The	  Impact	  on	  Marke%ng	  and	                                                   Communica%ons,	  2012	  by	  Jez	  J...
©	  Havas	  Sports	  &	  Entertainment	                                                   2	  
©	  Havas	  Sports	  &	  Entertainment	                                                   3	  
Our	  Services	  	  Sports	  	  &	                                                            	                           ...
Our	  global	  footprint	                                                                                                 ...
Our	  People	               550	  	           colleagues	                30	  	          na%onali%es	                 	  ©...
Today	         	         1.	  Global	  Change	  affecFng	  markeFng	         	         2.	  Change	  and	  the	  impact	  o...
Global	  Change	                                                                01	          Audiences	          Responsib...
Audiences	     Global	  ci%es	  &	  migra%on	     Living	  younger	  for	  longer	     Ci%zen	  Journalism	  ©	  Havas	  S...
Responsibility	     Consumers	  Caring	     Corpora%ons	  CommiTng	     Governments	  GeTng	  On	  ©	  Havas	  Sports	  &	...
Connec2vity	     I’m	  awake,	  connect	  with	  me	     I’m	  here,	  meet	  me	     Like	  me,	  be	  my	  friend	  ©	  ...
Proof	     Evidence	  everywhere	     ROI	  of	  everything	     “This	  message	  is	  recorded..”	  ©	  Havas	  Sports	 ...
Change	  and	  the	  impact	  on	  client	  work	                                                                         ...
EvoluFon,	  or	  die	                                                   hAp://www.youtube.com/watch?                      ...
Agile	  and	  IteraFve	     3	  speeds	  (brand,	  agency,	  private)	     Produc%on	  partners	  &	  specialists	     S/T...
LABS	     Innovate	  &	  Experiment	     Mash	  Ups,	  soldering	  irons	     Live	  event	  pods	  &	  sta%ons	  ©	  Hava...
Income	     Shared	  Risk	     Performance	  Related	  Pay	  ©	  Havas	  Sports	  &	  Entertainment	                      ...
Change	  within	  an	  organisaFon	          Crea2vity	                                                                03	...
CreaFvity	     Ideas	  from	  Anyone	     Reward	  par%cipa%on	  ©	  Havas	  Sports	  &	  Entertainment	                  ...
Working	  Hours	     Customer	  Service	  24/7	     Community	  Mgm’t	  24/7	     Idea%on	  24/7	  ©	  Havas	  Sports	  &	...
LocaFon	     Digital	  Hobo’s	     Skype	  Any%me,	  Anywhere	     Trust	  	  ©	  Havas	  Sports	  &	  Entertainment	     ...
Win	  by	  Failing	                                                                   04	          Consumer	  #FAIL	      ...
Consumer	  #FAILS	                                                   YouTube	  “Consumer	  #FAIL	  compila%on”	  ©	  Havas...
Dominos	  #FAIL	                                                   YouTube	  “Dominos’	  #FAIL	  ”	  ©	  Havas	  Sports	  ...
Domino’s	  Recovery	                      Sincere	  Apology	  ©	  Havas	  Sports	  &	  Entertainment	                     ...
Domino’s	  Recovery	                      Sincere	  Apology	         Social	  Presence	  ©	  Havas	  Sports	  &	  Entertai...
Domino’s	  Recovery	                      Sincere	  Apology	         Social	  Presence	            UGC	  content	  ©	  Hav...
Domino’s	  Recovery	                      Sincere	  Apology	                           Social	  Presence	            UGC	 ...
Domino’s	  Recovery	                      Sincere	  Apology	                           Social	  Presence	                 ...
Embrace	  Change	  and	  Adapt	                                                                 	                         ...
Appendix	  ©	  Havas	  Sports	  &	  Entertainment	  
©	  Havas	  Sports	  &	  Entertainment	                                                   32	  
Upcoming SlideShare
Loading in …5
×

Adapting to change with havas sports & entertainment

2,673 views

Published on

A presentation given at the IAB Poland event in May 2012 on the theme of how to adapt to change, especially in the digital era. This presentation shares insights from Havas Sports and Entertainment, gained from our network of 30+ offices in more than 22 countries. The presentation highlights the need to continually evolve and be agile, to face the changing digital world and connected consumer. The presentation was given by Jez Jowett, Global VP Digital & Social Media.

Published in: Sports, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,673
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
173
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Adapting to change with havas sports & entertainment

  1. 1. The  Impact  on  Marke%ng  and   Communica%ons,  2012  by  Jez  JoweA   Adap%ng   to  Change  ©  Havas  Sports  &  Entertainment  
  2. 2. ©  Havas  Sports  &  Entertainment   2  
  3. 3. ©  Havas  Sports  &  Entertainment   3  
  4. 4. Our  Services    Sports    &         Internal  Entertainment   Sponsorship   Ambassadors  &   Internal   Brand  strategy   Communica%ons  Strategic   consul%ng   celebri%es   communica%ons    Consul%ng                Ideas    &   Social  Media  &   Stunt     Branded     Live  Crea%vity   PR   Hospitality   Digital   marke%ng   content   events  Ac%va%on               Sponsorship   Market  Research  &   Sponsorship  Measurement   measurement   intelligence   consulta%on   (ROI  and  ROO)     studies         ©  Havas  Sports  &  Entertainment  
  5. 5. Our  global  footprint      ©  Havas  Sports  &  Entertainment   A  global  team  of  15  people  based  between  Paris,  London  and  Sao  Paulo     5  
  6. 6. Our  People   550     colleagues   30     na%onali%es    ©  Havas  Sports  &  Entertainment  
  7. 7. Today     1.  Global  Change  affecFng  markeFng     2.  Change  and  the  impact  on  client  work     3.  Change  within  an  organisaFon  (HSE)     4.  #FAILS  =  SUCCESS  ©  Havas  Sports  &  Entertainment   7  
  8. 8. Global  Change   01   Audiences   Responsibility   Connec2vity   Proof  ©  Havas  Sports  &  Entertainment   8
  9. 9. Audiences   Global  ci%es  &  migra%on   Living  younger  for  longer   Ci%zen  Journalism  ©  Havas  Sports  &  Entertainment   9  
  10. 10. Responsibility   Consumers  Caring   Corpora%ons  CommiTng   Governments  GeTng  On  ©  Havas  Sports  &  Entertainment   10  
  11. 11. Connec2vity   I’m  awake,  connect  with  me   I’m  here,  meet  me   Like  me,  be  my  friend  ©  Havas  Sports  &  Entertainment   11  
  12. 12. Proof   Evidence  everywhere   ROI  of  everything   “This  message  is  recorded..”  ©  Havas  Sports  &  Entertainment   12  
  13. 13. Change  and  the  impact  on  client  work   02   Evolu2on   Agile   Labs   Income  ©  Havas  Sports  &  Entertainment  
  14. 14. EvoluFon,  or  die   hAp://www.youtube.com/watch? v=yYF3c_clvEo&feature=relmfu  ©  Havas  Sports  &  Entertainment  
  15. 15. Agile  and  IteraFve   3  speeds  (brand,  agency,  private)   Produc%on  partners  &  specialists   S/T  and  M/T,  not  long  term  ©  Havas  Sports  &  Entertainment   15  
  16. 16. LABS   Innovate  &  Experiment   Mash  Ups,  soldering  irons   Live  event  pods  &  sta%ons  ©  Havas  Sports  &  Entertainment   16  
  17. 17. Income   Shared  Risk   Performance  Related  Pay  ©  Havas  Sports  &  Entertainment   17  
  18. 18. Change  within  an  organisaFon   Crea2vity   03   Working  hours   Loca2on  ©  Havas  Sports  &  Entertainment  
  19. 19. CreaFvity   Ideas  from  Anyone   Reward  par%cipa%on  ©  Havas  Sports  &  Entertainment   19  
  20. 20. Working  Hours   Customer  Service  24/7   Community  Mgm’t  24/7   Idea%on  24/7  ©  Havas  Sports  &  Entertainment   20  
  21. 21. LocaFon   Digital  Hobo’s   Skype  Any%me,  Anywhere   Trust    ©  Havas  Sports  &  Entertainment   21  
  22. 22. Win  by  Failing   04   Consumer  #FAIL   Brand  #FAIL   FAIL+LEARN  =  SUCCESS  ©  Havas  Sports  &  Entertainment  
  23. 23. Consumer  #FAILS   YouTube  “Consumer  #FAIL  compila%on”  ©  Havas  Sports  &  Entertainment   23  
  24. 24. Dominos  #FAIL   YouTube  “Dominos’  #FAIL  ”  ©  Havas  Sports  &  Entertainment   24  
  25. 25. Domino’s  Recovery   Sincere  Apology  ©  Havas  Sports  &  Entertainment   25  
  26. 26. Domino’s  Recovery   Sincere  Apology   Social  Presence  ©  Havas  Sports  &  Entertainment   26  
  27. 27. Domino’s  Recovery   Sincere  Apology   Social  Presence   UGC  content  ©  Havas  Sports  &  Entertainment   27  
  28. 28. Domino’s  Recovery   Sincere  Apology   Social  Presence   UGC  content   Local  Targe%ng  &  trial  ©  Havas  Sports  &  Entertainment   28  
  29. 29. Domino’s  Recovery   Sincere  Apology   Social  Presence   UGC  content   Local  Targe%ng  &  trial   Live  reviews,  mul%  screen  ©  Havas  Sports  &  Entertainment   29  
  30. 30. Embrace  Change  and  Adapt       “It  is  not  the  strongest  of  the  species  that  survive,  nor  the  most   intelligent,  but  the  one  most  responsive  to  change”     Charles  Darwin  (1809-­‐1882)  English  Naturalist         “When  youre  finished  changing,  youre  finished”   Benjamin  Franklin  (1706-­‐1790)  American  statesman,  scienFst  and  philosopher.        ©  Havas  Sports  &  Entertainment   30  
  31. 31. Appendix  ©  Havas  Sports  &  Entertainment  
  32. 32. ©  Havas  Sports  &  Entertainment   32  

×