MKT200 – Principles of Marketing Unit 6 Assignment: One-pager: Social Media © 2021 Post University, Waterbury, CT ALL RIGHTS RESERVED Due Date: 11:59 pm EST Sunday of Unit 6 Points: 100 Overview: The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers. Instructions: There are 2 parts to this assignment: 1. Select a brand (i.e. Nike, Walmart, Coca Cola, etc.) that you frequently use. 2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) to their other digital and traditional marketing channels (TV, website, eMail). Please address the following: • List the number of current followers they have on 3 of the major social media platforms they are utilizing. 25% of grade • How do they leverage the use of influencers to promote their brand? 25% of grade • In your opinion, and assuming a $1 mil ad spend, what percentage should be spent on: 25% of grade o Social media o Other digital & traditional • One-paragraph summary of concluding thoughts & opinions 25% of grade Requirements: • A one-page Word document with your name, title of assignment & date in the footer © 2021 Post University, Waterbury, CT ALL RIGHTS RESERVED • Proper college-level grammar is required. APA format, including any in-text citations. Be sure to read the criteria below by which your work will be evaluated before you write and again after you write. Evaluation Rubric for Unit 6 Assignment CRITERIA Need Improvement Average Very Good Excellent 0-11 Points 12-15 Points 16-17 Points 18-20 Points Brand Introduction Brand introduction not submitted. Brand introduction partially submitted. N/A Brand introduction submitted. Number of followers Number of followers not submitted. Number of followers partially submitted. Number of followers submitted. Explanation of Leverage of Influencers Explanation of leverage of Influencers not submitted. Explanation of leverage of Influencers partially submitted. N/A Explanation of leverage of Influencers submitted. Percentages of Ad Spend Percentages of ad spend not submitted. Percentages of ad spend partially submitted. N/A Percentages of ad spend submitted. Summary Summary is missing or poorly presented. Summary is present but missing key details. Summary is present but missing minor details. Summary is thoughtfully addressed and all details included Length Less than 1 page. N/A N/A At least 1 page. 0-5 Points 6-7 Points 8 Points 9-10 Points Grammar Paper is appropriate for college-level work. Paper exhibits some evidence of college-level grammatical elements and APA citation methods. Paper exhibits good use of grammatical elements and APA citation methods. ...

1. MKT200 – Principles of Marketing
Unit 6 Assignment: One-pager: Social Media
© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED
Due Date: 11:59 pm EST Sunday of Unit 6
Points: 100
Overview:
The surge of internet usage and digital technology has led to the
rise of various social
media platforms. Marketers are now riding the social media
wave to engage consumers.
Instructions:
There are 2 parts to this assignment:
1. Select a brand (i.e. Nike, Walmart, Coca Cola, etc.) that you
frequently use.
2. Compare their social media platforms (Facebook, Twitter,
Instagram, YouTube,
etc.) to their other digital and traditional marketing channels
(TV, website, eMail).

2. Please address the following:
• List the number of current followers they have on 3 of the
major social media
platforms they are utilizing. 25% of grade
• How do they leverage the use of influencers to promote their
brand? 25% of
grade
• In your opinion, and assuming a $1 mil ad spend, what
percentage should be
spent on: 25% of grade
o Social media
o Other digital & traditional
• One-paragraph summary of concluding thoughts & opinions
25% of grade
Requirements:
• A one-page Word document with your name, title of
assignment & date in the
footer
© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED
• Proper college-level grammar is required. APA format,
including any in-text

3. citations.
Be sure to read the criteria below by which your work will be
evaluated before
you write and again after you write.
Evaluation Rubric for Unit 6 Assignment
CRITERIA Need
Improvement
Average Very Good Excellent
0-11 Points 12-15 Points 16-17 Points 18-20 Points
Brand
Introduction
Brand
introduction not
submitted.
Brand
introduction
partially
submitted.
N/A Brand
introduction
submitted.

4. Number of
followers
Number of
followers not
submitted.
Number of
followers
partially
submitted.
Number of
followers
submitted.
Explanation
of Leverage
of Influencers
Explanation of
leverage of
Influencers not
submitted.
Explanation of
leverage of
Influencers
partially
submitted.
N/A Explanation of
leverage of
Influencers
submitted.

5. Percentages
of Ad Spend
Percentages of
ad spend not
submitted.
Percentages of
ad spend
partially
submitted.
N/A Percentages of
ad spend
submitted.
Summary
Summary is
missing or
poorly
presented.
Summary is
present but
missing key
details.
Summary is
present but
missing minor
details.
Summary is

6. thoughtfully
addressed and
all details
included
Length Less than 1
page.
N/A N/A At least 1
page.
0-5 Points 6-7 Points 8 Points 9-10 Points
Grammar Paper is
appropriate for
college-level
work.
Paper exhibits
some evidence
of college-level
grammatical
elements and
APA citation
methods.
Paper exhibits
good use of
grammatical
elements and
APA citation
methods.
Paper exhibits
skilled use of
grammatical

7. elements. The
content
displays skilled
use of APA
© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED
CRITERIA Need
Improvement
Average Very Good Excellent
citation
methods.
Overview:Instructions:Requirements:
Instructions
This assignment will give students an opportunity to integrate
their learning from the class and develop social work practice
skills.This assignment will focus on conduction of a
comprehensive bio-psycho-social assessment using cultural,
ecological, transactional, and developmental frameworks and
current technologies that focus on needs, strengths, capacities,
assets, and resources of an individual client in relation to
his/her/their broader environments.
Each student will write their assessment based on a movie
character. The movie character chosen is up to each student; it
can be any movie. You are welcome to reach out to the
professor for approval of the movie and character; you should
consider the assignment and the need to offer some a diagnosis
as a part of the movie selection. Please make sure you watch the

8. movie with the intention of completing this assessment; you
may need to watch the movie several times to gather the
information needed for the assessment. If you don’t know
something that is crucial to making a diagnosis etc., you can
either “make it up” or state that you were unable to gather the
information. You can write something like, client was unable or
unwilling to discuss this topic and further assessment is
needed.
This paper will be written according to the following outline:
Part I: Identifying Information, Referring Information, and
Presenting Problem
This should be a 1 paragraph introduction that offers a brief
overview of these issues; they will be explored in more depth
later in the assessment.
· Date, name, age, sex, race, source of income, marital status,
living arrangements, etc…
· Why did the client present to treatment?
· What issues does the client want to work on versus the social
worker?
· What was the client’s attitude towards the assessment? Who
referred the client to treatment and why?
Part II: Assessment A. Detailed Explanation of the Presenting
Problem
Explain the reason the client came to see you in detail. Also
describe the history of the presenting problem - how did it
develop? How long has it been going on? How much is it
impacting the client? Is the problem taking place in multiple
settings (home, school, work, etc.)? Has the client been to
treatment for this problem before? If yes, what was the
outcome? If the client has been to therapy for this problem,
what did the client like or dislike about the therapy?
B. Biological Section
Medical History
Current physical health medications and doses, are you taking
as prescribed, history of surgery, sexual history, allergies?
C. Psychological Section

9. a. Psychiatric History
This includes history of diagnoses, history of therapy or
treatment, history of suicidal ideation, history of suicide
attempt, history of homicidal ideation and attempts,, history of
self-harming behaviors, history of hospitalization, current and
past psychiatric medications, is the person taking medication as
prescribed, history of abuse. Any history related to suicide or
homicide / hospitalization should be detailed. Is there a family
history of suicide or psychiatric hospitalization? This section
should also include a paragraph about current psychiatric
symptoms as well as their frequency and intensity.
b. Substance Use History
First use, current use, last use, history of treatment, history of
detox symptoms to include blackouts, seizures, family history
of treatment, do you smoke, physical disabilities. If someone is
currently using substances, be sure to ask how much, how often,
and if the person has tried anything to stop or cut back / what
has happened when they tried.
D. Social Section
a. Family Background
Brief summary of childhood, born and raised, were parents
married, with whom did you live growing up, who did you feel
closest to, extended family relationships, are there family
members you avoid or aren’t speaking to, significant
relationships, how many times married/divorced, number of
children and ages. How does the client view the family? How
does the client perceive the family to view him/her/themselves?
b. Friendship and Recreation
What is the client’s friendship circle like? Does the client
participate in activities, clubs, groups in the community? Does
the client have hobbies? Interests? Travel?
c. Education and Work History
This is a summary of the client’s education (did the client
graduate high school? Attend college? Graduate with degrees)
and summary of relevant employment. Does the client tend to
do well in the workplace? Achieve goals? This is also the space

10. to write about a client’s military career, if applicable. If the
client has been discharged from the military, it is helpful to
note whether that person is eligible for VA Services.
d. Spiritual and Religious History
Discussion about the client’s current and past religious
affiliation and beliefs. How important are these values/ beliefs
to the client? How do they influence the client’s decision
making? Does the client belong to a faith community? How
would the client like these issues to be incorporated in
treatment?
e. Cultural Functioning
Is anything related to culture happening? Languages spoken,
immigration status, cultural strengths, an important cultural
identity, experiences of discrimination or oppression?
f. Legal History
Has the client ever been arrested? Give specifics. Facing legal
charges? On parole or probation? If so, be sure to get the name
of the probation officer.
Part II: Mental Status Exam:
1. Appearance
2. Attitude
3. Motor Activity
4. Affect
5. Mood
6. Speech
7. Thought Process
8. Thought Content
9. Perception
10. Orientation
11. Cognitive Function
12. Abstraction
13. Judgment
14. Insight
Part IV: Diagnosis
The DSM-5 should be used and referenced as a part of this
section. You should explain the way the client meets each

11. criterion for the diagnosis. Remember that the client needs to
meet every single criterion. You can also explain diagnoses you
considered and why the client does not meet criterion. If the
client does not meet criteria for any diagnosis, you should
explain the diagnoses you considered and why the client does
not qualify.
Part V Case Conceptualization and Prognosis
Here, explain your theory of the case and tie the information
together. Why do you think the client developed the symptoms
and diagnosis you offered? What is happening that has caused
the client to seek treatment? How does the client’s environment
impact the client? What is your current perspective about the
situation? What is the client’s stage of change and motivation
for change?
Part VI Treatment Recommendations
What treatment do you recommend? What skills does the client
need to develop, in your professional opinion? Please offer at
least one treatment modality and at least three client goals that
are informed by your assessment. You should use research to
inform your decision making. For example, if you recommend
weekly therapy sessions and to use CBT to treat anxiety, you
need to use research to back-up that recommendation.
Guidelines
· APA is not necessary for this paper.
· Please write the title of the movie in the header of the paper
· Reference the DSM in the diagnosis section.
· Explain the way the client meets diagnostic criteria for the
disorder they choose for diagnosis.
· Use at least 2 academic references in the treatment planning
section.
· The recommendation treatment needs to be supported by the
literature. For example, if the client is diagnosed with PTSD,
the student should use research to describe the treatment
recommended in the treatment plan (for example, EMDR might
be recommended)
· 6 to 8 pages of written text.

12. · The paper does not need to be double-spaced, but it should be
written up like a treatment document....