The document summarizes global direct-to-fan services that help artists develop loyal fan communities. The services include strategies for ticket sales, merchandising, online stores, and subscription-based fan clubs. The goal is to create customized experiences that engage fans and generate additional revenue streams for artists.

1. The global expert for direct-to-fan strategy & e-commerce. We work
together with our artists and brands to create thoughtful, custom
products and experiences that develop their most valuable asset:
a loyal community of connected & committed fans.
Artist Arena
Insound

2. GLOBAL DIRECT-TO-FAN SERVICES
v Strategy & Execution – We create solutions to help artists reach their goals and add metrics and data to measure success
v Incremental Revenue – Consolidating your ancillary businesses will streamline focus, process, contacts and accounting as well
as cross-collateralize marketing campaigns
v Global Offering – Our team in New York, Los Angeles, Nashville and London ensure that artists best reach their global audience
Tickets
Official Online Store
Merchandise
Community
RetailVIP Experiences
Insound
Insound
Tickets
Official Online Store
Merchandise
Community
Retail
VIP Experiences
MGR
OTHERS: WITH ARTIST ARENA:
Let us do
the work!
MGR
Nothing is more important than ensuring fans have the best experience possible.
Fan Database Fan Database

3. GLOBAL DIRECT-TO-FAN SERVICES
Our ultimate goal is to create and grow a more engaged fan base.
Customer Service
VIP Experiences Fan Club Ticketing
Community
Official Online Store
Merchandise Marketing Services
Technology
We work with all venues & primary ticketing platforms
worldwide to secure allotments for your fans
More than just a “fan club”, we offer a place where
your biggest fans interact, get perks & exclusives
We work with the artist to create an incredible
experience their fans will love
With an A+ BBB rating, our worldwide team
will ensure your fans get the royal treatment
With real-time analytics, reporting & optimization, our full
marketing team will help maximize each campaign
All of our sites, stores, communities & platforms are built
with the latest technologies & have a full support team
A e-commerce solution to reach your global audience in
multiple languages and currencies with international
fulfillment & customer service
Full merch business including: manufacture, tour, D2C,
retail, and licensing

4. TICKETING / VIP EXPERIENCES
v In-house ticketing team that executes global campaigns and strategy
v Sell tickets or bundle with experiences, music, merchandise, subscription clubs & more!
v Facilitate logistics & coordination around meet and greets and ticket bundles
v Dedicated ticketing pages that replicate “look and feel” of artist’s website

5. MERCHANDISE
v Artist Arena provides a global one-stop merch solution
v Full service including creative development, design, production, sales & financial accounting
v 30+ person team handling all aspects of touring merchandise from the smallest clubs to the largest stadiums
v World-wide fulfillment and customer service with offices in New York, Los Angeles, Nashville and London
A full service, global merch company.

6. OFFICIAL ONLINE STORE
v Multi - Currencies & Languages
v US & EU Fulfillment
v Customer Service
v Product Manager
v Website Integration
v Chart Reporting

7. MUSIC & MERCH BUNDLES
v Insound, our highly-curated, online music retailer, can feature your new album or merch to our global customer base
v Dedicated team can facilitate quick setup and identify and implement promotional opportunities
v Experienced, worldwide fulfillment and customer service
v With over 15 years as an online retailer, we are one of the preeminent sellers of vinyl in the U.S.
v Option to increase product reach through Insound’s Amazon Marketplace
Fans can purchase tickets, merch, music and VIP experiences all in one spot.

8. SUBSCRIPTION-BASED COMMUNITY
v Long and short term communities: Fan Clubs & Tour Clubs
v Highly-experienced community managers create campaigns and growth strategies
v Full global reach including fulfillment and customer service
v Provide exclusive access to concert tickets for fan club members
Where core fans go to interact with the artists they love.

9. FAN DATABASE MANAGEMENT
v Consolidate and store fan data from all sources in one location
v Aggregate, analyze, and identify your most loyal fans
v Build & execute thoughtful, engaging marketing campaigns to each segment of your fan base
Learn who your fans are and what they really mean to your artist.
EMAIL
Label List
Band List
Ticket
Purchasers
Merch
Buyers
Fan Club
Invitation
Registrants
1%
10%
20%
69%
HARDCORE
FANS
ENGAGED FANS
LOYAL FANS
CASUAL FANS

10. INVITATION ONSALE
v Unlike a lottery, control who gets access to your tickets
v Create an artist-branded experience with white-glove service
v Offer up to 100% of the house to a clean list of fans
v Generate an incredibly robust database of active and engaged fans
Revolutionizing the ticket buying experience.

11. CONTACT
To discuss further, please contact:
Bill Ashton
General Manager, Artist Arena
646.734.5285
Ashton@ArtistArena.com