Urban development heritage protection and tourism validation with social inclusión Alberto Cerdá Micó

1. MULA KICK-OFF
7 OCT 19
STATE OF THE
ART

2. Structure of the Baseline Study
Section 1: The State of the Art
A European level overview of the topic including
existing knowledge/projects/programmes/good
practices
Section 2: Partner Profiles
Section 3: Synthesis and methodology
2

3. Why is cultural
heritage/landscape important &
valuable to develop tourism
• Presence & quality of cultural activities:
a major factor of attractiveness of a city
• Key element of image and identity
• Support social cohesion & lead to social
innovation
• Cultural facilities attract quality, interest,
added value
• An active cultural life develops new
transferable skills such as creativity,
digital literacy, adaptation to change and
new ways of working
3KAIRÓS - Kick Off Meeting – 7&8 October 2019
Guess 2

4. Cultural heritage as a driver of economic
growth and social inclusion
• Hosting heritage sites + effectively managing = a
strategic asset for smart, sustainable & inclusive
growth
• Distinguish from other towns = key asset to brand
cities & raise their international outlook
• Attract not only visitors, new residents + businesses
and investment.
4KAIRÓS - Kick Off Meeting – 7&8 October 2019
Guess 3

5. Heritage and tourism can foster intercultural
dialogue and CCIs
• Intercultural dialogue foster mutual
understanding + establish links
between different cultures,
communities and people
• Artistic & cultural activities for socially
excluded groups enhance their social
capital, self-esteem + develop new
transferable skills
• Innovation through Cultural Creative
Industries = vitality.
Promoting creative entrepreneurship =
emergence of new economic activities
generating new employment
opportunities
5KAIRÓS - Kick Off Meeting – 7&8 October 2019

6. Culture heritage & ecology
Interlinked x sustainable territories
• Cultural and natural diversity are linked and have
evolved together intrinsic link between
cultural diversity and biodiversity
• Culture creates identity with land and place +
awareness of ecological responsibility
• Culture raises awareness of the impacts of
ecological footprints, need to transform
production/consumption patterns + values towards
harmonious balance with the environment
6KAIRÓS - Kick Off Meeting – 7&8 October 2019
Guess 4

7. Heritage assets: old buildings, ancient
monuments, archaeological areas,
protected parks, areas with historic interest
• Even when heritage is vacant/ in
poor condition, remain as an
‘asset’
Rehabilitation Challenges
• Find flexible solutions for the
owner, users, community and
environment
• Plan for a long-term
management, making realistic
assessments of its capacity to
be adapted for a new use
• Digitization and online
accessibility of cultural content,
shake up traditional models:
need of new approaches
7KAIRÓS - Kick Off Meeting – 7&8 October 2019
Guess 5

8. Rehabilitation Challenges
• Gentrification: displace people + destroy
local identity & markets (real estate
inflation/ historic centre like a thematic park
• Multifunctional historic centres, good
balanced between traditional activities and
new sectors (mixture of retail and services:
crafts, communication, education,
recreation, gastronomy, housing and
tourism)
• Cities need to be re-organized according to
the “new circular economy”: towards a
culture of cooperation/ collaboration/
synergies
• Integrate as opposed to waist & exclusion
8KAIRÓS - Kick Off Meeting – 7&8 October 2019
Guess 6

9. Sustainable tourism: a mean to protect
world’s natural and cultural resources while
ensuring development
• Successful and sustainable heritage
management involves energy-efficient
use of historic buildings, promotion of
greener transport and cultural
tourism.
• Cultural heritage is also embedded in
rural areas and remote regions, often
closely linked with the natural
environment
9KAIRÓS - Kick Off Meeting – 7&8 October 2019
Guess 7

10. 7 potential themes
KAIRÓS - Kick Off Meeting – 7&8 October 2019 10
Degraded areas with relevant cultural
heritage/landscape: how to preserve- restore and
develop these areas
Intangible Cultural heritage as a tool for economic
development
Tourism (and related activities) development to
promote local economy growth and diversification
Smart Heritage City

11. 11KAIRÓS - Kick Off Meeting – 7&8 October 2019
7 potential themes
Employment opportunities related
to cultural heritage to develop in
the cities
Funding heritage´s support and
tourism-local economy
diversification and development
Social factors and cities identity:
involving people

12. Gracias + Thank you
We will discuss the themes and sub-topics in next session