27 questions for CEO, based on business trends, that you should know how to answer at your next strategic meeting These questions will upgrade your business analysis Marcin Bacia Business Strategist | Marketing Expert | Public Speaker |

1. based on business trends, that you
should know how to answer at your
next strategic meeting
These questions will upgrade your business analysis
Marcin Bacia | 12-2017
27 questions
for CEO

2. 1.B2E, B2B, B2C
- 3 customer segments
2.“Omnichannel experience”
- producers are selling directly now
3. BiggerData
Marcin Bacia

3. B2E, B2B, B2C- 3 customer segments
Your communication is received by
your current and future employees.
What is the message you are sending to all of this groups?
What are you saying to them now?
Marcin Bacia

4. B2E - plan what you will say to your future employees
New generations (Y, Z…) and good
market situation are pulling demand
on employees. People are choosing
where they want to work and why.
Marcin Bacia

5. B2E - plan what will you say to your future employees
At the end of the day very organisa-
tion is competing with its staff com-
petencies.
Have you already got communication strategyfor B2E (employeer branding)?
Are your staff your brand’s ambasadors?
Who will work for you and why?
What is “the market” saying about working in your company?
Marcin Bacia

6. B2B – new areas of innovation
B2B in strategic perspective, is an
business activity based on relation-
ships and customer experience form
products and people.
Marcin Bacia

7. B2B – new areas of innovation
There is a huge opportunity in finding
and mixing experiences from “old B2B
sectors” like energy industries and the
“new B2B sectors” like digital / online
companies selling for instance in SAAS
model.
Marcin Bacia

8. B2B – new areas of innovation
What marketing automation tools are you using?
What does your company’s communication via e-mail and other tools look
like (aesthetic value, graphics, cohesion)?
What is your customer experience (with your B2B contacts)?
When was the last time you asked your customer what he thinks about
cooperating with your company?
When was the last time you checked what current solutions in communication
(B2B) on other markets are?
Marcin Bacia

9. B2C– main trends of marketing communication
Key words in marketing today:
#thinkmobile, #contentmarketing
#video #storytelling #influencermarke-
ting #digital #socialmedia.
The quality of product must be mainta-
ined. It’s not only by TQM rules, it's the
customer experience that is repeatable.
Marcin Bacia

10. B2C– main trends of marketing communication
What are your customers saying about your company / brand while they
are talking with their friends?
What does your online content strategy look like?
How is social media channel used in your marketing communication?
Is the experience with your product always the same?
Are you monitoring conversations about your brand online (are you
taking part in them)?
Which marketing tool in your business has the biggest conversion rate?
Marcin Bacia

11. “Omnichannel experience”- producers are selling directly now
E-commerce is going up. Businesses
are combining their online and offline
channels to one in order to offer the
same experience to the customer.
How can we sell in omnichannel?
Should we become e-commerce?
What is our strategy with regard to Amazon and other big companies?
Do we have or should we have influence on our products prices online?
Marcin Bacia

12. “Omnichannel experience”- producers are selling directly now
Nowadays, there is no place for diffe-
rent online and offline customer
experience. We are heading towards
omnichannel.
Marcin Bacia

13. BigerData - you need an analyst
We have data on everything -
start using it!
What are the sources of your business data?
Is the data reliable?
Do you draw the conclusions from information and data?
Do your reports contain information about trends from digital world?
What are the most frequently asked questions online about your brand /
company?
Do you combine data from social media, SEO and ERP?
Marcin Bacia

14. 12-2018 | fot. Charles Forerunner
Marcin Bacia
Think Strategic - act now!
Business Strategist | Marketing Expert
Public Speaker | Brave Mind
linkedin.com/in/marcinbacia/