The document discusses technical education in India. It defines technical education as education that imparts specialized skills and expertise in fields like engineering, medicine, agriculture etc. Technical education can be institution-based, where students receive theoretical knowledge and practical training, or industry-based, where workers undergo training to advance their careers. The objectives of technical education are outlined as developing interest in science and technical fields, skills, entrepreneurship, and keeping up with technological changes. Exclusive advertisements should be designed to promote technical education and its benefits.

1. 1. Design an exclusive category of advertisements for the technical education.
Generally there are two types of education at higher education level-general and technical. All the
colleges and universities impart general education which is constantly engaged in performing
teaching functions only. But technical education is something different from general education.
Technical education is that science education which acquires expertness in the field of “technical
know-now”.
There are various types of technical education institutions which impart technical training for
development of skilled manpower in the students. These are engineering, medical, veterinary,
commerce and agriculture etc. Further the educational system of technical education is of two
types- institution -based and industry-based in institution based system students seek admission to
receive theoretical knowledge and practical work.
So education and training proceed in collaboration with each other. But in industry-based intuition
workers undergo training to get promotion to higher posts. Whatever may be the types of institution
in the education system of technical education, it is a programme of development of skilled
manpower.
The objectives are as follows:
(1) To develop interest for creative and constructive work.
(2) To develop positive attitude towards science and technical education.
(3) To develop skill and expertise among students.
(4) To improve the situation regarding man-power information.
(5) To organize Programme of computer literacy on wide scale.
(6) To offer the programme through distance learning process, including use of mass-media.
(7) To encourage students to consider “self-employment” as a career option.

2. (8) To provide training in entrepreneurship through modular or optional courses in degree or
diploma programmes.
(9) To strengthen the community polytechnic system appropriately to increase its quality.
(10) To keep abreast of modernization and technological changes for being competitive in the
global market in order to accelerate the process of industrialisation.
Example of design an exclusive category of advertisements for the technical education
The Career Tree strategy and classroom tool is a game-changing approach to spark student
dialogue about what's possible in their careers and how to get there. King Tech uses this tool to
help ensure a positive outcome and make a difference for students and community.
2. “Growing economies bring out new set of promotional advertisements”- Analyse

3. Whether or not advertising revenues closely follow economic development is not only of interest
to scholars. Even small changes in the ratio of advertising expenditures to economic revenues can
mean billions of dollars difference in advertising budgets and thus have considerable impact on
media organizations. More over and this is equally important for media organizations— even when
advertising budgets are more or less constant, this does not mean that different media can equally
depend on a constant share of these budgets. On the contrary, print media (newspapers and
magazines) and outdoor advertising are more strongly affected by economic downturns than
television, radio, and cinema advertising.
Newspapers are in particular affected by economic downturns because newspapers rely
considerably on retail and classified advertising; types of advertising that are relatively susceptible
to the state of the economy. Magazines suffer relatively strongly from recessions because
magazines offer primarily access to niche audiences; a strong point when the economy is doing
well but limiting their ad revenue sources when the economy is in decline. Television in contrast
is used by major companies to advertise their key brands to the population at large; a type of
advertising that arguably is less recession-sensitive. Along similar lines, it has found that local
newspaper advertising in India is more price-sensitive than local radio and television advertising.
Additionally reminds us that, newspaper advertising was more flexible than other types of
advertising, causing companies to cut back on newspaper advertising first. It adds that recently
newspaper advertising does not profit as much as other types of advertising from economic
recovery, contributing to a long-term declining advertising market share of newspapers.
The explanation of the impact of economic growth on advertising expenditures is that many firms
have a policy of “fixing rupee advertising as a percentage of rupee sales”. It has concluded that
percentage of expected sales, percentage of past years sales, and “what we can afford” were the
most mentioned criteria for setting the budget. It has found that Indian advertisers base their
spending mostly on microeconomic criteria (“what we can afford” and “percentage of expected
sales”). This prevailing advertising-budgeting practice explains to a considerable extent the
relationship between the state of the economy and advertising expenditures. Additional
explanations why advertising expenditures drop in particular during recessions are that advertising

4. expenditures are “deemed post ponable” and that advertising budgets can be quickly amended,
unlike costs for staff, production, housing, or equipment.
3. “Public service advertisements motivate people in solving social problems”- Comment.
Public service campaigns have many different goals. In some cases, organizations try to raise
funds, recruit volunteers, promote a specific event, or bring attention to the group‘s work on an
issue. In these cases, more modest allocations of airtime may suffice. In other cases, campaigns
are designed to raise awareness, change attitudes, or even change ingrained behaviors, such as
reducing smoking, preventing drug or alcohol abuse, or promoting physical fitness.
Public service advertisement is basically directed at the social welfare of a community or a nation.
In this type of advertising, the objective is to put across a message intended to change attitudes or
behavior and benefit the public at large.
Purpose of Public Service Advertisement:
The aim of public service advertisement to formulate the suitable strategies for effective
campaigning for social issues. Developing the understanding how media can be used most
appropriately to make these campaign effectives and identify the public interest towards viewing
social advertisement. Finally Examine the extent of the influence of social advertisement over the
public.
Structure of PSA:
The target of public service advertisement is whole community and objectives of the Public service
advertising are to address the issues which are basically important to the public. Therefore,
advertiser, either government or private, should maintain the consistency and trustworthiness of
these public service advertisement. The campaigning process of PSAs are the same as paid
campaigns in the media but these advertisements are more reasonable and cost effective.

5. As these advertisements are not commercial in nature, they are basically designs to create
awareness and educate the people for issues which are very important to society at large. So first
important step of public service advertisements is to create an effective and appealing massage
which has been decided to convey to the target audiences.
Second important steps of PSA to select a mode of a media which has wide coverage and mass
appealing. So that message can be portrayed effectively and efficiently to create awareness in the
society.
Thirdly, the very important steps of PSA to select the target audience on the basis of different
segment like, age, gender, class, race, etc. for creating awareness. So that message can be delivered
cost effectively and efficiently. The last step of PSA is the consideration of expenses as per the
budget allocated by government for the same. Ensuring the best utilization of this allocated budget
to make campaign more and more effective for the target audience.
Following Public service advertisements motivate people in solving social problems
AIDS Awareness:
India is a second largest populated country in the world with more than 1.25 billion people. It is
estimated that more than 3 million people are suffering from one of the deadliest disease AIDS in
the country.The most important reason of spreading this disease is unawareness about the
HIVAIDS. Poverty, illiteracy and poor health facility in India are making it more challenging. So,
this is the need of hour to launch a powerful campaign to address this health issue. Making aware
people in the country is the only way to fight this menace effectively and efficiently. In view of
this a public service advertisement featuring Shabana Azmi was aired to create the awareness. The
advertisement was having a theme ―AIDS chhoone se nahin phailti‖.
Pulse Polio Awareness:
Pulse polio eradication program in India was started in 1998 with an aim of hundred percent
coverage. For this purpose, the roll of public service advertisement was witnessed very important
in creating mass awareness. Celebrity like Amitabh Bachhan has played very important role in the

6. movement. The role of public service advertisement in TV and another media platform cannot
ignored in disseminating the awareness and eliminating this disease from India.
Awareness for Diabetes:
Cricketer sachin Tendulkar is the brand ambassador of Novo Nordisk's, a diabetic care company.
We can understand the seriousness of disease, as It is estimated that more than seven crore people
have diabetic problem in India and by 2035 it is expected that this number will be doubled. For
fighting this problem, it is required to launch the powerful campaign with the help of well-known
person like Sachin to make these campaigns more effective. So that this diabetic problem can be
curb efficiently and give a healthy life style to people of India.
Eye Donation Campaigns:
More than 50 lakh people in India suffering from corneal blindness and that is a curable disease.
It can be successfully treated in India but just because of unawareness people force to live in
darkness. For tackling this problem there is a need to create understanding and awareness that after
death people can donate their eyes only by filling simple form and can give a light to many of
them.
Girl Child Education:
Gender biasness in our country is most alarming issue to be tackled. Boys in the home getting
more importance over the girl child. It is a prestigious issue to have a boy in home. That is why it
is a major issue for concern of gender equality in India. Girls have been under privileged of
education and from freedom as boys have. So, efforts are needs to change the mindset of people
towards girl‘s education and for equal rights in society. Many Public Service Ads have enforced
this thought and one can see them propagating the idea of girl-child education for their better
4. Differentiate between the DAGMAR model and AIDA model of advertising.
DAGMAR & AIDA
One model that can be useful to the firm when they are trying to build awareness of their product
is the DAGMAR model of buying behaviour:

7. DAGMAR
This stands for Defining, Advertising, Goals and for Measured Advertising Results.
The model aims to increase awareness of the firm's product and is based on FIVE key stages.
The promotional mix is then designed to allow the potential consumer to move smoothly though
to purchase. It is based on following the psychological pattern that human beings follow when
deciding whether to buy or not. So, we tend to buy low cost products more on impulse than we do
high cost items. When moving people through the five stages the firm has to be aware of competitor
reactions and have plans ready to combat actions and successes of others.
Advertising will be one of the key promotional methods at the early stages of this buying process,
but other forms of promotion may be more effective at later stages in the process. The DAGMAR
model can be a great help when determining an appropriate promotional mix.
AIDA
AIDA is a model similar to DAGMAR as it identifies the processes in successful selling.
AIDA is an acronym of the four stages of the sales process. Devised in 1898 by the American E.
St. Elmo Lewis it is practical tool outlining the processes involved in successful sales. AIDA stands
for Attention, Interest, Desire and Action. The 'proven models' site provides an excellent
summary of the model. You can see this in the window below of following the link to view in a
new window.

8. E. St. Elmo Lewis developed a practical sales tool using the latest Scientific Management insights.
He created his AIDA funnel model on customer studies in the US life insurance market to explain
the mechanisms of personal selling. Lewis held that the most successful salespeople followed a
hierarchical, four layer process using the four cognitive phases that buyers follow when accepting
a new idea or purchasing a new product.
The AIDA model describes the basic process by which people become motivated to act on a
purchase and is based on external stimuli from sales representatives. This motivation to make a
purchase depends on:
1. AWARENESS of the existence of a product or service;
2. INTEREST in paying attention to the product's benefits;
3. DESIRE for the product.
Lewis held that the fourth stage or mental state, ACTION, was a natural result of moving through
the first three stages -- that desire leads to action, i.e.
1. Are you talking to me?
2. Why are you talking to me?
3. Good idea, but do I really need it?
4. What will I have to do to get it?
Sheldon extended the model with a fifth phase, 'permanent Satisfaction' to stress the importance
of repeat sales. In the following decades, the AIDA model served to study how advertising affects
consumers and was the basis for numerous motivational driven consumer behaviour research
models such as ACAIP, ACCA, and CAB.
The AIDA funnel model was to be used as the backbone for structuring an organisation's sales.
The sales funnel helps sales personnel to better target a client by basing their actions on the client's
position in the funnel. Salespeople should seek different sales objectives for their suspects, their
prospects and their customers. The aggregated information from the sales funnel allows a firm to

9. construct an overview across sales representatives and departments and to deliver better structured
sales forecasts.
5. Strong and competent economies pose threat to incompetent ad agencies and departments.
Frequent and periodical valuation has become imperative as the companies very often change the
ads. Analyze.
Research, planning and creative development moved in predictably straight lines. From the 1950s
through the early 2000s, such processes shaped agencies into highly stratified entities, with rigid
divisions of form and function. Silos made some sense in the pre-digital era. Such divisions
mirrored client operations and suited a simpler world in which TV, print, radio, direct and outdoor
were the primary media options.
That changed with the advent of a fragmented digital landscape that was anything but linear.
Agencies that had trudged along for decades found themselves playing catch-up to satisfy clients
and under pressure to develop more compelling ways to communicate with consumers. It's not that
boomers and Xers weren't up to the challenge (though some clearly were not). But the fact is that
they were saddled with an inflexible system that reinforced an old order.
Wholesale disruption was needed to shake shops out of their complacency and set them in step
with the times.
6 .List out the functions of an advertising department in preparation and execution of an advertising
work.
Functions of an advertising department in preparation and execution of an advertising work.
An advertising department is responsible for generating revenue for the business by selling
advertising space to local or national organizations. To sell advertising space, the department
carries out a number of functions, including accepting and processing orders from advertisers,

10. creating advertisements, providing media information to advertisers and advertising agencies,
helping businesses develop advertising plans and working with editorial teams to develop features
that will attract advertisers
Business
Advertising department plays an important role in helping small businesses market their products
and services. According to Professional Advertising, 57 percent of adults in the India read a daily
newspaper, and newspapers get the biggest share of advertising revenue in the country. Over 85
percent of newspaper advertising expenditure is accounted for by local advertisers.
Classified
Many advertisements in a newspaper are small, low in cost and generally consist of text only,
although some may include the use of photographs. These are known as classified advertisements
and they are published in a special section of the newspaper under different headings or
classifications. The advertising department takes orders for classified advertisements via
telephone, email or the Internet, and processes the orders for publication on an agreed-upon date.
Design
Advertisements include photographs or illustrations as well as text. The advertising department
may offer design services to advertisers who do not have their own facilities or do not use an
advertising agency; an in-house graphic designer will create and write an advertisement to suit the
space the advertiser has purchased.
Media Data
Providing media data to advertisers is an important function of the advertising department. Media
data includes the circulation, frequency of ad, geographical coverage and a profile of its readership
based on audience research. The department also produces a rate card that lists the costs of different
advertisements, together with discounts available for multiple bookings. Advertisers and
advertising agencies use media data and rate cards to plan their advertising campaigns. They
choose a medium, such as a newspaper, tv or magazine, that reaches the largest proportion of their
target audience for the lowest cost.
Features

11. Advertising departments work with editorial teams to develop special features that will attract
advertisers. The advertising department contacts suppliers of relevant products and services,
inviting them to advertise in the feature and emphasizing the benefits of the environment.
Relationships
To encourage customers to become regular advertisers, advertising departments call or visit
businesses or advertising agencies to discuss their advertising requirements. Advertising
departments also help small businesses plan advertising campaigns. Sales representatives often
meet with advertisers to discuss their business objectives and recommend the best way to use
advertise their products and services. Advertising departments may also offer special deals or
discounts to high-profile advertisers.
7. Write about the stages of advertising campaign?
Stages of advertising campaign are:
1. Map it Out
Start by defining your goals – long-term and immediate. This way you can easily measure return
on investment. For example, do you want to grow sales by 20%? Reach a new market? Clear
inventory? Then map out how marketing (not advertising alone) can help attain these goals. Focus
on advertising channels that complement your marketing plan. For example, new markets mean
using media outlets and messaging that you may not have used before.
2. Plan Your Budget
What can you afford? Many companies allocate as much as 5-10 percent of their income to
advertising, others much less. At the end of the day, it comes down to what’s right for your business
and whether advertising can help you achieve your goals. Advertising takes time to have an impact
and can be hard to measure initially, but as you plan your budget, consider the impact of not
advertising. Get advice from other business owners or advisors at SCORE or your local Small
Business Development Center if you are not sure. As you embark on a long-term campaign,
remember you have room to experiment and adjust.

12. 3. Define Your Audience and Your Message
Who is your audience? Create a profile of your best customer. Be as specific as possible, as this
will be the focus of your ads and media choices.
Who is your competition? What can you offer that they don’t? Do you occupy a unique niche? All
this will help drive your message to your target audience. If you don’t already have a concise
marketing message that defines what you have to offer, to whom, and why they should buy from
you, then take the time to craft one first. You can find tips here.
Next, come up with a theme for your ad that reflects not only your messaging but also your brand
identity with a tag line to reinforce the most important reason to buy from you.
4. Evaluate Media Choices
In most cases, knowing your audience will help you choose the media that will deliver your sales
message most effectively. You can stretch your media budget by taking advantage of co-op
advertising programs offered by manufacturers or vendors.
When developing your advertising schedule, be sure to take advantage of any special editorial or
promotional coverage planned in the media you select. Newspapers, for example, often run special
sections featuring real estate, investing, home and garden improvement, and tax advice. Magazines
also often focus on specific themes in each issue. Don’t forget online ads (be sure to check out laws
that apply), local HOA newsletters, and coupon supplements. If you are located in a multi-tenant
commercial property, strip mall or plaza, could you run an ad in any flyers or mailers that the
management company distributes? What about billboards, buses, or point-of-sale displays?
5. Throw Other Activities Into the Mix

13. Advertising is just one facet of an overall marketing strategy, so why not extend your advertising
beyond traditional media with complementary tactics and repeat the message you’ve worked hard
to create? Here are some ideas:
 Co-sponsor events and advertise your participation. Community marketing is a great low-
cost but high profile tactic that works well for small businesses.
 Include mailing inserts or flyers in bills and invoices.
 Use social media and your e-newsletter as another vehicle to showcase any promotions or
ads.
 Create tie-in promotions with complementary businesses.
 Invest in promotional giveaways imprinted with your name and contact information – pens,
post-it notes, pins, and fridge magnets.
Lastly, be persistent and consistent. Presenting your company's image and sales message
repeatedly will eventually build awareness and a distinctive identity for your business.
8 .Write about advantages and limitations of outdoor advertising.
When people think of Outdoor Advertising, they usually think of the colorful billboards along
our streets and highways. Included in the “outdoor” classification, however, are benches, posters,
signs and transit advertising (the advertising on buses, subways, metros, taxicabs and trains).
Though there are different types of outdoor advertising options.
A special reference needs to be made of Wall Advertising, which is particularly used in both rural
as well as urban areas. They all share similar advertising rules and methods. Outdoor advertising
reaches its audience as an element of the environment. Unlike newspaper, radio or TV, it doesn’t
have to be invited into the home. And it doesn’t provide entertainment to sustain its audience.
Advantages of Outdoor Advertising:
Reach to Audience – People can’t “switch it off ‘or “throw it out. People are exposed to it number
of times when they walk past or drive by whether they like it or not. In this sense, outdoor
advertising truly has a “captured audience.”

14. Size and dominance – A billboard can show the celebrity or the product bigger than life
Colour – Different colours can be used to make outdoor ad more effective.
Mass Seeing- Most messages stay in the same place for a period of a month or more, people who
drive by or walk past see the same message a number of times.
Disadvantages of Outdoor Advertising:
Outdoor advertising is a glance medium. At best, it can only draw 2-3 seconds of a reader’s time.
Messages must be brief to fit in that 2-3 second time frame. Ninety-five percent of the time, either
the message or the audience is in motion.
The nature of the way you have to buy outdoor advertising (usually a three month commitment) is
not conducive to a very short, week-long camp
9. Copy can guide the reader into the essence of the idea behind it- Analyse
Copy or message has to be designed by identifying the target audience. What are the audience
needs? attitudes? preferences? It is very difficult to pinpoint various factors in detail, because much
depend on the perception, attitude and social status of the audience.
The aim of copy is that it shall be seen, read, the messages conveyed, and then acted upon. It is
necessary that an advertisement copy creates curiosity in the mind of the prospect, invites his
attention, produces an impression on his memory and turns his impressions into convictions.
According to the differing nature of advertising media, the copy of advertising may represent some
reading, talking, or combined reading and talking material.
1. Conciseness or brevity is the art of copy writing and lends much in gaining public reception for
a product. A complete copy is what gives full information relating to the source and time of
availability of the advertised products or services along with their costs.

15. 2. The copy should be drawn up with a specific objective in view rather than the general one of
increasing sales. As sales are circumscribed by a number of barriers like feeling of high prices,
existence of rival brands, lack of quality confidence or knowledge of poor performance, the
message of the copy should be directed to dispel the wrong impression or to overcame the
consumer resistance.
3. The copy should be designed with an eye to enlist the support of prospective consumers. A
general appeal to all falls into deaf ears and fails to draw the attention of any particular group or
section of the community. Accompanied by a proper layout with suitable headings and illus-
trations, an effective copy carries the message to those people who are likely to use the advertised
products or services.
4. The copy should stimulate a deep-seated human desire through making an appeal to the inner
yearnings of the consumer. That is to say, the copy is to be based upon a central theme of appeal.
10. a) What are the functions of visuals in advertisements?
b) Explain the process of visualization?
c) Write about significance of 3D visualization
Functions of visuals in advertisements?
Functions of advertising visuals includes obtaining attention, creating impact, and stimulating
interest from an indifferent audience through conveying a main selling point of products or brands.
[1] Advertising visuals perform two main functions - literal and symbolic.
[2] Literal visuals provide factual information on products or services, and symbolic visuals
perform an indirect role to connect the images of products or services with the meanings that are
appropriately assigned to them.
Visual appeal always had a prominent place in advertising. The old saying is that a picture is worth
a thousand words; so many advertisers usually try to visually communicate messages, rather than
bog down the receiver in heavy text.
“Visual recall is becoming increasingly important and corporate symbols and advertising will need
to be stronger and eye-catching to capture consumer attention. Nonverbal communication will not

16. only become a means for drawing attention to a verbal message, but it will also become the
message itself in many instances”.
[3] The use of imagery, visual associations, drawings and paintings, models, visual memory
devices, product and corporate symbols are pervasive in advertising.
Visual imagery is used to command attention, stimulate curiosity, demonstrate product features
and benefits, establish a personality for a product, associate the product with certain symbols and
lifestyles, and anchor the brand identity in the minds of the target audience. Additionally,
advertisers use visual imagery to enhance or strengthen the message about their product. For
instance, when something neutral (the product) is paired with something that elicits a positive
affective reaction (a visual), the neutral stimulus may come to evoke a positive response to the ad.
[4] In other words, visuals can add meaning (and subsequently a positive response) to something
that is basically neutral (the product).
Communication by visual image is easily the most important dimension of an advertising message.
Visual imagery has an effect on textual components in advertisements, which affects brand
awareness or liking.
[5] It has found that very different processing occurs depending on pictorial and verbal message
congruencies in advertisements. Advertisements were more effective when the picture agreed with
the textual message.
Process of visualization
 Orientation: It is pointing out the advertising problem. The problem has to be located and
identified, let it be the problem of creating a market or expansion or maintenance.
 Preparation: It is gathering all types of information about the problem both relevant and
irrelevant. The person who is responsible collects information from various sources like
libraries, own research, personal investigation, experiment, observation etc. and saturates
with all the relevant information to the maximum extent. More is the information, more are
the opportunities to get more ideas.
 Analysis: The collected information should be thoroughly examined, studied, weeded,
screened and arranged in an unusual combination and synthesized where ever possible.

17.  Ideation: It is framing of hypothesis – framing a positive or negative proposition to be
proved or disproved in the final analysis. The creative person concerned produces
alternative ideas or solutions to the problems without passing judgment on each alternative.
Such an attempt increases and regulates the chances of reaching an optimum solution.
 Incubation: Sitting and sleeping on ideas to have deep thinking, it is hatching of idea –
after a definite lapse of time the true ideas spring out like chicks out of eggs.
 Synthesis: It is putting various ideas into single whole. The ideas relating to head-line, sub
headline , text matter, illustration, slogan , trade mark and the logo-type are assembled and
conjoined into sensible advertising message, both words and pictures to look more shapely
and meaningful.
 Verification: This is the stage of evaluation. The idea generated is experimented, tested
and verified as to judge its real worth. Every element is tested by referring it to the panel
of experts and repeatedly refined for expected effect.
 Layout: It is the drawing of some kind that stimulates the finished advertisement and is
called a rough, sketch, visual, comp, dummy or a story board. They can be classed into 3
categories.
Thumbnails
Rough
Comprehensives
 Thumbnails are the minimum layouts sketched quickly to present several alternative
solutions to the arrangement of the elements of an advertisement. Many are sketched, but
only one is selected of them. They indicate a trial sketch.
 Roughs are the actual size visuals with headlines and sub headlines being lettered, art work
and photographs drawn; and the position and the extent of copy is indicated with ruled
parallel lines. These represent a further working as the selected thumb nails in given size
dimensions.
 Comprehensives which can also be termed as finished layouts, are the replicas of the final
actual advertisements. These are mainly used as a selling tool in presenting them to the
client for their perusal and approval as they stimulate the final advertisement.
Comprehensive is highly finished type of layout that is perfect in all respects subject to the
approval of the client for final print.

18. Significance of 3D visualization
in order to be able to promote a product, it is crucial that the rendering be realistic.
3D imaging allows us to have fun and dream up advertisements with total artistic freedom.
Whether you’re looking to produce a 3D model of your product in its packaging to use for
promotional purposes, illustrate it in a customized scene or bring it to life in a 3D animation for a
TV commercial, computer-generated imaging is a truly beneficial solution for advertising agencies
in search of innovation and ways of simplifying their lives.
USING 3D RENDERINGS OF PRODUCTS IN ADVERTISING CAMPAIGNS.
If you want to sell on the internet or simply need to depict an item in its packaging, photorealistic
rendering can simplify your life.
GOOD REASONS FOR USING 3D PHOTOREALISM IN ADVERTISING.
Seven advantages for using 3D images and animation in your advertising and marketing
campaigns.
There are many good reasons for using CG imaging in marketing. Whether you want to depict
your product in an advertising campaign, on a website or using any other visual medium, 3D
modeling as a marketing tool holds numerous benefits.
1. CREATE A PERFECTLY COORDINATED MARKETING STRATEGY
Our task begins at the same time as the creative process, working in collaboration with the artistic
director of the advertising or communications agency, who knows precisely what they want to do
with their product and for what purpose it is going to be used. We therefore work closely with the
creative director and project managers to put together a 3D scene that will ultimately be part of
the promotional campaign. In our role as 3D designers, we are attentive to client needs, we analyze
the visual and aesthetic constraints and we create exactly what you had in mind!
The biggest advantage is obviously the fact that we can anticipate the end result exactly how the
creative (that is to say the artistic director or another member of the design team) has pictured it in
their mind. There won’t be any surprises, the outcome will be just what you had expected.

19. What’s more, deadlines are usually short in the world of advertising and media planning requires
numerous adjustments, which are often linked to visual constraints. But this can be avoided thanks
to 3D modelling.
2. CREATE A CUSTOMIZED THEME FOR YOUR PRODUCT
Once you’ve got your initial 3D rendering of a product, this image can be adapted and used in any
scenario you feel like!
Short-term or seasonal special offers, a product makeover or a new recipe, every occasion is a
valuable opportunity to relaunch an existing product on the market, but for this to be effective and
maintain people’s interest, being able to reinvent yourself is vital!
Developing a specific theme for a product, by creating a story or narrative thread, is an efficient
and cost-effective solution for advertising agencies and their clients alike. This is another good
reason for choosing CG imaging, because it’s a winner in terms of presenting a product in all its
possibilities.
3. CREATE A RENDERING WITH DETAILED CHARACTERISTICS
To make your product appear mouth-watering or highlight all its visual appeal, you don’t have to
come up with a sensational idea. All you need to do is render your product as realistically as
possible.
Staging your merchandise in a case like this can be entirely customized. You are responsible for
selecting all the individual elements so that every detail is completely in line with your
expectations.
4. PRESENT YOUR PRODUCTS ON A WHITE BACKGROUND
Presenting a product on a white background is also a very interesting option, as you can see in the
video below.
Here, it is the entire product and all its different aspects that have been computer
generated,including the reflections, texture, shape, volume, colors, etc. (but not the brand design).
5. SHOW YOUR LESS PHOTOGENIC PRODUCTS TO THEIR BEST ADVANTAGE.
CG images allow you to avoid complicated photo shoots. Frozen products, fresh vegetables,
prepared foods, as well as bottled, canned or jarred food, there’s a long list of things that aren’t

20. easy to portray in a visually appealing and attractive way, and this doesn’t just apply to the food
industry. There are also certain technical and technological products, such as household appliances
for instance, that are more difficult to render.
6. BRING YOUR PRODUCTS TO LIFE IN 3D FOR THE WEB AND TV
And why not opt for a 3D animation when you developing a television or web commercial? Set
your product free from the confines of its box; it will be all the more appealing if it starts to move!
All the advantages we’ve just described are also valid for 3D animation! Using 3D in your next
advertisement is just as easy and straightforward.