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The document discusses the use of mise-en-scene in several rap music videos. Common elements across many rap videos include displaying expensive props like cars, clothing, and jewelry to portray wealth and status. Videos also often use dark lighting and feature women to reinforce stereotypes of the rap genre. Specific videos summarized include Drake's "Started From the Bottom" and "Versace", Rick Ross' "Boss", French Montana's "Worry Bout Nothing", and Krept and Konan's rap song.
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Wiley – where’s my brother
This video is a classic example of a British grime music video. It features Wiley rapping in run-down locations around London that represent the working-class backgrounds of grime artists. Throughout the video, Wiley raps passionately into a microphone, with the visuals cutting perfectly to the music. There are also cameo appearances from other grime artists in the background, showcasing the music label. The editing uses fast cuts and effects to tie the narrative scenes and Wiley's rapping together tightly.
Analysis of secion boyz oi
This video analyzes a grime music video from the group Section Boyz-OI. Some key aspects analyzed include:
- The video was filmed in an abandoned car park to portray the gritty streets the artists represent.
- The artists all wear the same clothing brand, Trapstar, because the video was sponsored by the brand to promote it. Product placement and sponsorship is common in grime videos due to limited funds.
- Medium close-ups and fast cuts between artists are used to keep the fast-paced song engaging for viewers and portray the artists on the same level as their audience.
Codes and conventions of rap videos
Rap music videos often follow certain codes and conventions regarding their content and style. Lyrics typically tell a story about the artist's struggles or life experiences. Videos commonly feature props representing money, luxury items, and sexuality to portray wealth and attract male audiences. Settings are usually run-down neighborhoods to show the artist's origins but also wealth through expensive props. Camerawork is dynamic with quick cuts that match the fast pace of rap music. Mise-en-scene elements like clothing, jewelry, and lighting further emphasize themes of wealth, crime, and mystery through expensive but dark stylistic choices.
Music video analysis
This document analyzes the music video for "Memories Back Then" by T.I., B.O.B., and Kendrick Lamar. It summarizes the genre as rap based on the costumes, lyrics, and artists' performances directly rapping to the camera. The narrative follows each artist telling stories from their past relationships and experiences with women before fame. The setting changes between city streets, parks, hotels, and back alleys to represent the artists' rise from poverty to wealth. Costumes feature stereotypical rap attire like hoodies, baggy clothes, and brands like Adidas and Nike. Body language and movements help convey the mature personalities of the artists now compared to their past.
Props/Costumes/Settings
This document analyzes and compares the costumes, settings, and props used in four music videos representing different genres: UK hip-hop, grime, and alternative R&B/hip-hop. For each video, the costumes worn relate to the genre and location depicted. Settings are typically the artist's home borough or neighborhood. Props featured commonly include cars, alcohol, and flashy jewelry for hip-hop, and fewer materialistic props for grime and R&B. Overall, the document finds costumes and settings in music videos generally reinforce genre conventions and stereotypes while props are used to portray the artist's personality and success.
Evaluation Q1
A2 Media Studies Advanced Portfolio question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
Mood board
The document outlines plans for filming a music video in London. Scenes will include shots of Liverpool Street station from various angles, two people walking away to represent a relationship falling apart, and using software to show the lingering of a relationship. Additional scenes will feature a woman checking her watch while waiting for "God" at a coffee shop, locations around London to expose the surroundings, and a woman lying on the floor to literally represent lyrics. Effects like time lapse will be used to convey themes of people rushing through life without noticing God.
Music video analysis 2nd
The document analyzes the music video for the song "Cool Nuh" by Giggs. It examines the genre, setting, costumes, props, body language, and performance to show they follow conventions of rap music videos. The genre is rap, seen through elements like the artist's black coat and hood, and settings at night in the street and in a car. Costumes like gold chains and sunglasses also align with rap stereotypes. While there are few props, they include a phone and bag that suggest illegal activities stereotypically associated with rap artists. The body language and movement of artists confidently walking and rapping fits expectations for the genre.
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Wiley – where’s my brother
This video is a classic example of a British grime music video. It features Wiley rapping in run-down locations around London that represent the working-class backgrounds of grime artists. Throughout the video, Wiley raps passionately into a microphone, with the visuals cutting perfectly to the music. There are also cameo appearances from other grime artists in the background, showcasing the music label. The editing uses fast cuts and effects to tie the narrative scenes and Wiley's rapping together tightly.
Analysis of secion boyz oi
This video analyzes a grime music video from the group Section Boyz-OI. Some key aspects analyzed include:
- The video was filmed in an abandoned car park to portray the gritty streets the artists represent.
- The artists all wear the same clothing brand, Trapstar, because the video was sponsored by the brand to promote it. Product placement and sponsorship is common in grime videos due to limited funds.
- Medium close-ups and fast cuts between artists are used to keep the fast-paced song engaging for viewers and portray the artists on the same level as their audience.
Codes and conventions of rap videos
Rap music videos often follow certain codes and conventions regarding their content and style. Lyrics typically tell a story about the artist's struggles or life experiences. Videos commonly feature props representing money, luxury items, and sexuality to portray wealth and attract male audiences. Settings are usually run-down neighborhoods to show the artist's origins but also wealth through expensive props. Camerawork is dynamic with quick cuts that match the fast pace of rap music. Mise-en-scene elements like clothing, jewelry, and lighting further emphasize themes of wealth, crime, and mystery through expensive but dark stylistic choices.
Music video analysis
This document analyzes the music video for "Memories Back Then" by T.I., B.O.B., and Kendrick Lamar. It summarizes the genre as rap based on the costumes, lyrics, and artists' performances directly rapping to the camera. The narrative follows each artist telling stories from their past relationships and experiences with women before fame. The setting changes between city streets, parks, hotels, and back alleys to represent the artists' rise from poverty to wealth. Costumes feature stereotypical rap attire like hoodies, baggy clothes, and brands like Adidas and Nike. Body language and movements help convey the mature personalities of the artists now compared to their past.
Props/Costumes/Settings
This document analyzes and compares the costumes, settings, and props used in four music videos representing different genres: UK hip-hop, grime, and alternative R&B/hip-hop. For each video, the costumes worn relate to the genre and location depicted. Settings are typically the artist's home borough or neighborhood. Props featured commonly include cars, alcohol, and flashy jewelry for hip-hop, and fewer materialistic props for grime and R&B. Overall, the document finds costumes and settings in music videos generally reinforce genre conventions and stereotypes while props are used to portray the artist's personality and success.
Evaluation Q1
A2 Media Studies Advanced Portfolio question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
Mood board
The document outlines plans for filming a music video in London. Scenes will include shots of Liverpool Street station from various angles, two people walking away to represent a relationship falling apart, and using software to show the lingering of a relationship. Additional scenes will feature a woman checking her watch while waiting for "God" at a coffee shop, locations around London to expose the surroundings, and a woman lying on the floor to literally represent lyrics. Effects like time lapse will be used to convey themes of people rushing through life without noticing God.
Music video analysis 2nd
The document analyzes the music video for the song "Cool Nuh" by Giggs. It examines the genre, setting, costumes, props, body language, and performance to show they follow conventions of rap music videos. The genre is rap, seen through elements like the artist's black coat and hood, and settings at night in the street and in a car. Costumes like gold chains and sunglasses also align with rap stereotypes. While there are few props, they include a phone and bag that suggest illegal activities stereotypically associated with rap artists. The body language and movement of artists confidently walking and rapping fits expectations for the genre.
Theories for production
The music video for Lady Gaga's "Telephone" utilizes several postmodernist techniques. It continues the narrative from her previous "Paparazzi" video, showing her imprisoned at the start. Intertextuality is shown through references to the film "Kill Bill". Lady Gaga breaks the fourth wall by looking directly at the camera. The exaggerated and unrealistic prison setting depicts hyperconsciousness. Hyperreality is portrayed through Lady Gaga living as her simulated persona rather than her real self. Narcissism is conveyed through Lady Gaga flaunting her body throughout the video.
Assignment 20
This document analyzes features across albums, trailers, and music videos from three different artists/groups - Imagine Dragons, Skepta, and The 1975 - to identify common branding elements. For Imagine Dragons, a consistent dark theme and atmosphere is used. Skepta prominently features a red stamp image of the artist across various products. The 1975 utilizes the color pink in multiple ways to relate to their target audience and establish a distinct visual identity with consistent fonts and color schemes.
German whip
The video tells the story of a rapper named Meridian who is going through financial difficulties, shown by scenes of him struggling to start his old Ford. However, the song is about luxury German cars. Later scenes show Meridian in a better place, driving a Mercedes Benz and surrounded by other men in expensive cars. While the men live in the ghetto, they flaunt their wealth through driving luxury vehicles. The video juxtaposes scenes of Meridian struggling with scenes of him succeeding and enjoying the finer things in life through his new vehicle.
Music video analysis
The document analyzes the music video for Eminem's song "Not Afraid" in three sentences or less:
The genre of the song is rap, which is shown through Eminem's costumes of black clothing like vests and chains typically worn in rap videos as well as his rapping performance directly to the camera. The setting moves between a city and rundown basement to represent Eminem's rise from poverty. Props like a paper and chain are used that relate to the lyrics and present an image of wealth important to rap videos.
Eval Q1
This document discusses the creative process behind making a music video for a Kendrick Lamar song. The creator intended to follow conventions of the hip hop genre by reflecting the lyrics and themes of struggle in poor environments. However, they decided to focus more broadly on themes of gun and knife violence. While some elements like camera motion tried to fuse structured and improvised styles, the visual effects were not natural enough to fully achieve the look of an improvised internet rap video. Overall, the video matched Kendrick Lamar's style but not necessarily conventions of the wider hip hop genre.
Jevan’s music video analysis
Rihanna's "We Found Love" music video tells the story of a passionate but unsustainable relationship between two lovers through drug and alcohol abuse. It is set in a gritty portrayal of modern British culture featuring council estates, pubs, and drug/alcohol fueled scenes. Throughout the video, various camera techniques are used to construct a realistic feel and engage viewers as the relationship unravels, culminating in Rihanna being alone at the end to emphasize it was just a role, not who she is in real life.
Lsd analysis
The document provides an analysis of the music video for ASAP Rocky's song "L$D". It summarizes that the video uses bright colors and lighting to recreate Rocky's experience on LSD. It contrasts these scenes with darker colors and lighting to symbolize Rocky's feelings of sadness and why he uses drugs. The indie/street style clothing of Rocky and his girlfriend further suggests Rocky's regular drug use. While the video lacks a clear narrative, the editing and visuals allow viewers to see the world from Rocky's perspective under the influence of LSD.
Interview
The document contains two interviews about favorite rap music videos and conventions in rap videos. In the first interview, the respondent's favorite video is Dizzee Rascal's "I Love You" because of the song and direct rapping to the camera with mirrors showing different angles. Their favorite rapper is Wiley for his unique sound and arguments with record labels. They think rap is more lyrical than singing and prefer not to see fancy cars or "bling" in videos. In the second interview, the respondent's favorite is Usher's "OMG" for his dancing routines and lighting. Their favorite rapper is Drake for his versatility and relatable lyrics. Both respondents think rap videos focus too much on money and materialism and
Assignment: 21
Grime music videos represent the artists as being from the streets and lower class through their style of dress and hoodies. The videos portray a culture of gangs, violence, and destruction associated with today's youth. Grime is a male-dominated genre that represents the artists as part of gangs, though some female artists like Lady Leshurr and Ms. Dynamite have emerged. The mise-en-scene of grime videos is usually at night with the artists in a group, wearing flashy clothes and drinking to represent their lifestyle and money from drug dealing. Camera work includes drones, low angles, and movement to portray the fast-paced, powerful and violent nature of grime music and culture.
Codes & Conventions
This document discusses conventions in R&B and hip hop music videos and alternatives that do not conform to typical conventions. It analyzes the music videos for "Childish Gambino - Sweatpants" and "Tyler the Creator - She", noting how they differ from typical sexualized or drug/alcohol-focused videos. "Sweatpants" uses a continuous loop structure and tracking shots, while "She" tells a narrative that mirrors the song's lyrics through various locations and character screen time. The document concludes these unconventional approaches keep viewers engaged.
Styles and Techniques of Music Videos
This document discusses different styles and techniques used in music videos. It provides examples of various styles including:
- Pop videos like Sia's "Titanium" that portray the narrative of the song through visuals and editing.
- Rap videos like Eminem's that feature elements of performance and background narrative while closely cutting to the beat of the song.
- Rock videos like Bad Omens' that focus primarily on performances of the band in ambient surroundings.
- Live performance videos like BMTH's "Avalanche" that slice together footage of a band's tour performances, editing to promote their image and music.
Film trailer analysis
The document analyzes and compares three film trailers:
1) Goodfellas highlights Martin Scorsese and Robert De Niro to attract audiences familiar with the gangster genre. It uses upbeat music contrasting violence to create an eerie feeling.
2) Notorious focuses on Biggie Smalls' life and music career rather than actors. It shows his involvement in crime and relationships to depict a multi-dimensional biopic.
3) Rock 'n' Roller establishes itself as a typical Guy Ritchie gangster film through its setting and conventions like multiple competing groups. It aims to attract fans of Ritchie's previous successful British crime films.
Question 1
The document discusses the ways in which the creator's music video conforms to and challenges conventions of UK hip hop genres and styles. It summarizes the use of rural and urban settings, costumes, props, editing, camerawork, narrative/conceptual elements, themes, and portrayal of the artist to both follow and experiment with typical UK hip hop conventions. Key points made include the contrast of rural and urban isolation, incorporation of social commentary themes like drug abuse, and a fractured narrative told through the artist's actions and multiple personas.
Evaluation task 1
This document contains 9 screenshots from various hip hop music videos along with explanations of how each screenshot illustrates concepts related to music video production. Some of the concepts highlighted include: 1) linking lyrics to visuals, 2) portraying the artist in a way that appeals to record labels, 3) incorporating genre elements like clothing styles, 4) including intertextual references to other artists' videos, 5) using different camera shot types, 6) creative use of lighting, 7) inclusion of mis-en-scene elements like settings and props, 8) depicting wealth and luxury items, and 9) common techniques like artists driving cars.
9 frame Analysis
Fall Out Boy had been on hiatus since 2009 and surprised fans with a new song. The music video for "My Songs Know What You Did In The Dark" uses visuals and music to build mystery and intrigue around the band's return. Various shots show gasoline dripping, a van arriving with the featured rapper 2 Chainz, and women destroying acoustic instruments in a bonfire. An old Fall Out Boy album is also burned. At the end, people are revealed bound in the van, leaving questions about who now makes up the band unanswered. The video aims to excite fans and announce a change in style without revealing details to maximize interest.
Analysing a music video
The music video for Drake's "Started From the Bottom" uses shots that transition between Drake's childhood playing football to scenes depicting his success as a famous rapper. It shows his progression from working in a supermarket to standing next to a fancy car with snow blowing around him. The video portrays common hip hop stereotypes through scenes of women being used as trophies, drinking, and partying. It concludes by fulling depicting Drake's rise to fame through establishing shots of him and his lifestyle in Toronto, the city that shaped him.
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This document analyzes and summarizes conventions used in music videos. It discusses how flashbacks are used to establish narratives, the inclusion of performances to show the band, and close-ups of instruments in rock videos. While rock videos focus on musicians actually playing, pop videos conform to the convention of not showing instruments being played.
Analysis of game
The music video for "Game" was released on July 2nd and produced by Black Metaphor. It follows conventions of typical rap music videos, featuring the artists rapping toward the camera and establishing shots of a futuristic city. The artists are portrayed as wealthy individuals showing off flashy cars and jewelry. While the budget is unknown, production values are high, utilizing expensive vehicles, elaborate sets, and helicopter shots of a CGI city. The target audience includes fans of generic rap music who enjoy the artists' lyrics about women and possessions displayed prominently in the simple performance-style video.
Props
This document describes props that will be used in a music video. It provides details for 8 props: a TV remote, microphone, guitar, hair wax, beer bottles, bottle of vodka, and plastic cups. Each prop description specifies how the prop will be used, who will use it, how frequently it will appear, and why it is important to the music video. The props help set the scene of a house party and live musical performance, and make the video seem more realistic and relatable to the target audience.
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Theories for production
The music video for Lady Gaga's "Telephone" utilizes several postmodernist techniques. It continues the narrative from her previous "Paparazzi" video, showing her imprisoned at the start. Intertextuality is shown through references to the film "Kill Bill". Lady Gaga breaks the fourth wall by looking directly at the camera. The exaggerated and unrealistic prison setting depicts hyperconsciousness. Hyperreality is portrayed through Lady Gaga living as her simulated persona rather than her real self. Narcissism is conveyed through Lady Gaga flaunting her body throughout the video.
Assignment 20
This document analyzes features across albums, trailers, and music videos from three different artists/groups - Imagine Dragons, Skepta, and The 1975 - to identify common branding elements. For Imagine Dragons, a consistent dark theme and atmosphere is used. Skepta prominently features a red stamp image of the artist across various products. The 1975 utilizes the color pink in multiple ways to relate to their target audience and establish a distinct visual identity with consistent fonts and color schemes.
German whip
The video tells the story of a rapper named Meridian who is going through financial difficulties, shown by scenes of him struggling to start his old Ford. However, the song is about luxury German cars. Later scenes show Meridian in a better place, driving a Mercedes Benz and surrounded by other men in expensive cars. While the men live in the ghetto, they flaunt their wealth through driving luxury vehicles. The video juxtaposes scenes of Meridian struggling with scenes of him succeeding and enjoying the finer things in life through his new vehicle.
Music video analysis
The document analyzes the music video for Eminem's song "Not Afraid" in three sentences or less:
The genre of the song is rap, which is shown through Eminem's costumes of black clothing like vests and chains typically worn in rap videos as well as his rapping performance directly to the camera. The setting moves between a city and rundown basement to represent Eminem's rise from poverty. Props like a paper and chain are used that relate to the lyrics and present an image of wealth important to rap videos.
Eval Q1
This document discusses the creative process behind making a music video for a Kendrick Lamar song. The creator intended to follow conventions of the hip hop genre by reflecting the lyrics and themes of struggle in poor environments. However, they decided to focus more broadly on themes of gun and knife violence. While some elements like camera motion tried to fuse structured and improvised styles, the visual effects were not natural enough to fully achieve the look of an improvised internet rap video. Overall, the video matched Kendrick Lamar's style but not necessarily conventions of the wider hip hop genre.
Jevan’s music video analysis
Rihanna's "We Found Love" music video tells the story of a passionate but unsustainable relationship between two lovers through drug and alcohol abuse. It is set in a gritty portrayal of modern British culture featuring council estates, pubs, and drug/alcohol fueled scenes. Throughout the video, various camera techniques are used to construct a realistic feel and engage viewers as the relationship unravels, culminating in Rihanna being alone at the end to emphasize it was just a role, not who she is in real life.
Lsd analysis
The document provides an analysis of the music video for ASAP Rocky's song "L$D". It summarizes that the video uses bright colors and lighting to recreate Rocky's experience on LSD. It contrasts these scenes with darker colors and lighting to symbolize Rocky's feelings of sadness and why he uses drugs. The indie/street style clothing of Rocky and his girlfriend further suggests Rocky's regular drug use. While the video lacks a clear narrative, the editing and visuals allow viewers to see the world from Rocky's perspective under the influence of LSD.
Interview
The document contains two interviews about favorite rap music videos and conventions in rap videos. In the first interview, the respondent's favorite video is Dizzee Rascal's "I Love You" because of the song and direct rapping to the camera with mirrors showing different angles. Their favorite rapper is Wiley for his unique sound and arguments with record labels. They think rap is more lyrical than singing and prefer not to see fancy cars or "bling" in videos. In the second interview, the respondent's favorite is Usher's "OMG" for his dancing routines and lighting. Their favorite rapper is Drake for his versatility and relatable lyrics. Both respondents think rap videos focus too much on money and materialism and
Assignment: 21
Grime music videos represent the artists as being from the streets and lower class through their style of dress and hoodies. The videos portray a culture of gangs, violence, and destruction associated with today's youth. Grime is a male-dominated genre that represents the artists as part of gangs, though some female artists like Lady Leshurr and Ms. Dynamite have emerged. The mise-en-scene of grime videos is usually at night with the artists in a group, wearing flashy clothes and drinking to represent their lifestyle and money from drug dealing. Camera work includes drones, low angles, and movement to portray the fast-paced, powerful and violent nature of grime music and culture.
Codes & Conventions
This document discusses conventions in R&B and hip hop music videos and alternatives that do not conform to typical conventions. It analyzes the music videos for "Childish Gambino - Sweatpants" and "Tyler the Creator - She", noting how they differ from typical sexualized or drug/alcohol-focused videos. "Sweatpants" uses a continuous loop structure and tracking shots, while "She" tells a narrative that mirrors the song's lyrics through various locations and character screen time. The document concludes these unconventional approaches keep viewers engaged.
Styles and Techniques of Music Videos
This document discusses different styles and techniques used in music videos. It provides examples of various styles including:
- Pop videos like Sia's "Titanium" that portray the narrative of the song through visuals and editing.
- Rap videos like Eminem's that feature elements of performance and background narrative while closely cutting to the beat of the song.
- Rock videos like Bad Omens' that focus primarily on performances of the band in ambient surroundings.
- Live performance videos like BMTH's "Avalanche" that slice together footage of a band's tour performances, editing to promote their image and music.
Film trailer analysis
The document analyzes and compares three film trailers:
1) Goodfellas highlights Martin Scorsese and Robert De Niro to attract audiences familiar with the gangster genre. It uses upbeat music contrasting violence to create an eerie feeling.
2) Notorious focuses on Biggie Smalls' life and music career rather than actors. It shows his involvement in crime and relationships to depict a multi-dimensional biopic.
3) Rock 'n' Roller establishes itself as a typical Guy Ritchie gangster film through its setting and conventions like multiple competing groups. It aims to attract fans of Ritchie's previous successful British crime films.
Question 1
The document discusses the ways in which the creator's music video conforms to and challenges conventions of UK hip hop genres and styles. It summarizes the use of rural and urban settings, costumes, props, editing, camerawork, narrative/conceptual elements, themes, and portrayal of the artist to both follow and experiment with typical UK hip hop conventions. Key points made include the contrast of rural and urban isolation, incorporation of social commentary themes like drug abuse, and a fractured narrative told through the artist's actions and multiple personas.
Evaluation task 1
This document contains 9 screenshots from various hip hop music videos along with explanations of how each screenshot illustrates concepts related to music video production. Some of the concepts highlighted include: 1) linking lyrics to visuals, 2) portraying the artist in a way that appeals to record labels, 3) incorporating genre elements like clothing styles, 4) including intertextual references to other artists' videos, 5) using different camera shot types, 6) creative use of lighting, 7) inclusion of mis-en-scene elements like settings and props, 8) depicting wealth and luxury items, and 9) common techniques like artists driving cars.
9 frame Analysis
Fall Out Boy had been on hiatus since 2009 and surprised fans with a new song. The music video for "My Songs Know What You Did In The Dark" uses visuals and music to build mystery and intrigue around the band's return. Various shots show gasoline dripping, a van arriving with the featured rapper 2 Chainz, and women destroying acoustic instruments in a bonfire. An old Fall Out Boy album is also burned. At the end, people are revealed bound in the van, leaving questions about who now makes up the band unanswered. The video aims to excite fans and announce a change in style without revealing details to maximize interest.
Analysing a music video
The music video for Drake's "Started From the Bottom" uses shots that transition between Drake's childhood playing football to scenes depicting his success as a famous rapper. It shows his progression from working in a supermarket to standing next to a fancy car with snow blowing around him. The video portrays common hip hop stereotypes through scenes of women being used as trophies, drinking, and partying. It concludes by fulling depicting Drake's rise to fame through establishing shots of him and his lifestyle in Toronto, the city that shaped him.
Lips of an angel
This document analyzes and summarizes conventions used in music videos. It discusses how flashbacks are used to establish narratives, the inclusion of performances to show the band, and close-ups of instruments in rock videos. While rock videos focus on musicians actually playing, pop videos conform to the convention of not showing instruments being played.
Analysis of game
The music video for "Game" was released on July 2nd and produced by Black Metaphor. It follows conventions of typical rap music videos, featuring the artists rapping toward the camera and establishing shots of a futuristic city. The artists are portrayed as wealthy individuals showing off flashy cars and jewelry. While the budget is unknown, production values are high, utilizing expensive vehicles, elaborate sets, and helicopter shots of a CGI city. The target audience includes fans of generic rap music who enjoy the artists' lyrics about women and possessions displayed prominently in the simple performance-style video.
Props
This document describes props that will be used in a music video. It provides details for 8 props: a TV remote, microphone, guitar, hair wax, beer bottles, bottle of vodka, and plastic cups. Each prop description specifies how the prop will be used, who will use it, how frequently it will appear, and why it is important to the music video. The props help set the scene of a house party and live musical performance, and make the video seem more realistic and relatable to the target audience.
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Evaluation q1
The document discusses how the media product challenges conventions of real rap music videos. It uses flashbacks in black and white to portray the rapper's struggle in the past. Shots of the rapper counting small change show not having money. Edits between shots of a cheap past and expensive present lifestyle portray change. Close-ups and lighting build emotion around struggling in the past. Branding and props, like an expensive watch or shisha pipe, challenge ideas of wealth typically shown in rap videos. Both past hardship and current success are shown to develop a more complete story.
Drake started from the bottom essay
The music video follows Drake and depicts his rise to fame from humble beginnings working in a supermarket to achieving lavish wealth and lifestyle. It shows Drake working at the supermarket when he was younger and receiving a promotion to store night manager. Through cross cuts, the video progresses over time and shows Drake living a changed lifestyle, enjoying luxuries like private jets, flashy cars, clubs, and women. Props like champagne, jewelry, and clothing help set the atmosphere of the R&B genre throughout the narrative.
Q1
This is a power point answering one of the questions that has been asked of me in order to evaluate my A2 Media project.
Drake started from the bottom essay
The music video depicts Drake's rise to fame and fortune from humble beginnings. It begins by showing him working the night shift at a supermarket as a young man. Through cuts in time, the video then shows Drake living a lavish lifestyle in various luxurious settings - partying in clubs, flying on private jets, and driving expensive cars - due to his success as a musician. Iconic elements of the R&B genre, like expensive clothing, jewelry, and many women, reflect Drake's transformation from the bottom to wealth and status.
Humble
The document provides an analysis of the song "Humble" by Kendrick Lamar. It summarizes that the lyrics convey Kendrick's intentions to leave gang violence behind and be a role model. The music video depicts Kendrick rising from poverty to wealth through various costumes and locations. It uses many quick cuts and close-ups of Kendrick to keep viewers focused on him as the central performer and brand being promoted.
Music video research
This document summarizes and analyzes the codes and conventions of music videos in different genres, including pop, indie rock, and hip hop. For the pop song "Counting Stars" by One Republic, the summary notes its dual narrative structure showing the band practicing in a basement while a church meeting occurs above, representing heaven and hell. For the indie rock song "Paradise" by Coldplay, the summary discusses its narrative of Chris Martin as an elephant searching for his family and its use of live performance footage. For the hip hop song "Azonto" by Fuse ODG, the summary highlights its various location shots and use of close-ups of the artist to promote him.
All music video analysis
The document analyzes the music video for Rihanna's song "Diamonds". It describes two main characters, with Rihanna being one of them. The video uses cross-cutting between scenes to tell a story that is open to interpretation. Scenes include Rihanna smoking diamonds, floating in a river, and standing alone in a field with a horse. The dark color palette and Rihanna's minimal clothing are meant to set a moody tone. Diamonds are prominently featured as an iconic element due to the song title.
Music video analysis 2nd
The document analyzes the music video for the song "Cool Nuh" by Giggs. It examines the genre, setting, costumes, props, body language, and performance to show they follow conventions of rap music videos. The genre is rap, seen through elements like the artist's black coat and hood, and settings at night in the street and in a car. Costumes like gold chains and sunglasses also align with rap music stereotypes. While there are few props, they include a phone and bag that suggest illegal activities stereotypically associated with rap artists. The body language and movement of artists confidently walking and rapping fits expectations for the genre.
Mv assignment 01 2020 pro forma(1)
The document provides guidance for a music video assignment, including templates and suggestions for tasks such as idea generation, research, pre-production assessment, visual planning, and storyboarding. It instructs students to develop ideas for interpreting a selected song through different visual styles and techniques, then plan the logistics, locations, equipment, and shots needed to realize their chosen idea. The goal is for students to thoroughly plan their proposed music video before beginning production.
Additional research mise en scene
The document discusses how mise-en-scene elements like costumes, props, locations, and lighting can be used to attract audiences, represent artists, and communicate genre and narrative in a music video. Costumes featuring expensive streetwear brands can attract audiences interested in rap culture. Props like money can represent wealth and the hip hop lifestyle. Locations shift from urban settings implying a difficult past to luxurious settings implying current success. Mise-en-scene choices aim to position the artist and genre while also communicating a narrative around the song's themes like relationships and career progression.
Evaluation Question One
The document provides details about the production of a music video for a rap song. It discusses the representation of the two artists in the video and how their body language and appearance were inspired by other rappers like Eminem and Kendrick Lamar. It describes the single location used for filming and how it relates to the narrative. Editing techniques, special effects, costumes, and props are explained in the context of conventions from other rap music videos. The narrative aims to capture a dark theme like Eminem's "Stan" video by portraying the artists as trapped.
Music video analysis
The document analyzes and compares the music videos for The Weeknd's "The Hills" and PartyNextDoor's "Come and See Me". It discusses the conventions, camerawork, editing, genres, narratives, performances, representations, institutions, and values/ideologies presented in each video. The document provides detailed analyses of the technical and artistic elements used in each video.
Green light pitch
The document discusses plans for a music video for the song "Maneater" by Nelly Furtado. Key points:
1) The music video will incorporate elements from the original such as dance routines, costumes, locations, and symbolism to represent the lyrics.
2) Product placement of Rimmel London lipstick will be included to help establish the artist's image.
3) A narrative-driven story will show the artist having a dream of becoming a "maneater" that feels real.
4) Various locations like an office, skate park, and urban backdrop will be featured across day and night scenes using lighting and special effects.
AJ Tracey music video analysis
This document provides an analysis of the music video for "Leave Me Alone" by AJ Tracey. It discusses various elements of the video that adhere to conventions of the grime music genre. These include the use of dark lighting, urban settings, low camera angles, frequent cuts between shots, and visual references to elements of grime culture like expensive clothing brands. The analysis suggests applying these same genre conventions to create an effective music video that appropriately represents the grime style.
Research
Most successful rap music videos relate visually and lyrically to everyday people and achieving success. Drake's "Started From the Bottom" video shows his rise to fame and won many awards, promoting the song greatly through social media and TV appearances. Rap videos can be highly profitable by featuring product placements, like Dre Beats headphones, and lyrically promoting brands like Versace for sponsorship money. The most influential videos have meaningful lyrics that paint a strong visual story and make viewers think deeply about important issues, like Tupac and Biggie rapping about challenging lives. Main conventions in rap videos include using props like money and nice cars to depict luxury, along with dark lighting resembling low budgets and street environments.
Research
Most successful rap music videos relate to viewers' lives and lyrics. Drake's "Started From the Bottom" video shows an everyday person achieving success and received many awards and over 80 million YouTube views. Its success came from Drake's promotion through social media and TV appearances.
Rap music makes much of its profit from product placement in videos. Songs like "Versace" prominently feature brands to gain sponsorships, promote the products, and earn income from the companies. It gained over 15 million YouTube views as an advertisement.
The most influential rap videos have meaningful lyrics that create a visual story. J. Cole's "Crooked Smile" discusses overcoming hardship and the video portrays friends with one dying,
Research
Most successful rap music videos relate visually and lyrically to everyday people achieving success. Drake's "Started From the Bottom" won awards for showing his rise to fame and was widely covered, gaining over 80 million YouTube views. Its success came from Drake extensively promoting it on social media and TV.
Rap music is highly profitable not just through album sales but by promoting products in music videos. Recent videos have prominently featured Dre Beats and the song "Versace" promoted the brand, gaining income from both while achieving over 15 million YouTube views.
The most influential rap videos have meaningful lyrics that create a strong visual story. J. Cole's "Crooked Smile" influences viewers to persevere through hard times
Research
Most successful rap music videos relate to viewers' lives and lyrics. Drake's "Started From the Bottom" video shows an everyday person achieving success and received 80 million YouTube views. Its promotion through live TV and Twitter helped it become Drake's top single. Rap videos also profit greatly from featuring product placements, like Dre Beats headphones. The song "Versace" promoted the brand through lyrics and gained income from Versace while accruing over 15 million YouTube views. The most influential rap videos have meaningful lyrics that create powerful visuals. J. Cole's "Crooked Smile" discusses overcoming hardship through a tragic story that makes viewers think deeply.
Research
Most successful rap music videos relate to viewers' lives and lyrics. Drake's "Started From the Bottom" video shows an everyday person achieving success and received over 80 million YouTube views. Its promotion on social media and TV contributed to its commercial success. Rap videos also profit from prominently featuring product placements, like Dre Beats headphones. The song "Versace" made money both from views and by advertising the brand. The most influential videos have meaningful lyrics that create powerful visuals. J. Cole's "Crooked Smile" discusses overcoming hardship through tragedy. Tupac and Biggie discussed real struggles and influenced many current rappers' styles. Main conventions in rap videos include props like money and cars, low-light
Conventions of music video
The document discusses the purpose and conventions of music videos. Music videos are used as marketing tools to promote artists and sell music. There are generally three types of music videos: performance, narrative, and a mixture of both. Common conventions include the use of camera shots, movements, lighting, mise-en-scene, and editing to match the mood, genre, and pace of the song. Conventions vary by genre, with genres like hip hop using flashy displays and rock employing moody, low-key lighting. The production of music videos has evolved over time to allow for cheaper, independently-produced videos.
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Q2
The document discusses the use of various media technologies in the construction, research, planning, and evaluation stages of a media project. In construction, the author used iMovie, Premier Pro, and Photoshop to edit video, add effects, and create graphics. YouTube and music streaming sites helped with research by analyzing existing music videos and understanding audience preferences. Voki, Prezi, and YouTube informed planning by identifying target audiences and developing timelines and ideas. WhatsApp, video blogs, and Facebook provided evaluation feedback from friends and a variety of consumers. Overall, different media technologies supported each stage of the project and helped the author learn and improve.
Digipak
A digipak is a paper-based packaging format for compact discs or DVDs. It consists of a card-bound cover with a transparent plastic tray that holds the disc inside. Digipaks are cheaper to produce than jewel cases and allow for more creative packaging designs, though they provide less physical protection for the disc.
Technical difficulties
The document discusses some of the technical difficulties encountered during a video project. It describes struggling with learning the video editing software as a new user which slowed down the process. Limited daylight hours in winter interrupted outdoor filming and proper lighting was an issue. Finding parking was also a challenge due to construction and busy holiday traffic, which resulted in a parking ticket. Night time filming was difficult to accomplish.
photographs
The document discusses photographs taken during filming. It likely contains images captured on set or behind the scenes of a movie or television production. In just a few sentences, the summary introduces the topic and main idea at a high level without included unnecessary details.
Editing
Imovie is a preloaded video editor on MacBooks that the author chose to use for its simple and user friendly interface well-suited for beginners. While it provides effects, sounds and easy media importing, the author found syncing scenes to lyrics and adjusting contrast precisely to be challenging. There is also no explicit save button, though work is not lost unless deliberately cleared from the software.
initial Idea
The document outlines the initial planning ideas for a rap music video. It will compare the artist's previous struggling lifestyle to their current successful one, flashing between scenes of poverty in Bristol and luxury items to show viewers the ups and downs of becoming famous. It also aims to motivate viewers by showing that with hard work, dreams can be achieved regardless of struggles. To realize this, the creator has assembled a team of friends to help with lighting, acting and filming on a budget of £50 through borrowing equipment and guerilla-style shooting.
Location
The document discusses potential filming locations for a music video that tell the story of a rapper's rise to success. The Downs is described as the most expensive area of Bristol with luxury homes and cars. Easton Road offers a contemporary apartment that looks over the slums below, showing the rapper has risen but not forgotten his roots. Cabot Circus is chosen for its high-end stores that demonstrate the rapper can now afford whatever he desires. Bouverie Street in Easton is described as run down with high crime and council flats, building sympathy for the rapper's story of struggling to rise from nothing.
Raw locations
This document discusses potential filming locations for a music video that were considered but ultimately not chosen. Locations in Easton and at a bus stop in Kingswood were considered for showing the rap artist's humble beginnings, but Easton was deemed too dangerous while the empty bus stop lacked concepts of cars and money important to rap music. Filming in the wealthy houses of Almondsbury or the elegant Grosvenor Hotel in London were also considered to show the artist's success, but there was no parking by the houses and permission would have been needed to film, while the hotel did not fit the rap genre.
Costume
This document discusses costume and style choices to portray an artist's character development from the beginning to the height of their career. In the early part of the song, the artist will be portrayed with a ragged look wearing inexpensive clothes like a hoodie and jeans to look less attractive and convey that they "don't have much in life." Later, as the artist finds success, they will be portrayed wearing high-end brands like Versace and jewelry to symbolize that they have money and fame, though keeping elements of their original street style. The costumes change to reflect the character going from feeling like they don't fit in to becoming an icon and role model for fans.
Work
The document outlines various props that could be used in a rap music video to convey different themes and messages. It discusses using two different cars - one cheap to represent struggle and one flashy to represent success. It also mentions showing money in different ways, from paying for cheap items with coins to buying expensive products with large sums of cash. Outdoor props like smoking shisha and expensive clothing are mentioned. The document concludes by discussing using work-related props like cleaning jobs to illustrate the artist's struggle before fame.
Adverts
This document analyzes album advert designs for various artists. It discusses design elements for ads promoting albums by Drake, Kanye West, Jay-Z, and Wretch 32. Common elements highlighted include using the artist's name and image prominently to identify the album. Release dates, album titles, and featured artists are also mentioned to provide key information to potential customers. Color schemes, fonts, and graphic styles are chosen to represent the artist's brand and style in a way that catches viewers' attention.
Albums
The document analyzes and compares the digipacks of several rap albums: Drake's "Take Care", Jay-Z's "The Black Album", ASAP Rocky's "Long.Live.ASAP", and Eminem's "Marshall Mather". Key points of comparison include the use of colors, images, layout, track listings, and inclusion of parental advisory labels. The document suggests the digipacks reflect aspects of the rap music genre like its dark themes and street style influences.
Snoop
Snoop Dogg's style and audience changed significantly over the decades as his career progressed and he gained more fame and wealth:
- In the 1970s, he had a simple, scruffy style and small local audience as he was just starting out in rap.
- In the 1980s, his career took off after collaborating with Dr. Dre, and his style became more stylish gangster look to appeal to young urban audiences.
- In the 1990s/2000s, with Grammy wins, he wore brighter colors and brand names, targeting both those who could relate to his lyrics and those who wanted to emulate his flashy lifestyle.
- By the mid-2000s, his style became more
Music channels
There are many music video streaming channels available online with varying levels of popularity. The top 6 channels are YouTube, DailyMotion, MySpace videos, Yahoo videos, Ustream, and Vevo. YouTube is the most viewed channel overall due to its large library of videos from both major artists and up-and-coming musicians. MTV was the original channel dedicated to music videos and helped launch the careers of many artists but now targets younger audiences. Sites like YouTube and MySpace videos provide opportunities for new artists to gain exposure, while YouTube also allows major label artists to promote their music. The ownership of the channels varies, with some like MTV owned by media companies and others like YouTube allowing public investment.
Insperation
The document discusses how various rap music videos have inspired the author. It summarizes how Lil Wayne's "Mirror" video uses visual symbols like paint, scars and tattoos to represent darkness and pain and how fame has made Wayne feel like a devil. It also discusses how 2Pac's "Ghetto Gospel" video inspired the author as a kid by showing how anyone can improve their life despite hard times. Additionally, it summarizes how Flo Rida's "Wild Ones" video inspires a fun perspective by showing the thrills of wealth and success through skydiving and driving fast cars.
Research distrubute
The document discusses music videos and distribution strategies for several rap songs from the early 2010s. It describes the concepts and directors behind videos for songs by Drake, Birdman, ASAP Rocky, and Trinidad James. All videos featured flashy displays of wealth and status. The rappers used various distribution methods like iTunes, record labels, YouTube, and SoundCloud to promote their songs, with more established artists using major labels and less known artists relying more on digital platforms. DJ Khaled's "I'm On One" video featured multiple rappers to widen its audience and used iTunes and CD distribution to sell over 3 million copies.
Analysis of music videos
The document summarizes three music videos:
1) "Window Shopper" shows a boy window shopping for shoes he can't afford and later flashes expensive items to show his success.
2) "My Last" depicts Big Sean's rise from filming low-budget videos in hoodies to living lavishly, showing anyone can succeed with effort.
3) "Aston Martin Music" features Rick Ross driving luxury cars to flaunt his wealth, contrasting critics who said he'd never own one. All three videos portray rags-to-riches narratives.
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Rahan snapshot
- 2. Drake started from the bottom in this music video drake uses mise en scene in many different ways to attract his audience, such as his outfit chosen for this song is very expensive, which is trying to also portray his expensive life style he now owns. In this song drake uses all the stereo typical factors of rap music, expensive products flashy lifestyle and use of women as a icon. This type of video is common to the rap genre as they all have the same concept of showing off expensive cars e.g. Lamborghini shown in snapshot. The lighting is always used in a dark manor in rap music to show the darkness behind the music that it wasn't’t easy getting where they are hence why drake is in the snow in this video because it shows he has made it through the toughest weather. The scenes in the song change very slowly and stay consistant, telling a story as it goes on.
- 3. Rick ross – boss Much like the other rap videos, rick ross uses the same concept of ideas to make his music video e.g. expensive cars and showing off money. Rick ross has chosen to dress everyone in black for this song to show the darkness these people hold but also show that they all are equal. The lighting is strongly used in this video as it focuses on rick ross, making him stand out even though he is dressed the same. The camera shots in this song is very quick and change to different locations every time from a car to a group of gangsters. There is a few famous people used in the video to help promotion, much like all rap songs there is other major rappers in the video even if they are not rapping for publicity. mid shots where used frequent through this video as it helped show off the different people who appeared.
- 4. French Montana – worry bout nothing The same concept of mise en scene is also used in the French Montana video, with a group of gangsters showing off there chains and expensive cars. In the video French Montana used a landing strip of lights at one point to light up him standing by a plane in the video, he used the lighting around him more such as basketball fog lights to help light up the cars when rapping. The editing for this song is at a quick changing tempo with no proper story line to the video just a selection of events happening, much like all rap videos there is the same props used such as cars and girls to imply the expensive lifestyle taste. A lot of long shots are used in this video to also capture the scene surround him as it looks like he's in Florida or somewhere nice.
- 5. Krept and konan Krept and konan uses a uk version of rap music, where as the concept is the same the budget is a bit lower. In this video there are a group of guys driving around on quads and bikes while krept and konan are singing. A black and white tint has been used to the video to give it that lifeless feeling they are trying to put to it but the use of similar ideas e.g. guys with big chains and hoddies still remain the same. It seems like lighting was rarely used in this video due to the color editing used, you can see street lamps in the video to help build some spot light on the rappers. The mise en scene used in the video was clear to rap music as all characters where dressed in the same manor and the camera even portrayed them as violent guys with close ups and extreme close ups.
- 6. Drake – Versace In this song drake revolves his whole song around promoting he wears Versace clothing. The main clothing in this music video is Versace, they show different mise en scene through the Versace product e.g. using a Versace hotel a Versace car etc. the lighting In this video is very bright indicating the bling shown in this song. This song try's following the concept of rap videos with the showing off but takes it to a different level with more advertisement then music. This is a new level of rap music as it uses these lyrical content to help fund the music video and also gain sponsored clothes. The scenes mainly fade in and out of drake in different Versace places wearing Versace, it also casts a few other rappers wearing Versace, showing it’s a must have product. There is no real story line to this song but it is fit for purpose to advertise.