2. As you can see from the image on the left Justin
Bieber’s USP from his early years was his style;
mainly focusing on his hairstyle and typical plain
coloured shirt and jeans he used to wear just like an
average teen at that time of which his audience could
connect to mainly the female fans which loved the
attraction to a typical good looking young artist from
an ordinary family. This style was most prominent in
the video ‘Baby’
3. Throughout Bieber’s career as time has progressed along with his
age his main USP which was his hairstyle has dramatically
changed, now to a more fresh clean look. His main USP now
would be his tattoos and his jewellery connoting his wealth and
maturity along with his current hairstyle.
Current USP:
- Hair
- Costume
- Age
- Tattoos
- Jewellery
This style is mainly seen in his music
video
‘Beauty and the Beat’ ft. Niki Manage
in 2012 Onwards as well as his latest
video ‘Despacito’ in 2017.
4. In comparison to Justin Bieber, Shaun Mendes USP
would be his simple spiked up Hairstyle along with
his Simple ordinary clothes he wears without any
jewellery unlike Bieber and also his guitar that he is
seen with on many occasions. His audience can easily
relate to him as he is an ordinary simplistic teen who
again like Bieber came from a normal American
family living the dream.
