This document analyzes customer satisfaction with Birla Cement in India. It discusses the Indian cement industry and Birla Cement's market share and manufacturing process. A survey was conducted with 100 respondents to understand customer perceptions of Birla Cement. The survey found that customers were aware of the brand and preferred it for its color, fast setting, and technical support. Masons, contractors, and engineers most influenced purchase decisions. Advertisements like wall paintings and tractors were most visible. Dealers ranked Birla Cement highly against competitors. The document concludes customers were satisfied with Birla Cement's on-time delivery and technical assistance.