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Asian Digital Youth 2010
Social networks are maturing and fragmenting as they evolve in 2010. They are segmenting by demographic, geography, and interest. The average user belongs to 4 social networks. Asian markets represent huge opportunities for growth, as only 16.5% of Asians are currently online. Asian youth are highly engaged with social media, averaging 96 contacts on mobile and 100 social network friends. Networks are fragmenting to cater to different audiences like teens, adults, kids. Brands need to work on being present across networks and platforms to engage fans. The top trends for 2010 include mobility, intimacy, virtual currencies, and better privacy tools.
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Asian Digital Youth 2010
- 1. digital youth 10 trendsfor 2010
- 2. As online socialnetworks mature and fragment, how will they evolve in 2010 ?
- 3. The opportunity inAsia is huge What drives Asian youth Social networks are maturing Throw the dice for 2010
- 4. Did you know...
- 5. 60% of Itʼs since been proven Blackberry that we are not owners check “6 degrees” email in bed from each other We looked at 3 in 5 5 billion of us have a YouTube videos last blog, with 60% 25% of Australia month Twitter is of bloggers teens are friends with currently growing talking about by more than daily life their parents on social network sites 1000% Only 10% of 10% of MySpace traffic comes from Companies Asia, for Friendster allow social media in the workplace Facebook is the itʼs 88% More than 60% of web 4th largest traffic is now “country” in the world “peer-to-peer”
- 6. is anybody outthere ...
- 7. 60% of theworld lives in Asia 4 billion of us http://en.wikipedia.org/wiki/World_population
- 8. there are 1.6billion net users in the world (which is a quarter of everyone) http://www.50x15.com/en-us/internet_usage.aspx
- 9. 40% of allnet users are in Asia (660 million) http://www.internetworldstats.com/stats.htm
- 10. 2/3ʼs of theonline world are on social network sites http://www.nielsen.com/
- 11. Only 16.5% ofAsia is currently Online!
- 12. There are moreAsians with a mobile phone (1 billion) than an internet connection (660 million)
- 13. How did weget here?
- 14. 2000 ... Blogger 2002... Friendster 2003 ... MySpace 2004 ... Facebook 2005 ... YouTube 2006 ... Twitter 2009 ... FourSquare 2010 ... Layar
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- 19. Maturing of SocialNetworks Millions on SNS 700 Layar 600 FourSquare 500 Twitter 400 SNS explode internationally Bebo Multiply 300 Facebook Hi-5 Orkut MySpace 200 Friendster Linkedin 100 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 21. I am 16...
- 22. I am 24...
- 23. multi-tasking thirty-six hour day fourthings at once five minute attention span ...
- 24. WHATʼS HOT SPENDING TIMEONLINE +56% LISTENING TO MUSIC +53% USING MY MOBILE +49% SENDING EMAILS +41% SOCIAL NETWORKS +37% WHATʼS NOT SPENDING $$$ ON MUSIC -36% WATCHING TELEVISION -46% PLAYING CONSOLE GAMES -50% SOURCE: MTV Circuits of Cool. 16 Country. (% Doing More, Doing Less than Past Year)
- 25. So cia Ex plo l sio n
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- 27. How many friendsdo you have?
- 28. 13 Close Friends 50 Offline Friends 44 OnlineFriends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
- 29. 107 Friends (the averagenumber of friends youth have) 54 66 41 66 48 39 30 94 33 31 30 93 83 31 27 60 55 46 48 39 39 41 34 30 11 21 13 15 11 9 14 14 15 9 9 12 Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India Online Friends Offline Friends Close Friends SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
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- 37. Asian Youth 96 numbers on mobile 87 instant message buddies 100 friends in social networks 4 social networking sites SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
- 38. Social Networks (the averagenumber of social network sites youth belong to) 8 5 4 4 4 4 4 3 3 3 3 2 Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
- 39. 76% of young Asiansbelong to at least one online Social Network SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
- 40. Facebook dominates (registered Facebookusers, millions) 22.5 13.0 9.0 8.6 6.4 6.3 3.2 3.2 2.0 0.9 0.9 0.1 Indo Phil India Oz Mal Twn Thai HK Sing Viet Korea China 80 million users in Asia SOURCE: Facebakers.com (May 2010)
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- 42. Social networks arematuring ...
- 43. Social networking today... Communication: the new address book & email Fragmentation: by demo, by geography, by need Multi-site Usage: an average of four sites Segmentation: specific sites for certain interests Generation Gap: connect with parents, or not
- 44. Fragmentation is mirroringreal life
- 45. For Kids: a placeto play do stuff, be rewarded look cute Moshi Monsters PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
- 46. For Teens: a socialhangout place see and be seen checking in, grooming Facebook PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
- 47. For Adults: a socialutility re-connecting networking, advancing LinkedIn PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
- 48. Play Ground Bed Room Living Room Night Club
- 49. Fragmentation is mirroringreal life
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- 52. “it is awkwardfor parents and kids to be in the same social network” IAN STEWART
- 53. Where is itall heading?
- 54. “Twitter wants tobe more like MySpace, which is cleaning up to be more like FaceBook, which wants to be more like Twitter” TECHCRUNCH
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- 58. 10 Teens & Tweens Mobility & Location Intimacy & Immediacy Virtual Currencies Gifting & Gaming Social Shopping Monetization Models Cross Platform Aggregation Better Privacy Tools Brands Work It Out ....
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- 60. Top Fan Pages onFacebook Michael Jackson 11.1 million Obama 7.7 Facebook 7.5 Starbucks 6.0 Lady Gaga 5.4 Coke 5.1 YouTube 4.3 Disney 3.3 iTunes 3.1 Victoriaʼs Secret 2.9 Coldplay 2.8 Source: Facebook March 2010
- 61. Brands, Bands, Fans BBF: Thanks to FRUKT Music!!
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- 68. Brands ... Bepresent across all platforms Official pages, Official Fan pages Unofficial pages are OK too Interlink everything Keep the channels open Create viral triggers Reward social behavior Monitor constantly
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- 73. 10 Teens & Tweens Mobility & Location Intimacy & Immediacy Virtual Currencies Gifting & Gaming Social Shopping Monetization Models Cross Platform Aggregation Better Privacy Tools Brands Work It Out ....
- 74. www.slideshare.net/ ianstewartmtv
- 75. thank you for listeningto me Please note that many of these images have been sourced from the internet and their rights have not been cleared for commercial use.