Assignment 2: Part B: Your Marketing Plan Due Week 6 and worth 240 points
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the
step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write a four to five (4-5) page paper in which you:
2. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. 3. Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response. 4. Develop a positioning statement which should include, at a minimum, a benefit, user, competitive, or innovative statement about your product. Provide a rationale for your time frame for execution of your positioning statement.
5. Examine the relevant marketing science of customer behavior for your product. 6. Develop your company’s mission statement and company introduction. 7. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Sample instructions:
xxxxxxxxxxxxxxx
MKT500 Assignment #2
October 17, 2014
xxxxxxxx
Executive Summary Placeholder
Regardless of what the Grading Rubric for Assignments 1 and 2 ask for, one cannot write an Executive Summary until the plan is complete. That being the case, just use the first page of Assignments 1 and 2 as a placeholder for the Executive Summary. Assignment 3 is where you will come back, after you have completed it, and write the Executive Summary. If this placeholder is in your Assignments 1 and 2 , you will receive the points for it. If there is no placeholder, you will receive no points.
If you have .
S4 - Product innovation and development strategies.pdfJMHemachandra
1. The document discusses product innovation and development strategies, including defining what a product is, different levels of products and services, and product portfolio and individual product decisions.
2. It explains that products can be tangible objects or intangible services, and that marketers must define the core customer benefits being offered. Products have various attributes including quality, features, branding, packaging, and support services.
3. The document also covers product line decisions, including determining the appropriate length of a product line through line filling or stretching, as well as how company objectives and resources influence product line length choices.
Designing product services and processesses.pptxrajaramverma2
This document discusses product design and related concepts. It begins by explaining that product designs appeal to different customer groups and have different processing requirements. It then discusses Palm Inc. as an example of a company that designs different products for different customer needs. The document goes on to define product design and discuss factors that influence design such as customer requirements, costs, and environmental impact. It also covers approaches to design like designing for customers, manufacturability, and quality. Finally, it discusses process planning and types of processes.
This document discusses product strategies and the marketing mix. It covers the following key points in 3 sentences:
1. It defines what a product is and discusses the three levels of products - the core customer value, the actual product, and the augmented product.
2. It classifies products based on durability and tangibility as nondurable goods, durable goods, and services. It also classifies products based on use as consumer products or industrial products.
3. It discusses product life cycle strategies and how products progress through five stages - product development, introduction, growth, maturity, and decline - and how companies should adjust their strategies accordingly across these stages.
The packaging design brief is a valuable document that
provides an overview of the design request from the client
to its agency and should be used by companies of all sizes.
It is absolutely worth the time and effort to create this
document, as it allows for a truly collaborative process and
a smooth transition to the desired finished packaging
design.
Framing is a critical piece in ensuring the right segments and needs are being satisfied. This white paper explores our technique to identify and organize around such.
The document provides a digital roadmap for Atlas Copco to establish its brand digitally, including analyzing decision makers and their needs, understanding the current brand, developing a communication strategy using various digital channels like social media, and proposing media targets and measurement of results. It analyzes the B2B digital landscape and customer journey, and recommends strategies for branding, communication, social media, and digital advertising platforms.
The document provides an overview of key concepts in new product development including the stages of the process from idea generation through commercialization. It discusses each stage in detail, from screening ideas, developing concepts, testing concepts with consumers, developing marketing strategies, analyzing financial projections, developing the product, test marketing, and finally commercializing the product. The goal of the new product development process is to systematically evaluate new product ideas and concepts to bring successful new products to market.
This document discusses the three levels of a product: the core product, actual product, and augmented product. The core product is the intangible benefits a customer receives, such as convenience. The actual product is the tangible goods produced to deliver the core benefits. Augmented products are additional goods and services that accompany the actual product. Understanding these three levels helps with product definition, development, marketing, and pricing. The document then provides an overview of the new product development process, outlining common steps such as idea generation, concept development and testing, business analysis, commercialization, and pricing.
S4 - Product innovation and development strategies.pdfJMHemachandra
1. The document discusses product innovation and development strategies, including defining what a product is, different levels of products and services, and product portfolio and individual product decisions.
2. It explains that products can be tangible objects or intangible services, and that marketers must define the core customer benefits being offered. Products have various attributes including quality, features, branding, packaging, and support services.
3. The document also covers product line decisions, including determining the appropriate length of a product line through line filling or stretching, as well as how company objectives and resources influence product line length choices.
Designing product services and processesses.pptxrajaramverma2
This document discusses product design and related concepts. It begins by explaining that product designs appeal to different customer groups and have different processing requirements. It then discusses Palm Inc. as an example of a company that designs different products for different customer needs. The document goes on to define product design and discuss factors that influence design such as customer requirements, costs, and environmental impact. It also covers approaches to design like designing for customers, manufacturability, and quality. Finally, it discusses process planning and types of processes.
This document discusses product strategies and the marketing mix. It covers the following key points in 3 sentences:
1. It defines what a product is and discusses the three levels of products - the core customer value, the actual product, and the augmented product.
2. It classifies products based on durability and tangibility as nondurable goods, durable goods, and services. It also classifies products based on use as consumer products or industrial products.
3. It discusses product life cycle strategies and how products progress through five stages - product development, introduction, growth, maturity, and decline - and how companies should adjust their strategies accordingly across these stages.
The packaging design brief is a valuable document that
provides an overview of the design request from the client
to its agency and should be used by companies of all sizes.
It is absolutely worth the time and effort to create this
document, as it allows for a truly collaborative process and
a smooth transition to the desired finished packaging
design.
Framing is a critical piece in ensuring the right segments and needs are being satisfied. This white paper explores our technique to identify and organize around such.
The document provides a digital roadmap for Atlas Copco to establish its brand digitally, including analyzing decision makers and their needs, understanding the current brand, developing a communication strategy using various digital channels like social media, and proposing media targets and measurement of results. It analyzes the B2B digital landscape and customer journey, and recommends strategies for branding, communication, social media, and digital advertising platforms.
The document provides an overview of key concepts in new product development including the stages of the process from idea generation through commercialization. It discusses each stage in detail, from screening ideas, developing concepts, testing concepts with consumers, developing marketing strategies, analyzing financial projections, developing the product, test marketing, and finally commercializing the product. The goal of the new product development process is to systematically evaluate new product ideas and concepts to bring successful new products to market.
This document discusses the three levels of a product: the core product, actual product, and augmented product. The core product is the intangible benefits a customer receives, such as convenience. The actual product is the tangible goods produced to deliver the core benefits. Augmented products are additional goods and services that accompany the actual product. Understanding these three levels helps with product definition, development, marketing, and pricing. The document then provides an overview of the new product development process, outlining common steps such as idea generation, concept development and testing, business analysis, commercialization, and pricing.
B Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
The document provides an overview of key marketing concepts including the marketing mix (4Ps), target markets, product development, advertising, and commercials. It discusses the marketing mix as consisting of product, price, place, and promotion. It also outlines the new product development process and gives guidance on identifying target markets, developing company names/logos, and creating advertisements and commercials. The goal is to teach students the essential steps of marketing a new product from ideation through commercialization.
Products, services and brands building customer valueFahad Aziz
This document contains questions and answers about products, services, and brands. It discusses:
1. The three levels of products - core, actual, and augmented products. Core products address customer needs, actual products deliver core benefits, and augmented products offer additional services.
2. The four types of consumer products - convenience, shopping, specialty, and unsought - with examples like toothpaste, appliances, and luxury watches.
3. The three groups of industrial products - materials and parts, capital items, and supplies and services - with examples like raw materials, buildings, and operating supplies.
4. Individual product decisions around attributes, branding, packaging, labeling, style, quality, features, and support
The document discusses a construction company's project to build modern residential apartments. It outlines the company's needs, including facing stiff competition and losing customers. The proposed solution is to construct apartments that will save on land costs and house many tenants. The project scope, deliverables, resources, scheduling, pricing, risks, and expected benefits are then summarized. The project aims to attract more customers and make profits for the company.
This document outlines best practices for developing new products that are successful in the marketplace. It discusses the importance of having the right product and brand. The stages of the new product development process are identified as opportunity identification, design/development, and commercialization/launch. Each stage involves key activities like developing business propositions, prototypes, marketing plans, and implementing launch plans. Following a structured staged gate process can help ensure new products are developed efficiently and launched as planned to achieve commercial success.
Design and Market: Customer Requirements Market SurveyNaseel Ibnu Azeez
The document discusses customer requirements and market surveys for product design and development. It defines key customer requirements like performance, quality, cost, conformance, aesthetics, and ergonomics. It also describes different types of market surveys that can be conducted, including market investigation, customer profiling, purchasing tracking, customer motivation, expectations, retention, new product concept analysis, demand, habits and uses, and product fulfilment surveys. Various methods for conducting market surveys are provided, and it is explained how market surveys can help establish a good marketing plan with relevant information.
This document summarizes a presentation about designing products for logistics efficiency. It discusses how design significantly impacts a company's ability to deliver products on time. Key aspects of design for logistics (DFL) include reducing product variability, designing products for multi-applications to minimize variety, and using a time-to-market design strategy with focused resources. The document provides an example of a consumer electronics company that designed an excellent product that was a failure due to logistical inefficiencies, and recommends developing design architectures that incorporate logistics considerations.
Let me begin this chapter by saying that, the purpose of business is to create and retain a customer. Value in one’s product or service should be and almost always is defined on customers’ terms. Hope you know that? Value is a customer’s opinion and never a manufacturer’s opinion. If your product or service is perceived by the customer as having value then that perception will result in a purchase. If the customer uses your product consistently and is satisfied with the results, then it will result in creation of customer value.
Outline of Pricing Strategies and Contributi.docxgerardkortney
Outline of Pricing Strategies and Contribution Plan for Mobile Manufacturers
Valerie Jackson Reed
Instructor, Perry Haan
TO: Michelle
FROM: Valerie Jackson Reed
DATE: March 14, 2018
SUBJECT: Outline of Pricing strategies and contribution plan for Mobile Manufacturers
Mobile manufacturers business can utilize different pricing strategies when selling the product. Mostly prices are made to increase profitability for every item sold or from the overall market. This pricing strategies can be used to protect an existing market from new entrants, to enter the new market or to maximize market share within the market. Here are two pricing strategies that mobile manufacturing should consider:
Premium Pricing- Premium pricing is best because it is of the start of an item's lifecycle. Independent ventures that offer products with unique properties like Mobile Manufacturer are better ready to utilize premium pricing. To make premium evaluating attractive to shoppers, Mobile Manufactures company should attempt to take an image in which purchasers see that the items have esteem and are justified regardless of the higher costs. Other than making the view of a higher quality item, the organization needs to synchronize its showcasing endeavors, its item bundling and even the stylistic theme of the store must help the picture that the product is justified regardless of its premium cost. (Nagle, 2017)
Price skimming- will be better choice for Mobile Manufacturers because it is Intended to enable organizations to boost sales of new items, price skimming includes setting rates high amid the initial stage. The organization at this point will bring down costs gradually as contender merchandise show up availability in the market. One of the advantages that it will enable Mobile Manufactures to increase profits on early stages before dropping costs to pull in more price touchy shoppers. It will also enable Mobile Manufacturers makes an illusion of value and restrictiveness when your product is first introduced to the marketplace.
Now that Mobile Manufacturer Company is a manufacturing business the distribution plan involves a plan created by the management that outlines how the industry intends to transport its products to end consumers, intermediaries and end customers. Mobile Manufactures company is making new products and should come up with a detailed production distribution strategy to act as the direction in its entry into the intended market. Example of distribution plan will involve:
Direct selling- this will be suitable because Mobile Manufacturers will have access to the customers and maintain all the revenue under the control of the company. Direct sales will allow the company to do research and select their customers while setting the selling price. Michelle can as well go for wholesale distribution plan when it is hard to establish retail consumers and the company lacks time to go and sell out wholesale distribution can be a good option. This p.
Design Language - an essential part of market and business strategyUBM Canon
Design language defines physical characteristics, color, material applications and three-dimensional logo treatments of a company’s products.
On a business strategy level, common design language creates coherence among company products, building greater brand awareness when consumers identify and recognize the different products as part of the same family.
Discover the methodology and reasons why it is important.
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
The following table shows data from a fictional cohort study of in.docxarnoldmeredith47041
The following table shows data from a fictional cohort study of industrial workers followed over 30 years to see if exposure to industrial organic solvent affects cognitive function adversely. Use the information below for the following question.
Organic Solvent Exposure
Number of Participants
Impaired Function
Yes
28654
818
No
71346
649
Total
100000
1467
Calculate and interpret the risk of impaired function in participants exposed to organic solvents and those who were not.
1
COM5111
Product Policy
Week 5 SemB 2019-20
2
Learning Objectives
1. What are the characteristics of products, and how do marketers classify product?
2. How can companies differentiate products?
3. Why is product design important, and what are the different approaches taken?
4. How can a company build and manage its product mix and product lines?
5. How can marketers best manage luxury brands?
6. What environmental issues must marketers consider in their product strategies?
7. How can companies combine products to create strong co-brands or ingredient
brands?
8. How can companies use packaging, labeling, warranties, and guarantees as
marketing tools?
3
Components Of The Market Offering
Marketing planning begins with formulating an offering to meet target customers’ needs or wants
customer will judge the offering
on three basic elements
Slide 15 & 16 Slide 17
4
Product Characteristics
and Classifications
• Product
– Anything that can be offered to a market to satisfy a want or need,
including physical goods, services, experiences, events, persons,
places, properties, organizations, information, and ideas
https://www.youtube.com/watch?v=xYjoBAUOjTk
5
Characteristics of Winning Products
A unique superior product—
a differentiated product that delivers unique benefits and a
compelling value proposition to the customer or user—
is the number one driver of new-product profitability
Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 32.
How about your individual assignment?
6
Unique and superior products tend to have the followings in
common
1. are superior to competitors’ products in terms of meeting users’ needs
2. solve a problem the customer has with a competitive product
3. feature good value for the money and excellent price and performance
characteristics
4. provide excellent product quality, according to customers’ way of defining quality
5. offer features easily perceived as useful by the customer
6. offer benefits that are highly visible to the customer
Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 33.
7
Product Levels: The Customer-Value Hierarchy
• The Five Product Levels
The service or benefit
the customer
is really buying
e.g. rest & sleep
The marketer must
turn the core benefit
into a basic product
e.g. bed, bathroom …
A set of attributes
and c.
The following table shows data from a fictional cohort study of in.docxrtodd194
The following table shows data from a fictional cohort study of industrial workers followed over 30 years to see if exposure to industrial organic solvent affects cognitive function adversely. Use the information below for the following question.
Organic Solvent Exposure
Number of Participants
Impaired Function
Yes
28654
818
No
71346
649
Total
100000
1467
Calculate and interpret the risk of impaired function in participants exposed to organic solvents and those who were not.
1
COM5111
Product Policy
Week 5 SemB 2019-20
2
Learning Objectives
1. What are the characteristics of products, and how do marketers classify product?
2. How can companies differentiate products?
3. Why is product design important, and what are the different approaches taken?
4. How can a company build and manage its product mix and product lines?
5. How can marketers best manage luxury brands?
6. What environmental issues must marketers consider in their product strategies?
7. How can companies combine products to create strong co-brands or ingredient
brands?
8. How can companies use packaging, labeling, warranties, and guarantees as
marketing tools?
3
Components Of The Market Offering
Marketing planning begins with formulating an offering to meet target customers’ needs or wants
customer will judge the offering
on three basic elements
Slide 15 & 16 Slide 17
4
Product Characteristics
and Classifications
• Product
– Anything that can be offered to a market to satisfy a want or need,
including physical goods, services, experiences, events, persons,
places, properties, organizations, information, and ideas
https://www.youtube.com/watch?v=xYjoBAUOjTk
5
Characteristics of Winning Products
A unique superior product—
a differentiated product that delivers unique benefits and a
compelling value proposition to the customer or user—
is the number one driver of new-product profitability
Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 32.
How about your individual assignment?
6
Unique and superior products tend to have the followings in
common
1. are superior to competitors’ products in terms of meeting users’ needs
2. solve a problem the customer has with a competitive product
3. feature good value for the money and excellent price and performance
characteristics
4. provide excellent product quality, according to customers’ way of defining quality
5. offer features easily perceived as useful by the customer
6. offer benefits that are highly visible to the customer
Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 33.
7
Product Levels: The Customer-Value Hierarchy
• The Five Product Levels
The service or benefit
the customer
is really buying
e.g. rest & sleep
The marketer must
turn the core benefit
into a basic product
e.g. bed, bathroom …
A set of attributes
and c.
This document discusses product and branding strategy. It covers three levels of a product - the core, actual, and augmented product. It also discusses classifying products as durable or non-durable, and consumer or industrial products. Branding provides benefits to both consumers and suppliers. Key branding decisions include selecting a brand name and positioning attributes, benefits, values, personality, and culture.
The document discusses key concepts around products and marketing, including:
- Products can be physical goods, services, experiences or ideas that satisfy wants/needs. They are classified by durability, tangibility and use.
- Differentiation is important and can be done through product form, features, customization, performance and more. Good design appeals to both rational and emotional sides.
- Companies manage product mixes and lines based on width, length, depth and consistency. Packaging, co-branding, ingredient branding and labeling are important marketing tools.
Product management is an important organizational role that typically involves analyzing market conditions, laying out a product vision, and providing cross-functional leadership between different departments like engineering, sales, and marketing. The role spans both strategic and tactical activities. At its best, product management bridges gaps within a company to deliver unique customer value based on demands.
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021 IlonaThornburg83
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
Assessment 3: STP Report
Value: 20%
Submission Dateline : Week 10, Tuesday 11th May @ 5pm
Assignment objectives:
1. To be familiar with a range of marketing concepts.
2. To further develop marketing knowledge, including an understanding of the
dynamic marketing environment, segmentation, targeting and positioning and
marketing mix.
3. To observe how marketing concepts and theories apply in practice.
Assignment question:
This is an individual task.
Select ONE product/brand from the following industries:
1. running shoes
or
2. sunscreen
and discuss in detail the marketing strategies (including segmentation, targeting,
differentiation and positioning) applied by the firm of your choice for the chosen
product. The word count is 1500 (+/- 10%) including intext citations but excluding
references.
To do this assignment:
1. Be familiar with Lecture 6 on STP (and if possible, read ahead on product, price,
place and promotion).
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
2. This is a case study where you are researching on the marketing activities the
company has done in relation to the product that you have chosen. There is no
need to define or explain any concepts/theories.
3. Not all companies managed to differentiate themselves in the market. For the
purpose of this assignment, choose a product/brand that differentiates itself
from the competitors and the information for that company is widely available.
4. Have a thorough understanding on the various products that the company is
selling, the price of the product, how it is distributed (place/distribution
channel) and the various promotional activities – because the 4Ps affect the
positioning strategy of a brand. For example: Godiva chocolate is positioned
as a more “luxurious” chocolate as compared to Cadbury. But why?
• Price? Premium/value-based pricing?
• Product? The way they packaged the product? Fancy gold ribbon on the
box?
• Distribution channel? Godiva uses exclusive, selective or intensive
distribution? Cadbury uses exclusive, selective or intensive
distribution? Which distribution channel represents some form of
“luxury”? Which brand is easily bought in the market (i.e. accessibility)?
• Promotional tools used? Which uses more sales promotion?
5. The context of the assignment is Malaysia i.e. target market have to be
Malaysians, and the product must be sold physically in Malaysia.
6. The focus of the assignment can be either at brand level or product level. A
good piece of work is one that is able to demonstrate consistency throughout
the report.
• Brand level: Apple iPhones, Nike Air Max, Dove Hair Shampoo
• Product level: iPhone 11 Max, Nike Air Max 97, Dove Hair Fall Shampoo
Word limit: 1500 words (+/- 10%)
Word count includes citation and tables. Only references are excluded from
wo ...
This document discusses key concepts related to products, services, and brands. It defines a product as anything offered for sale that might satisfy a want or need, while a service is an intangible activity or benefit offered for sale. It discusses different levels of products from the core benefit to the actual product to augmented services. It also covers classifications of consumer and industrial products, as well as product line and mix decisions companies must make. Finally, it discusses packaging, branding, and brand equity.
Assignment 1Positioning Statement and MottoUse the pro.docxbraycarissa250
Assignment 1
Positioning Statement and Motto
Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Alfa Romeo Hewlett Packard, Subway, or Sony):
1. Target Customers/Users
Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)
Age Bracket: [Insert response]
Gender: [Insert response]
Income Bracket: [Insert response]
Education Level: [Insert response]
Lifestyle: [Insert response]
Psychographics (Interest, Hobbies, Past-times): [Insert response]
Values (What the customer values overall in life): [Insert response]
Other items you would segment up on: [Insert response]
How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users?
[Insert response]
What would grab the customers/users’ attention? Why do you think this will capture their attention?
[Insert response]
What do these target customers’ value from the business and its products? Why do you think they value these items?
[Insert response]
2. Competitors
Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.
Competitor 1: [Insert response]
Competitor 2: [Insert response]
Competitor 3: [Insert response]
What product category does the brand fit into? Why have you placed this brand into the product category that you did?
[Insert response]
What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?
[Insert response]
3. USP (Unique Selling Proposition) Creation
What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business?
[Insert response]
What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage?
[Insert response]
What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?
[Insert response]
How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this particular USP?
Unique Selling Proposition: [Insert response]
Defense of USP: [Insert response]
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. B ...
Assignment 3 Capstone Research ProjectDue Week 10 and worth 440 p.docxsteviesellars
Assignment 3: Capstone Research Project
Due Week 10 and worth 440 points
Assume you are the partner in an accounting firm hired to perform the audit on a fortune 1000 company. Assume also that the initial public offering (IPO) of the company was approximately five (5) years ago and the company is concerned that, in less than five (5) years after the IPO, a restatement may be necessary. During your initial evaluation of the client, you discover the following information:
The client is currently undergoing a three (3) year income tax examination by the Internal Revenue Service (IRS). A significant issue involved in the IRS audit encompasses inventory write-downs on the tax returns that are not included in the financial statements. Because of the concealment of the transaction, the IRS is labeling the treatment of the write-down as fraud.
The company has a share-based compensation plan for top-level executives consisting of stock options. The value of the options exercised during the year was not expensed or disclosed in the financial statements.
The company has several operating and capital leases in place, and the CFO is considering leasing a substantial portion of the assets for future use. The current leases in place are arranged using special purpose entities (SPEs) and operating leases.
The company seeks to acquire a global partner, which will require IFRS reporting.
The company received correspondence from the Securities and Exchange Commission (SEC) requesting additional supplemental information regarding the financial statements submitted with the IPO.
Write 8 page paper in which you:
Evaluate any damaging financial and ethical repercussions of failure to include the inventory write-downs in the financial statements. Prepare a recommendation to the CFO, evaluating the negative impact of a civil fraud penalty on the corporation as a result of the IRS audit. In the recommendation, include essential internal control procedures to prevent fraudulent financial reporting from occurring, as well as the major obligation of the CEO and CFO to ensure compliance.
Examine the negative results on stakeholders and the financial statements of an IRS audit which generates additional tax and penalties or subsequent audits. Assume that the subsequent audit and / or additional tax and penalties result from the taxpayer’s use of an inventory reserve account, applying a 10 percent reduction to inventory over three (3) years.
Discuss the applicable federal tax laws, regulations, rulings, and court cases related to the inventory write-downs, and explain the specific relevance of each to the write-down.
Research the current generally accepted accounting principles (GAAP) regarding stock option accounting. Evaluate the current treatment of the company’s share-based compensation plan based on GAAP reporting. Contrast the financial benefits and risks of the share-based compensation stock option plan with the financial benefits and risks of a share-based stock.
Assignment 3 Case HistoryWhen conducting an evaluation, it is als.docxsteviesellars
Assignment 3: Case History
When conducting an evaluation, it is also important to consider the client’s demography as a possible contributing factor.
Use the module readings and the Argosy University online library resources to research methods of recording case histories.
Create a case history for a person with an addiction that clearly traces contributing factors. Do not include identifying information. At this point, do not include details of any mental illness that would constitute a dual diagnosis. Be sure to cover the following components in your case history:
Demographics – including age, gender, ethnicity, socioeconomic status, marital status, number and ages of children, living arrangements, and religion if applicable
Family background
Education
Employment
History of chemical use
Description of the current problem (include history of previous treatment, if any)
After completing the case history, consider ethical standards in relation to this client. What potential ethical issues exist or may come into play with this client? Be sure to include at least one ethical issue. Explore multiculturalism, duty to report/warn, and confidentiality. For example, if the client has children, explain how duty to report may come into play when working with this client.
Write a 3–4-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.
By
Wednesday, May 13, 2015
, deliver your assignment to the
M1: Assignment 3 Dropbox
.
Assignment 3 Grading Criteria
Maximum Points
Created a comprehensive and valid case history with all required components.
50
Identified potential ethical issues that exist or may come into play with the client.
10
Explored issues of multiculturalism, duty to report/warn, and confidentiality.
20
Applied online library resources to support factors contributing to substance use and potential ethical issues.
12
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
8
Assignment 2: Pros and Cons of DSM Diagnosis
The
Diagnostic and Statistical Manual of Mental Disorders (DSM)
was originally developed in 1952 to help doctors and counselors across the country standardize the classifications of mental disorders in the American population. Throughout the intervening years, the DSM has gone through several revisions, establishing specific diagnostic criteria for each disorder listed, and revising disorders as more was understood about their origins, symptoms, and treatments. The DSM III (1980) marks the point when substance use disorders were moved to a category of their own, separate from personality disorders. Today, the current DSM lists the diagnostic criteria for substance use disorders.
While these standardized diagnostic p.
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Outline of Pricing Strategies and Contribution Plan for Mobile Manufacturers
Valerie Jackson Reed
Instructor, Perry Haan
TO: Michelle
FROM: Valerie Jackson Reed
DATE: March 14, 2018
SUBJECT: Outline of Pricing strategies and contribution plan for Mobile Manufacturers
Mobile manufacturers business can utilize different pricing strategies when selling the product. Mostly prices are made to increase profitability for every item sold or from the overall market. This pricing strategies can be used to protect an existing market from new entrants, to enter the new market or to maximize market share within the market. Here are two pricing strategies that mobile manufacturing should consider:
Premium Pricing- Premium pricing is best because it is of the start of an item's lifecycle. Independent ventures that offer products with unique properties like Mobile Manufacturer are better ready to utilize premium pricing. To make premium evaluating attractive to shoppers, Mobile Manufactures company should attempt to take an image in which purchasers see that the items have esteem and are justified regardless of the higher costs. Other than making the view of a higher quality item, the organization needs to synchronize its showcasing endeavors, its item bundling and even the stylistic theme of the store must help the picture that the product is justified regardless of its premium cost. (Nagle, 2017)
Price skimming- will be better choice for Mobile Manufacturers because it is Intended to enable organizations to boost sales of new items, price skimming includes setting rates high amid the initial stage. The organization at this point will bring down costs gradually as contender merchandise show up availability in the market. One of the advantages that it will enable Mobile Manufactures to increase profits on early stages before dropping costs to pull in more price touchy shoppers. It will also enable Mobile Manufacturers makes an illusion of value and restrictiveness when your product is first introduced to the marketplace.
Now that Mobile Manufacturer Company is a manufacturing business the distribution plan involves a plan created by the management that outlines how the industry intends to transport its products to end consumers, intermediaries and end customers. Mobile Manufactures company is making new products and should come up with a detailed production distribution strategy to act as the direction in its entry into the intended market. Example of distribution plan will involve:
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The following table shows data from a fictional cohort study of industrial workers followed over 30 years to see if exposure to industrial organic solvent affects cognitive function adversely. Use the information below for the following question.
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Total
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Product Policy
Week 5 SemB 2019-20
2
Learning Objectives
1. What are the characteristics of products, and how do marketers classify product?
2. How can companies differentiate products?
3. Why is product design important, and what are the different approaches taken?
4. How can a company build and manage its product mix and product lines?
5. How can marketers best manage luxury brands?
6. What environmental issues must marketers consider in their product strategies?
7. How can companies combine products to create strong co-brands or ingredient
brands?
8. How can companies use packaging, labeling, warranties, and guarantees as
marketing tools?
3
Components Of The Market Offering
Marketing planning begins with formulating an offering to meet target customers’ needs or wants
customer will judge the offering
on three basic elements
Slide 15 & 16 Slide 17
4
Product Characteristics
and Classifications
• Product
– Anything that can be offered to a market to satisfy a want or need,
including physical goods, services, experiences, events, persons,
places, properties, organizations, information, and ideas
https://www.youtube.com/watch?v=xYjoBAUOjTk
5
Characteristics of Winning Products
A unique superior product—
a differentiated product that delivers unique benefits and a
compelling value proposition to the customer or user—
is the number one driver of new-product profitability
Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 32.
How about your individual assignment?
6
Unique and superior products tend to have the followings in
common
1. are superior to competitors’ products in terms of meeting users’ needs
2. solve a problem the customer has with a competitive product
3. feature good value for the money and excellent price and performance
characteristics
4. provide excellent product quality, according to customers’ way of defining quality
5. offer features easily perceived as useful by the customer
6. offer benefits that are highly visible to the customer
Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 33.
7
Product Levels: The Customer-Value Hierarchy
• The Five Product Levels
The service or benefit
the customer
is really buying
e.g. rest & sleep
The marketer must
turn the core benefit
into a basic product
e.g. bed, bathroom …
A set of attributes
and c.
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Organic Solvent Exposure
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Impaired Function
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No
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649
Total
100000
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Calculate and interpret the risk of impaired function in participants exposed to organic solvents and those who were not.
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Learning Objectives
1. What are the characteristics of products, and how do marketers classify product?
2. How can companies differentiate products?
3. Why is product design important, and what are the different approaches taken?
4. How can a company build and manage its product mix and product lines?
5. How can marketers best manage luxury brands?
6. What environmental issues must marketers consider in their product strategies?
7. How can companies combine products to create strong co-brands or ingredient
brands?
8. How can companies use packaging, labeling, warranties, and guarantees as
marketing tools?
3
Components Of The Market Offering
Marketing planning begins with formulating an offering to meet target customers’ needs or wants
customer will judge the offering
on three basic elements
Slide 15 & 16 Slide 17
4
Product Characteristics
and Classifications
• Product
– Anything that can be offered to a market to satisfy a want or need,
including physical goods, services, experiences, events, persons,
places, properties, organizations, information, and ideas
https://www.youtube.com/watch?v=xYjoBAUOjTk
5
Characteristics of Winning Products
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a differentiated product that delivers unique benefits and a
compelling value proposition to the customer or user—
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Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 32.
How about your individual assignment?
6
Unique and superior products tend to have the followings in
common
1. are superior to competitors’ products in terms of meeting users’ needs
2. solve a problem the customer has with a competitive product
3. feature good value for the money and excellent price and performance
characteristics
4. provide excellent product quality, according to customers’ way of defining quality
5. offer features easily perceived as useful by the customer
6. offer benefits that are highly visible to the customer
Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 33.
7
Product Levels: The Customer-Value Hierarchy
• The Five Product Levels
The service or benefit
the customer
is really buying
e.g. rest & sleep
The marketer must
turn the core benefit
into a basic product
e.g. bed, bathroom …
A set of attributes
and c.
This document discusses product and branding strategy. It covers three levels of a product - the core, actual, and augmented product. It also discusses classifying products as durable or non-durable, and consumer or industrial products. Branding provides benefits to both consumers and suppliers. Key branding decisions include selecting a brand name and positioning attributes, benefits, values, personality, and culture.
The document discusses key concepts around products and marketing, including:
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- Differentiation is important and can be done through product form, features, customization, performance and more. Good design appeals to both rational and emotional sides.
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Product management is an important organizational role that typically involves analyzing market conditions, laying out a product vision, and providing cross-functional leadership between different departments like engineering, sales, and marketing. The role spans both strategic and tactical activities. At its best, product management bridges gaps within a company to deliver unique customer value based on demands.
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021 IlonaThornburg83
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
Assessment 3: STP Report
Value: 20%
Submission Dateline : Week 10, Tuesday 11th May @ 5pm
Assignment objectives:
1. To be familiar with a range of marketing concepts.
2. To further develop marketing knowledge, including an understanding of the
dynamic marketing environment, segmentation, targeting and positioning and
marketing mix.
3. To observe how marketing concepts and theories apply in practice.
Assignment question:
This is an individual task.
Select ONE product/brand from the following industries:
1. running shoes
or
2. sunscreen
and discuss in detail the marketing strategies (including segmentation, targeting,
differentiation and positioning) applied by the firm of your choice for the chosen
product. The word count is 1500 (+/- 10%) including intext citations but excluding
references.
To do this assignment:
1. Be familiar with Lecture 6 on STP (and if possible, read ahead on product, price,
place and promotion).
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
2. This is a case study where you are researching on the marketing activities the
company has done in relation to the product that you have chosen. There is no
need to define or explain any concepts/theories.
3. Not all companies managed to differentiate themselves in the market. For the
purpose of this assignment, choose a product/brand that differentiates itself
from the competitors and the information for that company is widely available.
4. Have a thorough understanding on the various products that the company is
selling, the price of the product, how it is distributed (place/distribution
channel) and the various promotional activities – because the 4Ps affect the
positioning strategy of a brand. For example: Godiva chocolate is positioned
as a more “luxurious” chocolate as compared to Cadbury. But why?
• Price? Premium/value-based pricing?
• Product? The way they packaged the product? Fancy gold ribbon on the
box?
• Distribution channel? Godiva uses exclusive, selective or intensive
distribution? Cadbury uses exclusive, selective or intensive
distribution? Which distribution channel represents some form of
“luxury”? Which brand is easily bought in the market (i.e. accessibility)?
• Promotional tools used? Which uses more sales promotion?
5. The context of the assignment is Malaysia i.e. target market have to be
Malaysians, and the product must be sold physically in Malaysia.
6. The focus of the assignment can be either at brand level or product level. A
good piece of work is one that is able to demonstrate consistency throughout
the report.
• Brand level: Apple iPhones, Nike Air Max, Dove Hair Shampoo
• Product level: iPhone 11 Max, Nike Air Max 97, Dove Hair Fall Shampoo
Word limit: 1500 words (+/- 10%)
Word count includes citation and tables. Only references are excluded from
wo ...
This document discusses key concepts related to products, services, and brands. It defines a product as anything offered for sale that might satisfy a want or need, while a service is an intangible activity or benefit offered for sale. It discusses different levels of products from the core benefit to the actual product to augmented services. It also covers classifications of consumer and industrial products, as well as product line and mix decisions companies must make. Finally, it discusses packaging, branding, and brand equity.
Assignment 1Positioning Statement and MottoUse the pro.docxbraycarissa250
Assignment 1
Positioning Statement and Motto
Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Alfa Romeo Hewlett Packard, Subway, or Sony):
1. Target Customers/Users
Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)
Age Bracket: [Insert response]
Gender: [Insert response]
Income Bracket: [Insert response]
Education Level: [Insert response]
Lifestyle: [Insert response]
Psychographics (Interest, Hobbies, Past-times): [Insert response]
Values (What the customer values overall in life): [Insert response]
Other items you would segment up on: [Insert response]
How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users?
[Insert response]
What would grab the customers/users’ attention? Why do you think this will capture their attention?
[Insert response]
What do these target customers’ value from the business and its products? Why do you think they value these items?
[Insert response]
2. Competitors
Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.
Competitor 1: [Insert response]
Competitor 2: [Insert response]
Competitor 3: [Insert response]
What product category does the brand fit into? Why have you placed this brand into the product category that you did?
[Insert response]
What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?
[Insert response]
3. USP (Unique Selling Proposition) Creation
What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business?
[Insert response]
What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage?
[Insert response]
What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?
[Insert response]
How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this particular USP?
Unique Selling Proposition: [Insert response]
Defense of USP: [Insert response]
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. B ...
Similar to Assignment 2 Part B Your Marketing Plan Due Week 6 and worth 240.docx (20)
Assignment 3 Capstone Research ProjectDue Week 10 and worth 440 p.docxsteviesellars
Assignment 3: Capstone Research Project
Due Week 10 and worth 440 points
Assume you are the partner in an accounting firm hired to perform the audit on a fortune 1000 company. Assume also that the initial public offering (IPO) of the company was approximately five (5) years ago and the company is concerned that, in less than five (5) years after the IPO, a restatement may be necessary. During your initial evaluation of the client, you discover the following information:
The client is currently undergoing a three (3) year income tax examination by the Internal Revenue Service (IRS). A significant issue involved in the IRS audit encompasses inventory write-downs on the tax returns that are not included in the financial statements. Because of the concealment of the transaction, the IRS is labeling the treatment of the write-down as fraud.
The company has a share-based compensation plan for top-level executives consisting of stock options. The value of the options exercised during the year was not expensed or disclosed in the financial statements.
The company has several operating and capital leases in place, and the CFO is considering leasing a substantial portion of the assets for future use. The current leases in place are arranged using special purpose entities (SPEs) and operating leases.
The company seeks to acquire a global partner, which will require IFRS reporting.
The company received correspondence from the Securities and Exchange Commission (SEC) requesting additional supplemental information regarding the financial statements submitted with the IPO.
Write 8 page paper in which you:
Evaluate any damaging financial and ethical repercussions of failure to include the inventory write-downs in the financial statements. Prepare a recommendation to the CFO, evaluating the negative impact of a civil fraud penalty on the corporation as a result of the IRS audit. In the recommendation, include essential internal control procedures to prevent fraudulent financial reporting from occurring, as well as the major obligation of the CEO and CFO to ensure compliance.
Examine the negative results on stakeholders and the financial statements of an IRS audit which generates additional tax and penalties or subsequent audits. Assume that the subsequent audit and / or additional tax and penalties result from the taxpayer’s use of an inventory reserve account, applying a 10 percent reduction to inventory over three (3) years.
Discuss the applicable federal tax laws, regulations, rulings, and court cases related to the inventory write-downs, and explain the specific relevance of each to the write-down.
Research the current generally accepted accounting principles (GAAP) regarding stock option accounting. Evaluate the current treatment of the company’s share-based compensation plan based on GAAP reporting. Contrast the financial benefits and risks of the share-based compensation stock option plan with the financial benefits and risks of a share-based stock.
Assignment 3 Case HistoryWhen conducting an evaluation, it is als.docxsteviesellars
Assignment 3: Case History
When conducting an evaluation, it is also important to consider the client’s demography as a possible contributing factor.
Use the module readings and the Argosy University online library resources to research methods of recording case histories.
Create a case history for a person with an addiction that clearly traces contributing factors. Do not include identifying information. At this point, do not include details of any mental illness that would constitute a dual diagnosis. Be sure to cover the following components in your case history:
Demographics – including age, gender, ethnicity, socioeconomic status, marital status, number and ages of children, living arrangements, and religion if applicable
Family background
Education
Employment
History of chemical use
Description of the current problem (include history of previous treatment, if any)
After completing the case history, consider ethical standards in relation to this client. What potential ethical issues exist or may come into play with this client? Be sure to include at least one ethical issue. Explore multiculturalism, duty to report/warn, and confidentiality. For example, if the client has children, explain how duty to report may come into play when working with this client.
Write a 3–4-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.
By
Wednesday, May 13, 2015
, deliver your assignment to the
M1: Assignment 3 Dropbox
.
Assignment 3 Grading Criteria
Maximum Points
Created a comprehensive and valid case history with all required components.
50
Identified potential ethical issues that exist or may come into play with the client.
10
Explored issues of multiculturalism, duty to report/warn, and confidentiality.
20
Applied online library resources to support factors contributing to substance use and potential ethical issues.
12
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
8
Assignment 2: Pros and Cons of DSM Diagnosis
The
Diagnostic and Statistical Manual of Mental Disorders (DSM)
was originally developed in 1952 to help doctors and counselors across the country standardize the classifications of mental disorders in the American population. Throughout the intervening years, the DSM has gone through several revisions, establishing specific diagnostic criteria for each disorder listed, and revising disorders as more was understood about their origins, symptoms, and treatments. The DSM III (1980) marks the point when substance use disorders were moved to a category of their own, separate from personality disorders. Today, the current DSM lists the diagnostic criteria for substance use disorders.
While these standardized diagnostic p.
Assignment 3 Apple Computer Leadership ReportThe Apple Computer C.docxsteviesellars
Assignment 3: Apple Computer Leadership Report
The Apple Computer Company is one of the most innovative technology companies to emerge in the last three decades. Apple, Inc. is responsible for bringing to market such products as the Macintosh computer and laptop, the iPod and iTunes, and most recently, the iPhone. The success of the company can be traced primarily to a single individual, the co-founder, Steven Jobs.
First, review the following case study:
Steve Jobs and Apple, Inc.
Then, respond to the following:
Determine and explain what type of leader Steve Jobs was.
Explain how his vision and values were reflected in his leadership style.
Summarize the initial challenges he faced when starting Apple. Specifically, address Jobs’ strategy and implementation.
Identify and explain the drivers for change in the personal computer industry.
Discuss how Steve Jobs used partnerships and collaboration.
Analyze Jobs’ approach to continuous process improvement.
Determine what skills, ideas, and approaches might be useful in your own work/life situation.
Utilize at least two scholarly sources.
Write a 3–5-page report in Word format. Apply APA standards to the citation of sources.
.
Assignment 3 Apple Computer Leadership ReportThe Apple Computer.docxsteviesellars
Assignment 3: Apple Computer Leadership Report
The Apple Computer Company is one of the most innovative technology companies to emerge in the last three decades. Apple, Inc. is responsible for bringing to market such products as the Macintosh computer and laptop, the iPod and iTunes, and most recently, the iPhone. The success of the company can be traced primarily to a single individual, the co-founder, Steven Jobs.
First, review the following case study:
Steve Jobs and Apple, Inc.
Then, respond to the following:
Determine and explain what type of leader Steve Jobs was.
Explain how his vision and values were reflected in his leadership style.
Summarize the initial challenges he faced when starting Apple. Specifically, address Jobs’ strategy and implementation.
Identify and explain the drivers for change in the personal computer industry.
Discuss how Steve Jobs used partnerships and collaboration.
Analyze Jobs’ approach to continuous process improvement.
Determine what skills, ideas, and approaches might be useful in your own work/life situation.
Utilize at least two scholarly sources.
Write a 3–5-page report in Word format. Apply APA standards to the citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.
Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship through accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.
.
Assignment 2:—Criminal Justice Arguments
Several players interact with each other in the courtroom. Of those players, we see two profiles often in popular media: criminal defense lawyers and the prosecution. Both are responsible for taking a case from its preliminary phases to trial and beyond. Both gather evidence, interview witnesses, and develop possible arguments for their cases. Both are responsible for presenting the best outcome, whether they believe in the reasoning or not. In this assignment, you will have the experience of developing an argument for a criminal case.
Activity Details
Step 1:
Identify a criminal case that you feel passionately about. Find an article related to a criminal case in the Argosy University online library to use in the summary.
Complete the following tasks.
Write a one-page summary of the case. The summary should include:
The alleged crime that occurred
The elements of the crime
The evidence presented in the case
The possible defenses
Step 2:
Write a one-page argument for the defendant as if you were the defense attorney on the case. In your argument:
Address the jury by introducing yourself and the client named in the case.
Highlight the strengths of the case by telling the jury your client’s side.
Personalize the case by telling the jury about your client.
Acknowledge the weaknesses that the other side will point out.
Discuss any defenses you may use during the case.
Request an outcome from the jury, which is normally a not-guilty verdict for the defendant.
Step 3:
Write a one-page argument as if you were the prosecutor on the case. In your argument:
Address the jury by introducing yourself and the state you represent.
Highlight the strengths of the case by telling the jury why the defendant is guilty.
Personalize the case by describing the aftermath of the crime, the victims, and the harm caused to society because of the crime.
Acknowledge the weaknesses that the other side will point out.
Request an outcome from the jury, which is normally a guilty verdict for the defendant.
Step 4:
Conduct an internet search of government and career sites (e.g. bls.gov, jobs.com, monster.com, etc) to locate recent information on the career prospects for Defense Attorneys/Prosecutors in your geographic location. Present your findings, including related job titles, potential employers, a summary of this job function, the education and experience required to qualify for this position, and the average salary one could expect to earn.
Step 5:
Save and submit the assignment.
Submission Details:
Save your document as M2_A2_Lastname_Firstname.doc.
By
Wednesday, September 17, 2014
, submit your final document to the
M2: Assignment 2 Dropbox
.
All written assignments and responses should follow APA rules for attributing sources.
Assignment 2 Grading Criteria
Maximum Points
Submitted a one-page summary of the case, which included:
The alleged crime that occurred
The elements of the crime
The evidence presented in the case
Th.
Assignment 2 Case of Anna OOne of the very first cases that caugh.docxsteviesellars
Assignment 2: Case of Anna O
One of the very first cases that caught Freud’s attention when he was starting to develop his psychoanalytic theory was that of Anna O, a patient of fellow psychiatrist Josef Breuer. Although Freud did not directly treat her, he did thoroughly analyze her case as he was fascinated by the fact that her hysteria was “cured” by Breuer. It is her case that he believes was the beginning of the psychoanalytic approach.
Through your analysis of this case, you will not only look deeper into Freud’s psychoanalytic theory but also see how Jung’s neo-psychoanalytic theory compares and contrasts with Freud’s theory.
Review the following:
The Case of Anna O.
One of the first cases that inspired Freud in the development of what would eventually become the Psychoanalytic Theory was the case of Anna O. Anna O. was actually a patient of one of Freud’s colleagues Josef Breuer. Using Breuer’s case notes, Freud was able to analyze the key facts of Anna O’s case.
Anna O. first developed her symptoms while she was taking care of her very ill father with whom she was extremely close. Some of her initial symptoms were loss of appetite to the extent of not eating, weakness, anemia, and development a severe nervous cough. Eventually she developed a severe optic headache and lost the ability to move her head, which then progressed into paralysis of both arms. Her symptoms were not solely physical as she would vacillate between a normal, mental state and a manic-type state in which she would become extremely agitated. There was even a notation of a time for which she hallucinated that the ribbons in her hair were snakes.
Toward the end of her father’s life she stopped speaking her native language of German and instead only spoke in English. A little over a year after she began taking care of her father he passed away. After his passing her symptoms grew to affect her vision, a loss of ability to focus her attention, more extreme hallucinations, and a number of suicidal attempts (Hurst, 1982).
Both Freud and Jung would acknowledge that unconscious processes are at work in this woman's problems. However, they would come to different conclusions about the origin of these problems and the method by which she should be treated.
Research Freud’s and Jung’s theories of personality using your textbook, the Internet, and the Argosy University online library resources. Based on your research, respond to the following:
Compare and contrast Freud's view of the unconscious with Jung's view and apply this case example in your explanations.
On what specific points would they agree and disagree regarding the purpose and manifestation of the unconscious in the case of Anna?
How might they each approach the treatment of Anna? What might be those specific interventions? How might Anna experience these interventions considering her history?
Write a 2–3-page paper in Word format. Apply APA standards to citation of sources.
Hurst, L. C. (1982). What was wr.
Assignment 2 Discussion—Comparison of EditorialsIn this assignmen.docxsteviesellars
Assignment 2: Discussion—Comparison of Editorials
In this assignment, you will identify and explore your intuitive critical-thinking strategies. It is the starting point to developing the skills to analyze information critically.
Research methods of identifying strong and weak arguments using your textbook and the Argosy University online library resources. Be sure to cover the following:
Identify premises and conclusions
Discuss whether or not an inference is warranted
Determine whether arguments utilize inductive or deductive reasoning
For this assignment, your facilitator will assign you one of the following debates:
Debate 1: Should the “Ashley X” treatments have been permitted?
Debate 2: Is Osama Bin Laden’s death a decisive blow to Al Qaeda or an unmitigated victory against terrorism?
Each debate has two sets of articles for review. Your facilitator will assign you one of these sets.
Each set has two articles with two varying, but important, perspectives on the same subject. Be sure to read both articles in the set.
Debate 2
These pairs of articles focus on the subject of Osama Bin Laden’s death and the alleged implications his death are expected to have on matters of future Al Qaeda activity and international safety.
Set A
Clarke, R. A. (2011, May 3). Bin Laden’s dead. Al Qaeda’s not [Op-Ed].
The New York Times,
p. A.23. (ProQuest Document ID 864311946).
http://search.proquest.com.libproxy.edmc.edu/docview/864311946/abstract?source=fedsrch&accountid=34899
THE United States needed to eliminate Osama bin Laden to fulfill our sense of justice and, to a lesser extent, to end the myth of his invincibility. But dropping Bin Laden's corpse in the sea does not end the terrorist threat, nor does it remove the ideological motivation of Al Qaeda's supporters.
Often forgotten amid the ugly violence of Al Qaeda's attacks was that the terrorists' declared goal was to replace existing governments in the Muslim world with religiously pure Islamist states and eventually restore an Islamic caliphate. High on Al Qaeda's list of targets was Egypt's president, Hosni Mubarak. The protesters of Tahrir Square succeeded in removing him without terrorism and without Al Qaeda.
Thus, even before Bin Laden's death, analysts had begun to argue that Al Qaeda was rapidly becoming irrelevant. With Bin Laden's death, it is even more tempting to think that the era of Al Qaeda is over.
But such rejoicing would be premature. To many Islamist ideologues, the Arab Spring simply represents the removal of obstacles that stood in the way of establishing the caliphate. Their goal has not changed, nor has their willingness to use terrorism.
In the months ahead, Bin Laden's death may encourage Al Qaeda to stage an attack to counter the impression that it is out of business. The more significant threat, however, will come from Al Qaeda's local affiliates. Bin Laden and his deputies designed Al Qaeda as a network of affiliated groups that could operate largely independently to .
Assignment 3 Ajax Minerals and PerrierDue Week 7 and worth 175 po.docxsteviesellars
Assignment 3: Ajax Minerals and Perrier
Due Week 7 and worth 175 points
Read the Ajax Minerals exercise and the Problems at Perrier case study in Chapter 6 of the Palmer textbook.
Write a six to eight (6-8) page paper in which you:
Identify two (2) sources of resistance to change in the Ajax Minerals exercise and describe how the organization dealt with each type of resistance.
Identify two (2) sources of resistance to change in the Perrier case study and describe how the organization dealt with each type of resistance.
Compare and contrast how management diagnosed and approached change at the two (2) companies and indicate which company dealt with resistance to change in a more effective manner. Justify the reasoning.
Consider a situation as a consultant with Ajax Management. Propose two (2) adjustments that should be made to improve its change strategy and provide a justification as to why those adjustments would improve the effectiveness of the strategy.
Consider a situation as a consultant with Perrier. Propose at least two (2) adjustments that should be made to improve its change strategy and provide a justification as to why those adjustments would increase the effectiveness of the strategy.
Use at least three (3) quality academic resources in this assignment.
Note:
Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Analyze diagnostic models relevant to various aspects of the change management process.
Evaluate the reactions to change including identifying signs of resistance and approaches to managing it.
Use technology and information resources to research issues in managing organizational change.
Write clearly and concisely about managing organizational change using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Points: 175
Assignment 3: Ajax Minerals and Perrier
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Identify two (2) sources of resistance to change in the Ajax Minerals exercise and describe how the organization dealt with each type of resistance.
Weight: 17%
Did not submit or incompletely identified two (2) sources of resistance to change in the Ajax Minerals exercise and did not submit or incompletely described how the organization dealt .
ASSIGNMENT 2You will be working on a weekly generational analy.docxsteviesellars
ASSIGNMENT 2
You will be working on a weekly generational analysis that culminates in a final, edited compilation due in
Week 6.
Your weekly installments will explore the zeitgeist (German for “spirit of the times”) of each era by traveling through the generations and examining a single facet of popular culture. Select one area of popular culture to investigate through each generation from the following list:
•
Architecture or Art
•
Advertising or Graphic Design
•
Culinary Arts
•
Dance
•
Fashion
•
Film or Video
•
Games or Sports
•
Jokes or Urban Legends
•
Literature
•
Music or Music Videos
Consider the generation’s characteristics as you explore how the area you have chosen evolved during that generation. Relate the generation to the area, and you will find the spirit of the times.
Compose your analysis with care. Analyze how the area you chose forms a portrait of the multiple generations alive during this time. Think about historical and cultural events, technological advancements, the economy, and the political climate. Describe how those changes might affect one personally.
Your project may take the form of a traditional paper. A traditional paper offers an introduction, develops a thesis with evidence, and provides a conclusion. Your paper must include functional links, clips, and/or images.
An alternative to the traditional paper is a creative work approved by your instructor and supported with a written analysis. Your written analysis will support your creative project by relating your creative work to the zeitgeist we study each week. Some examples are: a menu for each generation, a cinema showcase of film clips or self-made films reflecting each generation, a concert (your own music created in the spirit of each generation), a fashion show for each generation, a video game reflecting the generations, an oral history (interviews with family members, friends, and/or strangers about their generations).
Visual presentation is important. Be certain to present your work aesthetically. If you are composing a traditional paper, then images, clips, and/or links will add professionalism.
Our session together examines six generations
focusing primarily on their
“coming of age” eras
during which they significantly began asserting themselves as consumers/creators of popular culture. Please refer to the table below to discern the birth date ranges and coming-of-age date ranges for each generation:
Generation Name
Coming-of-Age Era
Date Range
Birth Date Range
Lost Generation
1901–1929
1883–1900
GI (Greatest) Generation
1929–1946
1901–1929
Silent Generation
1946–1963
1929–1946
Baby Boomer Generation
1963–1983
1946–1963
Generation X
1983–1999
1963–1983
Millennial Generation
1999–Ongoing
1983–2004
.
Assignment 2Research by finding an article or case study discussi.docxsteviesellars
This document outlines the requirements for Assignment 2, which asks students to research and write a 500-word summary of an article or case study discussing one of eight listed computer crimes or incidents, including network intrusions, data destruction, denial of service attacks, theft of logins/passwords, malicious code, IP spoofing, information warfare, and cyber-terrorism. Students will be graded on their demonstration of content knowledge, critical thinking, organizational skills, writing conventions, and adherence to APA formatting standards, including being plagiarism free.
Assignment 2Accounting for stock investmentsThe beginning bal.docxsteviesellars
Assignment 2:
Accounting for stock investments
The beginning balance sheet of Text Source Co. included an $800,000 investment in Parson stock (20% ownership). During the year, Text Source completed the following investment transactions:
Mar.
3
Purchase 6,000 shares at $9 per share of Andy Software common stock as a long-term, available-for-sale investment, representing 5% ownership.
May
15
Received a cash dividend of $0.40 per share on the Andy investment.
Dec.
15
Received a cash dividend of $80,000 from Parson investment.
31
Received Parson’s annual report showing $300,000 of net income.
31
Received Andy’s annual report showing $200,000 of net income for the year.
31
Parson’s stock fair value at year-end was $780,000.
31
Andy’s common stock fair value at year-end was $10 per share.
Requirements:
1.)
Journalize the transactions for the year if Text Source.
2.)
Post transactions to T-accounts to determine the December 31 balances related to the investment and investment income accounts.
3.)
Prepare Text Source’s partial balance sheet at December 31 from your answers in Requirement 2.
.
Assignment 2 Traumatic Brain Injury Jefferson’s CaseWhen new par.docxsteviesellars
Assignment 2: Traumatic Brain Injury: Jefferson’s Case
When new parents are expecting a baby, they rarely consider the possibility that the baby could have significant challenges. For those who have children with severe, multiple disabilities, planning for the future is a critical, lifelong process and requires considerable investments of time and effort, while potentially causing significant stress to the parents. With advances in our understanding, there are many more resources available to children and families than there were previously.
Review the following scenario:
Jefferson is a six-year-old boy in kindergarten. He has suffered from cerebral palsy and a severe seizure disorder since he was an infant, resulting in significant physical and cognitive impairment. Although he has received services and support through early childhood intervention (ECI) services, as he enters formal schooling, his parents have become increasingly concerned about his future. Jefferson spends most of his time in a wheelchair and uses a special touchscreen augmentative communication device. In addition to their concerns about the future, Jefferson’s father also harbors considerable guilt that he or his wife might have caused their son’s disabilities.
Using the module readings and at least one peer-reviewed article from the Argosy University online library resources or a reputable organization, research traumatic brain injuries.
Based on your research, respond to the following:
Summarize research related to the influence of nature versus nurture on the cause of Jefferson’s disabilities.
Provide a hypothesis of Jefferson’s likely prognosis. What supports or services might maximize this outcome?
Evaluate what Jefferson’s future might have been if he were being raised in the U.S. in the 1940s.
Write a 3–5-page paper in Word format (not counting the title and reference pages). Apply APA standards to citation of sources. Be sure to include a title page and reference page, also in APA format. Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.
.
Assignment 2 Training on Diversity TrendsAs a new member of a top.docxsteviesellars
Assignment 2: Training on Diversity Trends
As a new member of a top management consulting firm's diversity team, one of your responsibilities is to conduct training on diversity trends. Consultants use this training in their management practices with Fortune 500 companies.
You are asked to lead a training session next week. The topic is "The Global Demographic Trends Impacting Diversity." The training will be presented to mid-level managers in your firm. The purpose of the training is to inform the management consultants of the latest changes in worldwide demographics relative to five key diversity areas of interest and provide recommendations for managers on sustaining a diverse workforce.
Prepare a seven to nine slide Microsoft PowerPoint presentation on this topic. Include a discussion of the following:
Diversity Trends
Population trends
Working-age population movements
Racial and ethnic trends
Sexual-orientation trends
Gender trends
Impact of diversity trends and changes to the firm based on statistical data
Recommendation to the firm for sustaining a diverse workforce
Include detailed speaker notes with your presentation that fully explain each point and justification for your recommendations.
Use at least three resources to justify your responses. Apply current APA standards for writing style to your work. Include a title slide and reference slide(s) in addition to the main slides.
By
Wednesday, January 21, 2015
, deliver your assignment to the
M4: Assignment 2 Dropbox
.
.
Assignment 2 Time TravelAssume you have been given th.docxsteviesellars
Assignment 2: Time Travel
Assume you have been given the ability to travel back in time, and you are about to set off on a trip to the eighteenth and nineteenth centuries. The purpose of your trip is to give you the opportunity to visit artists in their studios and to view firsthand the creation of some specific types of paintings or sculpture.
Since the length of time you can spend on this journey is limited, you must decide beforehand what styles you are most interested in. The job you will have is to collect information concerning four (4) different styles—one from each time period listed below—as represented by two artists from each. You may choose from the following:
The eighteenth century
RococoRomantic (painting or sculpture)Neoclassical
The nineteenth century
Naturalistic or realistic style in either Europe or North America
Impressionistic
Post-impressionistic
First half of the 20th century (1900 – 1954)
CubismFauvismExpressionismSurrealism
Second half of the 20th century/21stcentury (1945 to present)
Abstract ExpressionismMinimalismPop ArtDigital ArtPost-Modernism
Before you set out, you should have decided on the four styles that interest you, have determined specific artists you wish to visit, and come up with questions for which you wish to find answers. When you return, you will need to prepare a report that includes the following for each of the four styles you chose, as represented by two artists from each style:
Name of the artist
Title of the work of art
Date of the work of art
Medium or materials used to create the work of art
Then in 2–4 paragraphs, tell us:
The style of the workReasons for the style to have gained popularitySpecific features of the style1-2 reasons why the work of art is important to the history of art
Your report should conclude with an explanation about which style you find most interesting.
Submit your effort by Saturday, November 8, 2014, to the W5: Assignment 2 Dropbox. Name your document as follows: LastnameFirstInitial_W5_A2.doc.
Assignment 2 Grading Criteria
Maximum Points
Chose one eighteenth century style and two artists representative of that style, and listed for each the name of the artist, the title of his or her work of art, the date of the work of art, and the medium of the work of art.
10
Chose one nineteenth century style and two artists representative of that style, and listed for each the name of the artist, the title of his or her work of art, the date of the work of art, and the medium of the work of art.
10
Chose one early-twentieth-century style and two artists representative of that style, and listed for each the name of the artist, the title of his or her work of art, the date of the work of art, and the medium of the work of art.
10
Chose one late-twentieth-century style and two artists representative of that style, and listed for each the name of the artist, the title of his or her work of art, the date of the work of art, and the medium of the work.
Assignment 2 Time TravelAssume you have been given the ability to.docxsteviesellars
Assignment 2: Time Travel
Assume you have been given the ability to travel back in time, and you are about to set off on a trip to the eighteenth and nineteenth centuries. The purpose of your trip is to give you the opportunity to visit artists in their studios and to view firsthand the creation of some specific types of paintings or sculpture.
Since the length of time you can spend on this journey is limited, you must decide beforehand what styles you are most interested in. The job you will have is to collect information concerning
four (4) different styles—one from each time period listed below—as represented by two artists from each.
You may choose from the following:
The eighteenth century
Rococo
Romantic (painting or sculpture)
Neoclassical
The nineteenth century
Naturalistic or realistic style in either Europe or North America
Impressionistic
Post-impressionistic
First half of the 20
th
century (1900 – 1954)
Cubism
Fauvism
Expressionism
Surrealism
Second half of the 20th century/21
st
century (1945 to present)
Abstract Expressionism
Minimalism
Pop Art
Digital Art
Post-Modernism
Before you set out, you should have decided on the four styles that interest you, have determined specific artists you wish to visit, and come up with questions for which you wish to find answers. When you return, you will need to prepare a report that includes the following
for each of the four styles you chose
,
as represented by two artists from each style:
Name of the artist
Title of the work of art
Date of the work of art
Medium or materials used to create the work of art
Then in 2–4 paragraphs, tell us:
The style of the work
Reasons for the style to have gained popularity
Specific features of the style
1-2 reasons why the work of art is important to the history of art
Your report should conclude with an explanation about which style you find most interesting.
.
Assignment 2 The Application PaperBy Wednesday, June 3, 2015,.docxsteviesellars
Assignment 2: The Application Paper
By
Wednesday, June 3, 2015
, using the textbook and Argosy Online Library, write a 750-word paper using APA standards that includes discussion of the following:
Describe an example of a television program that you believe clearly displays social deviance, and explain why you specifically selected it.
In this television program, how are people “labeled” as socially deviating from the expected social norms, and who does this labeling?
Analyze the deviance, using terms such as primary deviance, secondary deviance, retrospective labeling, and stigma.
Apply Durkheim’s four functions of deviance to the deviant actions in the television program. What purpose(s) does the deviance play?
Please post your completed paper to the
M4: Assignment 2 Dropbox
.
.
Assignment 2 Terrorist Organization Research a foreign terror.docxsteviesellars
Assignment 2: Terrorist Organization
Research a foreign terrorist organization of your choice.
Write a two to four (2-4) page paper in which you:
1.
Describe the history of the organization.
2.
Compare and contrast the organization’s primary beliefs, motives, and allies with another terrorist organization of your choice.
3.
Discuss past actions and terroristic endeavors.
4.
Discuss the present areas of operation, believed actions, and current status of the organization.
5.
Analyze the actions taken by intelligence agencies to protect against the group’s current believed actions and describe the effectiveness of these measures.
6.
Use at least three (3) quality resources in this assignment.
Note:
Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
·
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
·
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
·
Compare and contrast terrorism, terrorist groups, organized crime, and their financing activities and practices.
·
Analyze the role of intelligence and counterterrorism activities among federal agencies.
·
Describe future trends in homeland security and terrorist activities.
·
Use technology and information resources to research issues in homeland security.
·
Write clearly and concisely about topics related to Homeland Security Organization and Administration using proper writing mechanics and technical style conventions.
.
Assignment 2 The Application PaperBy Wednesday, June 10, 2015.docxsteviesellars
Assignment 2: The Application Paper
By
Wednesday, June 10, 2015
, using the textbook and Argosy Online Library, write a 750-word paper using APA standards that includes discussion of the following:
Describe an example of a television program that you believe clearly displays social deviance, and explain why you specifically selected it.
In this television program, how are people “labeled” as socially deviating from the expected social norms, and who does this labeling?
Analyze the deviance, using terms such as primary deviance, secondary deviance, retrospective labeling, and stigma.
Apply Durkheim’s four functions of deviance to the deviant actions in the television program. What purpose(s) does the deviance play?
Please post your completed paper to the
M4: Assignment 2 Dropbox
.
Assignment 2 Grading Criteria
Maximum Points
Described a television show that displays social deviance.
16
Identified the people labeled as socially deviant and who labeled them as such.
24
Analyzed the deviance using the appropriate terminology. Applied Durkheim’s four functions of deviance.
24
Related essay writings to the concepts and theories discussed in the textbook and outside resources.
24
Used correct spelling and grammar and appropriate APA format.
12
Total:
100
.
Assignment 2 State of America’s ChildrenIn today’s global world.docxsteviesellars
Assignment 2: State of America’s Children
In today’s global world, how do the children of the U.S. fare? Are they prepared to compete in the international arena? The Children’s Defense Fund (CDF) is a nonprofit child advocacy organization that provides a voice for children who cannot speak for themselves. The
State of America’s Children 2014
is the CDF’s report highlighting some crucial issues affecting our children today. Visit the CDF Web site and read the report:
Children’s Defense Fund (CDF). (2014).
State of America’s children 2014
. Retrieved from
http://www.childrensdefense.org/zzz-child-research-data-publications/data/2014-soac.pdf
Select a topic of interest to you from the report’s table of contents (after pulling up the website, you can scroll down to select a topic). Write a research paper on the topic. Be sure to include the following:
Present the CDF findings on the topic in a table or graph that you create. Note how different populations are affected. For example, you might compare your state to national statistics or compare the top or bottom states on the topic you chose, compare racial/ethnic group data, etc.
Research the selected topics using at least one additional resource. The data and research publication sections at the CDF Web site offer useful publications.
Identify and analyze the main issues and discuss them in the context of relevant developmental theory, as well as societal influences. Why is this data and the information you researched important to understand in the context of child development?
Present your conclusions and support them with research information. What recommendations would you offer to address this issue for future generations?
Write a 4-5 page research paper in Word format. Be sure to include introductory and concluding paragraphs in your paper, anda title page, an abstract, and a reference page. Apply APA standards to citation of sources. Use the following file naming convention LastnameFirstInitial_M2_A2.doc.
By
Wednesday, April 22, 2015
, deliver your research paper to the
M2: Assignment 2 Dropbox
.
.
Assignment 2 Social Movements ExploredIndividuals use social move.docxsteviesellars
Assignment 2: Social Movements Explored
Individuals use social movements when they feel a social institution is unjust. Current theoretical perspectives on social movements provide an awareness of the nature of social movements and their role in defining human behavior. In terms of human services, it is important to be able to recognize and assess the costs and benefits to individuals who participate in social movement activities (for example, healthcare reform, charity organizations, and disability movements) as well as the effects of social movements on human behavior.
Tasks:
Using the vignette provided in this module, your textbook, the Argosy University online library resources, and the Internet, conduct research to support your response.
In a 3- to 4-page essay, address the following:
Provide a summary of the vignette's key points as related to the social movements it represents. Identify and describe the concepts from this module that can be applied to the vignette to describe human behavior (i.e., cultural framing).
Identify and discuss the effects of the identified social movement on the individual described in the vignette.
Provide a summary of service methods or options that could be used to support this person. You can use examples you have identified in your own community as well.
Submission Details:
By
Week 4, Day 7
, prepare a 3- to 4-page essay. Your response should rely upon at least three sources from professional literature. This may include the Argosy University online library resources, relevant textbooks, peer-reviewed journal articles, and websites created by professional organizations, agencies, or institutions (.edu, .org, or .gov). Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., APA format); and use accurate spelling, grammar, and punctuation.
Save your essay in a Microsoft Word document with the name M4_A2_LastName_FirstInitial.doc, and upload it to the
M4 Assignment 2 Dropbox
.
Assignment 2 Grading Criteria
Maximum Points
Submitted a well-written document addressing all the assignment requirements. Provided a summary of the vignette's key points as related to the social movements it represents and applicable module concepts that describe human behavior. Identified and discussed the effects of the identified social movement on the individual. Provided a summary of service methods or other options using examples from the community and research
.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
Assignment 2 Part B Your Marketing Plan Due Week 6 and worth 240.docx
1. Assignment 2: Part B: Your Marketing Plan Due Week 6 and
worth 240 points
From the start of this course, you have accessed the Interactive
Marketing Plan tool and used the
step-by-step guide to complete Part B of your marketing plan.
You are required to submit a marketing plan for a hypothetical
product-based company. Your plan must include the company’s
mission, introduction and branding, and information collected
from Step 5 of the Interactive Marketing Plan, located in the
course shell. Note: Some elements may not be covered in the
Interactive Marketing Plan and will require additional research.
Note: You may create and /or make all necessary assumptions
needed for the completion of this assignment.
Write a four to five (4-5) page paper in which you:
2. Develop a branding strategy for your product that covers the
brand name, logo, slogan, and at least one (1) brand extension.
3. Develop a marketing strategy for your product and determine
an appropriate time table for execution of the plan (e.g., phase
1, phase 2, etc.). Provide a rationale for your response. 4.
Develop a positioning statement which should include, at a
minimum, a benefit, user, competitive, or innovative statement
about your product. Provide a rationale for your time frame for
execution of your positioning statement.
5. Examine the relevant marketing science of customer behavior
2. for your product. 6. Develop your company’s mission statement
and company introduction. 7. Use at least three (3) academic
resources as quantitative marketing research to determine the
feasibility of your product / service. These resources should be
industry specific and relate to your chosen product / service.
Note: Wikipedia and other Websites do not qualify as academic
resources.
Your assignment mus
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional in
page containing the title of the assignment, the student’s name,
the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required
assignment page length.
Sample instructions:
xxxxxxxxxxxxxxx
MKT500 Assignment #2
5. is complete. That being the case, just use the first page of
Assignments 1 and 2 as a placeholder for the Executive
Summary. Assignment 3 is where you will come back, after you
have completed it, and write the Executive Summary. If this
placeholder is in your Assignments 1 and 2 , you will receive
the points for it. If there is no placeholder, you will receive no
points.
If you have the placeholder in Assignments 1 and 2, then on
Assignment 3, because there is no Executive Summary required,
if you put it in then, I will “give back” no more than 54 points
on the other sections in Assignment 3 that you might have been
“weak” on.
6. Endure Heavy Duty Aluminum Doors and Frames is a
manufacturer of aluminum doors and frames. These items are
supplied for water and wastewater treatment plants, schools,
and other locations where corrosion from water or other
chemicals is a threat; and where a strong, pre-finished opening
is desired.
Branding Strategy
Endure Heavy Duty Aluminum Doors and Frames has been in
the marketplace since the mid 1950’s. The logo is the word
ENDURE with a little bit of a slant to the right, and all block
capital letters. The letters are in a Reflex Blue, and the logo is
set on a white background. Because the logo is so old, and has
been in use so long, it is well recognized in the architectural,
engineering, and construction industries. Because the firm has
been in business so long, and has developed a reputation for
being able to “solve” any opening (i.e., door) opportunity, many
architects, engineers, and contractors will routinely send in
pictures and requests for help, which allows a large portion of
the business to be obtained direct, versus having to go through
an Invitation to Bid bidding procedure. The brand slogan used
with these customers is “Our standard is custom”, meaning that
while we offer standard sizes, we also do a lot of custom size
products that no other door manufacturer will take on. A brand
extension Endure Heavy Duty Aluminum Doors and Frames will
take on is including the specified door hardware as part of our
quotation to customers. This would make the company a “one-
stop shop” for the aluminum doors and frames, as well as all of
the specified door hardware for the project.
Marketing Strategy
7. The marketing strategy for 2015 will be to attend five trade
shows; hire seven manufacturer representatives; have Google ad
words; put on six webinars regarding all of the products
currently being sold. The trade shows are national and include
architects, engineers, water and wastewater treatment, schools,
and representatives. Each show will have members of our
market segment attending, except for the last one, where we
hope to meet additional representatives. Manufacturer
representatives have 4-6 products that they market to architects
and engineers. By hiring these commission-only representatives,
the hope is to complement the existing representatives, and have
full coverage in the continental U.S. and Hawaii. The Google ad
words will be used to end up on the first page of any search
being done for the words chosen. The webinars will be content
full, and introduce the architects and engineers to the full scope
of the firm’s capability.
January, 2015 - Interview reps and choose
February, 2015 - Trade Show; Interview reps and choose; Start
Google ad words; Webinar
March, 2015 - Interview reps and choose; Evaluate ad words
April, 2015 - Interview reps and choose; Evaluate ad words;
Webinar
May, 2015 - Trade Show; Interview reps and choose; Evaluate
ad words
June, 2015 - Trade Show; Interview reps and choose; Evaluate
ad words; Webinar
8. July, 2015 - Evaluate ad words
August, 2015 - Trade Show; Evaluate ad words; Webinar
September, 2015 - Trade Show; Evaluate ad words
October, 2015 - Evaluate ad words; Webinar
November, 2015 - Evaluate ad words
December, 2015 - Evaluate ad words; Webinar
Positioning Statement
For general contractors, glazing contractors, and hardware
suppliers, Endure Heavy Duty Aluminum Doors and Frames will
have superior customer service; ship freight pre-paid to
destination; and handle all types of custom door jobs. Endure
Heavy Duty Aluminum Doors and Frames is the main supplier
of aluminum doors and frames to the overwhelming majority of
water and wastewater treatment plants. Our custom aluminum
door promises to have a lifetime guarantee.
(Note that the above was generated from the ecornell marketing
positioning generator at
http://blog.ecornell.com/how-to-write-market-positioning-
statements/
and recommended for you to use as well!).
The positioning statement was executed at the same time as
when the business started.
Relevant Marketing Science
Ariberg, Arora, and Bodur (2002) suggest that a member’s
influence in a group's decision could be decomposed into two
9. distinct elements of preference revision and concession. The
degree of preference revision and concession varies across
product attributes, individuals, and product categories.
To look at it from the buyer’s perspective,
two possible strategies to maximize satisfaction with a joint
purchase (involving, for example, a piece of furniture, an
appliance, or an automobile): preference revision and
concession reciprocity. Preference revision as a strategy refers
to an active effort by a buyer to update own preferences in light
of what others in the group like or dislike. Such a strategy
advocates the need for careful comprehension of others'
preferences and, in response, a flexibility to adjust own
preference. By adopting preference revision as a strategy, a
member decreases the need to concede, thus increasing the odds
of “buying into” the joint decision. Concession reciprocity, in
contrast, suggests the need to sacrifice own preference in
response to a sacrifice made by others. This strategy encourages
both members to be fair in their give-and-take, because such
fairness is likely to result in higher post-decision satisfaction.
Bearden and Etzel (1982) found that when respondents were
faced with a single decision type (e.g., product versus brand),
the decision factor was only significant for informational group
influence. However, the absolute values were consistently
greater for brand choices as opposed to product choice
decisions. This suggests a greater role for appeals based on
reference groups in stimulating selective demand. Variations in
the sets of products selected affected perceptions of value-
expressive and utilitarian reference group influence. The
absence of significant informational reference group effects
suggests consistent information seeking by individuals across
similar types of products.
Boulding and Kirmani (1993) research whether consumers
perceived warranties as signals of quality. Signaling theory
10. emerged from the study of information economics under
conditions in which buyers and sellers possess asymmetric
information when facing a market interaction. For example,
whereas sellers know their true product quality prior to the sale,
buyers may not if these products contain experience properties.
Experience properties, such as the durability of a shoe or the
reliability of a personal computer, can only be assessed during
consumption. They found consistent evidence that consumer
responses to better warranties are compatible with the existence
of a separating equilibrium under conditions of high bond
credibility. The results indicate that firms could offer either a
long or short warranty, but a longer warranty would not be a
signal of quality. There is also strong evidence that the high
warranty is beneficial only to the high-credibility firm and not
to the low-credibility firm.
Gerstner (1985) found results that suggest that for many
products the relation between quality and price is weak; hence,
for many products, higher prices appear to be poor signals of
higher quality. The findings also indicate that quality-price
relations are product-specific, with frequently purchased items
displaying weaker relations than non-frequently purchased
items. Two explanations for these findings are suggested. First,
the weaker relationship for frequently purchased products could
be attributed to the fact that non-frequently purchased items
usually are more expensive and big-ticket markets are more
likely to behave because the financial commitment of customers
is substantial. It has been shown that products with higher ticket
prices display stronger price-quality relationship than do
frequently purchased items. Second, the weaker price-quality
relationship could be caused by size variations across brands,
which make price- quantity and price-quality comparisons more
difficult. It has been shown that higher unit prices may signal
non-economical packages rather than higher quality.
11. Mission Statement and Company Introduction
Endure Heavy Duty Aluminum Doors and Frames is in business
to secure a long-term future for the owner and his family. For
our customers, we want to be the aluminum door and frame
manufacturer who they can rely on for a quality product,
delivered on time and freight pre-paid, and with excellent
customer service when they need it. For our suppliers, we want
to be a valued customer, and we want them to be valued
stakeholders in our company.
Endure Heavy Duty Aluminum Doors and Frames is a
manufacturer of aluminum doors and frames. These items are
supplied for water and wastewater treatment plants, schools,
and other locations where corrosion from water or other
chemicals is a threat; and where a strong, pre-finished opening
is desired.
(Note that this is simply a repeat from the beginning of
Assignments 1 and 2).
12. References
Aribarg, A., Arora, N., & Bodur, H. O. (2002, Aug).
Understanding the role of
preference revision and concession in group decisions
. Journal of Marketing
Research, 39(3), 336.
Bearden, W. O., & Etzel, M. J. (1982, Sep).
Reference group influence on
product and brand purchase decisions
. Journal of Consumer Research, 9(2),
183.
Boulding, W., & Kirmani, A. (1993, Jun).
A consumer-side experimental
examination of signaling theory: Do consumers perceive
13. warranties as signals of
quality?
Journal of Consumer Research, 20(10), 111.
Gerstner, E. (1985, May).
Do higher prices signal higher quality?
Journal of
Marketing Research, 22(2), 209.
First Assignment:
Assignment #1
Part A: Marketing Plan/ Paradise Cookware
xxxxxxx
xxxxxxx
xxxxxxxx
MKT 500, Online
10/02/2014
14. Introduction
The “Paradise Cookware” company has been in this business
since the year of 1979. They have been making cookware at a
place called the Prince Edwards Islands, which is located in
Canada and Charleston, S.C. The company designs and produces
cookware specifically for people in North America. This
company offers pans, pots, and a lot of different cookware types
for not only individual clients but also for corporate clients
Executive Summary Placeholder
This “Paradise Cookware” company is a company that is in the
lead with a luxury type segment of cookware in not only United
States but Canada too. The positioning strategy will be based on
the emphasis of nothing but quality products while at the same
time these products will be higher among comparable items.
15. Environmental Analysis
Competitive forces: These products are available with a big
variety of all types of cookware. They are available in both the
United States and Canada. Within this cookware group, there
are about 216 brands that are available at retail through
Cookware manufacturers association (Cookware manufacturers
association, 2014). A Vast majority of companies operate at
several segments of the market simultaneously.
Economic forces:
We know from research that all cookware and kitchen stores
within this industry has been faced with a large number of
declines. This is because of the recession that we faced which
caused the decrease in disposable incomes of customers.
Looking at the time frame of about 2014 to 2018, we see that
the revenue is expected to grow bigger as consumers go forth
with increasing their spending on luxury industry products
(IBIS World, 2013).
Political forces: The increase in export-import operations
because of changes of the trade regulations between the United
States and some of the world’s largest manufacturers of
cookware (like China). Cookware, manufactured in the USA and
Canada are at a competitive disadvantage with respect to the
ones that are manufactured overseas. The luxury segment of the
16. market is estimated to be way less vulnerable to this trend as
the other segments are.
Legal and regulatory forces: These products comply with the
U.S. and Canadian safety guidelines. The tort liability of the
company is very ensured.
Technological forces: These products are manufactured with the
utmost regards to technology that is advanced in the cookware
field of manufacturing. The company is also monitored
thoroughly with the development of the industry-related
technologies.
Socio-cultural forces: Paradise Cookware will be responsive to
its target commitment with having products that are of a high
quality and its label “made in USA”. Techniques that are green
will also be used.
The Target Market
The primary target market for this company would have to be
females within the ages of 40-60. They will more than likely not
have a job so that they are able to dedicate a large amount of
their time to work around the house. Women that truly value a
products quality and reliability will view the “Paradise
Cookware” as an investment. Other types of customers that
would be included with this company’s primary target would
include market and corporate clients. This would be hotels and
restaurants. A Secondary market would include women in the
age range of 20-35. They would have to be employed or busy
with housework and trend toward premium brands.
17. Performance Analysis
In the context of the assignment, performance analysis is
similar to return-on-investment (ROI) that is calculated as
follows: (gain from the investment-cost of investment)/cost of
investment.
By knowing the benchmarking percentage, we will be able to
transfer to the analysis of each of the metrics in order to
compare the performance of the company to the performance of
its closest competitor, namely Paderno.
Customer engagement is the metrics that is characterized
through several other metrics, namely activity time and visit
frequency (with regard to websites). The average number of
visitors of the website of our company during a day is around
1500 people, while the average number of visitors of Padernos
website is about 4000 people.
1500/4000=0.375.
The number of Paderno website visitors exceeds the number of
our unique visitors by 72.5 per cent.
Let us suggest that while the retention rate of the visitors of our
company’s website was 30 per cent on January, the first, 2014,
and on January, the fifteenth it was 50 per cent, while retention
rate at Paderno company website was 50 per cent and 70 per
cent respectively.
(50%-30%)/30%=0.6=60% - increase in retention rate
18. (70%-50%)/50%=0.4=40% - increase in retention rate
The number of website visitors can to great extent determine the
revenue of the company due to the fact that all the products by
both companies can be purchased on line through their official
websites.
The market share is classical metrics, used in performance
analysis. Paderno is still the leader of the market, enjoying the
market share of 22%. In 2013 its market share increased by 1
per cent (from 22 to 32 per cent), while the market share of the
“Paradise Cookware” increased from 11 to 15 per cent.
(23-22)/22=0.0045=4.5%
(15-11)/11=0.36=36%
The fact of growth can be explained by the introduction of
several new distribution channels into the operation of the
company last year, while, being confident in its leading position
at the market, Paderno preferred not to introduce any changes to
its strategies.
The rate of adoption can be defined as the relative speed that
characterizes the process of social system’s members’ adopting
an innovation. The factors that influence adoption rate include
relative advantage (the degree of innovation’s improvement as
compared with the previous generation) compatibility,
complexity, trial-ability, as well as observability. In 2013
Paderno and the “Paradise Cookware” introduced similar new
products. They were cookware sets, consisting of several
19. cooking pans, steamers and covers. The adoption rate of
Paderno new product was estimated to be up to 10 per cent
higher than the one of the cookware set, introduced by the
“Paradise Cookware”. The difference can be explained by the
fact that Paderno aims at establishing long-term contractual
relations with corporate clients, and offers new products to
them as soon as they get to the market, while the “Paradise
Cookware” still concentrates on communicating non-corporate
clients.
Analysis of such metrics as the number of web site's visitors,
their engagement (via retention rate), the market share and the
level of new product’s adoption rates shows that the
performance of the “Paradise Cookware” is in considerable need
of improvement that will help the company maintain its market
share without introducing so large-scale changes as the
introduction of new distribution channels.
Four quantitative goals for the next stage of company’s
development are as follows:
Increase the number of unique visitors of the company from 3.5.
million people to 5 million
Increase the number of repeated visits to the website from 20 to
50%
Maintain the market share at the level of 15%
Expand to 2-4 new markets in Europe and North America
Four qualitative goals may include:
Strengthen communication between the brand and consumers,
and among consumers through the website of the company
Create more attractive and customers’ needs-based design of the
website
Elaborate on the program, aimed at promoting the establishment
20. of long-term contractual relationships between the company and
the consumer.
Increase trial-ability and observability of the company’s new
products, so that they get higher rate of adoption
Product’s SWOT Analysis
SWOT analysis represents a type of extensive needs analysis,
and is aimed at singling out strengths, weaknesses, threats and
opportunities related to the product (in our case: to the
cookware)
S:
High quality
Being produced with the help of green manufacturing methods
Providing 25+ years warranty to reaffirm the company’s
confidence in the quality
Meeting needs of both individual and corporate clients
W:
Narrow market segment (orientation on luxury segment only)
The lack of product-related communication
The lack of long-term relations with corporate clients
High prices that do not become subjected to any types of
discounts
O:
Entering new segments of the market
Creating different types of cookware sets
Orientation on corporate clients
Improving product-related communication
T:
Significant level of competitive rivalry among the U.S. and
Canadian cookware manufacturers
Increase in import of cookware from China
Decrease in consumers’ spending on cookware
High costs of developing new products that will have
considerable advantages as compared with previous generation
21. of products
SWOT analysis shows that despite the company’s products’
high quality and the usage of green manufacturing techniques,
product’s marketing mix is characterized with considerable
range of weaknesses related to pricing and promotion. The
observation of both weaknesses and threats makes it necessary
to reconsider the market segment the company is currently
operating within with respect to current state of competition at
the market and the opportunities related to starting multi
segment approach. Furthermore, promotion- and pricing-related
challenges need to be addressed in the light of the need of
improving communication with current segment of operation
and the opportunity to enter a new one.
References
22. Baron. R., Shane, S. (2007).
Entrepreneurship: a process perspective.
Mason, OH: Cengage Learning
Cookware manufacturers association (2013).
Brand finder
. Retrieved from:
http://www.cookware.org/
Iacobucci, D. (2014).
MM4, Marketing Management
. Mason, OH: Cengage Learning
IBIS World (2013).
Kitchen cookware stores in the U.S.: market research report
. Retrieved from:
http://www.ibisworld.com/industry/kitchen-cookware-
stores.html
Kahn, K. (2011).
Product planning essentials.
NY: M.E.Sharpe
Nicholas, J.M. (2004).
Project management for business and engineering: principles
and practice.
Oxford: Elsevier
Stevens, R.E., Sherwood, P.K. (1982).
How to prepare a quality feasibility study: a step-by-step guide.
NY: Prentice Hall