This document discusses a study measuring aspirations and their impact on well-being outcomes in Ethiopia. The study aims to better understand poverty dynamics by exploring how aspirations are formed and their significance. It will document issues in measuring aspirations, devise ways to address these, and examine the relationship between aspirations, aspiration gaps, and future-oriented behavior. The study will involve surveying individuals, randomly assigning some to watch documentary films, then resurveying to analyze impacts on aspirations and behaviors like saving.