Asian Paints is India's largest paint company with a 33% market share. It operates in 17 countries and has 24 manufacturing facilities servicing over 65 countries. The company aims to be among the top 10 global paint companies. Asian Paints has selected actress Deepika Padukone as the brand ambassador for its Royale Play brand, which targets women interested in home decor and transformation. The advertising for Royale Play focuses on unleashing creativity and bringing the "wonder wall in your heart" to life. Asian Paints' main competitors in India include Kansai Nerolac, Berger Paints, Akzo Nobel, Shalimar Paints, and Jenson & Nicholson.