The document provides an overview of assessing the strategic alignment maturity between IT and the business functions of DEF United Group DUG. It outlines the research methodology used, which included collecting data through questionnaires from various groups within the company. The analysis identified gaps in areas like communication, knowledge management, and IT governance. Recommendations include implementing an enterprise-wide knowledge management system, improving IT governance structures, and developing an enterprise architecture to better align IT with the business units and strategic goals of the organization.

2. Overview
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•
•
•
•
•
•
•
DEF United Group DUG
Strategic Alignment Maturity Model
Alignment Areas
Research Methodology
Data Collection
Analysis
Recommendations
Q&A
2

3. DEF United Group DUG
• Global Presence, 15+ countries
3

4. DEF United Group DUG
• 5th Largest Interior Contracting Company
4

5. DEF United Group DUG
• Organic & acquisitive growth strategy
– 11 Branches
• Qatar, KSA, China, Morocco, India, Egypt, etc.
– 10 Subsidiaries (with global presence)
• Theme parks
• Museums
• Yachts
• Airports
• Metros
• Etc.
5

6. DEF United Group DUG
• Listed Recently in
– DIFX Dubai International Financial eXchange &
– London Stock Exchange LSE
• 6500 Employees
• 20+ Nationalities
6

7. DEF United Group DUG
• Organizational Structure
7

8. IT Department
8

9. Objectives
• Assessing the current maturity level of the
alignment between IT & business in DUG
• Identify gaps
• Suggest Remedies
9

10. Strategic Alignment Maturity Model
10

11. Alignment Areas
11

12. Research Methodology
12

13. Construct Validity
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•
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•
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Unidimensional Framework
Multiple Pilot Runs
Multiple Reviews by IT Director
Chain of Evidence
Multiple Sources
of Evidence
• Multiple Reviews by
Key Informants
13

14. Internal & External Validity
• Well Known Framework
– Strategic Alignment Maturity Model
• Multiple Reviews
•n=1
• Logic Can be Replicated
• Well Known Model
14

15. Reliability
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•
•
•
Explained Protocol
Database of Questions
Database for Responses
Cross-Checking with IT Director
15

16. Concerned Groups
16

17. Sample Question, Architecture
• “IT department in our company provides
software systems that”  For Staff
– Fulfill the basic needs to run my business like
Excel, AutoCAD, P5, eProMIS, etc.
– Automate most of the daily tasks I'm doing like
purchase, tendering, document control, etc.
– I cannot do my job without them
– Help me to do my job smoothly and effectively
(few clicks and it is done)
– Offer better, simpler, and more effective ways to
do my job
17

18. Sample Question, Paraphrased
• “IT department in our company provides
software systems that”  For Management
– Scarcely fulfill the basic needs to run my business
like the email and Excel.
– Provide me with the reports that I need to make
informed decisions.
– Provide me with real time reporting and
dashboards to monitor my business processes.
– Have new tools and services to extract trends and
anticipate future opportunities.
– Help me planning for my strategy
18

19. Data Collection
• By Group
19

20. Data Collection
• By Business Types
20

21. Data Collection
• By Company Experience
21

22. Data Collection
• By Industry Experience
22

23. Data Collection
• By Gender
23

24. Analysis
• Communication,
– Inter / Intra Organizational Learning
Inter / Intra Organizational Learning
Group
ITS
M
S
1
2
3
Response
4
5
Confidence Interval
N
Each symbol represents up to 2 observations.
Median
Lower
Upper
75
1
1
2
24

25. Analysis
25

26. Analysis
26

27. Analysis
27

28. Analysis
28

29. Analysis
29

30. Analysis
30

31. Analysis
31

32. Identified Gaps
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33. Suggested Remedies
• 1) Knowledge Management
• 2) IT Governance.
• 3) Enterprise Architecture EA
33

34. Suggested Remedies
34

35. Suggested Remedies
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36. 1) Knowledge Management
• Current Pathologies
– Monopolies
– Time Scarcity
• IT as Knowledge Broker
– CoPs
– Blogs
• Learning Management System
36

37. 2) IT Governance
How Enterprises Govern
Decisions
IT Principles
ARCHTYPE
Business
Monarchy
IT
Architectures
Input
Decision
Input
0
27
0
IT Monarchy
1
18
20
Feudal
0
3
83
15%
Federal
use
Duopoly
Anarchy
Don’t Know
Decision
IT
Infrastructure
Strategies
Input
Decision
Business
Application
Needs
IT
Investments
Input
Input
Decision
Decision
6
0
7
1
12
1
30
73
10
59
0
8
0
9
0
0
1
2
1
18
0
3
14
46
4
59
6
81
30
93
27
36
34
15
30
23
17
27
6
30
0
0
0
1
0
1
0
3
0
1
1
2
0
1
2
0
0
0
2
0
Each cell represents % of 256 enterprises in twenty-three countries. Column add up to 100%
Copyright 2008 Imran A.
Zualkernan
27
37

38. 3) EA, Operating Models
38

39. 3) EA, Operating Models - DUG
39

40. 3) EA, Current EA of DUG
40

41. 3) Suggested EA – Project Level
41

42. 3) Suggested EA – DUG Level
42

43. Conclusion
How Enterprises Govern
Decisions
IT Principles
ARCHTYPE
Business
Monarchy
IT
Architectures
IT
Infrastructure
Strategies
Business
Application
Needs
IT
Investments
Input
Input
Decision
Input
0
27
0
IT Monarchy
1
18
20
Feudal
0
3
0
83
14
46
4
59
6
81
30
93
27
15%
36
34
15
30
23
17
27
6
30
0
0
0
1
0
1
0
3
0
1
1
2
0
1
2
0
0
Federal
use
Duopoly
Anarchy
Don’t Know
Decision
Decision
Input
6
Input
0
7
1
12
1
30
73
10
59
0
8
0
9
0
1
2
1
18
0
3
0
Decision
2
0
Each cell represents % of 256 enterprises in twenty-three countries. Column add up to 100%
Copyright 2008 Imran A.
Zualkernan
Decision
27
43