The document discusses the research and planning process for a student's horror genre trailer, magazine, and poster project. It describes how the student used YouTube to study existing horror trailers such as "30 Days of Night," "Pusher Trilogy," and "Evil Dead" for inspiration. Various software and tools were used to create the trailer in Adobe Premiere Pro and the magazine and poster in Photoshop, including adjusting audio levels, adding intertitle templates, and using brush tools and opacity. Feedback on the trailer was gathered through an evaluation screening on YouTube.

1. Evaluation part 3:

2. Throughout the planning and research of my trailer I used different technologies to learn
and help me understand the horror genre for my trailer, magazine and poster. I used
YouTube a lot in my research and planning to study and look at existing trailers, and the
three trailers that inspired me the most were: ’30 Days of Night’, ‘Pusher Trilogy’ and ‘Evil
Dead’.

3. I was inspired by the ‘30 Days of Night’ trailer as I like the jump scare at the start when
the body bursts through the window. This captures the audience immediately. I also
like the washed out filter and the aesthetics of the trailer. The second trailer that I was
inspired by was the ‘Pusher Trilogy’ as I liked the pacing and collision cutting used in
this trailer, even though its isn’t a full horror film I feel the pacing and editing would fit
well with a horror trailer. You can see an example of this our trailer in the chase scene.
The third trailer that I liked was ‘Evil Dead’ (2013), I liked the pacing, body horror and
collision cutting. The effect I liked is in the red band trailer with the girl cutting her
tongue in half. I also liked how each scene matches the music and creates and intense
atmosphere.

4. I also used new media such as IMDB to research the film, directors and watch the
trailer. Other new media aspects that I used was Photoshop, to create a rough draft of
a magazine and poster, I also used dafont.com, to find a suitable typography.
Throughout the research I needed to research context of horror films, directors and
special effect such as Tom Savini, to research these people I used special features and
interviews from the film extras.

5. In the construction phase for my magazine, posters and trailer I used many new and a
range of media products. To create my trailer I used Adobe Premiere Pro, this software
is how I created and edited my trailer and footage captured, using a tripod and camera.
Within Premiere Pro techniques that I used included adjusting the levels on the music
and talking to create the jump scare and easier to hear the dialogue. Other tools inside
of Premiere Pro included contrast and brightness. I used this to create a moodier
atmosphere that is more typically seen in a horror trailer. I also used a website
containing copyright free inter-title templates on After Effects. The name of the
website is Templates4AE, which I used to get the ‘Evil Dead’ style inter-tiles that
feature in my trailer.

6. For my ancillary products, when using Photoshop to
create the my magazine and poster I used different
tools for example opacity, I used this so some
aspects seem more transparent allowing to see the
colour or object beneath it, this also links with the
layer order making sure that the aspects you wish
to be seen is underneath the aspect that the
opacity is turned down another tool I used with in
Photoshop were the brush tools, I downloaded
brushes called: ‘dried blood splatters’, this allowed
me to use brush shapes that look like blood
splatters which I used on my poster. I also used the
burn tool on photoshop, this makes aspects where
you click darker, this allowed my to make the
shadow over the face darker creating a scarier
looking face, typically seen on the genre of horror
poster. I also used real life magazines (and their
websites) such as Scream and Fangoria to see
existing products so I have a guide line of what my
product should look like.

7. When evaluating my products media devices that I used were YouTube, Powerpoint,
cameras and social media. I used YouTube/social media for my evaluation screening,
this allowed the audience to see my trailer and for me to see how they reacted to the
trailer. Putting the trailer on YouTube also allowed people the opportunity to
comment on what they though of the trailer and personal feeling towards it allowing
me to know what was good and bad aspects of the trailer. To finish my blog, I used
Powerpoint (presented through Slideshare) as a better way to present my work and
make it easier to break down each section and a clearer way to show my work.