Second Life and Business

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  • Second Life and Business

    1. 1. A Second Life for Your Business Corporate Use of 3D Multi-User Virtual Environments Richard Urban (aka Aethalides Kukulcan) Graduate School of Library & Information Science University of Illinois at Urbana-Champaign Dr. Michael Twidale (aka Dingdong Bellman)‏ Graduate School of Library and Information Science University of Illinois at Urbana-Champaign
    2. 3. Growth of Online Worlds Courtesy mmogchart.org
    3. 4. Second Life Is Not a Game
    4. 5. Residents Online vs. Total Residents http://secondliferesearch.blogspot.com
    5. 6. http://secondlife.com/whatis/economy-graphs.php
    6. 7. So what is it? <ul><li>3D Multi-user Virtual Environment (MUVE)‏ </li></ul><ul><ul><li>Collaborative Virtual Environment (CVE)‏ </li></ul></ul><ul><li>Proprietary </li></ul><ul><ul><li>But based on open standards (OpenGL)‏ </li></ul></ul><ul><ul><li>Open-source Client </li></ul></ul><ul><ul><li>Open-source server coming? </li></ul></ul><ul><ul><li>An open world, you build it, you script it. </li></ul></ul>
    7. 8. So what is it? <ul><li>Convergence Culture </li></ul><ul><ul><li>Web 2.0 </li></ul></ul><ul><ul><li>Social Computing </li></ul></ul><ul><ul><li>Participatory & user generated </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Immersive interfaces </li></ul></ul>
    8. 9. Getting Started <ul><li>www.secondlife.com </li></ul><ul><li>Become a “Resident” </li></ul><ul><ul><li>First account is Free </li></ul></ul><ul><ul><li>Can’t own land </li></ul></ul><ul><li>Install Client </li></ul><ul><li>Get Oriented </li></ul><ul><li>* Be sure to check system requirements first! </li></ul>
    9. 10. Getting Around <ul><li>Walk, Fly </li></ul><ul><li>Drive </li></ul><ul><li>Teleport </li></ul><ul><ul><li>SLURL – Second Life URLs http://www.slurl.com </li></ul></ul><ul><li>Search </li></ul><ul><ul><li>In-world search limited to paying landowners </li></ul></ul><ul><ul><li>Search for items (beta) http:// search.sheeplabs.com </li></ul></ul><ul><li>Bookmarking/Tagging </li></ul><ul><ul><li>http://Sloog.org </li></ul></ul><ul><ul><li>http://Gridmarker.com </li></ul></ul>http://www.motoratilife.com
    10. 11. Building in Second Life <ul><li>Items in Second Life are made from “prims” or primitive objects </li></ul><ul><li>NEW “sculpted prims” allow developers to create prims of any shape </li></ul><ul><li>Visit the Ivory Tower of Primitives for tutorials. </li></ul><ul><li>Teazers University offers classes for building/scripting </li></ul><ul><li>Work on conversion plugins for Google SketchUp, Blender, and Autodesk Maya </li></ul>
    11. 12. Scripting in SL <ul><li>Linden Script </li></ul><ul><li>C/Java style language </li></ul><ul><ul><li>Event driven </li></ul></ul><ul><ul><li>Stateful </li></ul></ul><ul><ul><li>Many Built-in functions for working with avatars & prims </li></ul></ul><ul><li>http://www.lslwiki.net </li></ul><ul><li>See also: http://wiki.secondlife.com/wiki/LSL_Portal </li></ul>
    12. 13. Social Second Life <ul><li>Chat/Instant Message </li></ul><ul><ul><li>in Beta – audio chat </li></ul></ul><ul><li>Groups organized around activities/interests </li></ul><ul><li>Events </li></ul><ul><ul><li>Concerts </li></ul></ul><ul><ul><li>Book clubs </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>Training </li></ul></ul>http://sl.nmc.org
    13. 14. Brands in Second Life http://www.kzero.co.uk/blog/?page_id=431
    14. 15. What are Businesses Doing? <ul><li>Marketing </li></ul><ul><ul><li>American Apparel </li></ul></ul><ul><ul><li>Pontiac </li></ul></ul><ul><ul><li>BMW </li></ul></ul><ul><ul><li>Mercedes </li></ul></ul><ul><li>Collaboration </li></ul><ul><ul><li>IBM </li></ul></ul><ul><ul><li>Sun </li></ul></ul><ul><ul><li>Microsoft </li></ul></ul><ul><li>Customer Services/Relations </li></ul><ul><ul><li>IBM </li></ul></ul><ul><ul><li>Best Buy </li></ul></ul><ul><ul><li>Dell </li></ul></ul><ul><ul><li>H&R Block </li></ul></ul><ul><ul><li>Coldwell Banker </li></ul></ul><ul><li>Events/Sponsor </li></ul><ul><ul><li>Sirsi Dynix </li></ul></ul>
    15. 16. LIS/Education Communities In SL <ul><li>Second Life Library 2.0 http://www.infoisland.org </li></ul><ul><ul><li>Information Island </li></ul></ul><ul><ul><li>Cybrary City </li></ul></ul><ul><ul><li>Education Island </li></ul></ul><ul><ul><li>ALA Arts Island </li></ul></ul><ul><li>Science Islands </li></ul><ul><li>New Media Consortium http://www.nmc.org/sl </li></ul><ul><li>Educators http://www.simteach.org </li></ul>
    16. 17. A Peek Inside <ul><li>Second Life and Business </li></ul><ul><li>http://tinyurl.com/yrgkoa </li></ul>

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