AS Media brief powerpoint with added notes.

1. Welcome to AS
Level Media
Studies

2. How the course works…
G321: Foundation Portfolio in
Media
• Worth 50% of AS Media
Studies
• Needs to be finished by
Christmas
• 20 marks for Research and
Planning
• 40 marks for Production
• 20 marks for Evaluation
(hand in evaluation in
January)
G322: 2 hour exam
• Section A: Textual Analysis and
Representation
• 25% of AS media Studies
• Response to unseen clip
• Possible examined areas (sexuality,
gender, race, age, regional identity, social
class, (dis)ability
• Section B: Audiences and
Institutions
• 25% of AS media Studies
• Case study
• Possible examined areas, ownership,
distribution, production, marketing,
exchange

3. Our expectations of you…
• Work is regularly uploaded to blogs
• All deadlines are met
• Paired working is fair and equal
• You are prepared for tutorials by showing work, raising
questions, noting down feedback – if you miss your
tutorial you will not be allocated another.
• If you are absent in lesson provide notice
in advance (or if you are ill as soon after).
• Catch up on any missing work
• As many hours (5) of lesson time is expected outside of
lessons

4. SETTING UP YOUR BLOGS
1. You need a gmail account – you can create one for free
2. You need a blog set up through blogger www.blogger.com
3. You need to name your blog: Homer Simpson’s AS Media Blog
4. Your blog address should be similar:
www.homersimpsonasmediablog.co.uk
5. All work MUST be posted to your blog. Aim for a
post every 2 days…at least.

5. To be able to plan and begin the ‘preliminary task’.
• Opening door – match on
action
• Crossing a room
• Sitting down in a chair
opposite another character
• Dialogue – shot-reverse-
shot
https://www.youtube.com/watch
?v=y4wX_dmh8_g
Preliminary exercise: Continuity task involving filming and editing a character opening a door,
crossing a room and sitting down in a chair opposite another character, with whom she/he
then exchanges a couple of lines of dialogue. This task should demonstrate match on action,
shot/reverse shot and the 180-degree rule.
All video and audio material must be original, produced by the candidate(s), with the
exception of music or audio effects from a copyright-free sources.

6. Criteria
Level 4 (80-100 marks)
 All aspects of the brief have been met (opening a door, crossing a room,
sitting in a chair, conversation, shot-reverse-shot, match on action and
180° rule)
 Excellent construction of at least one shot-reverse-shot
 Excellent construction of at least one match on action
 Excellent use of camera angles, and filming material that is appropriate to
the brief
 Excellence in the controlled use of the camera
 Excellent time management skills.
 Excellent planning skills, including drafting/storyboarding
 Excellent evaluation, considering technical skills developed, progress
made and lessons learnt.
 Excellence in the presentation of the blog and work submitted.
WHAT YOU SHOULD INCLUDE:
 Research into the 180 degree rule, match on action and shot-revere-shot so you
know what they are!
 Storyboard – so you know what you are filming before you do it!
 Take screenshots of getting to grips with Final Cut Pro (cmd + shift + 3)
 Upload a rough edit through YouTube (set to ‘unlisted’)
 Final version of the video
 An evaluation that addresses what you have learnt, how your ideas developed and
what you have found difficult.

7. Continuity Editing 101 – Creating Flow
MATCH ON ACTION
This is an editing technique in which one
shot cuts to another showing the action of
the subject in the first shot.
WHY?
To create a sense of continuity – the action
carrying through creates a ‘visual bridge’
which draws the reader’s attention away
from slight cutting or continuity issues.
 Remember this is not the same as a
‘’match cut’ – it should create the sense of
continuous movement.
Our match on action shots
are present in frames 3
and 4, when character 1
comes through the door.
Starts off with character 1
being filmed from the
back and then once they
come through the door
they’re being filmed from
the front.

8. Continuity Editing 101 – Creating Flow
EYELINE MATCHING
For example, Character A, is clearly the star
of the show. Let’s say he’s deciding which
pair of shoes to wear. In the shot, you can
see that not only is Character A looking off
camera, he is looking DOWN and OFF
CAMERA.
 Eyeline matching isn’t just about seeing
what the character is looking at, it’s about
the angle at which they’re looking at it. It
applies often to other characters, but also
applies to anything that can be looked at.
What could we expect
from the next shot?
Our use of the Eyeline shot
can be seen in shots 6
through 10 and we used
over the shoulder shots to
show the characters
looking at each other.

9. Continuity Editing 101 – Creating Flow
180o RULE
This rule is a filming guideline that
keeps the camera on one side of the
action. As a rule, the camera should
stay on one side of the action.
WHY?
If the camera breaks over the 180o
line, it risks giving the impression that
the actors’ positions in the scene have
been reversed, therefore breaking the
sense of continuity.
The uses of the 1180
degree rule is
present in shots 5
through 10 where
the character walks
to the desk and they
then converse.

10. 180o RULE in action

11. Continuity Editing 101 – Creating FlowSHOT REVERSE SHOT
This is an editing technique used
in conversations or simply
characters looking at each other
or objects.
 A shot showing what the
character is supposedly looking
at (point of view/OTS shot)
followed by a ‘reverse angle
shot’ of the characters
themselves looking at it, or the
other character looking back at
them.
 Remember that SRS tie in with
the 180o rule to maintain
continuity by not distorting the
audience’s sense of character
location and position.
The use of shot reverse shot can
be seen in shots 7 through 10
when the characters are speaking
to each other whilst sitting down.

12. Paul Thomas Anderson’s Hard Eight
Tulliver (editor) uses a traditional set up of OTS/SRS, while occasionally
turning to a medium two-shot. The latter serves to break away from the
close-ups and re-establish the sense of place. Notice how the character’s
reactions are just as important as what is being said.
https://www.youtube.com/watch?v=FiWrkLJDQCQ

13. https://www.youtube.com/watch?v=Ef3B8gixQTE