Aspirations Failure and Well-Being Outcomes in Ethiopia
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Ethiopia Develpment Research Institute (EDRI) and International Food Policy Research Institute (IFPRI) Seminar Series, August 19, 2010, Washington DC
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Unit 6 Assignment: One-pager: Social Media
© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED
Due Date: 11:59 pm EST Sunday of Unit 6
Points: 100
Overview:
The surge of internet usage and digital technology has led to the rise of various social
media platforms. Marketers are now riding the social media wave to engage consumers.
Instructions:
There are 2 parts to this assignment:
1. Select a brand (i.e. Nike, Walmart, Coca Cola, etc.) that you frequently use.
2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube,
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• How do they leverage the use of influencers to promote their brand? 25% of
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• In your opinion, and assuming a $1 mil ad spend, what percentage should be
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o Other digital & traditional
• One-paragraph summary of concluding thoughts & opinions 25% of grade
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• A one-page Word document with your name, title of assignment & date in the
footer
© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED
• Proper college-level grammar is required. APA format, including any in-text
citations.
Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.
Evaluation Rubric for Unit 6 Assignment
CRITERIA Need
Improvement
Average Very Good Excellent
0-11 Points 12-15 Points 16-17 Points 18-20 Points
Brand
Introduction
Brand
introduction not
submitted.
Brand
introduction
partially
submitted.
N/A Brand
introduction
submitted.
Number of
followers
Number of
followers not
submitted.
Number of
followers
partially
submitted.
Number of
followers
submitted.
Explanation
of Leverage
of Influencers
Explanation of
leverage of
Influencers not
submitted.
Explanation of
leverage of
Influencers
partially
submitted.
N/A Explanation of
leverage of
Influencers
submitted.
Percentages
of Ad Spend
Percentages of
ad spend not
submitted.
Percentages of
ad spend
partially
submitted.
N/A Percentages of
ad spend
submitted.
Summary
Summary is
missing or
poorly
presented.
Summary is
present but
missing key
details.
Summary is
present but
missing minor
details.
Summary is
thoughtfully
addressed and
all details
included
Length Less than 1
page.
N/A N/A At least 1
page.
0-5 Points 6-7 Points 8 Points 9-10 Points
Grammar Paper is
appropriate for
college-level
work.
Paper exhibits
some evidence
of college-level
grammatical
elements and
APA citation
methods.
Paper exhibits
good use of
grammatical
elements and
APA citation
methods.
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Aspirations Failure and Well-Being Outcomes in Ethiopia
- 24. Sequence Household and individual survey: Aspirations + Xs Random allocation of invitation to documentaries /movies Screening documentaries Re-survey: Aspirations Re-survey: Aspirations + take-up rate Follow-up take up in CARE’s M&E system
- 26. An Example 16 years of education – completed university 8 years of education – completed second cycle 0 years of education 4 Education of eldest child What is the level of education that your oldest child currently has? What is the level of education that you would like your oldest child to achieve? What is the level of education that you think your oldest child will achieve? What is the maximum level of education that a person can have in your village? What is the minimum level of education that a person can have in your village?
Editor's Notes
- Ethiopian households’ average expenditure pattern – stimulants vs. human capital - 2-4 times (HICE of 1995/96, 1999/2000, and 2004/05); Fatalism General - lack of proactive and systematic effort to better one’s own life (consistent with the language of the poor); Economic perspective - making the ‘investments to better one's life’.
- For example, a person with a narrow aspiration gap with respect to wealth could be expected to have limited incentives to invest with the aim of increasing her wealth. Thus, low investment on the part of individuals provides an initial indicator of narrow aspiration gap.
- A large measure therefore refers to a low level of aspiration Note: the exogenously set maximum is not determinant in itself as long as it is the same for all individuals. However, since they are locally specific and have a framing effect, they may limit the use of instrument for cross-surveys comparisons. So for now, the instrument is mostly to be used to test aspiration relationships.