Artist Arena is a company that helps artists and brands develop loyal fan communities through direct-to-fan strategies and e-commerce. They offer an Invitation Onsale which allows artists to control access to tickets for their shows by filtering out scalpers and bots. This creates a branded ticket buying experience for verified fans. Artists can see where their fans want them to perform and generate a database of engaged fans. The process involves fans registering on the artist's website to select shows of interest. Cleaned of invalid entries, fans are then invited to purchase tickets. This benefits artists by ensuring their fans can attend shows for face value instead of paying scalpers.

1. Artist Arena
Insound
INVITATION ONSALE

2. WHOIS ARTIST ARENA?
The global expert for direct-to-fan strategy & e-commerce. We
work together with our artists and brands to create thoughtful,
custom products and experiences that develop their most valuable
asset: a loyal community of connected & committed fans.
A company of fans, for fans.

3. WHATISAN INVITATION ONSALE?
v A registration page is created that lives on a subdomain of an artist’s site, skinned to
their look & feel.
v The tour is announced with a call to action for fans to register for tickets at the artist’s
site and a link to the page.
v Artist Arena will filter the entry data removing brokers, bots, and duplicate entries.
v The clean list of fans is then invited to purchase tickets for the show they have chosen.
v The primary ticketing platform (i.e., Ticketmaster) is used in order to maximize the
benefit to the most fans. Offer up to 100% of the house to a clean list of fans!
A fair & unique way to control who gets access to your tickets.

4. WHYAN INVITATION ONSALE?
“Bots,” computer programs
used by scalpers, are a hidden
part of a miserable ritual that
plays out online nearly every
week in which tickets to hot
shows seem to vanish instantly.
Mumford & Sons Invitation Onsale Blog Response
Currently Savy // June 4, 2103
“Concert Industry Struggles With ‘Bots’ That Siphon Off Tickets”
The New York Times // May 26, 2013
“They want their fans to be able to
see them live...and they don't want
fans to have to pay scalpers for
tickets. [They] hired a company to
help them accomplish this in the
most effective and efficient way
possible. And they freaking
succeeded."

5. WHATARETHE BENEFITS?
v Control access to tickets by filtering out brokers & bots so fans can
enjoy the most and best seats.
v Create an artist-branded experience to shepherd fans through a
much better ticket-buying experience.
v Discover where your fans want to see you perform.
v Generate an incredibly robust database of active and engaged fans.

6. FAN SUBMISSION
Simple & quick submission
allows the fan to select
their shows.
Fans select the three shows
they are interested in
attending by priority.

7. FAN SUBMISSION
Simple & quick submission
allows the fan to select
their shows.
Don’t see your city? Fans
could select a city where
they would like the artist to
perform.

8. THEIDEA IN ACTION
Filter out scalpers,
bots, and fake entries
that take away tickets
from fans.

9. FANDATA
TraditionalShowDatais mostly brokers who
buy the best tickets. They also have no interest
receiving additional messaging or buying other
items like albums and merch.
InvitationOnsaleData includes not only the
fans who buy tickets, but also those who wanted
to buy tickets. Your real, engaged fans, where
they live, and where they want to see you play.

10. SAMPLE ANALYTICS
v Geo-location
Where are they and how far are they
willing to travel?
v Social Targeting
Does engagement come mostly through
Facebook, Twitter, band emails?
v Source Conversion
Are fans who interact on Facebook more likely
to purchase than those receiving an e-mail?
v Device Usage
Are they PC or Mac users? How many mobile
(iPhone or Android)?
v Broker Identification
How many in your mailing list are high-volume
brokers and bots?
Here’s what you can learn about your fans:

11. CONTACT
To discuss further, please contact:
Bill Ashton
General Manager, Artist Arena
646.734.5285
Ashton@ArtistArena.com