1. G R O U P 8
J E N N Y , S H P R E S A , F A R H A , U M A R
Creating a brand: Cross media
products and synergy

2. Mystery Jets
http://www.youtube.com/watch?v=XILvOrna0RA
Similarities:
In the album cover you see the band in old fashion clothing sitting on a front
porch with the lead singer playing a guitar. The image looks as if there has been
a filter added to make it look slightly old and in the music video a similar filter
is used. The band is also wearing the same shirts and jeans in the video and the
lead singer is seen playing the same guitar (as shown in the image above).

3. Disclosure
http://www.youtube.com/watch?v=5TUIciKQzxI
Similarities:
There’s not many features that are alike in the music video and on the album
cover but there is a repeated use of the white outline of a face within the video
and there is an outline of both the boys faces. Disclosure consist of 2 people and
the album cover has a picture of 2 young boys so this could be seen as a younger
version of them.

4. Wretch 32
http://www.youtube.com/watch?v=bj1BMpUnzT8
Similarities:
In both forms of media we see a side view of the artist on a plain grey
background. On the album cover the writing is in black and in the video the
artist is wearing black to tie the two together with a black and grey theme.

5. Labrinth
http://www.youtube.com/watch?v=u98kNNtofFs
Similarities:
On the album cover we see a close up of the artist against a foggy blue
background and from the reflection of his sunglasses we can see the bright city
light. In the music video bright lights which outline objects and letters are used
to represent the city lights shown in the sunglasses and the artist is also seen
wearing sunglasses. One of the base tracks in the video is the artist singing in
front of a cloudy blue background which is similar to the one seen on the album
cover.

6. Ed Sheeran
http://www.youtube.com/watch?v=G2fOum_KWQU
Similarities:
The only similarities we were able to find was that there is a cat in the video and
there is a paw print by his name on the album cover.

7. Emeli Sande
http://www.youtube.com/watch?v=0OHX_PA25Ok
Similarities:
Both the album cover and music video is in black and grey and they are both
kept quite simple. The title is written in black and in the video when there is text
added it is black on a grey background to match the album cover.

8. Rita Ora
http://www.youtube.com/watch?v=L1l9WST5lXM
Similarities:
The title of the album and name of the artist is written in red and in the music
video there is many uses of the colour red (lipstick, nails and car). The picture
used on the cover is in black and white and although the music video does not
have a colour filter, the artist is seen performing in a brightly light room and in
a dark room which could be seen as representing the black and white colour
scheme.

9. Ellie Goulding
http://www.youtube.com/watch?v=5hzgS9s-tE8
Similarities:
The only similarities we were able to find within this music video is that she has
she same haircut (shaven side) and she has pink hair in the video and the album
cover has a pink filter at the bottom of it.