products/services, (2) promote bike-friendly city transformations, and (3) produce critical debate around mobility issues. It coordinates research projects, events, and collaborations with local governments and businesses to advance cycling and "green" mobility options.
Athens is a riddle - Athens' branding up until now.SmartCitiesTeam
A city is a riddle. Discover Athens' branding up until now!
Athens CoCreation Branding Project
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
The document discusses branding and development initiatives in Athens, Greece. It outlines several programs and projects aimed at promoting Athens' culture and heritage, including City Branding, Innovathens, and Technopolis. It also details efforts to expand wireless internet access on the metro system and redevelop the historic city center. Private foundations like the Onassis Cultural Center and Stavros Niarchos Foundation support arts and culture. Overall the document provides an overview of Athens' efforts to strengthen its brand and promote tourism through investments in infrastructure, technology, arts, and entrepreneurship.
This document discusses citizen movements, cultural institutions, startups, public bodies, and applications that are working to promote Athens' brand and identity. It outlines several grassroots organizations focused on issues like sound pollution, sanitation and building facades. It also profiles cultural centers, festivals and organizations that are bringing performances, talks and exhibitions to neighborhoods across Athens. Additionally, it examines the startup ecosystem in Athens and organizations that support entrepreneurs. Public agencies promoting tourism and development are mentioned, as well as mobile applications related to transportation, tourism and guides in Athens.
The document discusses the concept of accessible tourism and its importance. It provides data showing the size of the accessible tourism market. It argues that making tourism accessible benefits everyone by increasing quality and adding value for destinations. The document outlines strategies for developing accessible tourism, including universal design and complying with accessibility regulations. It provides an example of a plan to improve accessibility in the town of Requena, Spain.
The document discusses branding strategies for Athens, Greece. It analyzes Athens' current brand positioning, highlighting strengths like culture and heritage but also challenges like trust in governance. Opportunities mentioned include developing as a world cultural hub. Stakeholder partnerships are identified, including universities and foundations. A long-term vision is outlined focusing on Athens as a modern, livable city that integrates heritage and innovation. Engaging citizens and changing visitors' roles are emphasized. Overall the document provides a strategic analysis of Athens' brand and makes recommendations for collaboratively repositioning its image.
The present article is written by 8 senior students of Ad & PR Lab, Panteion University, Athens, GR. Ad&PR Lab reserves for the last semester a pioneering module on Event Management, run by Mrs. Athina Fradelou and coordinated by the head of the Lab, Αssociate Professor, Dr. Betty Tsakarestou. The carefully crafted curriculum of Ad&PR Lab recognizes Event Management as a last and absolutely necessary step for a successful training cycle in Advertising and Marketing. While this part is often disregarded in relative educational programmes worldwide, Ad&PR Lab gives us the chance to work with a well respected expert on Event Management, in order to conduct a much enlightening training course. What you will read below is the outcome of a real life like Event preparation, which helped students delve into theoretical knowledge they acquired during the course in an experiential manner.
Urban conservation provides cultural and economic benefits. Culturally, it preserves historic architecture, streetscapes, and sites that give cities a unique identity and sense of place. Economically, conserving urban heritage increases income opportunities from tourism as well as making cities more livable and competitive. Improving conservation and management of historic assets in cities generates civic pride while attracting investment and spending from tourists, thereby boosting local economies.
The University of Aveiro in Portugal has established a Bicycle and Soft Mobility Technological Platform to promote cycling. The platform aims to (1) encourage bicycle economy development and new products/services, (2) promote bike-friendly city transformations, and (3) produce critical debate around mobility issues. It coordinates research projects, events, and collaborations with local governments and businesses to advance cycling and "green" mobility options.
Athens is a riddle - Athens' branding up until now.SmartCitiesTeam
A city is a riddle. Discover Athens' branding up until now!
Athens CoCreation Branding Project
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
O documento discute processos geológicos relacionados à formação e meteorização de rochas. Ele explica que o calcário pode ser uma rocha sedimentar formada quimicamente ou biologicamente, e descreve gabros e granitos como rochas magmáticas. Também discute processos de meteorização como hidrólise, dissolução, oxidação e seus efeitos na decomposição de rochas e minerais.
O documento descreve os processos de metamorfismo de rochas, incluindo a recristalização mineral durante o metamorfismo que leva à formação de novas associações minerais. Discute também os diferentes tipos de metamorfismo, como o de contacto e o regional, e como os minerais formados indicam as condições de pressão e temperatura.
Rochas metamórficas são rochas que se formam através da transformação de outras rochas sob pressão e temperatura elevadas, alterando sua mineralogia e textura. Fatores como pressão e temperatura conduzem a alterações nas rochas, como a orientação dos minerais e a formação de foliação. O ciclo das rochas envolve sucessivas transformações das rochas ao longo de milhões de anos.
This document discusses city branding as an urban planning and management strategy. It begins by providing context on the evolution of place marketing and how it has transitioned to place branding. Place branding centers on influencing people's perceptions and mental images of a city. The key components of branding include brand identity, positioning, and image. Brand identity involves the attributes and values a city aims to promote. Brand positioning relates a city to its competitors. Brand image incorporates people's perceptions and feelings about a city formed through representations and experiences. The document examines branding from the perspectives of the product, producer, and consumer to provide a framework for effective place branding strategies.
Through a couple of branding workshops in combination with desk research we have developed the narrative of The Hague City. Based on the narrative we have created an inspiring brand promise that has been translated into adaptations of the visual language of The Hague showing more emotion and pleasure. The main goal is to attract more tourists and business people to the city in the coming years through engaging and attractive campaigns and promotions.
City Branding: the case of Copenhagen and Pariszouzoukax2006
The document discusses city branding of Copenhagen and Paris. Copenhagen adopted a new branding strategy called "OPEN Copenhagen" to portray the city as open and flexible. The branding is humanistic and aims to gather all positive aspects of Copenhagen. Paris has very strong brand recognition due to its cultural assets like architecture and being known as the city of lights. Both cities score highly on brand strength and asset strength according to studies. Their branding capitalizes on cultural attractions, food, shopping and being romantic destinations.
City Branding: The case of Stockholm (Sweden).SmartCitiesTeam
Stockholm's City Branding.
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
The document discusses city brand development and provides a case study of Rublyovo-Arkhangelskoe. It outlines how a comprehensive branding strategy was created for the city that included defining its vision, values, and attributes. Key elements of the branding strategy included the development of a logo, themes, imagery and messaging to promote the city's identity and brand to target audiences. The branding strategy aimed to position the city as a desirable place to live, work and invest through an integrated approach across its various branding and marketing applications.
City branding and smart city. How do these two work together at the example of Lyon?
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
Rochas metamórficas formam-se no interior da crusta terrestre quando rochas pré-existentes são modificadas por altas temperaturas e pressões. Há dois tipos principais de metamorfismo: regional, onde a pressão é o fator dominante; e de contacto, onde a temperatura elevada é o fator dominante. Exemplos de rochas resultantes incluem ardósia do metamorfismo regional e mármore do metamorfismo de contacto.
O documento discute a formação e características de rochas magmáticas. Descreve que estas rochas resultam da solidificação de magma em profundidade ou na superfície e inclui exemplos de rochas plutônicas como o granito e rochas vulcânicas como o basalto. Também aborda as texturas destas rochas, dependendo da profundidade e velocidade de arrefecimento do magma.
This document discusses how cities can develop strong brands through natural urban evolution or planned development. It provides New York City and Singapore as examples.
New York City developed organically over time due to its history as an immigrant city, diverse demographics, thriving economy and culture, and city initiatives to promote its brand. Singapore was meticulously planned and developed policies promoting social harmony, resulting in strong economic growth, high living standards, and cultural and environmental initiatives that projected it as a global city.
The key to strong city branding is focusing on both tangible functional aspects like infrastructure, economy and safety, as well as intangible emotional qualities like diversity, culture and creativity that engage the "soul" and "heart" of
City Brands are systemic brands. They depend on dozens of elements like: Symbols, Monuments, Transportations, People, Food, Climate, Language, Culture, Objects, Scenarios. This presentation is about creating City Brands and it was created for the IN Festival held in Lisbon in May 2013.
This document discusses branding and city branding. It provides information on how to build an effective brand through specifying name/logo/design, choosing a target group, and determining uniqueness. It then discusses Abu Dhabi's plan to grow its population to 3 million by 2030 and establish itself as a global economic hub. The document next outlines projects in Athens aimed at improving infrastructure, including converting a former airport into a park, a cultural center donation, and events to celebrate architecture.
Τhe economic crisis in Greece in recent years, combined with the weakness or non-selection for a form of a national strategy that is consistent with international developments, has negatively affected the Athens role in the international trend, that is followed by most cities abroad. But the emerging initiatives like the Re-launching Athens project, the Re- think project, the Niarchos project, the awarded start ups, the volunteerism, the creativity of the cultural sector are elements and actions which reveal that Athens is following global trends and starts to form a role .
We have action with participative collaboration and we have values and we have also cultural venues to enjoy.
That is now our story and we ought to promote it.
But is this the competitive advantage of Athens?
The advantage of the city is that it forms gradually a cluster of culture, of creative start ups and of volunteering participation.
In order our story to be unfolded—and that will not happen in a glance– we need our people to believe in it, because they are our ambassadors. According to Charles Landry, “creativity is the backbone of the city, and the critical resource is their people. It is the intelligence, the vitality, the imagination and most of all the creativity of people that feed the history. Indeed, the intensity of this creative power and its exploitation, is the key that will determine the progress and manage the sustainability of each city”.
Referring to our people, the Athenians of the center and of the periphery we provoke them to explore the possibilities of Athens. Exploring this possibilities, we believe that they will create a new perception about their city and gradually they will be much more involved to the project, not only through volunteering actions but participate with the completion of them, either working, either promoting the identity or proposing further actions.
Referring to the global community, we invite them to explore the possibilities of Athens, to observe the changes, to understand that the city is open to opportunities for creation, for investments, for delight. Rome, Istanbul, Berlin and Barcelona are great places but Athens is something more.
Anything could happen in this city.
The document discusses the current elements that make up Athens' city image, including organizations, libraries, events, and museums. It outlines several non-profit organizations that support arts and culture, education, science and technology in Athens. These include the Neon Organization, Niarchos Foundation, Onassis Culture Center, Eugenides Foundation, and others. It also lists several prominent libraries, recurring cultural events like art festivals, and museums like the Acropolis Museum that are part of Athens' identity. The cities initiatives to improve sustainability, boost the local economy, and engage citizens are also summarized.
The document discusses several urban planning and redevelopment projects in Athens, Greece aimed at regenerating the city center, making it more sustainable, accessible, and lively. Key projects mentioned include regenerating empty buildings as cultural centers through OKRA's competition-winning plans, improving traffic flow and adding bike lanes and tram extensions, upgrading green spaces, and developing the large former airport of Hellinikon into a metropolitan park, sports facilities, and residential and commercial areas. The Stavros Niarchos Foundation is also funding a new National Library and Opera building as well as park in Athens. "Project Athens" outlines a 10-year development program to improve quality of life and competitiveness through various initiatives. OpenHouse Athens celebrates
"Re.invent Athens". A strategic plan for the city of Athens Eva Anagnostaki
Within the context of the workshop “Athens’ Co-Creation City Branding Project”, hosted by Betty Tsakarestou, we took a journey around the world to explore initiatives, campaigns and cases that apply to vibrant cities and have a message to communicate to the world.
About us: We are a three-member team of Cultural Management students, interested in Athens’ regeneration through culture and co-creation.
Anagnostaki Eva
Mavriki Rania
Rizou Anastasia
This document discusses how cities can revitalize abandoned industrial infrastructure by leveraging their cultural heritage and creative industries. It provides examples of how Sopron, Hungary and Eindhoven, Netherlands redeveloped former industrial sites by making them more pedestrian-friendly and transforming them into cultural quarters that attract creative professionals and businesses. Both cases show how respecting history, prioritizing pedestrians, and connecting new developments to the existing city helped spur economic and cultural regeneration.
IV Conference of Regional and Urban Planning International Conference of the Project Community Participation in Planning
Participation in planning and public policy
23th/24th of February, 2017
http://www.ua.pt/conferenciapru
O documento discute processos geológicos relacionados à formação e meteorização de rochas. Ele explica que o calcário pode ser uma rocha sedimentar formada quimicamente ou biologicamente, e descreve gabros e granitos como rochas magmáticas. Também discute processos de meteorização como hidrólise, dissolução, oxidação e seus efeitos na decomposição de rochas e minerais.
O documento descreve os processos de metamorfismo de rochas, incluindo a recristalização mineral durante o metamorfismo que leva à formação de novas associações minerais. Discute também os diferentes tipos de metamorfismo, como o de contacto e o regional, e como os minerais formados indicam as condições de pressão e temperatura.
Rochas metamórficas são rochas que se formam através da transformação de outras rochas sob pressão e temperatura elevadas, alterando sua mineralogia e textura. Fatores como pressão e temperatura conduzem a alterações nas rochas, como a orientação dos minerais e a formação de foliação. O ciclo das rochas envolve sucessivas transformações das rochas ao longo de milhões de anos.
This document discusses city branding as an urban planning and management strategy. It begins by providing context on the evolution of place marketing and how it has transitioned to place branding. Place branding centers on influencing people's perceptions and mental images of a city. The key components of branding include brand identity, positioning, and image. Brand identity involves the attributes and values a city aims to promote. Brand positioning relates a city to its competitors. Brand image incorporates people's perceptions and feelings about a city formed through representations and experiences. The document examines branding from the perspectives of the product, producer, and consumer to provide a framework for effective place branding strategies.
Through a couple of branding workshops in combination with desk research we have developed the narrative of The Hague City. Based on the narrative we have created an inspiring brand promise that has been translated into adaptations of the visual language of The Hague showing more emotion and pleasure. The main goal is to attract more tourists and business people to the city in the coming years through engaging and attractive campaigns and promotions.
City Branding: the case of Copenhagen and Pariszouzoukax2006
The document discusses city branding of Copenhagen and Paris. Copenhagen adopted a new branding strategy called "OPEN Copenhagen" to portray the city as open and flexible. The branding is humanistic and aims to gather all positive aspects of Copenhagen. Paris has very strong brand recognition due to its cultural assets like architecture and being known as the city of lights. Both cities score highly on brand strength and asset strength according to studies. Their branding capitalizes on cultural attractions, food, shopping and being romantic destinations.
City Branding: The case of Stockholm (Sweden).SmartCitiesTeam
Stockholm's City Branding.
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
The document discusses city brand development and provides a case study of Rublyovo-Arkhangelskoe. It outlines how a comprehensive branding strategy was created for the city that included defining its vision, values, and attributes. Key elements of the branding strategy included the development of a logo, themes, imagery and messaging to promote the city's identity and brand to target audiences. The branding strategy aimed to position the city as a desirable place to live, work and invest through an integrated approach across its various branding and marketing applications.
City branding and smart city. How do these two work together at the example of Lyon?
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
Rochas metamórficas formam-se no interior da crusta terrestre quando rochas pré-existentes são modificadas por altas temperaturas e pressões. Há dois tipos principais de metamorfismo: regional, onde a pressão é o fator dominante; e de contacto, onde a temperatura elevada é o fator dominante. Exemplos de rochas resultantes incluem ardósia do metamorfismo regional e mármore do metamorfismo de contacto.
O documento discute a formação e características de rochas magmáticas. Descreve que estas rochas resultam da solidificação de magma em profundidade ou na superfície e inclui exemplos de rochas plutônicas como o granito e rochas vulcânicas como o basalto. Também aborda as texturas destas rochas, dependendo da profundidade e velocidade de arrefecimento do magma.
This document discusses how cities can develop strong brands through natural urban evolution or planned development. It provides New York City and Singapore as examples.
New York City developed organically over time due to its history as an immigrant city, diverse demographics, thriving economy and culture, and city initiatives to promote its brand. Singapore was meticulously planned and developed policies promoting social harmony, resulting in strong economic growth, high living standards, and cultural and environmental initiatives that projected it as a global city.
The key to strong city branding is focusing on both tangible functional aspects like infrastructure, economy and safety, as well as intangible emotional qualities like diversity, culture and creativity that engage the "soul" and "heart" of
City Brands are systemic brands. They depend on dozens of elements like: Symbols, Monuments, Transportations, People, Food, Climate, Language, Culture, Objects, Scenarios. This presentation is about creating City Brands and it was created for the IN Festival held in Lisbon in May 2013.
This document discusses branding and city branding. It provides information on how to build an effective brand through specifying name/logo/design, choosing a target group, and determining uniqueness. It then discusses Abu Dhabi's plan to grow its population to 3 million by 2030 and establish itself as a global economic hub. The document next outlines projects in Athens aimed at improving infrastructure, including converting a former airport into a park, a cultural center donation, and events to celebrate architecture.
Τhe economic crisis in Greece in recent years, combined with the weakness or non-selection for a form of a national strategy that is consistent with international developments, has negatively affected the Athens role in the international trend, that is followed by most cities abroad. But the emerging initiatives like the Re-launching Athens project, the Re- think project, the Niarchos project, the awarded start ups, the volunteerism, the creativity of the cultural sector are elements and actions which reveal that Athens is following global trends and starts to form a role .
We have action with participative collaboration and we have values and we have also cultural venues to enjoy.
That is now our story and we ought to promote it.
But is this the competitive advantage of Athens?
The advantage of the city is that it forms gradually a cluster of culture, of creative start ups and of volunteering participation.
In order our story to be unfolded—and that will not happen in a glance– we need our people to believe in it, because they are our ambassadors. According to Charles Landry, “creativity is the backbone of the city, and the critical resource is their people. It is the intelligence, the vitality, the imagination and most of all the creativity of people that feed the history. Indeed, the intensity of this creative power and its exploitation, is the key that will determine the progress and manage the sustainability of each city”.
Referring to our people, the Athenians of the center and of the periphery we provoke them to explore the possibilities of Athens. Exploring this possibilities, we believe that they will create a new perception about their city and gradually they will be much more involved to the project, not only through volunteering actions but participate with the completion of them, either working, either promoting the identity or proposing further actions.
Referring to the global community, we invite them to explore the possibilities of Athens, to observe the changes, to understand that the city is open to opportunities for creation, for investments, for delight. Rome, Istanbul, Berlin and Barcelona are great places but Athens is something more.
Anything could happen in this city.
The document discusses the current elements that make up Athens' city image, including organizations, libraries, events, and museums. It outlines several non-profit organizations that support arts and culture, education, science and technology in Athens. These include the Neon Organization, Niarchos Foundation, Onassis Culture Center, Eugenides Foundation, and others. It also lists several prominent libraries, recurring cultural events like art festivals, and museums like the Acropolis Museum that are part of Athens' identity. The cities initiatives to improve sustainability, boost the local economy, and engage citizens are also summarized.
The document discusses several urban planning and redevelopment projects in Athens, Greece aimed at regenerating the city center, making it more sustainable, accessible, and lively. Key projects mentioned include regenerating empty buildings as cultural centers through OKRA's competition-winning plans, improving traffic flow and adding bike lanes and tram extensions, upgrading green spaces, and developing the large former airport of Hellinikon into a metropolitan park, sports facilities, and residential and commercial areas. The Stavros Niarchos Foundation is also funding a new National Library and Opera building as well as park in Athens. "Project Athens" outlines a 10-year development program to improve quality of life and competitiveness through various initiatives. OpenHouse Athens celebrates
"Re.invent Athens". A strategic plan for the city of Athens Eva Anagnostaki
Within the context of the workshop “Athens’ Co-Creation City Branding Project”, hosted by Betty Tsakarestou, we took a journey around the world to explore initiatives, campaigns and cases that apply to vibrant cities and have a message to communicate to the world.
About us: We are a three-member team of Cultural Management students, interested in Athens’ regeneration through culture and co-creation.
Anagnostaki Eva
Mavriki Rania
Rizou Anastasia
This document discusses how cities can revitalize abandoned industrial infrastructure by leveraging their cultural heritage and creative industries. It provides examples of how Sopron, Hungary and Eindhoven, Netherlands redeveloped former industrial sites by making them more pedestrian-friendly and transforming them into cultural quarters that attract creative professionals and businesses. Both cases show how respecting history, prioritizing pedestrians, and connecting new developments to the existing city helped spur economic and cultural regeneration.
IV Conference of Regional and Urban Planning International Conference of the Project Community Participation in Planning
Participation in planning and public policy
23th/24th of February, 2017
http://www.ua.pt/conferenciapru
Europeana Network Association AGM 2017 - 6 December - Highlights 2017Europeana
The document outlines the highlights and priorities of the Europeana Network Association (ENA) for 2017 and 2018. It discusses ENA's joint aspiration to transform the world with culture by making Europe's cultural heritage accessible online. It describes ENA's approach of collaborative work between cultural and technology experts. Key priorities for 2018 include supporting the European Year of Cultural Heritage, running campaigns on migration history and cultural heritage, and the EuropeanaTech conference. The document calls on members to help build communities around cultural topics.
Jan Simons (UvA) over call Reflective 6 van Horizon 2020Media Perspectives
This document discusses potential projects for the Horizon2020 Reflective 6 call on innovation ecosystems of digital cultural assets. It describes four potential projects:
1. Augmenting Masterpieces, which would develop interfaces between the physical and digital collections of the Rijksmuseum to augment visitors' experiences.
2. Modeling Crowdsourcing for Cultural Heritage (M.O.C.C.A.), which would analyze crowdsourcing projects to develop a model for determining when and how crowdsourcing is appropriate.
3. Concert 3.0, a collaboration with the Royal Concertgebouw aiming to enhance the classical music concert experience through digital technologies.
4. #Hooked,
New Service Development Proposal for Athens Archeological MuseumSpyros Langkos
This study concentrates on presenting the development of an idea for a new service for the National Archeological Museum of Athens. The main focus here, is to state how this new proposed service is consistent with the museum brand and in what way it will add value to the customers.
Museum history:
AMA is the first national archaeological museum in Greece and was established by prime minister of Greece Ioannis Kapodistrias in Aigina in 1829. Subsequently the archaeological collection was relocated to a number of exhibition places until 1858, when an international architectural competition was announced for the location and the architectural design of the new museum.
The current location was proposed and the construction of the museum's building began in 1866 and was completed in 1889 using funds from the Greek Government, the Greek Archaeological Society and the society of Mycenae. Major benefactors were Eleni Tositsa who donated the land for the building of the museum, and Demetrios and Nikolaos Vernardakis from Saint Petersburg who donated a large amount for the completion of the museum.
The National Archaeological Museum houses some of the most important artifacts from a variety of archaeological locations around Greece from prehistory to late antiquity. It is considered one of the great museums in the world and contains the richest collection of artifacts from Greek antiquity worldwide. It is situated in the Exarcheia area in central Athens between Epirus Street, Bouboulinas Street and Tositsas Street while its entrance is on the Patission Street adjacent to the historical building of the Athens Polytechnic university (AMA website,2012).
In recent years museums have changed from being predominantly custodial institutions to becoming increasingly focused on audience attraction. New emphasis is placed on museum-audience interactions. This change in the purpose and priorities of museums has impacted upon the nature of museum service context and delivery of service products (A.Gilmore, 2002).
This report aims towards the development of a new service offering for the Athens Archeological Museum. Our proposal, is to facilitate innovation and embrace the ongoing trend which is on the rise, to update museums technological standards by introducing services concerning web interconnectivity and interaction of the museum
with it’s visitors.
Traditionally, the prime function of the museum has been to gather, preserve and stuy objects. Our plan is to maintain a data-collection focus.Today’s museum role has been upgrated. They are not only the gatekeepers of heritage and tradition, but have transformed to an active community enforcer. Therefore, in this digital era strengthening museums through information and data-sharing they will be better able to meet both demanding bottomlines of sustainability (financial solvency and mission execution).
This document summarizes information about the Asian Civilizations Museum in Singapore. It provides details about the museum's history, renovation, target audience, and use of technology and CRM strategies to engage customers. These include a mobile app, virtual reality experiences, and analytics to gain insights from customer data. The museum aims to retain customers and reach new audiences through its digital offerings and focus on customer experience. It has faced challenges during the COVID-19 pandemic but is adapting its services to continue operations safely.
The project had its fundamentals from the OCSE Manual “A guide for local
governments, communities and museums ” that explains the importance and effect
on local community of transforming a museum from a place to visit into a “living
museum”, seen from the citizens and local government like the central point of the
local development.
The document describes the Eurasian Creaspace Networking (ECN) project, an ASEF-sponsored cultural program that aims to bridge cultural actors between Asia and Europe through small and medium creative spaces. The project will offer ten financial aids for cultural professionals to participate in study visits to Valencia and Kunming, as well as workshops. It seeks to identify best practices for creative space management and innovation through case studies. A publication on best practices will be produced to share the knowledge gained from the project.
The document discusses strategies for supporting cultural entrepreneurs through five key areas: cultural industries policy, education and training, investment strategies, creating markets, and sharing wisdom. It provides examples of developing cultural entrepreneurship education and mentorship programs. It also gives examples of funding initiatives and investment funds that provide financing for cultural enterprises and entrepreneurs.
International Entrepreneurship in the Arts: Unexpected PartnershipLidia Varbanova
Unexpected Partnership: New spaces for creation and creativity: How do we support them?" Presented by Lidia Varbanova at IFACCA 7th World Summit, Malta, October, 2016
Best Practice Guide to Accessible Routes in Historic Cities - 2013 by LHAC Scott Rains
Launched in 2010, the League of Historical and Accessible Cities (LHAC) is a pilot project focusing on improving the accessibility of historical towns while at the same time promoting the development of sustainable tourism and the protection of cultural heritage.
The main goal of the project is not only to allow people with disabilities and their families to take full enjoyment from leisure and cultural activities, but also to stimulate tourism among the 80 million people with disabilities living in Europe.
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2. Athens Municipality
Population 745, 514
Area 38.964 km2
Density 19, 133/ km2
http://issuu.com/alexfrog/docs/eleonas_enclave
http://metaxourgeio.wordpress.com/
3. Rock in Athens 1985 The logo, -a hand-drawn white
olive wreath, a dual symbol of
peace and victory.
“The emblem, the olive
wreath, reflects these
values’’… participation,
celebration, humanity, and
heritage:
• ELKE Olympic
Business Project
•Athens Business Club
interventions such as
re-designing public
spaces and planting
trees and flowerbeds
‘’The Beauty in the art
Philosophy, Democracy .. These cultural
goods are precisely the ones, that
compose the essence of European culture
and vibrate the soul of Europeans .. ‘’
(Christos A. Sartzetakis)
BRAND CITING SINCE 1985
Opportunities for branding
brand identity
..to transform
Athens to a
special city. . “The
country has to
think of culture
not just as
heritage, but also
as something to
build a future
from-and that is
business”
(Red Design &
C.Koenig)
b
4. The composition of the new brand follows the
logic of a visually simple and understandable,
discrete, always and everywhere, drawing
with hidden symbolic value(2011).
The official logo of the contest remains the same, with the
only change being the Greek flag placed at the center of
the hear.
The sub-logo was based on the Phaistos Disk.
Slogan for the competition, the phrase
«Feel The Rhythm».
Athens Festival:
The fox in the bazaar (2011)
-Athenians need a “fairy-tale”
-In association with the Athens School of
Fine Arts
2007 vision «Athens, Eternal Cultural Capital»
(N.Kaklamanis)
5. e-government system
•E-payments
•Applications/information
•Building conditions
services for the citizen
The City of Athens remains consistent and
dynamic in its efforts to support the city's
socially disadvantaged groups, that
is, individuals with disabilities, homeless
persons and substance users.
The municipality operates a Disability Support
Office, the City of Athens Homeless Shelter
and four Dependent Substance Use Prevention
Centres, while it is in the process of
establishing a Therapy and Social
Reintegration Programme for Substance Users.
Office for People with Disabilities : has built
up a database which comprises details on
agencies, services, schools, associations for
people with disabilities and vocational
training centers.
Friendship Clubs, which act as an antidote to
loneliness, and the "Help at Home“ scheme.
6. http://www.breathtakingathens.com
The urban and cultural makeup of the city offers the
visitor many choices. We’ve put together a couple
of suggestions to assist with experiencing
Athens your way…
7. …FOR VACATION, SHOPPING, MONUMENTS,
CONFERENCES
What is the Wishlist?
An easy and fun way to gather and save all your
"favorites" in one place! Favorites include: Hotels,
Activities, Points of interest etc.
As a non registered member you can only view or
print your Wishlist.
View your Wishlist
As a registered member, you can save, view or print
your Wishlists at any time.
Register to save your Wishlist
Live It
like a Local
Weather in Athens 25.8C
Vacation means freedom from
schedules and time restrictions. When
you’re in Athens, don’t do as the
Athenians do, because while they’re at
work, you can go sightseeing..OR..
To plan your unforgettable conference,
contact the Athens Convention Bureau
http://www.athensattica.gr/en/
8. The project includes the construction and
complete outfitting of new facilities for:
•the National Library of Greece (NLG)
•the Greek National Opera (GNO)
•the creation of the 170,000 m² Stavros
Niarchos Park.
•The Foundation’s vision is to provide
the country and the city with the new
institutional foundations .
•it needs to move forward and with
a framework for the future.
•Education, culture and sustainability,
the SNFCC’s three main elements, are
essential requirements in enhancing
the potential of the city and its
people and placing them within a
twenty first century global context.
Star architect: Renzo Piano
http://www.snf.org/
9. 1st prise OKRA LANDSCHAPSARCHITECTEN BV
(Knuijt Martin)
•climate control
•changing transportation nodes
•activating public realm
•strategy of occupying 1000 ground floor spaces in vacant buildings
with cultural activities
a vibrant, accessible and revitalized heart of the city
to be completed by 2015
http://www.rethinkathens.org
10. Thivon Avenue soon
7 goals+
•Elaionas metropolitan transportation
center and sports facilities
•Alexandras Avenue sport
museum/parking place
•Kerameikos area cluster creative
entrepreneurship/KM Pop-up
Market/serviced studios/co-working spaces,
studio housing
•Academia of Plato museum/shopping
mall
•Reconstruction of derelict buildings
•Cycling networks/ social support hub
(Larissa Station)
•Reformation of the Varvakeion Market and
Athena’s Street
•«Rethink Athens»
Re-launching Athens' initiative
The recent 'Re-Launching Athens Initiative', received
€84m from the ERDF aims to revive the city centre
to make it more attractive to investors.
The project is based on 5 priorities:
competitiveness
improving quality of life
regeneration of urban areas
handling the social crisis
sustainability
Athens underground revitalized
‘’This project has dramatically changed urban transport in the
Attica basin. It has raised the standard of living for Athens
residents and improved air quality. Further work (extending a
metro line) is continuing to improve life in the city: in
particular on the line linking Piraeus and Kifisia in the north.
The EU is co-financing the project to the value of €50 m (of a
total investment of €79.2m) with 205 jobs directly created
during its implementation. Some 440 000 commuters are
benefitting from improved traffic flow, safety and comfort’’.
http://ec.europa.eu/regional_policy/conferences/mayors/2013/projects_en.cfm#2
ACCI Incubator for smart cities
Kerameikos by 2016
OLIAROS
Jessica
http://www.oliaros.com/?p=143
11. redevelopment of the Syngrou avenue (is planned)
Piraeus Underwater Antiquities Museum
a new landmark for the city and the port of Piraeus, with main
reference to the culture, quality tourism and sustainability
http://www.piraeusculturalcoast.org.gr/index.php?lang=en
Open Architectural Competition
Regeneration of part of the Piraeus Port Authority (OLP) Coastal Zone -
transformation into an open public space for outdoor activities
“The National Museum of Contemporary Art is on a crossroad, where the one
side is the Acropolis Museum and the other in the center of Athens, showing
that Greece has not only history, but also a present and a future”
National Gallery
http://www.tovima.gr/cultur
e/article/?aid=500035
12. "City Branding" is already out
there…
MUSIC
soundsnap
MOBILE Marketing warp
Fashionnetrobe
Taxi, as it should be
https://taxibeat.gr/
create technology and
innovation
http//:www.radiojar.com
http://www.parkingd.com/
http://edition.cnn.com/2012/07/13/opinio
n/keen-greek-entreprenuers
entertainment
http://www.dailysecret.com
more than 26 extensions for the
Joomla!
http://www.joomlaworks.net/
http://www.crowdpolicy.com
Athenians work on..many
domains..innovation – sharing
economy – social development
Unique system for
recording and
presenting the online
advertising business
across the internet.
Taxibeat
Taxiplon
OUR OBSERVATIONS
The LazyPub application is
a low cost solution, which
enables easy publishing
PDF, EPUB and HTML
versions on mobile phones
and tablets.
13. easyKENAK
energy
certificates
in 6 steps
Codebender
online development & collaboration
platform for Arduino users, makers
and engineers
online marketplace for kids..
It's not the
destination,
it's the journey!
Innovative holiday & travel ideas
Start ups for…tourism,
energy, fashion, survey,
art & creation…..
SPONSORS
NESPRESSOHEINEKEN SIMPLY BERGERS GALAXY DOMINO’S
survey platform which provides
access to millions of targeted users
14. Universities
Athens Startup Weekend University
•Startup Weekend University is part of Startup Weekend, a global grassroots
movement of active and empowered entrepreneurs who are learning the basics
of founding startups and launching successful venture
•Startup Weekend University follows the same basic model of all Startup
Weekend events: students are welcome to pitch their startup idea and receive
feedback from their peers.
15. Startup Live Athens #3 -
Sustainable Enterpreneurship
June2013 - ALBA Graduate
Business School
2012, the event included pitching, mentoring and hands-on business building with the special focus
on cultural and social entrepreneurship focus
on “Social Entrepreneurship”
to “create initiatives that
influence both business and
cultural behaviors so that all
parts become confident towards
people with disabilities“.
•IncludAbility
•We Protect the Forrest
•Women on Top
All three teams were awarded with
participation in educational & training
programs, recruitment services and
membership in a coworking space and social
economy network!
2012 Includabiliy pioneer
award Pioneer: Festival
Aiming on the mission
to clean the forests and
provide alternative energy
resources rising star
award
a venture dedicated to
mentoring women and
connecting them with
society and the market
Community Vote
We Protect the Forrest
Women on Top2013 EuRuKo (the European
Ruby Conference) an annual
conference which focuses on
the Ruby programming
language
• is used for startups too..
16. venture capital funds
Startup Weekend
Athens 2013
Openfund Incrediblue & WorkableHR
PL Tech Catalyst
pre-seed
HachFwd
Funds
Athens Open Coffee &
Techcrunch blog
Athens StartupDigest
Life is too short to work at a boring company
start ups in:
mobile applications
mobile marketing
wolfish Globo LazyPub
Upstream Warp.ly
Transportation
solutions
social media
Fashion Energy
Arts …
Useful conclusions
• start ups have shown
significant potential
•need an effective
networking with the
aim of implementing
fresh business ideas
•should take
advantage of
investment
projects/financing
•need to eliminate
negative effects of
bureaucracy
17. Athenians in the face of significant challenges
are trying to redefine solidarity "αλληλεγγύη"
and community "γειτονιά“…
volunteerism is "one of the most basic expressions of
human behavior and [it] arises out of long-established
ancient traditions of sharing and reciprocal exchanges.”
Free provision of
social and
medical services
in the areas of
treatment,
prevention,
education, health
infrastructure,
etc.
citizens
engagement
participatory
design
aims to promote the various
groups of volunteers and
NGOs in Athens, as well as
connecting them with other
volunteers that want to
participate in their initiatives
matches
student
volunteers to
events globally
volunteers for
every kinds of
events
The organization has
organized more than
300 voluntary work
programs in 104 areas
of Greece
an annual event and network
inaugurated in 2011 to connect
volunteers and promote
collaboration among volunteer
initiatives.
In 2004, 160.000
people applied for
volunteer positions
with the Athens
Summer Olympics,
and 45,000 Greek
volunteers became a
part of the events.
Approximately
25,000 people took
part in volunteer
action during the
Athens Special
Olympics in 2011.
"This is My Athens" is a new,
free program available to
visitors to Athens. It is staffed
by volunteer Athenians who
are excited to show you "their
city" and all it has to offer.
18. CREATIVE teams to improve public
spaces
• Architects: architect groups that
produces designs creating public
spaces and projecting buildings
• Civil communication with agencies to
resolve problems, promotion and
dissemination.
• Creative a collegiate artists intervene
creatively in the city.
• Cultural events.
• Turning trouble spots into green
areas .
• Social actions to strengthen weak
social groups
• Highlighting the city's history
through tours.
recently created the
first pocket park in
Athens.. a smaller
version of a regular
park ..a solution to
this common “lack-
of-green-spaces”
problem..
19. The first Artistic Incubator of Athens - housed at
the restored historical building of Romantzo
magazine- A vibrant cultural hub will be created
where new creative/artistic start-up groups
BIOS.
Athens centre for
today's art and cross
media
“DIAZOMA Association” in
collaboration with “APT
Information Systems S.A” under
the sponsorship of the "Stavros
Niarchos" Foundation, created
the EasyGuideApp, an
innovative guiding application
for "smart" mobile devices
Panteion University of Athens..
Scheduled a two day scientific meeting on May 2013
‘’Managing cultural organizations in times of
financial crisis..’’
•Sustainability of
cultural
organizations and
activities
•New ways and
sources of funding
Impact of the crisis
on priorities and
policies promoted
•Actions to approach
vulnerable groups
together
•Development of
alternative cultural
activities in crisis
OPERA at school, on bus..
at metro stations
innov athens cluster - home
for start ups
Athens
International Film
Festival
@NeosKosmosThtre
Sharing the theater
The key is ..Innovation, mission statement,
passion & cooperation…
‘’we live because of
our love of an utopia’’..
O.Andreadakis
volunteers
20. A meeting point for international artistic
creation, Art-Athina brings together
significant Greek and foreign art
galleries, cultural institutions, curators,
collectors, art critics and art lovers
•Comfort and Technology
•3-D Digital Cinema
•educational Views
•Baby Celebrations & Playgrounds
•Conferences
•Accessibility, Interface and Free Parking
•Automatic Reservation System
Groups, drink and theater is a source of
inspiration and motivation for both: artistic
groups, and the public. Polymorphic sites,
favorite sounds, variety of colors and
atmospheric lighting create an idyllic
environment in which the artists use their
imagination entertain, perplex and
entertain the audience ...
Athens welcomes some of the most
creative European musicians. Artists of
the European Jazz scene and many
promising young musicians perform
for the biggest jazz event of Athens
Athens Pride started as a small grassroots initiative
gathering a few hundred activists in 2005 and quickly
grew to become one of the most popular and most
significant all day events of the city.
A great celebration that has lasted 56 summers,
and that has hosted some of the leading lights of
theatre, music and dance
21. ‘’The Athens Biennale functions within an
international network of large-scale periodic
contemporary art events. It emerged from the
intense cultural activity that makes Athens one of
the most interesting places for contemporary art,
and it aims to be an agent of constant change and
innovation, provide a context for creativity and
dialogue and constitute a wide platform for the
designation and the critical engagement of local
artistic production, as well as a forum of discussion
and exchange with the international scene’’.
Heaven, titled ÒHeavenÓ (2009)
MONODROMOS (2011)
‘’Athens, and Greece, have been the epicenter of a social and economical
earthquake whose consequences are becoming stronger: How could one reflect on
this situation which seems to exhibit characteristics that make it global rather
than national or local in nature? Is what has been rather facilely referred to as the
“Greek example” a significant turning point in history?’’
Redefining Athens’s identity
and image
22. On Thursday 22ond of was a
difficult day for Athens. All
means of transportation
involved in 24 strike and so
the only way to move was by
private cars.
The first site is here!!!
“Car-Sharing” : A Pilot Program in the
city of Athens
•An element of modern transport
strategies
•In order to reduce traffic and illegal
parking in the city
The telematics system offers
•Real-time monitoring of the position of all buses.
•Information to passengers through "smart attitudes."
•Information through SMS and applications.
•Update passenger in a bus (announcing next stop)
•Information on traffic
(via the automatic passenger counting).
•E-ticket
•athens innovation living lab (open data)
Smart Neighborhood: where media-based social
interaction occurs
Smart Street: where new transportation behaviors
develop
Smart Square: where civic decisions are taken
Smart Museum and Park: where natural and
cultural heritage feed learning
Smart City Hall: where mobile e-government
services are delivered
23.
24. VALUE SYSTEM
•Strengths
-social and cultural entrepreneurship
https://webgate.ec.europa.eu/socialinnovationeurope/node/3075
-research on voluntarism
40% increase Human Grid/ TEDxAthens
http://www.ethnos.gr/article.asp?catid=22768&subid=2&pubid=63831505
-The Athens Migration Policy Initiative (AMPI)
http://www.migrationpolicy.org/AMPI/
•Weaknesses
-racist violence incidents
(2012:107 incidents in Athens out of 154 in Greece)
http://www.unhcr.gr/1againstracism/11940/
-Increase in air pollution
http://www.school.med.uoa.gr/attachments/article/129/PROGRAM.pdf
•Opportunities
-immigrant integration council
(np 78 of L. 3852/2010)
http://www.cityofathens.gr/katoikoi/allodapoi-metanastes
•Threats
-violence escalation
http://www.guardian.co.uk/world/2013/jan/23/greeces-political-stability-violence-escalates
25. QUALITY OF LIFE
•Strengths
-Mediterranean climate
http://users.uoa.gr/~nektar/science/geography/encyclopaedia.htm
•Weaknesses
-increased unemployment
(7,3% - 03/11-03/12)
http://www.statistics.gr/portal/page/portal/ESYE/BUCKET/A0101/PressReleases/A0101_SJO02_DT_MM_03_2
012_01_F_GR.pdf
•Opportunities
-Rethink Athens, Re-launching Athens' initiative,
Stavros Niarchos Cultural Center and Park, Atenistas
pocket park
-Metro extension to Piraeus /Tram
http://www.ametro.gr/page/default.asp?id=383&la=2
•Threats
-decline of the middle class
http://www.dw.de/greeces-middle-class-feels-the-pain/a-16545461
-reduced buying power
http://www.google.gr/#sclient=psy-
ab&q=ubs++bying+power+athens&oq=ubs++bying+power+athens&gs_l=hp.3...1752.18482.0.18631.37.31.6.0.
0.0.229.4421.1j29j1.31.0...1.0...1c.1.14.psy-ab.VAJrO_L-
iY8&pbx=1&bav=on.2,or.r_qf.&bvm=bv.47008514,d.ZWU&fp=4ba16b14749a4503&biw=1092&bih=514
26. GOOD FOR BUSSINESS
•Strengths
-human capital (think biz / AUEB)
http://www.startup.gr/index.php?about=89&id=689
•Weaknesses
-changes in the tax system frequently /high "tax rates“
http://www.skai.gr/news/greece/article/232997/evea-anagi-meiosis-forologikon-sudeleston/
•Opportunities
-The Hellenic Initiative (THI) supports an economic
renewal in Greece through entrepreneurship, business
development and investment (Hellenic Diaspora)
-http://www.thehellenicinitiative.org/
-Seventh Framework Programme: smart cities
development /“Cooperation” work programme
-http://www.ypes.gr/UserFiles/f0ff9297-f516-40ff-a70e-eca84e2ec9b9/eggr31472_10082012.pdf
-http://ec.europa.eu/research/fp7/index_en.cfm
-Startups
•Threats
-brain drain ( human capital flight)
- lack of competitiveness for new investors
27. HERITAGE AND CULTURE
•Strengths
-powerful historical background
•Weaknesses
-inadequate planning for cultural organizations’
sustainable strategies
-new funding and financial resources
•Opportunities
-cultural and heritage development of suburbs
http://www.greekarchitects.gr/en/landscapes/%CF%84%CE%B1%CF%84%CE%BF%CF%8A-%CE%B1-complete-proposal-
for-the-protection-and-enhancement-of-the-former-royal-estate-id6455
-activation of cultural and educational
institutions
One-day Conference "The Entrepreneurial Museum. - Benaki Museum
Management of cultural organizations in times of crisis “- Panteion University
http://www.benaki.gr/index.asp?id=203000001&sid=1221&cat=0&lang=en
http://cmc.panteion.gr/index.php?option=com_content&view=article&id=1365:l-r&catid=11:news&Itemid=23
•Threats
-destruction of the forest environment
http://www.fireservice.gr/statistika/dasika.php
28. TOURISM
•Strengths
-Athens: great cultural destination
http://www.telegraph.co.uk/sponsored/travel/50-greatest-cultural-destinatio/europe/8264503/The-50-greatest-cultural-destinations-
Athens-Greece.html
-Attica Coastline: Athens is surrounded by beaches,
where you can swim for many months
http://www.breathtakingathens.com/node/5001286
•Weaknesses
-bureaucratic obstacles for residents outside the
European Union
http://www.turizm.ru/greece/i-visa.html#1
-strikes affect tourism
-http://www.inews.gr/97/oi-apergies-epireazoun-arnitika-ton-elliniko-tourismo.htm
•Opportunities
-alternative forms of tourism (elective medical tourism)
(http://www.grhotels.gr/GR/BussinessInfo/News/Lists/List/Attachments/360/MEDICAL%20TOURISM%20FINAL%20ALL.pdf)
-new air routes/lower fares (Athens International Airport)
http://traveldailynews.gr/news/article/55336
-Up Greek Tourism (Hellenic Diaspora)
http://www.upgreektourism.gr/
•Threats
-increase on tourism competitiveness (neighbor foreign
cities)
http://mpra.ub.uni-muenchen.de/25389/1/MPRA_paper_25389.pdf
30. Forming a clear city identity
A new brand narrative taking into
account the emerging dynamics
Lean-ing start up and setting down all
the pieces of the puzzle: creation of
value
Coordination & methodology for
integrated action