2. a) Is it a niche or mass audience?Why?
b) Who is your target audience?Why? ***
c) Who is the secondary audience?Why?
d) How will your audience relate/enjoy the
topic/subtopics in your documentary? Why is
this topic relevant for them?
e) Extension: How will you attract your
audience to your product?
3. Mass audience because its general
knowledge and will apply to
everyone, especially young children (13-15
years of age) who may attend a school that
doesn’t teach about HIV alongside with Sex
education.
4. My target audience is mainly 16-21 year olds
because mainly people within this age range
will have been exposed to drugs and sex.
Furthermore, they may have a loved one or
know somebody with the virus and may want
to learn something about it.
5. My secondary audience is mainly anyone who
is a parent and are able to watch the
documentary and inform and educate their
kids.
6. They could enjoy these topics because it can
raise awareness and be cautious about how
they conduct themselves and make them
think twice before they take any action.
7. I will attract my main audience to my product
by having loads of opinions from 16-18 age
bracket having a debate on whether stigma
still exists towards HIV and aids.
