"Customers are loyal because they believe that they receive superior products or commendable services and favorable treatment from their service providers, and also because they believe they don't have a better alternative. However, these customers may not be aware of the influence or impact that their service provider's advertisements really have on keeping them hooked or bowed to their brand and customer loyalty. The general objective of the study was to analyze the contribution of television advertising to customer loyalty in insurance sector in Rwanda. Specific objectives were to ascertain the determinants that influence customer loyalty in insurance sector in Rwanda, to assess the strategies related to advertisement undertaken by insurance companies on customer loyalty and to establish relationship between television advertisement and customer loyalty in insurance sector in Rwanda. The study design was descriptive analytical design, the population of this research was from insurance companies' customers and employees and the sample size of the study was 98 people. The researcher used Statistical Packaging for Social Sciences SPSS as the statistical tool. The data was presented according to the research questions and research objectives. Tables were used to present data. Data from completed questionnaires were edited, categorized and entered into SPSS and summarized using the percentage of respondents for analysis. Inferential statistics Pearson correlation coefficient was used to analyze data . This research used SPSS programm and found that the coefficient r equal to 0.969. According to Pearson, the correlation of 0.969 96.9 is categorized as positive correlation and this leads to confirm that there is significant relationship between television advertisement and customer loyalty. This study recommended that, to enable meaningful participation, management should focus on advertisement, customer loyalty, and corporate strategy with carefully selected representatives for the skilled employees. Successful Brand loyalty in Rwandan insurance companies requires a strong skilled local leadership through a process of leadership development, community mobilization, capacity building, education, and conscious. Dr. Mudaheranwa Benjamin | Mutambuka Deo | Habimana Theogene | Habinshuti Patrice ""Television Advertising Strategy and Customer Loyalty in Insurance Sector in Rwanda"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23601.pdf
Paper URL: https://www.ijtsrd.com/management/marketing-management/23601/television-advertising-strategy-and-customer-loyalty-in-insurance-sector-in-rwanda/dr-mudaheranwa-benjamin
Radio and television advertising of commercial bank products in Anambra State...AJHSSR Journal
The study investigated the effect of radio and television advertising of commercial bank
product in Anambra State. It sought to reveal the extent these media influence the attitudes; draw attention, build
interest and inspire the customers to patronize banks’ products and services in the state. Relevant theoretical and
empirical literatures were reviewed to build the study framework. A sample of 254 was statistically drawn and
proportionally distributed among the participating bank staff. The primary data used in the study were with the
aid of structured questionnaire. Frequency tables and percentages and multiple regression were employed to
analyse the data. The study found that radio/television adverts played role in informing the customers about
products and services offered by the banks; it have significant influence on persuading the customers; and
ultimately patronizing the advertised products and services indicating that the media significant role in
positively influencing the attitudes; knowledge and purchase behaviour of target audience of the banks. The
study therefore concluded that radio and television adverts have significant effect in advertising commercial
banks products and services in Anambra State.
Society has saluted corporate social responsibility of firms blindly without paying keen interest to the
long-term survival of humanity. This has made firms pay insufficient consideration to the need to produce
ecologically friendly products
Impact of Sales Promotion’s advertised on TV on Buying Behavior. [With Specia...inventionjournals
Sales Promotion's advertised on TV influence women consumers' buying behavior of FMCG products in Samoa in the following ways:
1) Television advertisements raise awareness and familiarity of FMCG products but do not strongly stimulate the desire to purchase the advertised products. Women consumers are more influenced by price and in-store promotions than the quality or company promoted on TV.
2) While television advertisements do not provide comprehensive information on product features, they do offer alternative FMCG product choices that influence purchase decisions. Nearly half of women consumers would be willing to switch brands if a competing product was advertised and sold at a discounted price.
3) Television advertisements serve as an informative medium for FMCG products rather than one that
Advertisement remains a major tool for telecom companies to gain market share in Nigeria. The study investigated the effects of advertisements on consumer brand preference among the major telecom brands (MTN, Airtel, and Glo) in Nigeria. A mixed-methods approach was used, collecting data through questionnaires and interviews with 200 university students and 80 people at a market. The study found that advertisement creates awareness and influences consumers' choices, with 60% of MTN users reporting they chose the brand after learning about promos from advertisements. However, perceived quality may outweigh advertising, as MTN maintains the largest market share despite competitors' advertisements, since it is seen as providing the best reception. Celebrity endorsements can increase brand recall
The study was undertaken with a purpose to study the attitude of students towards T.V advertisements on economic and social aspects. The sample comprised of 100 students selected by random sampling technique from Panjab University, Chandigarh. The findings revealed that advertisement helps to raise our standard of living whereas in social aspect an advertisement produces potentially negative side effects. Apart from that, the research serves as a good baseline for future research.
The document summarizes research conducted on corporate social responsibility (CSR) policies within the retail clothing industry in the Czech Republic. Interviews were conducted with two current UNICEF partners, Amway and Marks & Spencer. Both companies dedicate a portion of their budgets to CSR but feel UNICEF campaigns have been less successful in the Czech market. Secondary research found an increase in charitable giving and CSR engagement in the Czech Republic. However, companies may fear pressure from partnering with a large NGO like UNICEF. Only three of seven researched clothing companies had clear CSR policies relating to children's rights. The research aims to provide recommendations to improve UNICEF's partnerships within the industry.
This document summarizes a research paper that investigated the relationship between environmental response, emotional response, and consumer buying behavior in Pakistan. The study found that emotional response has a strong association with consumer buying behavior, as people are more likely to purchase brands they feel an emotional attachment to. The mobile sector in Pakistan has grown significantly in recent years, with cellular subscribers increasing from 3.29% of the population in 2004 to 64.8% in 2011, representing a huge potential market for advertisers.
11.[99 107]advertisement movement through electronic and print mediaAlexander Decker
This document summarizes a study on advertisement trends in Bangladesh through print and electronic media. Some key findings include:
1. Advertisements in Bangladesh increasingly feature beautiful models over knowledgeable experts. This leads to a reliance on attractiveness over expertise.
2. Some ads effectively communicate deeper messages relating to themes like nationalism that create an emotional connection, with the product or brand mentioned only at the end.
3. Advertisers in Bangladesh have started using subliminal techniques successfully to shape audience perspectives, like claims made with deep undertones that imply something important.
Radio and television advertising of commercial bank products in Anambra State...AJHSSR Journal
The study investigated the effect of radio and television advertising of commercial bank
product in Anambra State. It sought to reveal the extent these media influence the attitudes; draw attention, build
interest and inspire the customers to patronize banks’ products and services in the state. Relevant theoretical and
empirical literatures were reviewed to build the study framework. A sample of 254 was statistically drawn and
proportionally distributed among the participating bank staff. The primary data used in the study were with the
aid of structured questionnaire. Frequency tables and percentages and multiple regression were employed to
analyse the data. The study found that radio/television adverts played role in informing the customers about
products and services offered by the banks; it have significant influence on persuading the customers; and
ultimately patronizing the advertised products and services indicating that the media significant role in
positively influencing the attitudes; knowledge and purchase behaviour of target audience of the banks. The
study therefore concluded that radio and television adverts have significant effect in advertising commercial
banks products and services in Anambra State.
Society has saluted corporate social responsibility of firms blindly without paying keen interest to the
long-term survival of humanity. This has made firms pay insufficient consideration to the need to produce
ecologically friendly products
Impact of Sales Promotion’s advertised on TV on Buying Behavior. [With Specia...inventionjournals
Sales Promotion's advertised on TV influence women consumers' buying behavior of FMCG products in Samoa in the following ways:
1) Television advertisements raise awareness and familiarity of FMCG products but do not strongly stimulate the desire to purchase the advertised products. Women consumers are more influenced by price and in-store promotions than the quality or company promoted on TV.
2) While television advertisements do not provide comprehensive information on product features, they do offer alternative FMCG product choices that influence purchase decisions. Nearly half of women consumers would be willing to switch brands if a competing product was advertised and sold at a discounted price.
3) Television advertisements serve as an informative medium for FMCG products rather than one that
Advertisement remains a major tool for telecom companies to gain market share in Nigeria. The study investigated the effects of advertisements on consumer brand preference among the major telecom brands (MTN, Airtel, and Glo) in Nigeria. A mixed-methods approach was used, collecting data through questionnaires and interviews with 200 university students and 80 people at a market. The study found that advertisement creates awareness and influences consumers' choices, with 60% of MTN users reporting they chose the brand after learning about promos from advertisements. However, perceived quality may outweigh advertising, as MTN maintains the largest market share despite competitors' advertisements, since it is seen as providing the best reception. Celebrity endorsements can increase brand recall
The study was undertaken with a purpose to study the attitude of students towards T.V advertisements on economic and social aspects. The sample comprised of 100 students selected by random sampling technique from Panjab University, Chandigarh. The findings revealed that advertisement helps to raise our standard of living whereas in social aspect an advertisement produces potentially negative side effects. Apart from that, the research serves as a good baseline for future research.
The document summarizes research conducted on corporate social responsibility (CSR) policies within the retail clothing industry in the Czech Republic. Interviews were conducted with two current UNICEF partners, Amway and Marks & Spencer. Both companies dedicate a portion of their budgets to CSR but feel UNICEF campaigns have been less successful in the Czech market. Secondary research found an increase in charitable giving and CSR engagement in the Czech Republic. However, companies may fear pressure from partnering with a large NGO like UNICEF. Only three of seven researched clothing companies had clear CSR policies relating to children's rights. The research aims to provide recommendations to improve UNICEF's partnerships within the industry.
This document summarizes a research paper that investigated the relationship between environmental response, emotional response, and consumer buying behavior in Pakistan. The study found that emotional response has a strong association with consumer buying behavior, as people are more likely to purchase brands they feel an emotional attachment to. The mobile sector in Pakistan has grown significantly in recent years, with cellular subscribers increasing from 3.29% of the population in 2004 to 64.8% in 2011, representing a huge potential market for advertisers.
11.[99 107]advertisement movement through electronic and print mediaAlexander Decker
This document summarizes a study on advertisement trends in Bangladesh through print and electronic media. Some key findings include:
1. Advertisements in Bangladesh increasingly feature beautiful models over knowledgeable experts. This leads to a reliance on attractiveness over expertise.
2. Some ads effectively communicate deeper messages relating to themes like nationalism that create an emotional connection, with the product or brand mentioned only at the end.
3. Advertisers in Bangladesh have started using subliminal techniques successfully to shape audience perspectives, like claims made with deep undertones that imply something important.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Impact of advertisement on the lifestyle of pakistani youthNaveed Mohammad
Objective of this Study was to access to the role of the TV advertisement in changing the life style of Pakistani youth with the help of the habits, attitudes, tastes, moral standards parameter. And also to measure to which extent advertisement is useful in changing the life style and its impact on society. It was a community-based analytical study, undertaken from March to June 2011. A group of 200 respondents takes part in the study out of which 141 were female, 61 were male, and data was collected from different universities of Lahore. In results, male and female both point out that the advertisement is changing lifestyle and variable associated with lifestyle by far of its limit and can be problematic of our society.
A Research on Impact of Television Commercial on the Youth upon purchasing be...Hardik Shah
This document appears to be a research paper submitted by Hardik J. Shah to Prof. Kalika Bansal at Somlalit Collage of Management Studies in Ahmadabad, India. The paper examines the impact of television commercials on the purchasing behavior of youth in Ahmadabad. It includes an introduction outlining the topic, literature review citing several sources, proposed research methodology, plans for data analysis, and expected conclusion. The paper will analyze survey data collected from youth to understand how television commercials influence their purchasing decisions.
Gone are the days when consumers were kings with unrivalled dominion and unchallenged tastes
and preferences. Time has seen consumers willingly or otherwise lose such sovereign and indomitable power in
the marketplace and are now captive, on handcuffs of ruthless marketing tactics. Evidence witnessed that
consumers are often hoodwinked
A presentation entitled Impact of Online and Television Advertising on Consumer Behavior, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. The presentation includes, the challenges to measuring cross-platform media impacts, comscore methods, case studies and results. Presenters included Joan FitzGerald-Vice President of comScore & Alan Vaughn- Statistical Analyst at comScore.
A study of effectiveness of mobile ads & smarphone consumer attitude towards itVijayendra Dwari
In this report author attempt to discuss in detail the direction in which Mobile Advertising is heading in India and try to establish consumer attitude towards acceptance of Mobile advertising. Further we try to establish how effective this medium really is vis a vis consumer mind space.
Factors Affecting On Customer Retention: A Case Study of Cellular Industry o...paperpublications3
Abstract: The aim of this study is to investigate the effect of price perception, customer satisfaction, brand image, switching barriers (switching cost, interpersonal relationship and attractiveness of alternative) and trust towards the Customer retention in the cellular industry of Pakistan. This study adds many other supporting materials especially for the literature review; a model is used by this study to find the effect of the factors on customer retention. The data was collected from the customers in Lahore who are subscribers one of the cellular company (Mobilink, U-Fone, Telenor, Warid, and Zong) of Pakistan. The data is analyzed with the help of the multiple regression analysis. Out of seven variables tested it is found that switching barriers (interpersonal relationship and switching cost), brand image, price perception, trust and customer satisfaction have the effect on customer retention. However, customer satisfaction has little to do to increase the customer retention. This study also provides evidence that the higher switching barrier of attractiveness of the alternative lower will be the customer retention. This current study has its own limitation since this research is only conducted in Lahore area. Therefore the finding of the study is unable to be generalized for the whole population of mobile users in Pakistan as the sample size is measured small. The findings can help the service providers to find the effect of customer satisfaction, price perception, trust, brand image and switching barriers towards the customer retention.
Keywords: customer satisfaction, brand image, price perception, trust, switching barriers, customer retention.
This document provides an overview of key concepts in media planning, including:
- People are exposed to thousands of ads per day but only a small fraction create awareness or impressions.
- Media planning aims to select the right combination of media to effectively communicate a message to the largest potential customer audience at the lowest cost.
- The media planning process involves market analysis, setting objectives, developing and implementing strategies, and evaluation. Key considerations include target audience, geography, scheduling, reach and frequency, budget, and measuring effectiveness.
This document summarizes the economic effects of advertising. It discusses how advertising generates direct and indirect sales and jobs, and influences consumer information, competition, and consumer manipulation. Both sides of the debate around regulating advertising that targets children are presented. Proponents argue it contributes to issues like childhood obesity and materialism, while opponents counter that it sustains the economy and parents should monitor what children view. Solutions proposed include educating children about advertising and having organizations review ads' messages. Disadvantages of advertising discussed include misleading claims and creating unrequired desires.
Factors affecting consumer's attitudes toward mobile marketingAlexander Decker
This document summarizes a study that investigated factors affecting Saudi consumers' attitudes toward mobile marketing. The study focused on four independent variables: customer satisfaction with advertising messages, customer trust in advertising messages, the value and utility of offers in advertising messages, and brands of products offered in advertising messages. A questionnaire was used to collect data from a convenience sample, which was then analyzed using statistical techniques like regression analysis. The results confirmed that all four independent variables had a significant effect on Saudi consumers' attitudes toward mobile marketing. The document provides context on mobile marketing and reviews literature related to consumer attitudes, customer satisfaction, customer trust, value and utility, and brands. It also summarizes several previous studies on related topics.
This document discusses consumers' attitudes towards mobile marketing. It examines how mobile marketing can impact consumers' attitudes and purchase intentions. Key topics covered include how mobile marketing relates to consumer satisfaction, trust, perceived value and brand perception. The document outlines advantages of mobile marketing in reaching certain demographic groups and also highlights some disadvantages. It concludes by emphasizing creating a positive attitude and embracing challenges to achieve success with mobile marketing.
Advertising plays an important economic role by driving sales, competition, and economic growth. It contributes to the US economy in several ways:
1) Advertising accounts for about 2.5% of US GDP and influences how consumers spend $9 trillion annually. It supports over 21 million jobs, or 15.2% of the US workforce.
2) It provides consumers with information on products, prices, and availability, which encourages competition and helps keep prices low. This benefits consumers.
3) The revenues from advertising support media industries like newspapers, TV, radio and websites, making their content cheaper or free to consumers. Many forms of media would not exist without advertising.
4) By stimulating demand
The Effects of Marketing Mix (4ps) On Sales Performance of Telecommunication ...Joyce Saguti
This document discusses a research dissertation that examines the effects of marketing mix (4Ps) on sales performance of Tigo Telecommunication Company in Tanzania. It provides background on the marketing mix concept and its evolution from Borden's original 12 elements to McCarthy's refined 4Ps of product, price, promotion, and place. The study aims to investigate how effectively applying these 4Ps can increase Tigo's sales volume and performance in Tanzania. It will survey customers and staff of Tigo telecom in Dar es Salaam to determine the influence of each P on sales. The results could benefit industry players, marketers, regulators, and provide insight on applying marketing strategies to improve telecom sales performance in developing markets.
This document analyzes 1,749 GI product advertisements from two magazines over 20 years (1989-2008) using a tailored content analysis methodology. The study assessed trends in marketing message elements like picture-text ratio, headline and image relevance, and color depth. It found that pictures dominated texts more in later years, and headline messages increasingly described products directly. Photorealistic images were most common. The study revealed trends in advertised GI products and predicted future advertising trends.
A Study on Television Advertisement on Consumer Buying Behaviour at Darling E...ijtsrd
Television advertising helps to make the product appealing to a person's basic motives and influence their behaviour and attitude towards the product. Advertisement assumes a noteworthy job in inducing, educating and reminding both potential and existing customers towards settling on buying behaviour. It plays a vital role in shaping dreams and aspirations and helps the customer to take conscious product and brand decisions. The main objective of the study is to find the association between gender of the respondent and factors influence advertisement on consumer behaviour. In this study Primary and secondary data was used for analyzing the data. Questionnaire was used to collect primary data. In this study 80 samples are selected at random from a population of 100 customers. The data were analyzed using the Karl Pearson coefficient of correlation and chi square. Suitable suggestions and conclusions were made from the findings of the study. Nivetha. M | Gnanapreetha. K "A Study on Television Advertisement on Consumer Buying Behaviour at Darling Electronics Pvt Ltd, Puducherry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29176.pdf Paper URL: https://www.ijtsrd.com/engineering/other/29176/a-study-on-television-advertisement-on-consumer-buying-behaviour-at-darling-electronics-pvt-ltd-puducherry/nivetha-m
IAB Europe White Paper : Native Advertising and Content Marketing - December ...SCREENVIEW
This document provides an overview and guidance on native advertising and content marketing. It defines key terms and discusses various native advertising formats including in-feed units, recommendation widgets, social media units, and out-stream video ads. It also covers business models for native advertising, including how content is monetized through production and distribution fees. The document aims to help advertisers, publishers and marketers better understand native advertising and its opportunities to build meaningful consumer relationships.
This document discusses HDFC Standard Life Insurance Company and its products. It provides an overview of HDFC Standard Life, highlighting its strengths such as financial expertise, range of solutions, and track record. It then discusses the company's major individual and group products. For individual products, it outlines various term plans, investment plans like single premium whole of life plans, pension plans, and savings plans. The group products section is not included in this summary as it was not part of the given document. The document provides details about HDFC Standard Life's product portfolio and solutions.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
This document summarizes a journal article that investigates strategies for improving public perception of life insurance policies in Nakuru Municipality, Kenya. The study found that public perception of life insurance companies in Kenya remained low, based on opinions from insurance agents and teachers surveyed. However, the study revealed that there was a significant relationship between communication strategies used by insurance companies, their ethical practices, level of community involvement, and improved public perception. Adopting effective communication strategies, maintaining strong ethical practices, and increasing involvement in the community could help life insurance companies in Kenya improve their public perception over time.
Influence of Product Planning Strategies on Sales of Insurance Products: A Ca...paperpublications3
Abstract: Insurance industry in Kenya has faced numerous challenges from the volatile market environment, high interest rate to encroachment of the market by foreign insurance firms with the resultant liquidity crunch, decline in the stock market, heightened inflation, depreciation of the Kenya shilling and insecurity mostly from emerging terrorism. The poor performance was manifested in the numerous profit declines. Global insurance industry emerged from the combination of financial turmoil and economic uncertainty of the economic meltdown in 2014. In Asia-Pacific, rising individual wealth and aging populations are influencing revenue growth. Latin America continued to offer substantial growth potential to insurers. In the United States, Europe and Canada, many insurers have rebuilt their capital positions hence poised for growth. The purpose of the study was to establish influence product planning strategies (PPS) on sales of insurance products / services and to suggest specific recommendations to make positive improvement. Case of Pan Africa Insurance Holding Limited (PAIHL) in Kisumu. The study was guided by the following specific objectives: i) establishing influence of market penetration, ii) market development, iii) product development and iv) product diversification on sales of insurance products / services. The target population was 200 respondents comprising of 100 PAIHL staff and 100 PAIHL customers. Sample size was 132 respondents of which 66 were PAIHL staff and 66 were PAIHL customers. The study enabled PAIHL and other insurance companies to appreciate the significance of product planning strategies. It was demonstrated how PPS enhanced sales. The study also formed a basis for further research. This study used questionnaires and interview schedules to obtain data. Stratified and simple random sampling techniques were also used to sample the respondents. The questionnaires were tested on a sample of respondents to check on their reliability and validity. Data was analyzed using descriptive and inferential statistics. The study found out that product planning strategies increased products / services competitiveness, market share, sales volume and customer satisfaction. Based on the finding, the study concluded that product planning strategies played a vital role in products / services competitiveness, increased market share, increased sale volume, and increased customer satisfaction.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Impact of advertisement on the lifestyle of pakistani youthNaveed Mohammad
Objective of this Study was to access to the role of the TV advertisement in changing the life style of Pakistani youth with the help of the habits, attitudes, tastes, moral standards parameter. And also to measure to which extent advertisement is useful in changing the life style and its impact on society. It was a community-based analytical study, undertaken from March to June 2011. A group of 200 respondents takes part in the study out of which 141 were female, 61 were male, and data was collected from different universities of Lahore. In results, male and female both point out that the advertisement is changing lifestyle and variable associated with lifestyle by far of its limit and can be problematic of our society.
A Research on Impact of Television Commercial on the Youth upon purchasing be...Hardik Shah
This document appears to be a research paper submitted by Hardik J. Shah to Prof. Kalika Bansal at Somlalit Collage of Management Studies in Ahmadabad, India. The paper examines the impact of television commercials on the purchasing behavior of youth in Ahmadabad. It includes an introduction outlining the topic, literature review citing several sources, proposed research methodology, plans for data analysis, and expected conclusion. The paper will analyze survey data collected from youth to understand how television commercials influence their purchasing decisions.
Gone are the days when consumers were kings with unrivalled dominion and unchallenged tastes
and preferences. Time has seen consumers willingly or otherwise lose such sovereign and indomitable power in
the marketplace and are now captive, on handcuffs of ruthless marketing tactics. Evidence witnessed that
consumers are often hoodwinked
A presentation entitled Impact of Online and Television Advertising on Consumer Behavior, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. The presentation includes, the challenges to measuring cross-platform media impacts, comscore methods, case studies and results. Presenters included Joan FitzGerald-Vice President of comScore & Alan Vaughn- Statistical Analyst at comScore.
A study of effectiveness of mobile ads & smarphone consumer attitude towards itVijayendra Dwari
In this report author attempt to discuss in detail the direction in which Mobile Advertising is heading in India and try to establish consumer attitude towards acceptance of Mobile advertising. Further we try to establish how effective this medium really is vis a vis consumer mind space.
Factors Affecting On Customer Retention: A Case Study of Cellular Industry o...paperpublications3
Abstract: The aim of this study is to investigate the effect of price perception, customer satisfaction, brand image, switching barriers (switching cost, interpersonal relationship and attractiveness of alternative) and trust towards the Customer retention in the cellular industry of Pakistan. This study adds many other supporting materials especially for the literature review; a model is used by this study to find the effect of the factors on customer retention. The data was collected from the customers in Lahore who are subscribers one of the cellular company (Mobilink, U-Fone, Telenor, Warid, and Zong) of Pakistan. The data is analyzed with the help of the multiple regression analysis. Out of seven variables tested it is found that switching barriers (interpersonal relationship and switching cost), brand image, price perception, trust and customer satisfaction have the effect on customer retention. However, customer satisfaction has little to do to increase the customer retention. This study also provides evidence that the higher switching barrier of attractiveness of the alternative lower will be the customer retention. This current study has its own limitation since this research is only conducted in Lahore area. Therefore the finding of the study is unable to be generalized for the whole population of mobile users in Pakistan as the sample size is measured small. The findings can help the service providers to find the effect of customer satisfaction, price perception, trust, brand image and switching barriers towards the customer retention.
Keywords: customer satisfaction, brand image, price perception, trust, switching barriers, customer retention.
This document provides an overview of key concepts in media planning, including:
- People are exposed to thousands of ads per day but only a small fraction create awareness or impressions.
- Media planning aims to select the right combination of media to effectively communicate a message to the largest potential customer audience at the lowest cost.
- The media planning process involves market analysis, setting objectives, developing and implementing strategies, and evaluation. Key considerations include target audience, geography, scheduling, reach and frequency, budget, and measuring effectiveness.
This document summarizes the economic effects of advertising. It discusses how advertising generates direct and indirect sales and jobs, and influences consumer information, competition, and consumer manipulation. Both sides of the debate around regulating advertising that targets children are presented. Proponents argue it contributes to issues like childhood obesity and materialism, while opponents counter that it sustains the economy and parents should monitor what children view. Solutions proposed include educating children about advertising and having organizations review ads' messages. Disadvantages of advertising discussed include misleading claims and creating unrequired desires.
Factors affecting consumer's attitudes toward mobile marketingAlexander Decker
This document summarizes a study that investigated factors affecting Saudi consumers' attitudes toward mobile marketing. The study focused on four independent variables: customer satisfaction with advertising messages, customer trust in advertising messages, the value and utility of offers in advertising messages, and brands of products offered in advertising messages. A questionnaire was used to collect data from a convenience sample, which was then analyzed using statistical techniques like regression analysis. The results confirmed that all four independent variables had a significant effect on Saudi consumers' attitudes toward mobile marketing. The document provides context on mobile marketing and reviews literature related to consumer attitudes, customer satisfaction, customer trust, value and utility, and brands. It also summarizes several previous studies on related topics.
This document discusses consumers' attitudes towards mobile marketing. It examines how mobile marketing can impact consumers' attitudes and purchase intentions. Key topics covered include how mobile marketing relates to consumer satisfaction, trust, perceived value and brand perception. The document outlines advantages of mobile marketing in reaching certain demographic groups and also highlights some disadvantages. It concludes by emphasizing creating a positive attitude and embracing challenges to achieve success with mobile marketing.
Advertising plays an important economic role by driving sales, competition, and economic growth. It contributes to the US economy in several ways:
1) Advertising accounts for about 2.5% of US GDP and influences how consumers spend $9 trillion annually. It supports over 21 million jobs, or 15.2% of the US workforce.
2) It provides consumers with information on products, prices, and availability, which encourages competition and helps keep prices low. This benefits consumers.
3) The revenues from advertising support media industries like newspapers, TV, radio and websites, making their content cheaper or free to consumers. Many forms of media would not exist without advertising.
4) By stimulating demand
The Effects of Marketing Mix (4ps) On Sales Performance of Telecommunication ...Joyce Saguti
This document discusses a research dissertation that examines the effects of marketing mix (4Ps) on sales performance of Tigo Telecommunication Company in Tanzania. It provides background on the marketing mix concept and its evolution from Borden's original 12 elements to McCarthy's refined 4Ps of product, price, promotion, and place. The study aims to investigate how effectively applying these 4Ps can increase Tigo's sales volume and performance in Tanzania. It will survey customers and staff of Tigo telecom in Dar es Salaam to determine the influence of each P on sales. The results could benefit industry players, marketers, regulators, and provide insight on applying marketing strategies to improve telecom sales performance in developing markets.
This document analyzes 1,749 GI product advertisements from two magazines over 20 years (1989-2008) using a tailored content analysis methodology. The study assessed trends in marketing message elements like picture-text ratio, headline and image relevance, and color depth. It found that pictures dominated texts more in later years, and headline messages increasingly described products directly. Photorealistic images were most common. The study revealed trends in advertised GI products and predicted future advertising trends.
A Study on Television Advertisement on Consumer Buying Behaviour at Darling E...ijtsrd
Television advertising helps to make the product appealing to a person's basic motives and influence their behaviour and attitude towards the product. Advertisement assumes a noteworthy job in inducing, educating and reminding both potential and existing customers towards settling on buying behaviour. It plays a vital role in shaping dreams and aspirations and helps the customer to take conscious product and brand decisions. The main objective of the study is to find the association between gender of the respondent and factors influence advertisement on consumer behaviour. In this study Primary and secondary data was used for analyzing the data. Questionnaire was used to collect primary data. In this study 80 samples are selected at random from a population of 100 customers. The data were analyzed using the Karl Pearson coefficient of correlation and chi square. Suitable suggestions and conclusions were made from the findings of the study. Nivetha. M | Gnanapreetha. K "A Study on Television Advertisement on Consumer Buying Behaviour at Darling Electronics Pvt Ltd, Puducherry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29176.pdf Paper URL: https://www.ijtsrd.com/engineering/other/29176/a-study-on-television-advertisement-on-consumer-buying-behaviour-at-darling-electronics-pvt-ltd-puducherry/nivetha-m
IAB Europe White Paper : Native Advertising and Content Marketing - December ...SCREENVIEW
This document provides an overview and guidance on native advertising and content marketing. It defines key terms and discusses various native advertising formats including in-feed units, recommendation widgets, social media units, and out-stream video ads. It also covers business models for native advertising, including how content is monetized through production and distribution fees. The document aims to help advertisers, publishers and marketers better understand native advertising and its opportunities to build meaningful consumer relationships.
This document discusses HDFC Standard Life Insurance Company and its products. It provides an overview of HDFC Standard Life, highlighting its strengths such as financial expertise, range of solutions, and track record. It then discusses the company's major individual and group products. For individual products, it outlines various term plans, investment plans like single premium whole of life plans, pension plans, and savings plans. The group products section is not included in this summary as it was not part of the given document. The document provides details about HDFC Standard Life's product portfolio and solutions.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
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This document summarizes a journal article that investigates strategies for improving public perception of life insurance policies in Nakuru Municipality, Kenya. The study found that public perception of life insurance companies in Kenya remained low, based on opinions from insurance agents and teachers surveyed. However, the study revealed that there was a significant relationship between communication strategies used by insurance companies, their ethical practices, level of community involvement, and improved public perception. Adopting effective communication strategies, maintaining strong ethical practices, and increasing involvement in the community could help life insurance companies in Kenya improve their public perception over time.
Influence of Product Planning Strategies on Sales of Insurance Products: A Ca...paperpublications3
Abstract: Insurance industry in Kenya has faced numerous challenges from the volatile market environment, high interest rate to encroachment of the market by foreign insurance firms with the resultant liquidity crunch, decline in the stock market, heightened inflation, depreciation of the Kenya shilling and insecurity mostly from emerging terrorism. The poor performance was manifested in the numerous profit declines. Global insurance industry emerged from the combination of financial turmoil and economic uncertainty of the economic meltdown in 2014. In Asia-Pacific, rising individual wealth and aging populations are influencing revenue growth. Latin America continued to offer substantial growth potential to insurers. In the United States, Europe and Canada, many insurers have rebuilt their capital positions hence poised for growth. The purpose of the study was to establish influence product planning strategies (PPS) on sales of insurance products / services and to suggest specific recommendations to make positive improvement. Case of Pan Africa Insurance Holding Limited (PAIHL) in Kisumu. The study was guided by the following specific objectives: i) establishing influence of market penetration, ii) market development, iii) product development and iv) product diversification on sales of insurance products / services. The target population was 200 respondents comprising of 100 PAIHL staff and 100 PAIHL customers. Sample size was 132 respondents of which 66 were PAIHL staff and 66 were PAIHL customers. The study enabled PAIHL and other insurance companies to appreciate the significance of product planning strategies. It was demonstrated how PPS enhanced sales. The study also formed a basis for further research. This study used questionnaires and interview schedules to obtain data. Stratified and simple random sampling techniques were also used to sample the respondents. The questionnaires were tested on a sample of respondents to check on their reliability and validity. Data was analyzed using descriptive and inferential statistics. The study found out that product planning strategies increased products / services competitiveness, market share, sales volume and customer satisfaction. Based on the finding, the study concluded that product planning strategies played a vital role in products / services competitiveness, increased market share, increased sale volume, and increased customer satisfaction.
This document summarizes a research study on relationship marketing and mindset segmentation for life insurance customers. The researchers identified three distinct customer mindsets with different preferences and demands regarding life insurance. They developed a method for classifying individual customers into these segments in order to optimize messaging and improve relationship marketing. The study aims to address the tension between customer satisfaction and profitability in the complex service of life insurance. It contributes a framework for communicating with customers based on their true desires and experiences with insurance professionals and services.
The document discusses technical education in India. It defines technical education as education that imparts specialized skills and expertise in fields like engineering, medicine, agriculture etc. Technical education can be institution-based, where students receive theoretical knowledge and practical training, or industry-based, where workers undergo training to advance their careers. The objectives of technical education are outlined as developing interest in science and technical fields, skills, entrepreneurship, and keeping up with technological changes. Exclusive advertisements should be designed to promote technical education and its benefits.
Coca-Cola needs a strategic communication plan to rebuild its reputation and increase sales in Europe. The plan should focus on transparency and regaining consumer trust through an authentic PR campaign highlighting the company's commitment to health and sustainability. It will also launch a targeted digital marketing push and leverage influencer partnerships to reconnect with younger audiences. Finally, the plan aims to standardize messaging across all markets to project a coherent brand image.
This marketing plan summary provides an overview of Falcon Weekly's strategy to increase awareness and engagement over the next year. The plan analyzes Falcon Weekly's strengths, weaknesses, opportunities, and threats. It profiles their target customers as college students and faculty. The objectives are to increase all social media followers and viewers by 25% in 6 months through more prominent advertising on campus and a partnership with The Alabamian newspaper. Engagement will be bolstered by introducing reporters and allowing audience topic suggestions. Progress will be monitored monthly and tactics adjusted if goals are not met to fully implement the plan within a year.
This document discusses a conceptual review of the effects of advertising on consumer buying behavior. It examines how advertising can persuade consumers to adopt new or existing products, with a focus on Nigeria. The study aims to analyze how advertising impacts consumer purchasing decisions within the Nigerian context. The findings indicate that well-packaged advertisements can persuade consumers to try a product, and advertising campaigns need to be long enough to generate curiosity and motivation for consumers to buy.
This document summarizes a literature review on the effect of digital advertising on print advertising in South Africa. It finds that while internet advertising is growing significantly and predicted to contribute over 8% of the advertising market by 2017, print media growth is also predicted at 21.3% by 2017. Consumer magazine circulation has recently declined 3% but the medium is still valued for its engagement of readers. The review concludes that combining print and digital advertising can maximize effectiveness by minimizing each medium's limitations.
Native Advertising and Content Marketing - White Paper - IAB Europe - Decembr...Romain Fonnier
Dans un livre blanc sur le native advertising et le content marketing, l’IAB Europe livre un aperçu de la manière dont ce type de contenus contribue à fournir de meilleures expériences publicitaires. La publication revient également sur les nouveaux types de formats et fournit des conseils sur la création et la distribution de ces publicités.
Ont notamment contribué à ce livre blanc, Stéphane Hauser (IAB France), Charlotte Diemer (Teads), Mick Loizou Michail (Yahoo), Jean-Paul Edwards (OMD), Libby Wright (MediaCom)…
This document provides an overview of native advertising and content marketing. It discusses how native advertising can enable meaningful relationships between consumers and brands by providing high-quality content that fits with the style and format of surrounding editorial content. The document also outlines key considerations for creating and distributing native advertising, including ensuring transparency and distinguishing advertising from editorial content. Publisher and advertiser perspectives on native advertising are presented.
IMPACT OF ADVERTISING ON CONSUMER’S BUYING BEHAVIOREnamul Islam
Advertising is a form of communication intended to convince the audiences or consumers to purchase or take some action upon products, information or services. In this study, we tried to find out the impact of advertising on consumers’ minds about the product and their buying behavior. We have surveyed 100 respondents who are studying in the universities of the southern part of Bangladesh to identify the relationship between consumer buying behavior and advertisement. We mainly collected our data from three universities which are Khulna University, University of Barisal and Patuakhali Science and Technology University. The major finding of our study after analyzing all data is that there is a positive impact of advertising on consumer’s buying behavior and advertising plays a vital role to know about a new product.
The impact of online advertising on consumer buying behaviour towards mobile ...rahul_yadav96
This document provides an overview of a research paper on the impact of internet advertising on consumer buying behavior towards mobile phones. The paper includes 10 chapters that discuss topics such as the concept of online advertising, the growth of internet and mobile phone users in India, the objectives and scope of the research, a literature review on related topics, the research methodology, data analysis and findings, a SWOT analysis, challenges faced by the online advertising industry in India, and conclusions and recommendations. The research aims to study the effectiveness, reliability and relationship between internet advertising and purchase decisions for mobile phones. A survey was conducted of 100 respondents to collect primary data on their experiences with internet advertising.
The document discusses the impact of advertising on consumer behavior. It begins by stating that marketers use various media platforms to influence consumer behavior and maintain loyalty. It then outlines the objectives of the study, which are to analyze consumer buying behavior and examine the effect of advertisements on consumer decisions. The literature review covers previous research on how advertising shapes consumer perceptions and purchasing. The methodology uses secondary data collection. Key topics covered include definitions of advertising and consumer behavior, factors influencing consumer behavior, objectives of advertising, types of advertising, and the impact of advertising in building brand familiarity, trust, and motivating purchases. The conclusion is that advertising helps create awareness to influence consumer opinions and decisions.
This document summarizes a study on how advertisements help change consumer perception in the insurance sector. It discusses the objectives of studying the impact of insurance advertising and strategies. The study examines consumer purchasing behavior and the role of ads in creating awareness and impacting sales. It outlines the research methodology involving surveys and data analysis. A literature review covers topics like emotional satisfaction in services, demographic risk factors, and energy efficient technologies that reduce insurance losses.
Advertisements are of great importance for any business activity as it attracts people to use the particular service. Most of the businessmen are using various different means of communication to reach people around the world and turn them into leads that can be further turned into potent customers. There are various ways of putting up an advertisement as per the audience to be addressed. Most people use to look for these advertisements very carefully observing carefully the specifications and efficiency of the featured product. However, it’s impossible for someone to get the reality check through these advertisements, so in order to get clearer idea about a particular service one must go for people’s feedback about a particular product or service and these feedbacks must also be genuine as some of them maybe done for fake publicity.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Similar to Television Advertising Strategy and Customer Loyalty in Insurance Sector in Rwanda (20)
‘Six Sigma Technique’ A Journey Through its Implementationijtsrd
The manufacturing industries all over the world are facing tough challenges for growth, development and sustainability in today’s competitive environment. They have to achieve apex position by adapting with the global competitive environment by delivering goods and services at low cost, prime quality and better price to increase wealth and consumer satisfaction. Cost Management ensures profit, growth and sustainability of the business with implementation of Continuous Improvement Technique like Six Sigma. This leads to optimize Business performance. The method drives for customer satisfaction, low variation, reduction in waste and cycle time resulting into a competitive advantage over other industries which did not implement it. The main objective of this paper ‘Six Sigma Technique A Journey Through Its Implementation’ is to conceptualize the effectiveness of Six Sigma Technique through the journey of its implementation. Aditi Sunilkumar Ghosalkar "‘Six Sigma Technique’: A Journey Through its Implementation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64546.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64546/‘six-sigma-technique’-a-journey-through-its-implementation/aditi-sunilkumar-ghosalkar
Edge Computing in Space Enhancing Data Processing and Communication for Space...ijtsrd
Edge computing, a paradigm that involves processing data closer to its source, has gained significant attention for its potential to revolutionize data processing and communication in space missions. With the increasing complexity and data volume generated by modern space missions, traditional centralized computing approaches face challenges related to latency, bandwidth, and security. Edge computing in space, involving on board processing and analysis of data, offers promising solutions to these challenges. This paper explores the concept of edge computing in space, its benefits, applications, and future prospects in enhancing space missions. Manish Verma "Edge Computing in Space: Enhancing Data Processing and Communication for Space Missions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64541.pdf Paper Url: https://www.ijtsrd.com/computer-science/artificial-intelligence/64541/edge-computing-in-space-enhancing-data-processing-and-communication-for-space-missions/manish-verma
Dynamics of Communal Politics in 21st Century India Challenges and Prospectsijtsrd
Communal politics in India has evolved through centuries, weaving a complex tapestry shaped by historical legacies, colonial influences, and contemporary socio political transformations. This research comprehensively examines the dynamics of communal politics in 21st century India, emphasizing its historical roots, socio political dynamics, economic implications, challenges, and prospects for mitigation. The historical perspective unravels the intricate interplay of religious identities and power dynamics from ancient civilizations to the impact of colonial rule, providing insights into the evolution of communalism. The socio political dynamics section delves into the contemporary manifestations, exploring the roles of identity politics, socio economic disparities, and globalization. The economic implications section highlights how communal politics intersects with economic issues, perpetuating disparities and influencing resource allocation. Challenges posed by communal politics are scrutinized, revealing multifaceted issues ranging from social fragmentation to threats against democratic values. The prospects for mitigation present a multifaceted approach, incorporating policy interventions, community engagement, and educational initiatives. The paper conducts a comparative analysis with international examples, identifying common patterns such as identity politics and economic disparities. It also examines unique challenges, emphasizing Indias diverse religious landscape, historical legacy, and secular framework. Lessons for effective strategies are drawn from international experiences, offering insights into inclusive policies, interfaith dialogue, media regulation, and global cooperation. By scrutinizing historical epochs, contemporary dynamics, economic implications, and international comparisons, this research provides a comprehensive understanding of communal politics in India. The proposed strategies for mitigation underscore the importance of a holistic approach to foster social harmony, inclusivity, and democratic values. Rose Hossain "Dynamics of Communal Politics in 21st Century India: Challenges and Prospects" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64528.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/history/64528/dynamics-of-communal-politics-in-21st-century-india-challenges-and-prospects/rose-hossain
Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in...ijtsrd
Background and Objective Telehealth has become a well known tool for the delivery of health care in Saudi Arabia, and the perspective and knowledge of healthcare providers are influential in the implementation, adoption and advancement of the method. This systematic review was conducted to examine the current literature base regarding telehealth and the related healthcare professional perspective and knowledge in the Kingdom of Saudi Arabia. Materials and Methods This systematic review was conducted by searching 7 databases including, MEDLINE, CINHAL, Web of Science, Scopus, PubMed, PsycINFO, and ProQuest Central. Studies on healthcare practitioners telehealth knowledge and perspectives published in English in Saudi Arabia from 2000 to 2023 were included. Boland directed this comprehensive review. The researchers examined each connected study using the AXIS tool, which evaluates cross sectional systematic reviews. Narrative synthesis was used to summarise and convey the data. Results Out of 1840 search results, 10 studies were included. Positive outlook and limited knowledge among providers were seen across trials. Healthcare professionals like telehealth for its ability to improve quality, access, and delivery, save time and money, and be successful. Age, gender, occupation, and work experience also affect health workers knowledge. In Saudi Arabia, healthcare professionals face inadequate expert assistance, patient privacy, internet connection concerns, lack of training courses, lack of telehealth understanding, and high costs while performing telemedicine. Conclusions Healthcare practitioners telehealth perceptions and knowledge were examined in this systematic study. Its collection of concerned experts different personal attitudes and expertise would help enhance telehealths implementation in Saudi Arabia, develop its healthcare delivery alternative, and eliminate frequent problems. Badriah Mousa I Mulayhi | Dr. Jomin George | Judy Jenkins "Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in Saudi Arabia: A Systematic Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64535.pdf Paper Url: https://www.ijtsrd.com/medicine/other/64535/assess-perspective-and-knowledge-of-healthcare-providers-towards-elehealth-in-saudi-arabia-a-systematic-review/badriah-mousa-i-mulayhi
The Impact of Digital Media on the Decentralization of Power and the Erosion ...ijtsrd
The impact of digital media on the distribution of power and the weakening of traditional gatekeepers has gained considerable attention in recent years. The adoption of digital technologies and the internet has resulted in declining influence and power for traditional gatekeepers such as publishing houses and news organizations. Simultaneously, digital media has facilitated the emergence of new voices and players in the media industry. Digital medias impact on power decentralization and gatekeeper erosion is visible in several ways. One significant aspect is the democratization of information, which enables anyone with an internet connection to publish and share content globally, leading to citizen journalism and bypassing traditional gatekeepers. Another aspect is the disruption of conventional media industry business models, as traditional organizations struggle to adjust to the decrease in advertising revenue and the rise of digital platforms. Alternative business models, such as subscription models and crowdfunding, have become more prevalent, leading to the emergence of new players. Overall, the impact of digital media on the distribution of power and the weakening of traditional gatekeepers has brought about significant changes in the media landscape and the way information is shared. Further research is required to fully comprehend the implications of these changes and their impact on society. Dr. Kusum Lata "The Impact of Digital Media on the Decentralization of Power and the Erosion of Traditional Gatekeepers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64544.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64544/the-impact-of-digital-media-on-the-decentralization-of-power-and-the-erosion-of-traditional-gatekeepers/dr-kusum-lata
Online Voices, Offline Impact Ambedkars Ideals and Socio Political Inclusion ...ijtsrd
This research investigates the nexus between online discussions on Dr. B.R. Ambedkars ideals and their impact on social inclusion among college students in Gurugram, Haryana. Surveying 240 students from 12 government colleges, findings indicate that 65 actively engage in online discussions, with 80 demonstrating moderate to high awareness of Ambedkars ideals. Statistically significant correlations reveal that higher online engagement correlates with increased awareness p 0.05 and perceived social inclusion. Variations across colleges and a notable effect of college type on perceived social inclusion highlight the influence of contextual factors. Furthermore, the intersectional analysis underscores nuanced differences based on gender, caste, and socio economic status. Dr. Kusum Lata "Online Voices, Offline Impact: Ambedkar's Ideals and Socio-Political Inclusion - A Study of Gurugram District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64543.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64543/online-voices-offline-impact-ambedkars-ideals-and-sociopolitical-inclusion--a-study-of-gurugram-district/dr-kusum-lata
Problems and Challenges of Agro Entreprenurship A Studyijtsrd
Noting calls for contextualizing Agro entrepreneurs problems and challenges of the agro entrepreneurs and for greater attention to the Role of entrepreneurs in agro entrepreneurship research, we conduct a systematic literature review of extent research in agriculture entrepreneurship to overcome the study objectives of complications of agro entrepreneurs through various factors, Development of agriculture products is a key factor for the overall economic growth of agro entrepreneurs Agro Entrepreneurs produces firsthand large scale employment, utilizes the labor and natural resources, This research outlines the problems of Weather and Soil Erosions, Market price fluctuation, stimulates labor cost problems, reduces concentration of Price volatility, Dependency on Intermediaries, induces Limited Bargaining Power, and Storage and Transportation Costs. This paper mainly devoted to highlight Problems and challenges faced for the sustainable of Agro Entrepreneurs in India. Vinay Prasad B "Problems and Challenges of Agro Entreprenurship - A Study" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64540.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64540/problems-and-challenges-of-agro-entreprenurship--a-study/vinay-prasad-b
Comparative Analysis of Total Corporate Disclosure of Selected IT Companies o...ijtsrd
Disclosure is a process through which a business enterprise communicates with external parties. A corporate disclosure is communication of financial and non financial information of the activities of a business enterprise to the interested entities. Corporate disclosure is done through publishing annual reports. So corporate disclosure through annual reports plays a vital role in the life of all the companies and provides valuable information to investors. The basic objectives of corporate disclosure is to give a true and fair view of companies to the parties related either directly or indirectly like owner, government, creditors, shareholders etc. in the companies act, provisions have been made about mandatory and voluntary disclosure. The IT sector in India is rapidly growing, the trend to invest in the IT sector is rising and employment opportunities in IT sectors are also increasing. Therefore the IT sector is expected to have fair, full and adequate disclosure of all information. Unfair and incomplete disclosure may adversely affect the entire economy. A research study on disclosure practices of IT companies could play an important role in this regard. Hence, the present research study has been done to study and review comparative analysis of total corporate disclosure of selected IT companies of India and to put forward overall findings and suggestions with a view to increase disclosure score of these companies. The researcher hopes that the present research study will be helpful to all selected Companies for improving level of corporate disclosure through annual reports as well as the government, creditors, investors, all business organizations and upcoming researcher for comparative analyses of level of corporate disclosure with special reference to selected IT companies. Dr. Vaibhavi D. Thaker "Comparative Analysis of Total Corporate Disclosure of Selected IT Companies of India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64539.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64539/comparative-analysis-of-total-corporate-disclosure-of-selected-it-companies-of-india/dr-vaibhavi-d-thaker
The Impact of Educational Background and Professional Training on Human Right...ijtsrd
This study investigated the impact of educational background and professional training on human rights awareness among secondary school teachers in the Marathwada region of Maharashtra, India. The key findings reveal that higher levels of education, particularly a master’s degree, and fields of study related to education, humanities, or social sciences are associated with greater human rights awareness among teachers. Additionally, both pre service teacher training and in service professional development programs focused on human rights education significantly enhance teacher’s knowledge, skills, and competencies in promoting human rights principles in their classrooms. Baig Ameer Bee Mirza Abdul Aziz | Dr. Syed Azaz Ali Amjad Ali "The Impact of Educational Background and Professional Training on Human Rights Awareness among Secondary School Teachers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64529.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64529/the-impact-of-educational-background-and-professional-training-on-human-rights-awareness-among-secondary-school-teachers/baig-ameer-bee-mirza-abdul-aziz
A Study on the Effective Teaching Learning Process in English Curriculum at t...ijtsrd
“One Language sets you in a corridor for life. Two languages open every door along the way” Frank Smith English as a foreign language or as a second language has been ruling in India since the period of Lord Macaulay. But the question is how much we teach or learn English properly in our culture. Is there any scope to use English as a language rather than a subject How much we learn or teach English without any interference of mother language specially in the classroom teaching learning scenario in West Bengal By considering all these issues the researcher has attempted in this article to focus on the effective teaching learning process comparing to other traditional strategies in the field of English curriculum at the secondary level to investigate whether they fulfill the present teaching learning requirements or not by examining the validity of the present curriculum of English. The purpose of this study is to focus on the effectiveness of the systematic, scientific, sequential and logical transaction of the course between the teachers and the learners in the perspective of the 5Es programme that is engage, explore, explain, extend and evaluate. Sanchali Mondal | Santinath Sarkar "A Study on the Effective Teaching Learning Process in English Curriculum at the Secondary Level of West Bengal" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd62412.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/62412/a-study-on-the-effective-teaching-learning-process-in-english-curriculum-at-the-secondary-level-of-west-bengal/sanchali-mondal
The Role of Mentoring and Its Influence on the Effectiveness of the Teaching ...ijtsrd
This paper reports on a study which was conducted to investigate the role of mentoring and its influence on the effectiveness of the teaching of Physics in secondary schools in the South West Region of Cameroon. The study adopted the convergent parallel mixed methods design, focusing on respondents in secondary schools in the South West Region of Cameroon. Both quantitative and qualitative data were collected, analysed separately, and the results were compared to see if the findings confirm or disconfirm each other. The quantitative analysis found that majority of the respondents 72 of Physics teachers affirmed that they had more experienced colleagues as mentors to help build their confidence, improve their teaching, and help them improve their effectiveness and efficiency in guiding learners’ achievements. Only 28 of the respondents disagreed with these statements. With majority respondents 72 agreeing with the statements, it implies that in most secondary schools, experienced Physics teachers act as mentors to build teachers’ confidence in teaching and improving students’ learning. The interview qualitative data analysis summarized how secondary school Principals use meetings with mentors and mentees to promote mentorship in the school milieu. This has helped strengthen teachers’ classroom practices in secondary schools in the South West Region of Cameroon. With the results confirming each other, the study recommends that mentoring should focus on helping teachers employ social interactions and instructional practices feedback and clarity in teaching that have direct measurable impact on students’ learning achievements. Andrew Ngeim Sumba | Frederick Ebot Ashu | Peter Agborbechem Tambi "The Role of Mentoring and Its Influence on the Effectiveness of the Teaching of Physics in Secondary Schools in the South West Region of Cameroon" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64524.pdf Paper Url: https://www.ijtsrd.com/management/management-development/64524/the-role-of-mentoring-and-its-influence-on-the-effectiveness-of-the-teaching-of-physics-in-secondary-schools-in-the-south-west-region-of-cameroon/andrew-ngeim-sumba
Design Simulation and Hardware Construction of an Arduino Microcontroller Bas...ijtsrd
This study primarily focuses on the design of a high side buck converter using an Arduino microcontroller. The converter is specifically intended for use in DC DC applications, particularly in standalone solar PV systems where the PV output voltage exceeds the load or battery voltage. To evaluate the performance of the converter, simulation experiments are conducted using Proteus Software. These simulations provide insights into the input and output voltages, currents, powers, and efficiency under different state of charge SoC conditions of a 12V,70Ah rechargeable lead acid battery. Additionally, the hardware design of the converter is implemented, and practical data is collected through operation, monitoring, and recording. By comparing the simulation results with the practical results, the efficiency and performance of the designed converter are assessed. The findings indicate that while the buck converter is suitable for practical use in standalone PV systems, its efficiency is compromised due to a lower output current. Chan Myae Aung | Dr. Ei Mon "Design Simulation and Hardware Construction of an Arduino-Microcontroller Based DC-DC High-Side Buck Converter for Standalone PV System" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64518.pdf Paper Url: https://www.ijtsrd.com/engineering/mechanical-engineering/64518/design-simulation-and-hardware-construction-of-an-arduinomicrocontroller-based-dcdc-highside-buck-converter-for-standalone-pv-system/chan-myae-aung
Sustainable Energy by Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadikuijtsrd
Energy becomes sustainable if it meets the needs of the present without compromising the ability of future generations to meet their own needs. Some of the definitions of sustainable energy include the considerations of environmental aspects such as greenhouse gas emissions, social, and economic aspects such as energy poverty. Generally far more sustainable than fossil fuel are renewable energy sources such as wind, hydroelectric power, solar, and geothermal energy sources. Worthy of note is that some renewable energy projects, like the clearing of forests to produce biofuels, can cause severe environmental damage. The sustainability of nuclear power which is a low carbon source is highly debated because of concerns about radioactive waste, nuclear proliferation, and accidents. The switching from coal to natural gas has environmental benefits, including a lower climate impact, but could lead to delay in switching to more sustainable options. “Carbon capture and storage” can be built into power plants to remove the carbon dioxide CO2 emissions, but this technology is expensive and has rarely been implemented. Leading non renewable energy sources around the world is fossil fuels, coal, petroleum, and natural gas. Nuclear energy is usually considered another non renewable energy source, although nuclear energy itself is a renewable energy source, but the material used in nuclear power plants is not. The paper addresses the issue of sustainable energy, its attendant benefits to the future generation, and humanity in general. Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadiku "Sustainable Energy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64534.pdf Paper Url: https://www.ijtsrd.com/engineering/electrical-engineering/64534/sustainable-energy/paul-a-adekunte
Concepts for Sudan Survey Act Implementations Executive Regulations and Stand...ijtsrd
This paper aims to outline the executive regulations, survey standards, and specifications required for the implementation of the Sudan Survey Act, and for regulating and organizing all surveying work activities in Sudan. The act has been discussed for more than 5 years. The Land Survey Act was initiated by the Sudan Survey Authority and all official legislations were headed by the Sudan Ministry of Justice till it was issued in 2022. The paper presents conceptual guidelines to be used for the Survey Act implementation and to regulate the survey work practice, standardizing the field surveys, processing, quality control, procedures, and the processes related to survey work carried out by the stakeholders and relevant authorities in Sudan. The conceptual guidelines are meant to improve the quality and harmonization of geospatial data and to aid decision making processes as well as geospatial information systems. The established comprehensive executive regulations will govern and regulate the implementation of the Sudan Survey Geomatics Act in all surveying and mapping practices undertaken by the Sudan Survey Authority SSA and state local survey departments for public or private sector organizations. The targeted standards and specifications include the reference frame, projection, coordinate systems, and the guidelines and specifications that must be followed in the field of survey work, processes, and mapping products. In the last few decades, there has been a growing awareness of the importance of geomatics activities and measurements on the Earths surface in space and time, together with observing and mapping the changes. In such cases, data must be captured promptly, standardized, and obtained with more accuracy and specified in much detail. The paper will also highlight the current situation in Sudan, the degree to which survey standards are used, the problems encountered, and the errors that arise from not using the standards and survey specifications. Kamal A. A. Sami "Concepts for Sudan Survey Act Implementations - Executive Regulations and Standards" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63484.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63484/concepts-for-sudan-survey-act-implementations--executive-regulations-and-standards/kamal-a-a-sami
Towards the Implementation of the Sudan Interpolated Geoid Model Khartoum Sta...ijtsrd
The discussions between ellipsoid and geoid have invoked many researchers during the recent decades, especially during the GNSS technology era, which had witnessed a great deal of development but still geoid undulation requires more investigations. To figure out a solution for Sudans local geoid, this research has tried to intake the possibility of determining the geoid model by following two approaches, gravimetric and geometrical geoid model determination, by making use of GNSS leveling benchmarks at Khartoum state. The Benchmarks are well distributed in the study area, in which, the horizontal coordinates and the height above the ellipsoid have been observed by GNSS while orthometric heights were carried out using precise leveling. The Global Geopotential Model GGM represented in EGM2008 has been exploited to figure out the geoid undulation at the benchmarks in the study area. This is followed by a fitting process, that has been done to suit the geoid undulation data which has been computed using GNSS leveling data and geoid undulation inspired by the EGM2008. Two geoid surfaces were created after the fitting process to ensure that they are identical and both of them could be counted for getting the same geoid undulation with an acceptable accuracy. In this respect, statistical operation played an important role in ensuring the consistency and integrity of the model by applying cross validation techniques splitting the data into training and testing datasets for building the geoid model and testing its eligibility. The geometrical solution for geoid undulation computation has been utilized by applying straightforward equations that facilitate the calculation of the geoid undulation directly through applying statistical techniques for the GNSS leveling data of the study area to get the common equation parameters values that could be utilized to calculate geoid undulation of any position in the study area within the claimed accuracy. Both systems were checked and proved eligible to be used within the study area with acceptable accuracy which may contribute to solving the geoid undulation problem in the Khartoum area, and be further generalized to determine the geoid model over the entire country, and this could be considered in the future, for regional and continental geoid model. Ahmed M. A. Mohammed. | Kamal A. A. Sami "Towards the Implementation of the Sudan Interpolated Geoid Model (Khartoum State Case Study)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63483.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63483/towards-the-implementation-of-the-sudan-interpolated-geoid-model-khartoum-state-case-study/ahmed-m-a-mohammed
Activating Geospatial Information for Sudans Sustainable Investment Mapijtsrd
Sudan is witnessing an acceleration in the processes of development and transformation in the performance of government institutions to raise the productivity and investment efficiency of the government sector. The development plans and investment opportunities have focused on achieving national goals in various sectors. This paper aims to illuminate the path to the future and provide geospatial data and information to develop the investment climate and environment for all sized businesses, and to bridge the development gap between the Sudan states. The Sudan Survey Authority SSA is the main advisor to the Sudan Government in conducting surveying, mappings, designing, and developing systems related to geospatial data and information. In recent years, SSA made a strategic partnership with the Ministry of Investment to activate Geospatial Information for Sudans Sustainable Investment and in particular, for the preparation and implementation of the Sudan investment map, based on the directives and objectives of the Ministry of Investment MI in Sudan. This paper comes within the framework of activating the efforts of the Ministry of Investment to develop technical investment services by applying techniques adopted by the Ministry and its strategic partners for advancing investment processes in the country. Kamal A. A. Sami "Activating Geospatial Information for Sudan's Sustainable Investment Map" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63482.pdf Paper Url: https://www.ijtsrd.com/engineering/information-technology/63482/activating-geospatial-information-for-sudans-sustainable-investment-map/kamal-a-a-sami
Educational Unity Embracing Diversity for a Stronger Societyijtsrd
In a rapidly changing global landscape, the importance of education as a unifying force cannot be overstated. This paper explores the crucial role of educational unity in fostering a stronger and more inclusive society through the embrace of diversity. By examining the benefits of diverse learning environments, the paper aims to highlight the positive impact on societal strength. The discussion encompasses various dimensions, from curriculum design to classroom dynamics, and emphasizes the need for educational institutions to become catalysts for unity in diversity. It highlights the need for a paradigm shift in educational policies, curricula, and pedagogical approaches to ensure that they are reflective of the diverse fabric of society. This paper also addresses the challenges associated with implementing inclusive educational practices and offers practical strategies for overcoming barriers. It advocates for collaborative efforts between educational institutions, policymakers, and communities to create a supportive ecosystem that promotes diversity and unity. Mr. Amit Adhikari | Madhumita Teli | Gopal Adhikari "Educational Unity: Embracing Diversity for a Stronger Society" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64525.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64525/educational-unity-embracing-diversity-for-a-stronger-society/mr-amit-adhikari
Integration of Indian Indigenous Knowledge System in Management Prospects and...ijtsrd
The diversity of indigenous knowledge systems in India is vast and can vary significantly between different communities and regions. Preserving and respecting these knowledge systems is crucial for maintaining cultural heritage, promoting sustainable practices, and fostering cross cultural understanding. In this paper, an overview of the prospects and challenges associated with incorporating Indian indigenous knowledge into management is explored. It is found that IIKS helps in management in many areas like sustainable development, tourism, food security, natural resource management, cultural preservation and innovation, etc. However, IIKS integration with management faces some challenges in the form of a lack of documentation, cultural sensitivity, language barriers legal framework, etc. Savita Lathwal "Integration of Indian Indigenous Knowledge System in Management: Prospects and Challenges" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63500.pdf Paper Url: https://www.ijtsrd.com/management/accounting-and-finance/63500/integration-of-indian-indigenous-knowledge-system-in-management-prospects-and-challenges/savita-lathwal
DeepMask Transforming Face Mask Identification for Better Pandemic Control in...ijtsrd
The COVID 19 pandemic has highlighted the crucial need of preventive measures, with widespread use of face masks being a key method for slowing the viruss spread. This research investigates face mask identification using deep learning as a technological solution to be reducing the risk of coronavirus transmission. The proposed method uses state of the art convolutional neural networks CNNs and transfer learning to automatically recognize persons who are not wearing masks in a variety of circumstances. We discuss how this strategy improves public health and safety by providing an efficient manner of enforcing mask wearing standards. The report also discusses the obstacles, ethical concerns, and prospective applications of face mask detection systems in the ongoing fight against the pandemic. Dilip Kumar Sharma | Aaditya Yadav "DeepMask: Transforming Face Mask Identification for Better Pandemic Control in the COVID-19 Era" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64522.pdf Paper Url: https://www.ijtsrd.com/engineering/electronics-and-communication-engineering/64522/deepmask-transforming-face-mask-identification-for-better-pandemic-control-in-the-covid19-era/dilip-kumar-sharma
Streamlining Data Collection eCRF Design and Machine Learningijtsrd
Efficient and accurate data collection is paramount in clinical trials, and the design of Electronic Case Report Forms eCRFs plays a pivotal role in streamlining this process. This paper explores the integration of machine learning techniques in the design and implementation of eCRFs to enhance data collection efficiency. We delve into the synergies between eCRF design principles and machine learning algorithms, aiming to optimize data quality, reduce errors, and expedite the overall data collection process. The application of machine learning in eCRF design brings forth innovative approaches to data validation, anomaly detection, and real time adaptability. This paper discusses the benefits, challenges, and future prospects of leveraging machine learning in eCRF design for streamlined and advanced data collection in clinical trials. Dhanalakshmi D | Vijaya Lakshmi Kannareddy "Streamlining Data Collection: eCRF Design and Machine Learning" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63515.pdf Paper Url: https://www.ijtsrd.com/biological-science/biotechnology/63515/streamlining-data-collection-ecrf-design-and-machine-learning/dhanalakshmi-d
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
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2. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID - IJTSRD23601 | Volume – 3 | Issue – 4 | May-Jun 2019 Page: 99
moment in their decision journey (McKinsey, 2012).
According to Lin and Wang, (2006) two more factors which
were mentioned in the loyalty model and could be
considered in insurance sector are trust and commitment.
After the First World War, the Indian agenciesfailedbecause
of the acute competition, mostly from the British and the
American agencies. The Indianagencieshad atough time but
could learn the importance of agency business as a rich
source of employment and earnings. It made them to try the
outdoor advertising media as many of the newspaper media
were under the control of foreign agencies, during that
period of scientific development serious attentionwasgiven
by many agencies and organizations to various methods for
testing the sales effectiveness of advertising strategy, media
and copy, this was a new philosophy in the sense that it had
meant subjecting the work of the creativeman, theartist,the
person who depended upon his owninsightsand intuition to
some kind of performanceyardsticks.Asmuch assomethree
thousand years ago Papyrus sheets were used in Thebes in
Egypt for announcing the reward for return of runaway
slaves .The first advertisement was somewhat in the form of
stenciled inscriptions. Which were found on earthen bricks
prepared by the Babylonians about three thousand years
before Christ (Adepoju & Suraju, 2012).
Organizations have to communicate with their existing and
potential customers about what they do. This, indeed, is a
herculean task in Nigeria’s insurance market environment
due to its characteristic naturewhichisfurtherencapsulated
by the vagaries of Nigeria’s economic, demographic, social,
political, legal, religious, cultural and environmental forces.
Marketing communication is very importantand atthesame
time challenging in the insurance sub-sector. This isbecause
the intangible natures of insurance servicesplayadecisively
challenging role in convincing customers as to value of
insurance product. The marketing communication mix
elements have become important players in the life of so
many businesses (Idris, et al., 2012). Insurance is easily
accessible for those in the developed world, but not for the
poor due to exorbitant transaction costs which do not
decrease in proportion to the value of the insurance policy.
Insurance companies cannot simply write policies with
values below a certain floor without pricing them
unrealistically. A study by Access conducted in 2009
revealed that the rate of insurance penetration is less than
3% of GDP, with only 7% of the Kenyan population having
any form of insurance (Karani, 2009).
According to Gordon (2008) relationship marketing and
advertisement are not a wholly independent philosophybut
draws on traditional marketing principles. This view
suggests that the basic focus upon customer needs still
applies, but that it is the way marketing is practiced that is
changing, with a greater emphasis on customer value,
establishing and maintain a relationship over a long period
of time (Christopher & Payne, 2005). If RM is indeed a
descendant of traditional marketing then a good starting
point in developing a definition of relationship marketing
would be to look at how marketing has traditionally been
perceived.
Insurance industry performance has improved since the
adoption of new legislation in 2009. Further refinement of
the regulatory regime was introduced to foster its
development, including completion of the separation of life
and non-life businesses, and revisions to capital, solvency
and investment rules. Rwanda-specific mortality was
developed to foster development of life insurance and
annuity products.
In 2007, the Government of Rwanda developed a
comprehensive and detailed insurance sector assessment
plan based on the 2005 insurance sector assessment
program (Ministry of Finannce and Economic Planning
[MINICOFIN], 2013). The plan for the insurance sector
reform focused on five areas; building financial structure
infrastructure for instance legal framework, increasing
access to finance mainly in rural sectors, strengthening the
pension and insurance industryanddevelopingthepayment
system.
2. PROBLEM STATEMENT
Customers are loyal because they believe that they receive
superior products or commendable services and favorable
treatment from their service providers, and also because
they believe they don’t have a better alternative. However,
these customers may not be aware of theinfluenceorimpact
that their service provider’s advertisements really have on
keeping them hooked or bowed to their brand andcustomer
loyalty (Mcllroy& Barnett , 2000). Therefore, on one hand
advertising has lots of components and its resulting effects;
on the other hand there are many factors which influence a
customer’s loyalty.TheRwandaFinancialSector Strategy isa
long-term development strategy that governs the entire
financial sector of Rwanda. It is obvious thatthestrategy will
definitely help in the achievement of the financial sector
objectives as set out in Vision 2020, Economic Development
and Poverty Reduction Strategy (EDPRS II,) Seven years
Government Program,and Strategyfor Rwandabecomingan
international service centre (Ministry of Finannce and
Economic planning [MINICOFIN], 2013). A recent review of
Rwanda’s insurance sector highlighted that although the
sector has made remarkable achievement, it stillfacesmajor
challenges that need addressing to enable the financial
sector to contribute meaningfullytotheoverallperformance
of the country’s economy. The key challenges identified
include; Rwanda’s low savings rates as a result of low
savings culture, limited access to insurance products and
services, and low incomes that translates into low savings.
Therefore, this research found out the contribution of
television advertising to customer loyalty in insurance
sector.
3. OBJECTIVES OF THE STUDY
The general objective of the study was to analyze if thereisa
contribution of television advertising to customer loyalty in
the insurance sector in Rwanda Specific Objectives are:
I. To ascertain the determinants that influence customer
loyalty in insurance sector in Rwanda;
II. To assess the strategies related to advertisement
undertaken by insurance sector on customer loyalty;
III. To establish relationship between television
advertisement and customer loyalty in insurancesector
in Rwanda
4. RESEARCH QUESTIONS
I. What are the determinants that influence customer
loyalty in insurance sector in Rwanda?
II. What are the strategies related to advertisement
undertaken by insurance companies on customer
loyalty?
3. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID - IJTSRD23601 | Volume – 3 | Issue – 4 | May-Jun 2019 Page: 100
III. To what extent does television advertising is relate to
customer loyalty in insurance sector in Rwanda?
5. RELATED STUDIES
Nha , André, and Gaston (2013) analyzed the mediating role
of customer trust on customer loyalty in Canada. Mao,
Customer Brand Loyalty (2010) assessed customer brand
loyalty in China. Sri, Christina, and Tetty (2013) analyzed
factors influencing customer loyaltytoward onlineshopping
in Indonesia. Mohammad, Seyyed , and Nima, (2013)
analyzed Factors and elements influencing brand loyalty in
Iran. Mukhiddin, Dileep and Jalal, (2012) analysed impact of
relationship marketing on customer loyalty in the banking
sector. Faizan (2011) analyzed the impact of customer
satisfaction on customer loyalty and intentions to switch:
evidence from banking sector of Pakistan.Ekrem,Hasanand
Bünyamin (2007) analyzed effects of image and advertising
efficiency on customer loyalty and antecedents of loyalty in
Turkish. Ogechukwu (2012) analyzed if relationship
marketing an acceptable marketing strategy to be used by
anigerian commercial banks. Adepoju and Suraju (2012)
analyzed the determinants of customer loyalty in Nigeria’s
GSM market. Yusuf ( 2014) analyzed determinants of
customer loyalty among subscribers of global system for
mobile (gsm) communication in north-western Nigeria. Kofi
and Mark (2014) analyzed the influenceof advertisement on
customer loyalty in the telecommunications industry in
Ghana. Arvinlucy, Moses, Isaac and Willis (2012) focused on
implications of service quality on customer loyalty in the
banking sector. Allan and Gordon (2014) analyzed factors
influencing customer loyalty in telecommunicationindustry
in Kenya.
Even though, other studies found that customers are loyal
because they believe that they receive superior products or
commendable services and favorable treatment from their
service providers, and also because they believe they don’t
have a better alternative. Mcllroy and Barnett (2000) said
that these customers may not be aware of the influence or
impact that their service provider’s advertisements really
have on keeping them hooked or bowed to their brand and
customer loyalty.Therefore, ononehandadvertisinghas lots
of components and its resulting effects; on the other hand
there are should be many other factors which influence a
customer’s loyalty. The above studies focused on banking
sectors and telecommunication industry, thereasonwhythis
study need to assess television advertising and customer
loyalty in insurance sector in Rwanda using both descriptive
and inferential statistics.
6. RESEARCH METHODOLOGY
The study design was descriptive-analytical design, this
design mainly focused on both qualitative and quantitative
approaches to a certain extent. Qualitative method was
concerned with qualitative phenomena that relates to
quality and kind, which include views, opinions, feelings,
perceptions, and intentions of different respondents.
Quantitative method was based on the measurement of
quantity or amount, applicable to the phenomena that was
expressed in terms of quantity, it allowed the researcher to
focus on variables that was expressedmathematicallywhich
enabled researcher to analyze and get exact information
required with minimum errors.
The population of this research was5340respondsincluding
5215 insurance companies’ customers and 125 employees.
The level of precision or sampling error was 10 % and 90 %
confidence level, total population will be N = 5340, the
sample size was calculated using the Yamane formula
, and then, n= 98 .The sample
size of the study was 98 people. The researcher usedSPSS as
the statistical tool, this involved presenting findings in a
logical and sequential way so that conclusions was drawn
from them. The data was presented according to the
research questions and research objectives. Tables were
used to present data. Data from completed questionnaires
were edited, categorized and entered into SPSS and
summarized using the percentage of respondents for
analysis. The data processed was analyzed according to the
research objectives one by one with the consideration of the
variable. The first and second research objectives were
analyzed using descriptive statistics, whereas the third was
analyzed used inferential statistics (Pearson correlation
coefficient). The researcher did a pilot research, whereby,
she used five employees from insurance companies and
found that Croanbach Alpha was 0.90 >0.7, this confirmed
that, the questionnaires were reliable.
7. SUMMARY OF FINDINGS AND CONCLUSION
According to the first research question, this study found
that the determinants that influence customer loyalty in
insurance sector in Rwanda are corporate social
responsibility, corporate image, pressure oftheformof legal
regulation, legal protection of shareholders, board
leadership structure, managerial risk, significant price,
product differentiation, competition, sales promotion tool,
consumer preferences, consumer buying behavior, product
protection and add value of product. The study also
concluded that, customer loyalty plays a more and more
important role in the modern global marketing. In order to
maximize profit, people try different strategies, among
which, loyalty is recognized by a large amount of
businessmen. On the other hand, some may assert that it is a
challenge to achieve it.
According to the second research question, this research
concluded that improvement of accountability is among of
roles played by corporate image in insurance companies.
Therefore, accountability is one of the cornerstones of
corporate image; however, it can bedifficultforpractitioners
alike to navigate the myriad of different types of
accountability. Accountability ensures actions and decisions
taken by public officials are subject to oversight so as to
guarantee that companies initiatives meet their stated
objectives and respond to the needs of the community they
are meant to be benefiting, thereby contributing to better
governance. Well-functioning legal institutions and
governments bound by the rule of law in insurance were, in
turn, vital to corporate image. Laws are not enforced,
practitioners in the development field have increasingly
turned their attention to reforms to improve legal and
judicial institutions and promote the rule of law and
corporate image.
According to the third research question, this research
concluded that the strategies related to advertisement
undertaken by insurance on customer loyalty are corporate
reputation strategy,customer retention strategy,employees’
retention strategy, product competitiveness at the market
strategy, product innovation strategy, enhance product
marketing strategy, company meet the market demand
4. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID - IJTSRD23601 | Volume – 3 | Issue – 4 | May-Jun 2019 Page: 101
strategy and products development strategy. Corporate
strategies improve governance. Therefore, through present
research the researcher analyzed the statements regarding
the corporate strategy in customer loyalty and concluded
that corporate strategies represent alltheapproved policies
and procedures used by the insurance managementinorder
to achieve an effective management of customer. In relation
to the relationship between television advertisement and
customer loyalty using Pearsoncorrelationcoefficienty. This
research used SPSS programm and found thatthecoefficient
r equal to 0.969. According to Pearson, the correlation of
0.969 (96.9%) is categorized as positive correlationandthis
leads to confirm that there is significant relationship
between television advertisement and customer loyalty. In
relation to the third research question, this study concluded
that there was significant positive relationship between
television advertisement and customer loyalty in insurance
companies. Therefore, to build customer loyalty and sustain
it, relationship television advertisement can play a key role
to influence positively customers’ perceptions of the
organization and to enhance customer trust. Loyalty is not
determined exclusively by the intrinsic characteristics of
service offer. It can also depend on external traditional
activities, such as advertising and public relations, well
known to those in charge of marketing. So, the choice of
elements for positioningand communicationstrategiesmust
reflect the reality and ability of the organization to keep the
promises of quality and benefit made to its customers in
order to bridge the gap between action and rhetoric.
8. RECOMMENDATIONS
The study findings yielded the following recommendations
in view of the contribution of televisionadvertisementtothe
customer loyalty in insurance companies. To enable
meaningful participation, management of insurance
companies should focus on advertisement,customer loyalty,
and corporate strategy with carefully selected
representatives for the skilled employees. Successful Brand
loyalty in Rwandan insurance companies requires a strong
skilled local leadership through a process of leadership
development, community mobilization, capacity building,
education, and conscious.
REFERENCES
[1] Adepoju, A., & Suraju, A. A.,. (2012). The Determinants
of Customer Loyalty in Nigeria’s Market Global System
of MobileCommunications (GSM). InternationalJournal
of Business and Social Science, 3(14), PP.209 - 2012.
[2] Allan, S. N. K. & Gordon, K. N. (2014). Factors
Influencing Customer Loyalty In Telecommunication
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