The document discusses the creation of an organizational name and logo for a group focused on distraction and driving safety. Key words were identified including AT&T's "It Can Wait" campaign and concepts of safety, distraction, texting, and risk. A name of "Distrafety" was created by combining "distraction" and "safety", which captures the two key elements of the organization in a catchy way. Several logo sketches and versions were developed with the final logo including the name "Distrafety" integrated with typography.
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Assignment 4 Part 2
1. Clint Quappe
Words to Create Organizations Name
AT&T “It Can Wait”
National Safety Council
SAJD
Safety
Distraction Driving
Texting
Risk
Computer Graphics
2. Clint Quappe
Computer Graphics
Created Organizational Name
Distraction + Safety =
Distrafety
This name sounds catchy and uses both
distraction and safety which are the key
elements in my organization
