ExamFX conducted its annual Manager Survey, receiving over 700 responses. The survey focused on how prelicensing providers are chosen, satisfaction with ExamFX courses and services, and suggestions for improvement. Respondents were overwhelmingly positive about ExamFX and initiatives to improve the prelicensing process. Key findings included that ExamFX's student tracking tools, cost, and high pass rates were top reasons for choosing ExamFX. Over 90% of respondents said they would recommend ExamFX to colleagues. ExamFX will use the feedback to further improve products, services, and communications.

1. ANNUAL MANAGER SURVEY

2. Introduction
ExamFX, the leading national provider of technology-based training
solutions for the Insurance and Financial Services industry, has recently
completed their annual Manager Survey.
Over 700 managers and recruiters completed this year’s survey,
providing us with valuable feedback to better understand satisfaction
with ExamFX products and services. We also collected many
suggestions for areas we can improve upon, which we will use to help
guide the development of our company.
This year our survey was expanded to focus on the following areas:
• How prelicensing providers are chosen
• Main reasons for choosing ExamFX
• Prelicensing cost and exam fee reimbursement
• Candidate recruitment efforts
• Most frequent issues encountered by candidates
• Overall satisfaction with prelicensing courses
• Securities and CE course awareness and satisfaction
• Likelihood of recommending ExamFX to colleagues and candidates
• Satisfaction with Sales Representatives and Business Operations
• Opinions regarding ExamFX Student Tracking Tools
The responses we received and the feedback provided was overwhelmingly positive and supportive of the
recent initiatives we have put in place to ensure the prelicensing process is as easy and effective as possible.
Thank you to the hundreds of people who participated in the 2015 Manager Survey!

3. SOCIAL MEDIA UTILIZATION
HOW CANDIDATES ARE FOUND
Referrals 83%
LinkedIn 62%
Career/Job Fairs 61%
Careerbuilder.com 58%
Monster.com 44%
Craigslist 26%
Other 20%
Mailing list purchase 10%
Audience Composition
The participants of our 2015 survey included a wide range of professionals,
with varying levels of industry experience and recruitment volume. In total,
711 managers and recruiters provided us insights into their world. Here’s
what we discovered...
20%
22%
25%
10% 23%
DEMOGRAPHICS
YEARS IN THE
INSURANCE
INDUSTRY
27%
25%
19%
14%
15%
AGE
11%
24%
55%
10%
RECRUITS PER
MONTH
11%
64%
16%
5%
2%
1%
1%
< 5
6-10
11-15
16-25
16 >
< 30
30-40
40-60
60 >
<1
1-10
11-20
21-30
31-40
41-50
51>
01
87% 59% 21% 16% 8%

4. ? How Prelicensing Providers Are Chosen
In order to understand our customers fully, we have to know how
managers and recruiters decide which prelicensing provider to work
with. Not surprisingly each respondent to our survey had a slightly
different set of reasons.
When recommending a provider to a Management Team or team of Recruiters, 54% of respondents said they
referred only 1 provider, with the remaining 46% referring only 2 or 3 providers.
When recommending a provider to New Candidates, 62% of respondents gave the candidate specific
instructions of whom to use. One out of 5 managers simply signed up the candidate themselves, giving the
candidate no option. The remaining 17% gave the candidate a list of approved or preferred providers and
instructed him or her to choose whichever provider they felt most comfortable with.
FOR THE MANAGERS AND RECRUITERS WHO HAD A PREFERRED PROVIDER, THE PROVIDER
WAS CHOSEN BASED ON THE FOLLOWING REASONS:
Current relationship 62%
Pass rates 62%
High quality of courses 57%
Easiest for students to complete 51%
Lowest course cost 47%
Customer support 41%
Other 14%
Home Office requirement 5%
Marketing reimbursement 5%
FEE REIMBURSEMENT
We also asked our survey participants about which fees were paid by the company. More than half (56%) did
not pay for OR reimburse any prelicensing costs or exam fees. For the companies that do cover some of the
prelicensing expenses…
44% 37% 31% 25%
Reimburse the
exam fee
Reimburse the cost of the
study material AFTER
passing the licensing exam
Pay for the prelicensing
materials up front
Pay for the 1st exam
attempt

5. Issues Affecting Prelicensing Students
For many students, insurance industry terminology is a foreign language
and they have great difficulty understanding the concepts. Other
students have been in the industry for years and are simply adding
additional licenses. Either way, ExamFX has designed a system to fully
explain all content in a way that benefits the learning styles of both
extremes.
Regardless of the student’s situation, there are many recurring issues cited most frequently during the
prelicensing process. According to our survey respondents, these are the issues most frequently mentioned
to them by their candidates.
STUDENT CONCERNS WITH PRELICENSING PROCESS
Were unprepared for the time commitment required to study and get licensed 23%
Had concerns about the licensing costs 14%
Had difficulty understanding the topics and the amount of information covered 13%
Didn’t know the best way to study course material 13%
Had difficulty passing the state exam 7%
Didn’t know how to schedule or where to take the state exam 6%
In order to alleviate some of these concerns, ExamFX developed a unique course feature called the Virtual
Study Calendar. This great tool gives students the ability to set up a personalized study calendar that arranges
the tasks needed to complete each day based on their selected preferences. A study schedule, based on their
entries and their state's requirements, will be automatically populated, and their calendar will show the topics
that should be completed each day in order for them to successfully complete the course by their selected
testing date. The "Chapters to Study Today" links directly to the appropriate chapter of their course.
As the student progresses through their course, they will notice that the chapters completed will be marked off
in their study calendar. They can also set up daily or weekly notifications that remind them about the tasks they
need to accomplish for that time frame. Plus, they also have the option to export their calendar should they wish
to print it out.
03

6. An Insurance Industry Leader
In our 20-year history of providing top-notch industry training, we have
helped over 3 million people prepare for their licensing exams. Since
1996 we have worked with tens of thousands of managers and recruiters
to perfect the prelicensing process.
EACH YEAR MORE AND MORE PROFESSIONALS LOOK TO EXAMFX AS THEIR PREFERRED
PRELICENSING PARTNER, AND THE FOLLOWING SATISFACTION SCORES REFLECT THOSE
SENTIMENTS.
OVERALL SATISFACTION
1ST TIME PASS RATE EFFECTIVENESS
QUICKNESS OF COURSE COMPLETION
VALUE FOR MONEY
66% 60% 53%
Vendor A Vendor B Vendor C
88% 61% 57% 42%
77% 60% 59% 42%
76%
87% 66% 54% 46%

7. ǟ Securities
ExamFX also offers a comprehensive library of Securities courses –
Series 6, 63, 7, 65, 66, 24, 26. With thousands of satisfied professionals,
we continue to see an above average satisfaction rate from managers
and recruiters.
OVERALL SATISFACTION
1ST TIME PASS RATE EFFECTIVENESS
QUICKNESS OF COURSE COMPLETION
VALUE FOR MONEY
05
82% 71% 69% 68%
76% 67% 70% 64%
80% 67% 66% 61%
87% 67% 67% 71%
62%
61%
62%
59%
Vendor DVendor CVendor BVendor A

8. Ƅ Continuing Education
Did you know ExamFX also offers a full library of Continuing Education
courses? While we have primarily been a new recruit’s first introduction
into the knowledge required to excel in the insurance industry, we are
also a resource for their ongoing education.
EVEN THOUGH ONLY HALF OF THE SURVEY RESPONDENTS WERE AWARE OF OUR CE
LIBRARY, THOSE THAT WERE AWARE GAVE US EXTREMELY HIGH SATISFACTION SCORES,
ON PAR WITH THE CE INDUSTRY’S LEADER.
OVERALL SATISFACTION
OF THE SURVEY RESPONDENTS WHO HAVE ACTUALLY COMPLETED A CONTINUING
EDUCATION COURSE WITH EXAMFX, 86% HAD A BETTER EXPERIENCE WITH EXAMFX THAN
WITH OTHER VENDORS’ CE COURSE.
Easy to complete
Very informative
Topics were interesting
Very easy to absorb material
Easy to use
92% 79% 89% 71% 94%
Vendor DVendor CVendor BVendor A

9. Main Reasons For Using ExamFX
Each manager and recruiter has their own specific reasons for using
ExamFX versus a competitor, and we reward that loyalty with a process
of continual improvement.
Last year’s survey revealed several areas where we could improve our student tracking tools, so we worked
throughout 2015 implementing those suggestions. This year’s survey reflected manager’s acknowledgement of
our efforts.
HERE ARE THE TOP REASONS IDENTIFIED AS THE REASONS MANAGERS CONTINUOUSLY
CHOOSE EXAMFX AS THEIR PREFERRED PRELICENSING PROVIDER:
Availability of Student Tracking Tools 65%
Cost of Courses 60%
High Pass Rates 53%
Best Value 52%
Account Support 46%
Ease of Use 32%
Training New Recruits Discount Quality
Provider Easy to Understand Track
Managers Candidates Options Ease
Customer Service Pass Success Rate
Exam Support Cost Study Material
Price Monitor Course Process Company
Unlimited User Friendly Gives Convenient
07

10. ?
○ Satisfaction with Sales & Customer Service
Your ExamFX support staff, including everyone in Sales, Customer
Service, and Business Services, is highly-knowledgeable about the
industry and eager to help solve any issues you or your recruits may
encounter during the prelicensing process.
The National Account Managers who act as your main points of contact with ExamFX are your strategic business
partners and are extremely motivated to help your business succeed. The more recruits you are able to bring
on board directly increases the need of ExamFX services, so it’s in their best interest to see your business grow!
SALES REPRESENTATIVE SATISFACTION
Helpfulness: 96%
Knowledge of Topic: 96%
Issue Resolved 1st Time: 95%
Voicemail / Email Response Time: 96%
The staff of ExamFX call center representatives and everyone in our Business Services department strive to
provide the highest level of care and responsivness to our managers and students. With an average of 5+ years
of experience, our highly-knowledgeable representatives understand the issues commonly faced in the industry
and are able to answer most questions the first time a manager or recruiter calls.
CUSTOMER SERVICE SATISFACTION
Helpfulness: 95%
Knowledge of Topic: 96%
Issue Resolved 1st Time: 94%
Voicemail / Email Response Time: 93%
DID YOU KNOW? ~ CALL RESPONSE TIME
80% of your phone calls are answered in 60 seconds or less!

11.  Recommendations & Referrals
Salespeople in every profession welcome recommendations and
referrals from their current customers. At ExamFX the majority of
managers and recruiters we work with every year refer ExamFX, and
only ExamFX, to their recruits. And each day we receive positive stories
from students describing their prelicensing story and their successful
completion of the licensing exam.
Based on this year’s survey, 91% of respondents would recommend ExamFX to
colleagues and candidates. Two years ago our “recommendation” score was only
at 85%, so we really appreciate all the great feedback received by our managers
and recruiters.
MANAGER COMMUNICATIONS
Keeping on top of all the changes in the prelicensing industry takes an exceptional effort. Communicating
those changes is a top priority of ExamFX, with regularly-scheduled email announcements and other
communications. ExamFX is at the forefront of any changes made by any of the 50 state DOIs, FINRA, NASAA,
Vertafore, PSI, Prometric, etc. In addition we attend state meetings and hear first-hand discussions about the
proposed changes to testing outlines.
We communicate with managers and students as far in advance of the upcoming changes as possible.
According to this year’s survey we are MORE effective than other providers in communicating those changes,
and we will be implementing additional communication channels in the near future.
09
91%

12. | Student Tracking Tools
In this year’s survey, one of the top reasons given for using ExamFX was
the Student Tracking Tools we offer. Knowing how important these
tools are to the successful onboarding of new recruits, we continuously
strive to improve the resources available to managers and recruiters.
EXAMFX TRACKING TOOLS EASE OF USE
2015 80%
2014 74%
2013 66%
The most frequently used tracking tool we offer is a daily progress report email showing a variety of statistics for
each student:
• Percent Course Complete
• Chapters Completed
• Last Log On Date
• Total Time Spent in Course
• Best Practice Exam Score
• Test Ready
WEEKLY ACCESS RATES
2015 89%
2014 85%
2013 76%
2012 50%
Managers also have access to a more in-depth
Manager Dashboard, accessible online at
tracking.examfx.com, with additional tracking
features. There are at-a-glance charts and graphs
that provide a quick reference point for the progress
of students. For managers of managers there is also
a dashboard which provides an overview of total
students enrolled for each manager and the overall
completion percentage of that manager’s pool of
students.
Daily Email Viewing Weekly Email Viewing
68% 89%
Monthly
19%
Weekly
29%
Daily
25%
MANAGER DASHBOARD ACCESS FREQUENCY
TRACKING TOOL ACCESS FREQUENCY

13. ?
11
○ The Future of ExamFX
Thank you again to everyone who responded to the 2015 Manager
Survey! The tremendous amount of positive feedback and numerous
suggestions for improvement will be used immediately to begin
planning for improvements to our products and services. Based on this
year’s survey, here’s a list of Action Items:
• Increase student understanding of all the requirements involved in the prelicensing process
• Increase awareness of our Continuing Education course library
• Increase the reach of our communications of course and testing provider changes
• Continue to improve our Student Tracking Tools
• Increase the awareness of our 2016 ExamFX EXPO
ExamFX EXPO 16’
EDUCATE. ENHANCE. EXCHANGE. AUGUST 17-19, 2016
2016 is the 20th anniversary for ExamFX, and what better
way to showcase this important milestone than by taking
the next step...
DID YOU KNOW? ~ 20TH ANNIVERSARY
2016 is ExamFX’s 20th Anniversary! Look for special promotions coming soon…

14. Life
Health
Property
Casualty
Personal Lines
Limited Lines
Adjuster
Series 6
Series 63
Series 65
Series 66
Series 7
Series 24
Series 26
Continuing Education
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