Asiatic MCL is the oldest advertising agency in Bangladesh, established in 1966. It has pioneered many firsts in the advertising industry and continues to innovate through dedicated business units. It is now part of Asiatic 3Sixty, the largest advertising group in Bangladesh, comprising 16 companies across various communications disciplines. Asiatic MCL is powered by its global partnerships with JWT and WPP and provides fully integrated solutions to a wide client base through its expertise in various areas including strategic planning, creative, media, production, digital and more. It has led many award-winning campaigns and continues to be the most awarded agency group in Bangladesh.

1. A quick brief on
Marketing Communications Limited

2. 15 March 1966
Asiatic MCL was born as East Asiatic
That makes it the oldest advertising agency in Bangladesh

3. THE PIONEERS AND INNOVATORS
First TVC First 360 degree IMC First full service agency
First sponsored TV
program
First international sports
event
First account planning
department
First international network First Reality Show First Digital Content
First Comic Book First Sports Event First Web Comics
First Electronic Billboard
First Celebrity Brand
Ambassador
First Branded Mobile
Content
First International Cricket
Tournament
First Branded Adventure
Sport Event
First Beauty Pageant

4. THE JOURNEY
Throughout the years Asiatic MCL kept innovating and creating dedicated business
units to pioneer in emerging fields of marketing communication
Market Research
MRCB 1981
International Affiliation
JWT 1996
Event & Activation
Asiatic Events 1998
Development Communication
Asiatic Social 1999
Media Planning & Buying
Mindshare 2000
Digital Activation
Cookie Jar 2013
Digital Campaign
Asiatic Digital 2015
International Partnership
Group M 2001
PR
Forethought PR 2009

5. Digital
Cookie Jar
Digital
GroupM Digital
Broadcast
Radio Shadhin
Media
Maxus
(GroupM)
Media
MEC
(GroupM)
Digital
Asiatic Digital
Media
Mindshare
(GroupM)
Communication
Asiatic
Talkingpoint
Communication
Asiatic MCL
(JWT)
THE GROUP
Now Asiatic MCL is a part of Asiatic 3Sixty, the single largest advertising group in
Bangladesh
Market leaders

6. Experience
Marketing
Asiatic EXP
Activation
Asiatic Exp
Activation
Production
Moitree Printers
Production
Dddhonichitra
Production
20 Miles Studio
Production
Nayantara
Social
Communication
Asiatic Social
PR
Forethought PR
Research
MRCB
Graphics
Outsourcing
Stencil
Interior Design
Space Design
Studio
Content Marketing
Footprint
THE GROUP
Market leaders
49 years • 16 companies • 5 autonomous divisions • 470
employees • Over 3,000 field force • Over 40 top local
awards • 46% market share

7. LEAD BY THE CORE MANAGEMENT
Aly Zaker
Since 1966
Sara Zaker
Since 1985
Iresh Zaker
Since 2005
Ferdous Neville
Since 1998
Tahsin Saeed
Since 2008
Morshed Alam
Since 1998
Ikram Mayeen
Since 2009
Visionary Entrepreneur Magician Leader
Chairman & CEO Managing Director Executive Director Executive Director
Doer Master Showman
Executive Director Executive Director Executive Director
Shireen Abedin
Since 2002
Fighter
Executive Director
The wise
A management
with total of
168 years of
communication
experience…
The vigorous
…guides an
agency with an
average age of
27.4 years

8. Strategy
Account
management
ONE STOP SOLUTION
Client
JWT
Client Brief
Experience Digital
Creative Media
Approval
Production Activity Buying Posting Engage
Reporting & Billing
PR Activation
Integration
Research
Networking
Output

9. AGAINST A HIGHLY FRAGMENTED COMPETITION
Media
BTL
PR
Market
Research
Digital
Commu-
nication
Media Axis (Carat)
MediaVest (StarCom)
Mediacomm Top of Mind
Sara Advertising
Grey
Adcomm
Bitopi
Ogilvy
Unitrend
Expressions
Benchmark
Mediacomm
Interspeed Activation
Windmill
Creato
Magnito
Analyzen
Melonades
Strategeeks
Mattra
Bates
Dhansiri
i-Positive
Neptune Advertising
Nimbus Advertising
Interspeed
Protishabda
Roop
AC Nielson
Serius
SOMRA
Milward Brown
Quantum
Spotlight
Skytracker
Carrot
Market Access
Benchmark PR
Masthead
Impact
Madonna
ORG Quest
Spellbound
Spark Eventz
Dream Maker
Macomm
Ad Serve
Popular Advertising
AdFactor
Orion
Media Tika
UnifoxWebable
Antor Showbiz
Mokim’s Creation
Bitopi Digital
ZanalaGNR
Head Office
Prochito Advertising

10. Powered by
BIGGEST INTERNATIONAL NETWORK
Asiatic MCL
The oldest and one of the largest
communication agencies in Bangladesh
GroupM
The largest media group in Bangladesh
and the world
Brands Social Digital Mindshare Maxus MEC
JWT
The oldest and the one of the largest
communication agencies in the world
WPP
The largest communication and media group in the world
Contact Office:
JWT BKK
Regional Office:
JWT APAC
Tools
Process
Resource

11. OUR GLOBAL PARENT
J. Walter Thompson Worldwide, the world’s best-known marketing
communications brand, has been making pioneering solutions that
build enduring brands and business for more than 150 years.
Headquartered in New York, J. Walter Thompson is a true global
network with more than 200 offices in over 90 countries, employing
nearly 10,000 marketing professionals.
The agency consistently ranks among the top networks in the world
and continues a dominant presence in the industry by staying on the
leading edge.
9th
in global ranking
in 2014
JWT's advertising has sold more
products to more people than any other
agency.
— Ad Age

12. GLOBAL PIONEERS
The oldest international network
founded in 1864
First creative department
(1877)
First marketing research
(1900)
First strategic planning
department (1968)
First planning tool (1912)
Stephen King, first
planner, 1957
Helen Lansdowne
Resor, first female
creative director,
1917
Founded by world’s first
advertising millionaire
J Walter Thompson
Guy Murphy, global CSO and
highest paid planner in the
world, 2007
Craig Davis, first
global CCO, 2005

13. OUR PLACE IN JWT WORLDWIDE
466 Lexington Avenue New
York 10017 United States
50 Scotts Road #01-
01 Singapore 228242 Singapore
House 63, Road 7B, Block H, Banani, Dhaka
1213 Bangladesh
19/F-20/F UBC II Building, 591
Sukhumvit 33 Road, Klongton
Nua, Wattana, Bangkok
Global
Head
Quarter
Regional
Head
Quarter
Contact
Office

14. HISTORY OF BUILDING ICONIC BRANDS AND SLOGANS

15. A STELLAR CURRENT CLIENT BASE

16. CURRENT CLIENTS (CONTINUED)
… and, many moreFully Local Clients

17. 1999
2000
2009
2010
2001
2011
2001
1983 1986 1987 1991 1991 1992 1993 1995 1995 1995 1995 1999 2000 2000 2005 2013
LONG LASTING RELATIONSHIPS
Lux
Since 1973
UNICEF
Two decades
SMC
Two decades
Pepsi
Four decades
BATB
Three decades
Nokia
Two decades
Sunsilk
Three decades
Brands continued
with us even after
global realignment

18. Now
Asiatic MCL has developed specialized skills and expertise in many fields, along with
unrivalled capacities and experience

19. first

35. rest of the

36. The first agency to
have a strategic
planning
department,
started with JWT
Delhi. Full access to
knowledge
networks —
myJWT, dotJWT,
and JWT Now
Written major
strategy papers
for national and
international
bodies — ECD
Strategy Paper
2004, ELCDP
Strategy paper
2009, National FP
Campaign
Strategy 2012
Developed a
branding strategy
now adopted
worldwide —
green and red
marking of arsenic
contaminated tube-
wells (1998)
Tangible results —
300% annual sales
growth with Rin re-
launch, 12 times
volume growth for
Lux over a decade,
400% subs growth
of GP Internet in a
week
STRATEGIC PLANNING

37. TV INVOLVEMENT
Content Sponsorship Campaign Production
Commercials Appearance Performance PR Coverage

38. TECHNOLOGY EXPERIENCE
Grameenphone
Asiatic MCL
Banglalink Airtel
Qubee Ollo
Nokia Microsoft
Citycell
Asiatic 3Sixty
Grameenphone Banglalink Airtel
Qubee Ollo
Nokia Microsoft
Citycell Robi Teletalk
Banglalion
Symphony Micromax Sony Ericson
Rahimafroz
MyCash
Rahimafroz
Samsung
Agency of Record
LG
MyCash
Ekhanei.com
Ekhanei.com Hair & Hayes
bKash Hello

39. CONTENT MARKETING
Asiatic created the industry of content marketing and it kept playing a key role
in to establish the industry. Many of its TV content include:
Drama Serials
Shobuj Chaya,
Shobuj Shathi and Ei
Megh Ei Roudro
Reality shows Lux
Channel i Superstar,
Close Up 1 (50,000
direct participants
and over 4 crore TV
viewership) and
Meghe Dhaka Tara
Telefilms Bhalobashi
tai, Bhalobashi tai
bhalobeshe jai,
@18: Alltime dourer
upor, and Monkey
Bizness
Tobuo Chup, a talk
show for GIZ, and
Jiboner Joygaan, a
game show for
DGFP
Nayantara
Producer
Ddhonichitra
Producer and technical
20 Miles Studio
Floor and support
Nayantara, USAID, Sesame
Workshoap, Jim Hanson Studio

40. SPORTS MARKETING
Asiatic created the industry of sports marketing and it kept playing a key role in
to maintain the industry. Some of the milestones are:
Organized first
Wills ICC Knockout
Trophy (1998) –
then Wills Mini
World Cup, now
Wills International
Cup
Many
achievements
Worked with
Bangladesh
Football Team
sponsorship for
Nokia and was the
agency for Dhaka
Gladiators, the BPL
champions
Co-organized
100km Longest
Beach Walk in
2007 and Channel
i and celebrated
success in Special
Olympics for
Grameenphone
Long association with top athletes: Salahuddin (Football), Masharafi,
Tamim, Shakib (Cricket), Super Syed (Freestyle Football)
MD Team Extreme
MD Camp Everest
Pepsi Para Cricket
Pepsi Asia Cup Cricket
Pepsi First Ball Captain

41. A SOCIALLY INVOLVED AGENCY
We are a diverse group of people - actor, director, politician, musician, soldier, photographer,
writer, manager, painter, industrial designer, entrepreneur, dancer, accountant, activist…
We come from all kinds of educational backgrounds – military school, English medium,
madrassa, engineering, literature, chemistry, anthropology, fine art, economics, business…
Led by freedom
fighters &trustees
of Liberation War
Museum, agency
for National
Anthem World
Record
Founded by the
founders of the
theatre movement,
Two decades of
excellence in
development
communication, in
health, education,
climate gender
and more
From One Billion
Rising to Breast
Cancer
Awareness, from
Rana Plaza relief
to annual winter
clothes drive…
Our experience include many
bodies of responsible
…always a part of civil rights initiatives
Almost a
micro
Bangladesh

42. WIDE RANGE OF ART EXPERTISE
Logo: Logo for
Ekhanei.com owned by
Schibsted
Print Ad: 7Up ad
featured in WPP
magazine The Wire
Packaging: One of
Pran Carcker’s many
variants
Billboards: Countdown
billboard for Nokia
Publication: Unilever
Corporate Book
Photography:
Billboard for Elite Paint
3D: Key Visual for
Pran Fruitfill
Drawing: ELDP
billboard for UNICEF
Typography: The Robi
Axiata Typeface
Animation: ???

43. INNOVATIONS EVERYWHERE
Publication: Instead of
a diary Asiatic does a
Doodle Book
Magazine: Transparent
sheet that flips to
reveal message
Magazine: Device and
model connected by
wire
Newspaper:
Watermarked page
for Nokia
Ambient: Participatory
wall painting for Radio
Shadhin
Outdoor: Music-playing
headphones at
Basundhara City entry
Mobile: The Green Van
for HSBC CNG
conversion loan
Installation: Suspended
paint buckets for Elite
Paint

44. BEYOND BOUNDARIES
Part of
international
consortium for
production,
broadcast, PR,
research and
outreach for the
Bangla version of
Sesame Street —
Sisimpur (seasons
1-9)
Part of national co-
management
consortium —
Nishorgo Network,
awarded with
Wangari Maathai
2012 and Equator
Award 2012
Only Bangladeshi
agency to run an
overseas office,
partnering UNICEF
and Afghan MoH
— Afghanistan
(2004), pioneering
radio serials and
comic books.
Most reached
agency among
media dark
population,
activation, BTL
media and
interactive theatre,
for Unilever, SMC
and UNICEF

45. AND, THE MOST AWARDED GROUP
28 Grand Prix and Gold in CommAwards so far
8 best brands out of 10
The only agency to win two global top awards – Best Market
Development Team, Nokia (2009) and Fame Gold Award for
Most Innovative Marketing Campaign, HSBC (2010)

46. Thank you
How can we serve you?