ArtPlace America: Updates and Lessons from the Field
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ArtPlace America was formed three years ago as a collaboration of foundations, federal agencies, and banks to accelerate the creative placemaking movement. This session will explore lessons and ideas captured in that time and also provide an update on ArtPlace America and where we think the movement is headed. Lyz Crane of ArtPlace America will be joined by representatives from two grantee projects sharing their own ideas and experiences with the initiative: Kimberly Driggins from the Office of Planning of the District of Columbia discussing the Arts & Culture Temporiums project; and Lori Lobenstine from the Design Studio for Social Intervention and Max MacCarthy from the Upham’s Corner Main Street discussing work in Upham’s Corner, Boston.
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ArtPlace America: Updates and Lessons from the Field
- 3. Temporary Urbanism in Washington DC Kimberly C. Driggins, Associate Director November 2013
- 4. The Capital & Cultural City
- 5. Cities need to use their assets more intensely Available Sites Vibrant Destinations Vacant Spaces Animated Showcases Bruce Monroe Interim Park Small Businesses Shared Uses Image by Sal Ferro Image by Sal Ferro Artomatic Arts Festival
- 6. July 23 – August 15, 2010 17 Designers 1,600+ visitors
- 8. Pop Up Market at the “Lightbox” (Former MPD Evidence Warehouse) Photo credit: David Y. Lee
- 10. Using the arts for plan implementation: Central 14th St
- 11. Central 14th Street Plaza mockup Plaza Outline Finished Plaza Temporary Seating Painting Plaza Landscaped Plantings
- 12. Central 14th Street Temporary street furniture Design Charrette Design Build Workshop and Installation
- 13. Central 14th Street OpenKitch’n Culture Crawl Mural and Food Crawl 13
- 14. What’s Next: Creative Play Space Design Competition
- 15. Austin, Texas Zichron Yaakov, Israel Atlanta, Georgia Malmo, Sweden Paris, France Houston, Texas
- 16. For more information Kimberly Driggins, Associate Director, Citywide Planning District of Columbia Office of Planning 1100 4th Street, SW, Suite E650 Washington DC 20024 (202) 442-7624 Kimberly.driggins@dc.gov Facebook & Twitter @OPinDC and @Driggs16DC www.planning.dc.gov
- 17. Upham’s Corner ArtPlace: a partnership of local artists, residents, businesses and community organizations dedicated to supporting arts and culture right here in Upham’s Corner
- 18. Kicking it off with Public Kitchen: Engaging residents in imagining new possibilities for coming together and sharing food and culture in Upham’s
- 19. Project Goals • Ensure that arts and cultural programming in Upham’s Corner is designed and led by local artists, residents and merchants • Use art and design tools and approach to engage a wide diversity of residents in imagining new possibilities for Upham's Corner, including underutilized public spaces • Use cultural events and activities as income generators for brick & mortar and at-home businesses • Use interactive pop-up exhibits to inform and engage the community in neighborhood revitalization planning processes and in their own planning and making processes • Evaluate and document best practices in using arts to build neighborhood engagement and vibrancy
- 20. Leveraging Physical Assets: the Strand Theatre as a cultural asset AND economic development asset
- 21. Local artists ARE local businesses: Using Cultural Events + Activities as income generators for brick & mortar and at-home businesses
- 22. Engaging the public on the street: Using an artist’s approach to make planning accessible to residents, shoppers and merchants (artist Cedric Douglas)
- 23. Using “the Hub”: Interacting with over 800 residents during pop-up exhibits at Upham’s Corner Main Street office
- 24. STREETLAB: UPHAM’S Engaging local residents, artists, makers and merchants in transforming small public spaces around Upham’s Corner
Editor's Notes
- Creative DC Action AgendaThe Creative DC Action Agenda examined the economic significance of the District’s creative economy and outlines strategies to strengthen it.The District’s creative base includes building arts, design, film and media, communications, performing and visual arts, museum management and culinary arts. The Creative DC Action Agenda frames the District in a new light -- as a top-tier creative city where creativity and talent combine to enliven neighborhoods, contribute to economic stability, and create an even more distinctive sense of place. The study found that there are more than 75,000 direct jobs in the District’s creative sector, which generate more than $5 billion in income each year. These jobs amount to more than 10 percent of the city's employment base; many of these jobs are in the media, culinary, museum and design industries.
- Every city has a certain amount of land that is not available for active use or is underutilized. If we can transform that land/site for positive, productive, enlivening uses, we are effectively adding “new” land to a city.Creating a system to address vacancies on a citywide scale. OP formed a working group to help us understand how to use vacant spaces, and to build energy around this. Benefits to Districts and NeighborhoodsStreet Enlivening - Neighborhood buzz and promotion New activities, products, art, recreation…Residents and visitor participationBenefits to Property OwnersCultivate consumer interestMaintain visibility in the locationEngage community in positive wayBenefits to Temporary Users Venue to launch new products/stores and enter new markets Location to showcase art, performancesDemonstration zone for new technology and to educate
- (n.) temporary emporium:Aka a “Pop-up”Short term injection of resources to bring communities togetherUses vacant or underutilized spaces to bring art to the forefront of placemakingPromotes artists and local entrepreneursThis helped to demonstrate the retail potential of the street, highlighted our local designers, and really showed the potential of opening up space for creative uses – private property owners have taken note. H Street Temporium, 1300 H Street, NE$20,000 grant from OP; approximately $13,000 in capital improvements by DGS (Dept. of General Services); total government support is $33,0004 weekends from July 23 through August 15, 20101,616 visitorsAlmost 20 designersTotal $11,427.73 in sales198 customersWard 6: 25%Ward 1: 20%MD: 14%VA: 14%
- The DC Office of Planning has received a grant of $250,000 from an unprecedented new private-public collaboration, ArtPlace (www.artplaceamerica.org). OP added additional 75,000 (50,000 in money and $25,000 in-kind staff time); OP will create 4 Arts and Culture Temporiums in emerging creative neighborhoods. Vacant and/or underutilized storefronts and empty lots would be transformed into an artist showcase/village for 3-6 months. LUMEN8Anacostia (www.lumen8anacostia.com), a first of its kind 3-month arts initiative that will transform a section of the historic Anacostia Business District into a beacon of light, art, and creative expression. It is a temporary public art project and festival to promote creative arts in Historic Anacostia through the temporary illumination of vacant storefronts, lots, and public spaces along Historic Good Hope Road and Martin Luther King (MLK) Avenue, as well as gallery open houses and ‘showcases’ of select artist productions.The LUMEN8 title was selected based on the definition of illumination. It is loosely based on the all-night arts event, “Nuit Blanche” or White Nights in the cities such as Paris and Toronto. The number 8 is representative of the Washington, DC ward where the event will take place.Local and international artists and arts organizations have committed to participating in this historic event. LUMEN8Anacostia will turn a bright spotlight on the Anacostia community using the creative economy. LUMEN8Anacostia will also coincide with the DC Arts and Humanities Commission’s (DCCAH) “5x5”public art projects in Anacostia.
- ARCH Development Corporation is a 20 year old, Anacostia-located not-for-profit community based organization that believes arts and the creative economy can be employed as part of a comprehensive, synergistic approach to community revitalization in the Anacostia community of the Washington, DC.Over 30 artists (performance, visual, and retailers) will be participating in LUMEN8 and over 60% of the participants are from Wards 7 and 8.There has been a lot of media and press about LUMEN8 Anacostia. Stories in Washington City Paper, EoR Community Newspaper, Hill Rag (upcoming), several blogs. Washington Post will be doing a story as well.Key Community Project Partners include: Arch Development Corporation, ReSpin, Four Points LLC, and Pinkline Project The District is already working with these organizations on the Ward 8 Business District Beautification Project and other initiativesKey District government partners include: OP, DCCAH, and DMPEDBudget for project is $75,000
- 2012 LUMEN8AnacostiaAttracted between 3,500 and 5,000 people on opening nightProvided Anacostia restaurants with their highest grossing single nightProvided over $25,000 in grants to DC based artists, 66% of whom were East of the River basedAccomplished its goal of keeping Anacostia active on weekends and after business hoursMove of the H Street Playhouse (HSP)- now the Anacostia Playhouse to 2020 Shannon Place SEAnacostia awarded “Most Improved Reputation” by DC Urban Turf which sited LUMEN8Anacostia as one of the main reasonsLed to the 2013 LUMEN8Anacostiaia Impacts
- Small Area Plan PrioritiesEnliven retail to encourage patronsCreate active, walkable and safe streetsIncrease connectivity between commercial nodes as well as east west with multi-modal transportation options; andEnsure more green areas in public spaces.
- Node 1- Celebrating Colorado Triangle as a public plazaPlan Strategy: The Colorado Triangle area, between 14th and Longfellow Streets has the potential to be a unique arts cluster, by creating a unique sense of place within the public realm.ArtPlace Activity: By temporarily closing off a portion of Colorado Avenue near 14th Street, and recreating a pedestrian friendly art plaza, per the Plan’s recommendations, visitors and residents were able to envision the Plan’s development concept by creating a public mural with paint, landscaping and temporary seating. Residents and businesses that had not heretofore participated in the planning process were engaged in the community placemaking and made familiar with the plan and its objectives;• The process of working together over several days and weeks to make temporary and permanent improvements in the neighborhood created a number of new connections among neighbors, businesses, and community organizations that had not previously existed, potentially forming a basis for future collaborative action;• Those not inconsiderable efforts from individuals, businesses and organizations represent a tangible investment in the plan and its implementation, catalyzing a real match for the resources that OP was able to bring forward; and• The placemaking efforts helped to visualize the specific ways in which the neighborhood might improve should the plan be fully implemented, increasing the momentum and support for those changes and the investments that might be necessary from both the private and public sectors.
- Entire Corridor- Connecting the commercial nodes (Design Build Workshop & Installation)Plan Strategy: Connecting each of the commercial nodes through beautification improvements could help improve the corridor’s aesthetic appeal as well as improve its walkability.ArtPlace Activity: Through a community charette, ArtPlace stakeholders designed temporary street furniture to be used within the corridor’s wide sidewalks. After the charette, the street furniture was actually designed to meet the issues raised during the charette, and then built and painted by residents during a subsequent workshop. Approximately 30 pieces of temporary furniture was made and is now used and can be seen in various storefronts and in the public realm along the corridor. The furniture can be easily moved and shared among the businesses.
- Node 3- Repositioning to benefit from Columbia HeightsPlan Strategy: Node 3, between Spring Road and Shepherd Streets, could benefit from Columbia Height’s energy, by engaging patrons through art and cultural amenities.ArtPlace Activity- A cultural crawl, combined with art and musical entertainment was used to attract visitors and residents to experience a handful of restaurants in this Node. Key Takeaways for Temporary Urbanism1) Identify Your Needs for Temporary UrbanismAlthough DC’s temporium projects were different in scope in every neighborhood, DCOP’s temporary urbanism projects have all been rooted in small area plans and economic development strategies that focus on promoting the creative economy and bringing retail to underserved neighborhoods. It can be tempting to do a temporary urbanism project as a short and quick pilot project to test a new idea, but without an underlying framework to identify the role of temporary urbanism projects, the results can be isolated and fail to build momentum for neighborhood change and investment. Previous planning efforts, such as the Creative Action Agenda, Retail Action Roadmap, and neighborhood Small Area Plans, provided a clear set of objectives that supported the Temporary Urbanism Initiative with data and stakeholder buy-in from local DC neighborhoods. 2) Select Your Partners CarefullyOur best projects resulted from strong partnerships. The ideal temporium project partner should have expertise in real estate development, art curation, marketing/promotion, event planning, and/or community outreach. The skills sets needed to implement this type of project successfully are very diverse and are rarely found in one organization. Thus, collaboration with multiple organizations with one lead organization is likely to ensure project success. In addition, it is important to work with organizations with a proven track record when there is a short timeframe for implementation. Temporium project partners with substantial experience in several of the above categories were most effective in the short 6-9 month time frame to plan and execute a temporium project. 3) The Theme Matters The theme is the driving force for increasing the project’s relevance and impact within the local community, launching a successful marketing strategy, and attracting quality collaborators, volunteers, artists, vendors, and performers. The theme of the Mt. Pleasant Temporium was storytelling—a theme conducive to showcasing the racially and economically diverse neighborhood’s traditions, culture, and participatory action. Stories were woven throughout the space to fully engage all the Mt. Pleasant community, to provide a platform for storytelling and community sharing, and to give patrons a truly engaging experience with not only the products for sale, but the stories behind the artists who made them. LUMEN8Anacostia concatenated the word lumen (a measure of light), Ward 8, Washington, DC ward where the event took place, and the historic neighborhood of Anacostia. It is loosely based on the all-night arts event, Nuit Blanche or White Nights, found in cities such as Paris and Toronto. 4) Develop Neighborhood PartnershipsOur first goal is to leave neighborhoods with positive outcomes. Instead of entering neighborhoods to talk about what might happen in the future, the temporiums allow our planning office to implement planning concepts/strategies and support communities directly. Our temporary urbanism work in the Central 14th Street corridor helped to implement the key recommendations of its Small Area Plan before it went to the DC Council for approval. Central 14th Street residents now consider the DC Office of Planning a partner in their neighborhood’s revitalization. In addition, strong community partners are critical to project success. They are essential with helping to market and promote events and in getting neighborhood buy-in and participation. Through the Temporary Urbanism Initiative, we’ve built a reputation that the DC Office of Planning is committed to helping communities thrive. 5) Step Out of Your Comfort ZoneEvery government agency has its unique set of roles and responsibilities. Thanks to the external support from ArtPlace and the support from our agency director, the DC Office of Planning was able to shift from a purely planning role to working with neighborhoods on plan implementation. It wasn’t always easy coming up with the staff, time, or resources to implement the temporiums. The funding from ArtPlace confirmed our confidence that this strategy could help fill vacant spaces throughout DC. Even when facing challenges, our office learned from each temporium project and stretched our idea of what a planning office could do.
- District of Columbia Office of Planning Washington, DCInnovative Urban Play Space Competition $ 300,000The District of Columbia will hold a national design competition to seek innovative and creative art based designs for five temporary and permanent play spaces for children and adults alike in unexpected sites throughout the District.Competition GoalsTarget play spaces in areas with poor access to playgrounds and parksCreate play spaces for atypical sites including plazas, and small triangle pocket parksCommission art works on various themes of creative and physical playAttract adults to play to promote place making, exercise and fitness
- Project TimelineJune-July 2013: Pre-planning, community outreach, site selectionJuly-September 2013: Develop competition materials, begin advertising and branding, secure judges and technical advisorsOctober 2013: Launch competitionFebruary – March 2014 Judge and evaluate entries April 2014: Award five finalistsMay – December 2014: Fabricate and Install play structures on selected sites