ASOS aims to increase engagement on social media platforms like Facebook, Twitter, and Instagram to reach their target audience of young fashion lovers worldwide. Their strategy includes creating a fashion and style vlog on YouTube to interact directly with customers, provide look inspiration, and attract new followers. The goal is to gain 30,000 Twitter followers and 7 million Instagram followers within one month through paid social media advertising and search engine marketing. Careful analysis of the target audience and improving communication channels will be important for successfully implementing their digital marketing strategy.