Merchluv is a platform that aggregates music merchandise and provides a single point of access for selling merch on streaming music services, ticketing sites, and mobile apps. It utilizes a universal merchandise database and API to accelerate revenue for artists, merch vendors, and streaming/ticketing services by allowing fans to conveniently purchase merch while listening to music or buying tickets online. The platform collects valuable fan data to help artists and managers better understand purchasing behaviors.

1. The Future of Merchandising
© 2012 Confidential

2. Platform for aggregating and selling music merchandise
on streaming music services, ticketing sites and mobile apps
• Universal merch database and API
• Provides single point of access for the market
Merchluv leverages existing marketplace infrastructure
to accelerate revenue for all parties
Business model provides a revenue share of all transactions
Merchluv provides after-sale customer service
© 2012 Confidential

3. The Opportunity
The $2.2 billion U.S. merch supply chain is highly fragmented
and ripe for a disruptive solution
No convenient way to buy merch when listening to streaming music
or purchasing tickets online
Scattered on many sites, and separated from music
consumption
No efficient way to sell merch in the context of streaming music
45 billion songs/videos are streamed monthly and no merch is
presently sold against this engagement
Buying merch at live event merch tables has numerous issues
Long lines, limited availability, often don’t accept credit cards
© 2012 Confidential

4. The Solution
Universal database and API provides single point of access
for entire merch marketplace
• Embedded stores sell merch on streaming sites and apps
• Full administrative access for merch vendors and
management
• API for integration into other music services
• Mobile application for selling merch via mobile apps
System is built, tested, and protected with filed patents
© 2012 Confidential

5. How Merchluv Works
1 Engage with Artist 2 see merch 3 buy
Music consumers
listen to music on
their favorite
streaming site or
artist app.
Streaming Store T-shirt order
Merchluv
API 4 Transmit
presents relevant
merch merchluv
sends order
dynamically Universal to vendor
within the merch
listening database 5 Fulfill
experience. vendor
product stock input picks/packs/ships
6 Deliver
Merch Vendors delivery to fan
Artists & Managers
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6. Streaming/
Ticketing
Merch
Store
• See demo at:
Merchluv.com
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7. Mobile
Merch
Table
!
Mobile merch table lets fans purchase via mobile
apps.
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8. Customer Funnel
Deliver merch directly to fans listening online
Fan listens to a song or
Attract looks for a ticket online
Engage Fan clicks on “get merch” button
Explore Fan explores online catalog and offers
Convert Fan buys merch and provides data
© 2012 Confidential

9. Benefits for all parties
Fans Merch Vendors
‣ Get access to merch while listening and ‣ Sell merch via streaming sites and mobile
exploring music online and mobile. merch table.
‣ Exclusive access to discounts and custom ‣ Establish new retail distribution channels
products. and customer relationships.
Artists / Managers Streaming/Ticketing Services
‣ Gather valuable fan data and analytics. ‣ New revenue stream.
‣ Accelerated merch sales. ‣ More customer engagement, analytics.
© 2012 Confidential

10. Competition
Traditional merch tables at concerts and live events
Online web stores for individual artists
Merchluv competes by complementing these efforts:
We sell merch at the greatest points of interest in the artist
When listening to streaming music online and mobile
When purchasing tickets online
We aggregate and provide all merch for all artists
We connect merch to social networks to increase the fanbase
© 2012 Confidential

11. Management Team
Andy Young-CEO ayoung@merchluv.com
Founder of Tunipop, Inc.
Business Development, IKON Office Solutions.
Serial Entrepreneur - Emerge, PDF Zone, Tunipop. Six Sigma Blackbelt.
David Kusek-Chairman / VP dave@merchluv.com
CEO/General Partner - Digital Cowboys Consulting.
VP Berklee College of Music / CEO - Berkleemusic Online School.
Co-author “The Future of Music”. Co-founder Tastemate.
Todd Siegel-VP Product todd@merchluv.com
Founder, Product, and UX at the merch innovation marketplace .
User Experience, Giga Information Group (Forrester Research).
Product Strategist, Metanex, Inc. Co-founder Tastemate.
Butch Pocaro-VP Operations butch@merchluv.com
Co-Founder and former COO, Tunipop, Inc.
VP Operation and Technology for IKON’s, Digital Express
VP Operations for R.R. Donnelley. Advisor Singapore Economic Development
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12. Directors / Advisors
Coleman Sisson
CEO Bubbleup
Jimmy Buffett, Keith Urban, Toby Keith
Keith Garde
President Paid, Inc.
VIP Celebrity Services, Aerosmith
Jordan Harband
Software Engineer, Web Apps - Revenue at Twitter.
Director of Development & Technology, at MixMatchMusic
Kevin King
CEO at MusicHype
Advisor at Mobbase & MixMatchMusic
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13. The is the fan data we
collect
Which Fans buy merch?
What do they buy?
How much do they spend?
What products are bundled?
What products sell across brands, genres, geography?
Which Fans share?
What events to they attend?
What other artists do they like?
© 2012 Confidential

14. Merchluv Summary
Complete merch 360 solution
• Universal aggregator of merchandise for digital sales
• Experienced team with track record of success
• Integrates with existing services
• Web, mobile app and API solutions
• A proven technology
• Enhances artist revenue streams
Merchluv is the future of music merchandising
© 2012 Confidential