Providing education as an employee benefit has entered the mainstream and organizations are stepping up. TA programs play an important role in organizational learning and development (L&D) strategies, and can assist in boosting employee engagement and retention. But how? What are best practices for implementing TA programs? And how do you measure the return on investment? This webinar will answer these questions and more by digging into survey results from over 500 companies on their current state of TA programs. Key takeaways: How TA is used as a benefit and L&D tool How to combat underutilization of tuition assistance programs TA Program metrics you should track and how they can be tied to financial impact What TA programs may look like in the future

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Frequently Asked Questions

5. ©2019 CAPELLA UNIVERSITY 7
Assessing the importance of tuition assistance:
How tuition assistance plays a role in organizational benefit strategies
©2019 CAPELLA UNIVERSITY

6. ©2019 CAPELLA UNIVERSITY
Speakers
Sarah Kimmel
Vice President, Research
Human Capital Media
CLO & Workforce magazines
Jon Rydberg
Director, Strategic
Partnerships and Operations
Capella University

7. ©2018 CAPELLA UNIVERSITY ©2019 CAPELLA UNIVERSITY ©2019 CAPELLA UNIVERSITY
RESEARCH RESULTS

8. ©2019 CAPELLA UNIVERSITY
Research Methodology
• The 2018 Tuition Assistance State of the Industry survey, conducted Nov.
6-28, 2018 received answers from 598 participants in total. Individual charts
shown represent only the respondents that answered that question.
• The survey was conducted by the research arm of Chief Learning Officer. All
questions were voluntary and survey respondents were not required to
answer every question.
• For reporting purposes, small organizations are identified as those with less
than 500 employees. Midsize organizations have between 500 and 4,999
employees. Large organizations have more than 5,000 employees.

9. ©2019 CAPELLA UNIVERSITY
Tuition Assistance & Talent Strategy
73.37%
Of respondents say their
organizations have TA
programs. An additional
9.88% plan to offer tuition
assistance in the next few
years.
52.11%
More than half of
respondents at small
organizations with less than
500 employees offer tuition
assistance. Among large
organizations, with more
than 5000 employees,
87.1% offer TA.
73%
Nearly three quarters of
respondents say their
organization’s TA programs
are either critical or important
to their L&D and talent
strategy.

10. ©2018 CAPELLA UNIVERSITY ©2019 CAPELLA UNIVERSITY
TA Programs & Underutilization
1.71%
40.46%
57.83%
Our tuition assistance programs are overutilized
Our utilization rate is about where we'd like it to be
Our tuition assistance programs are underutilized

11. ©2019 CAPELLA UNIVERSITY
Common Parameters for TA Program Participation
86.59%
85.47%
83.94%
67.04%
58.71%
0% 20% 40% 60% 80% 100%
Require manager authorization
Define eligibility requirements for participation
Specifiy a cap on amount of tuition assistance
Require reimbursement agreements detailing expectations
for employees who participate
Specify courses of study employees can receive tuition
assistance for

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Eligibility Requirements for TA Program Participation
54.65%
16.62%
12.11%
9.86%
9.86%
16.06%
32.68%
0% 20% 40% 60%
Employees need to have been with the company for a
defined length of time
Employees pursuing particular degrees may participate
Case by case basis
High potential employees may participate
Employees in certain job roles may participate
Other
None, all employees may partipate

13. ©2019 CAPELLA UNIVERSITY
Channels Used to Communicate With Employees
About TA Programs
79.57%
46.65%
44.82%
31.10%
17.99%
0% 20% 40% 60% 80% 100%
Company intranet/website
Manager communication and training
Emails
Newsletters/other company publications
Onsite posters/signage

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Desired Outcomes of TA
34.83%
42.34%
44.74%
49.85%
57.06%
Need to build talent and leadership development within the organization for mid-level roles.
Need to address rising or changing skill demands.
Need to increase employee retention.
Need to increase employee engagement.
Need to ‘up-skill’ and promote front-line workers into higher level positions.

15. ©2019 CAPELLA UNIVERSITY
Qualities Desired in an Education Partner
50.00%
53.13%
64.06%
64.58%
76.04%
Programs and degrees available Reputation Cost Flexibility Location(s)

16. ©2019 CAPELLA UNIVERSITY
Challenges in measuring business impact of TA
23.05%
25.23%
25.23%
33.64%
35.83%
57.01%
Difficulty isolating the impact of
tuition assistance programs on
specific outcomes
Lack of automated systems to
efficiently track data
Lack of budget/resources for
measurement and reporting
Lack of measurement expertise
Difficulty integrating data across
multiple systems
Leadership does not think
business impact measurement is
necessary

17. ©2019 CAPELLA UNIVERSITY
Challenges by Organization Size
15.96%
21.28% 23.40% 21.28%
50.00%
28.33% 29.17%
43.33%
31.67%
62.50%
31.07%
24.27%
38.83%
15.53%
56.31%
Difficulty integrating
data across multiple
systems
Lack of measurement
expertise
Lack of automated
systems to efficiently
track data
Leadership does not
think business impact
measurement is
necessary
Difficulty isolating the
impact of tuition
assistance programs on
specific outcomes
Small Midsize Large

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Measuring KPIs for TA
52.41%
More than half of all
survey respondents say
their organizations don’t
use any key performance
indicators (KPIs) to
measure the impact of TA
programs at all.44.44%
60.16%
53.61%
Does not use any KPIs to measure
impact of Tuition Assistance
Small Midsize Large

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Satisfaction With Measurement For TA
68.71%
of respondents say their
organizations are satisfied or
very satisfied with their
current measurement of TA
business impact.
31.29%
are dissatisfied or very
dissatisfied.
7.36%
61.35%
27.30%
3.99%
Very satisfied Satisfied
Dissatisfied Very dissatisfied

20. ©2019 CAPELLA UNIVERSITY
Measuring KPIs for TA
33.48%
48.21%
41.52%
12.50%
41.96%
11.00%
19.00%
24.00%
4.00%
72.00%
Ability to recruit
essential employees
Ability to retain
essential employees
Employee satisfaction
with the organization
Increased quality of
products/services
We do not use any KPIs
to measure business
impact
Satisfied Dissatisfied

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TA Programs Outcomes
28.43%
24.51% 26.47%
10.78%
13.73%
9.80%
51.36%
41.82% 40.00%
33.18%
21.36%
18.64%
Increased employee
satisfaction
Increased employee
retention
Increase employee
engagement
Increased recruiting
power (i.e. improved
offer acceptance)
Increased quality of
work
Improved
productivity/business
performance
Dissatisfied Satisfied

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BIG PICTURE

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Key Takeaways
TA as a benefit and L&D tool
Underutilization is a common problem
Measuring is difficult but important
Understanding the “why” behind it all and how to overcome it

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• Vision and Mission
• Experience
• Client Base
• Strategic Thought Leader
• Value Proposition
– Attract and Retain Talent
– Professional alignment
– Affordability
– Quality
– Measurement and reporting
Capella | A Strategic and Timely Resource

25. ©2018 CAPELLA UNIVERSITY ©2019 CAPELLA UNIVERSITY
Tuition Assistance Aligned Pricing
Employees can earn their degrees with little to no out-of-pocket tuition cost. Here’s how it
works for eligible employees:
Follow their organization’s policy for requesting tuition assistance funds.
Enroll and complete their course(s).
Submit proof of successful course completion.
Receive their TA funds from the organization before the billing payment deadline.
Pay Capella with those funds.

26. ©2018 CAPELLA UNIVERSITY ©2019 CAPELLA UNIVERSITY
Are you interested in learning more about how you
can use TA as a benefit and L&D tool?
– Yes, please!
– Maybe in the future.
– No, thanks.

27. ©2018 CAPELLA UNIVERSITY ©2019 CAPELLA UNIVERSITY
Questions?
866.360.8047
capellaemployersolutions@capella.edu
Learn more at capellaemployersolutions.com
17
©2019 CAPELLA UNIVERSITY

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