The document analyzes the target audience of the film Friday the 13th. Data from YouGov Profiler and Pearl and Dean shows that the most common viewers are females ages 15-24, though viewership is almost equal between males and females. YouGov Profiler provides more details, stating the average viewer's favorite sports are mixed martial arts and darts, and their most likely pet is a cat.

1. Assignment 12
By Liam Howse, Zain Khan, Mykola Serbov

6. The target audience of Friday the 13th are varied. On YouGov Profiler, it tells us
a lot about the average person who watches Friday the 13th. On ‘Pearl and
Dean’ it tells us that the most common viewers are females between the ages
of 15-24 years old. Females only have a 0.1% more viewership than males in
‘gap’ so the data shows that the viewership of Friday the 13th is pretty much
equal in terms of genders watching the film. On YouGov Profiler it tells us
more detailed statistics, according to them the average viewers favourite
sports would include Mixed Martial Arts (MMA) and Darts and their most
likely pet would be a cat. I’m not sure how they gather this information.