The objective of the study is to gather practical knowledge on orient cement, ahmednagar. The following are the objectives of the study: To apply theoretical knowledge in the practical field. To know about its operation. To know the customer and dealer perception about the company and their satisfaction level.

1. Market survey of orient cement at ahmednagar
(Customer & dealer satisfaction)
Guidedby: prof. sagar pawar
Submitted by: Harshit. R. gandhi

2. introduction
• Industry: Infrastructure/Manufacturing
• Products/Services: Cement
• This report provides an analysis of the satisfaction level of Dealer/ Customers and their
perception about orient cements.

3. introduction
• Orient Cement was established in 1979 by mr.c.k.birla and is one of India’s most
efficient and high-margin cement companies, with a production capacity of five million
tons per annum.
• Orient Cement is one of only two Indian cement companies to be awarded the
prestigious TPM (Total Plant Maintenance) excellence award by the Japan Institute of
Plant Maintenance.

4. Objective of the Study
• The objective of the study is to gather practical knowledge on orient cement, ahmednagar.
• The following are the objective for internship in the company:
1. To apply theoretical knowledge in the practical field.
2. To know about its operation.
3. To know the customer and dealer perception about the company and their satisfaction
level.

5. Organisational overview
• Vision:
Grow to be a relevant national player, driven by execution excellence and be the ‘employer of choice’ and
‘neighbor of choice’.
• Values
• We embrace change and create opportunities, where others see a challenge.
• We have a passion for growth.
• We have the courage to innovate.
• We believe in spirited teamwork.
• We believe in corporate governance and accountability.

6. Organisational overview
• Company is ranked 6th on the basis of high tax paying company.
• Also it is ranked 8th on the basis of net profit in whole India.
*source: companiesinindia.net

7. METHODOLOGY
(Research approach andstrategy)
• To do the research on identifying the satisfaction level of the dealers and customers I thought
of conducting a survey that would have various sets of questions.
• In the process of conducting the research I prepared two questionnaires. One was prepared
for surveying the dealers which had ten (10) questions And another was prepared for the end
customers which had fifteen (15) questions.

8. METHODOLOGY
(data collection)
• To collect the data mostly I used Primary data source because the internship report is mainly
based on research.
• But for the other information that I needed regarding the company I used secondary data
source.

9. interpretations
• Analysis of Dealer Survey:
1. for how much long does they engaged in this business.
2. Kind of building material do they keep.
 most of them said they keep cements, sand, bricks & all the hardware and paints.
3. Their average potential (tons per month).
 this question was asked to find their average sale of cements in the month & found that their
average lifting of cement is around 1000 tons.

10. Interpretations
(Cont..)
4. Number of brands they are dealing with:
 the dealers are mainly dealing with the following brands:
a. Birla a1
b. Ultratech
c. Acc
d. Birla gold
e. Birla Shakti
f. ambuja

11. Interpretations
(Cont..)
5. Mode of sale which they are selling:
 the dealers are selling the cement with both retail and wholesale.
6. Details of the brand dealership:
 dealers are mainly using three cements:
name category avg lifting
A. Birla a1 Dealer 250
B. Ultratech Dealer 300
C. Acc dealer 250

12. Interpretations
(Cont..)
7. Here I asked them about there choice for the cement which they mostly recommend to the
customer:
 I found that the dealers were mostly recommending the two brands:
a. Birla a1 &
b. Ultratech
 reason behind this choices are:
a. Margin for selling
b. Customer satisfaction &
c. Quality of the product

13. Interpretations
(Cont..)
8. Now in this question I asked them to rate the brand birla a1 on the basis of:
(rating scale was 1 – bad, 10 - excellent)
parameters AVG. Rating
a. Policy norms 8
b. Pricing 7
c. Quality 9
d. Services 8
e. Packaging 5
f. profitability 5

14. Interpretations
(Cont..)
9. Under this question, we asked them whether they are planning for any new/other dealership, just to
check the loyalty of the dealers towards the company.
 maximum dealers told us that they were not planning any other dealership.
 which proves the dealer loyalty towards the company.
10. Last question was about the feedbacks.
 many feedbacks came.
Most of them was the complaints regarding the packaging of cement.

15. Interpretations
(Cont..)
• Analysis of customer’s Survey:
1. In first question we tried to find the awareness for the cement industry.
2. In next question, we tried to find the experience of the customer with cement industry.
3. Quantity of the cement was asked in the 3rd question.
4. 4th question was about the factors which they considered while selecting brand of cement.
5. Now, in this question, we asked them whom did they refer before selecting the brand of
cement.

16. Interpretations
(Cont..)
6. Mode of advertisement was asked, just to check whether the promotion of the cement is good
or not.
7. The sales promotion tools which they get while purchasing the cement is asked to them.
8. This question contains the information regarding the credit period which the customers get
from the dealers.
9. Transportation charges taken while delivering the cement was also asked.
10. Here onwards the open ended questions started.

17. FINDINGS & OBSERVATIONS
ABOUT orient cements
• During the course of my internship, I came across to certain things that gave me a core idea
about the organization.
• There were some good sides of the working process but at the same time the organization is
lacking at some of the areas that ultimately leading towards customer Dissatisfaction to
some extent.

18. FINDINGS & OBSERVATIONS
ABOUT orient cements
• Here, I tried to point out some of those findings:
1. Findings regarding dealers:
a. Dealers do not have any complaints regarding the quality of the cement.
b. They want better promotional items such as caps, jackets which can be wear by their
workers.
c. Quality of packaging should be made better.
d. More margin in selling the product.

19. FINDINGS & OBSERVATIONS
ABOUT orient cements
• Findings regarding customers:
1. Demanded more promotional items like wall clock, notepads, pens, pen stand, table
lamp.
2. They want some reduction in the price.
3. Satisfied with the quality of the cement.
4. Also, satisfied with the on-time delivery of the cement.

20. RECOMMANDATIONS BASED ON
THE FINDINGS
• For dealers point of view:
1. quality of the packaging should be improve.
2. More profit/ more margin in the selling should be given to them.
3. rate variations between different dealers should be checked.

21. RECOMMANDATIONS BASED
ON THE FINDINGS
• For customers point of view:
1. more promotional items should be given to them.
2. assure them with good technical help.
3. more availability of the material.
4. On-door delivery of the product.