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What ? 
Talk
Art of Start 
Based on Guy Kawasaki’s – Art of Start and Eric Ries - Lean Startup 
Senthil Kumar Doraiswamy
Art of Start >
NO 
NO 
Just 
1. Art of Starting 
• Make Meaning 
• Make Mantra 
• Get Going 
• Find a Few Soulmates 
• External MAT
2. Art of Positioning 
• What do you do? 
• Positive – No War 
• Polarise 
• Pivot
3. Art of Pitching 
• Ask - So What? 
• Observe 10/20/30 Rules 
• Stay at 1000 ft 
• Pitch Constantly
4. Art of Business Plan 
• Do you need one? 
• Pitch, then Plan 
• Right Data 
• Write Deliberate
5. Art of Bootstrapping 
• Manage the Cash flow 
• Service vs Product 
• Forget the “Proven Team” 
• Ship First- MVP
6. Art of Recruiting 
• Hire “A” player 
• Hire “Infected” People 
• Understand Demand–Supply 
• Apply Shopping Center Test
Thanks

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The Art of Starting a Lean Business

  • 2. Art of Start Based on Guy Kawasaki’s – Art of Start and Eric Ries - Lean Startup Senthil Kumar Doraiswamy
  • 4. NO NO Just 1. Art of Starting • Make Meaning • Make Mantra • Get Going • Find a Few Soulmates • External MAT
  • 5. 2. Art of Positioning • What do you do? • Positive – No War • Polarise • Pivot
  • 6. 3. Art of Pitching • Ask - So What? • Observe 10/20/30 Rules • Stay at 1000 ft • Pitch Constantly
  • 7. 4. Art of Business Plan • Do you need one? • Pitch, then Plan • Right Data • Write Deliberate
  • 8. 5. Art of Bootstrapping • Manage the Cash flow • Service vs Product • Forget the “Proven Team” • Ship First- MVP
  • 9. 6. Art of Recruiting • Hire “A” player • Hire “Infected” People • Understand Demand–Supply • Apply Shopping Center Test