Fa102c

1. Research, Branding, Motion Graphic for Nudge Design Clint Quappé
Fa102c: Research, Branding,
Motion Graphic
for Nudge Design
Clint Quappe

2. 2b.
• During certain periods of time at the gym the weights are not
put away which can cause disorganization which can get out of
hand real quick
• The gym attendants constantly remind the gym goers to put the
weights away and sometimes come into the gym to do it
themselves
Research, Branding, Motion Graphic for Nudge Design Clint Quappé

3. • In this photo the weights
are left on the machine
and disorganized. This
could be fixed by putting
up signs at places where
weight disorganization is
the greatest.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé

4. • To encourage people to rack there weights they could simply
put up a better sign over the weight holder that reminds gym-
goers to do so
• Design Tip: To encourage people to select a specific option,
make it the default; likewise to discourage people from selecting
an option, don’t make it the default.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
2c.

5. 2c.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
*Sign to hang above weight racks

6. 3a.
• Change in German = Änderung
• Behavior in French = Comportement
• Concept in Italian = Concetto
Research, Branding, Motion Graphic for Nudge Design Clint Quappé

7. Research, Branding, Motion Graphic for Nudge Design Clint Quappé

8. 3b.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé

9. 3b.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé

10. 3c.
Psychology
• Spanish = psicología
• Dutch = psykologi
• Bosnian = psihologija
• Name = Psykologi
Research, Branding, Motion Graphic for Nudge Design Clint Quappé

11. 3d.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé

12. 3e.
11 2 3
4 5 6
Clint Quapp e, Professor Klinkowstein
Fa 102 C
Motion Graphics Identity
Behavior Design Studio
Research, Branding, Motion Graphic for Nudge Design Clint Quappé

13. 3f.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé

14. 3g.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé

15. 3h.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé