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Evaluation
Art Gallery Project
My Research
• In our PowerPoints we worked as a team making slides for for the various
sections of the exhibition such as Dieric Bouts, the portrait of St Luke Drawing
the Virgin and Child and the Exhibition’s purpose. I think that doing this
research was really helpful as it gave us a lot more insight into what we were
working with in the project as well as helping us to develop some initial ideas as
to what we could do in the project. I researched the painting itself to find out
any interesting information about it’s past and although there wasn’t much
information that we could incorporate into our event however it did help us if
we were asked questions about the painting by attendants.
• Before writing our research we had decided on what roles we would be taking
so the group could work on they’re own mini projects to create a variety of
work that featured all of our strengths. I researched into cinematography and
camera work as these related the most to the role I was given. I found
researching cinematography fairly difficult as I hadn’t been in the gallery so I
didn’t really have a good understanding of what shots were possible in the
exhibition space so I only looked into some fairly simple style of
cinematography.
• I think that the research was a success as we structured it in a way where
everyone got to research what they were interested in without having to worry
about having to little information in they’re research as we could share
information more easily and learn more about what our group was planning to
make.
Planning
• Each lesson our group would meet so that we could discus our progress and what
our plan was. I think that these meetings were crucial in our planning as it helped
us to stay on track as well as making sure we all knew who was doing what. These
meetings were especially important once we found out the gallery had already
done most of our initial ideas so we would need to urgently come up with new
ideas before beginning production. Our main focus with the project was to create
an event at the art gallery to promote the making a masterpiece exhibit to a
teenage audience.
• Our plan was to create three videos: an interview with the public, an introduction
to the exhibit and a video giving an over view of Chris Cook and Dieric Bouts’
work. We also wanted to create a photo booth where people could dress up as
figures in the paintings as we knew that this would be fun and engaging. we
wanted to create a lot of content for the event as we felt like with the budget it
would be possible to accommodate all our ideas which in retrospect was fairly
risky however it payed off in the end and our project was successful but only due
to the effort we put into planning our project.
Planning
• In our initial stages of planning I had planned to make a video on the small
details of the painting and the meaning behind the exhibit however this fell
through as we decided that it would be better to help develop the other
videos as we were running out of time for production. I’m glad that I didn't
go through with making my video as it helped the team to finish the
project in time.
• I think that my planning was fairly lacking as I was mainly just helping
people in any way I could with their own areas of production so I think that
I could’ve planned about how I could help with their productions to flesh
out my planning a bit more. I think the real problem with the planning
stage is that we had very little time to come together with a full plan of
what we were doing and we only really became clear on what we were
doing during production.
My Production – Tiles Design
As a part of the event were going to
display some student interpretations of
the Bouts painting so I was tasked with
making some art incase we didn’t get
enough submissions so I wanted to make a
replication of the tiles from the painting. I
started by gathering the different shapes
and arranging them into the tiles pattern
and then I added textures to the shapes
which were meant to replicate the texture
shown in the painting. Overall I think that I
did a good job replicating the tiles and
even though we got plenty of submissions
for the student art I still think that my
work fits in and shows my own interest in
the bouts.
My Production-Documentary Video
• Working on the camera for the documentary video I
had to follow a lot of instructions as Ollie wanted a
specific set of shots to be filmed so we met up and went
around the gallery filming the paintings and each other
filming so that we could document the production. I’m
really happy with how the documentary turned out, I
think that all the shots look fairly professional and the
lighting is actually ok even though we only had the
lighting in the gallery to work with.
• I actually did the voice over for the documentary video
which was interesting/frustrating to make because I had
to memorize most of the lines so that I could read out
the script in a natural way but I got better at it as I went
on as I was getting into a rhythm of speaking. I think
that the documentary video was really good and if I
could improve it I would’ve had subtitles in the video so
that people at the event wouldn't need headphones in
order to know what the documentary was about.
My Production- Event Video
On the events night Ewan, Jack and I were in charge of filming the
event and making sure that we had all the footage we needed to
make a video that covered the event in it’s entirety. I wanted to
capture the event from various perspectives while Ewan and Jack
focused on specific parts of the event. I would go to the second
floor to film attendants coming in so that there was an interesting
birds-eye view shot of the event. I filmed the reactions of people
to both the artwork being displayed and the work we had made
and this made for some great reaction shots. Filming in Olivia’s
room made for some good shots as she had a lot of interactions
with people and the interview video in that room attracted lots of
people. I think that filming went really well as we all filmed
different areas of the event at different times so all our footage
captured various moments in the evening through our individual
styles of filming. If I were to film it again I think that I would’ve
spent some time filming some of the work being shown in the
event as I mainly filmed people so it would’ve been nice to film
what was on display.
My Production- Event night
• The event night went really well, we
had lot’s of students show up so our
advertising was a success. I think that
because we had a variety of things
that people could do so in the two
hours that the event was happening
for there was always something to do
or something that would happen such
as the curator’s speech or Chris Cooks
talk. Because I spent the night filming I
got a good look at how everyone was
during the event everyone seemed to
be having a good time.
Time management
• I think that our time management was decent as we did manage to get everything set up to a
great standard in time for the event however we finished setting up just as people started arriving
for the event. I think that the main reason that setting up the event took so long was because we
had to rely a lot on other people such as technicians to help us set up the monitors which we
were having to rush to complete in time however we did manage to finish it in time so I think that
we did a good job of completing tasks by organizing our team efficiently. On the day of the event
we still had lot’s of work to do such as setting up equipment, packing the tote bags, organizing
our roles and meeting with the people working at the gallery but I think that this shows just how
much effort we were putting into each aspect of the production rather than having bad
management.
• In our production stage everyone had their own tasks and could other members of the team with
their tasks if anyone needed help and this was really great for our time management as it helped
us to quickly create lot’s of content for the event as well as helping our team-mates with their
work. As I was mainly a camera operator for the project I spent most of my production time
helping the rest of the team with their work which was useful as it helped us to produce our
videos faster. Every lesson we would gather the team to make sure we were all on track and
organized which helped us all with our time management as we were all aware of our goals in the
project.
Audience/Client Appeal
• Our project was mainly aimed at students as this was the audience
that our client wanted us to appeal to however in the event it pretty
much a even amount of adults and students which we weren’t
surprised by as art is something that tends to draw in older audiences.
We used our marketing to appeal to a student audience by making
the event free as we knew that this would appeal to students who
don’t really have the money to spend on an art gallery event. Another
one of the ways that we targeted our event for students was with the
student art being presented as it’s something that we thought would
inspire students to see their own work being presented in the gallery
and we did manage to get quite a few submissions for the art so it
was great when the student artist showed up and got to see their own
work.
• At the gallery we had a photo booth which worked as a great way to
make the event more fun for the students and event the adults as we
brought a bunch of costumes that people could dress up in and it’s
inclusion was great for a fun atmosphere. I think that the event
managed to hit a great spot where it a good time for everyone that
showed up as it was so varied in it’s content so that wherever you
went there would be something interesting to see or do so we
managed to keep every excited and happy until the event ended. I
think that overall we managed to do a good job of making the event
appealing for students through the content we created and at the
same time somehow making it interesting and professional so that it
also appealed to an adult audience.
EWAN’S WORK
Ewan's research
My main focuses for the research was about Bouts and
various techniques for documentaries. I am happy with how
the techniques research went as I got plenty of different
styles that we could do, test a few out and find which ones
were our favorites. However I couldn’t find very much about
Dieric Bouts. As it turns out, little is known about him which
made my research harder, but after searching through
various trustworthy websites, I managed to get a slide of
information. Next time I would spend some more time
finding out information from different sources rather than
just websites. It may not change anything, but there could
have been books with information about him in and I didn’t
look for them. However, once all of our team’s research came
together it looked very good and we had a large variety of
knowledge.
- Ewan Wild
Filming on the night
• On the night it was my job to get as
much footage as possible for another
video we are currently making for the
gallery about the night directed by
Jack and edited by Ollie. I got plenty
of footage recording every different
thing we had done as well as all the
speeches that were given on the
night. My footage wasn’t the best as I
am fairly inexperienced with a
shoulder mount, however using
editing as well as the two other
cameras we had recording footage
the footage came out looking good,
and the short video about the event is
nearly done. Between three of us, we
got footage from just about every
angle possible including taking videos
from the balcony above.
By Ewan
HOLLY’S WORK
Holly’s research
Job role research:
• I found that researching the job roles we had given ourselves really helpful. It gave me a better understanding of
what was my responsibility and gave me a wider perspective especially with the event co-ordination. There's so
many details and little things that I wouldn’t of taken into consideration without research. Personally it was really
helpful in making sure I did my part in the project to the best of my ability. I think it helped in the team knowing
everyone had specific roles for me(holly) being in charge of the event organisation and all the communications
meant that when people had a question they would ask me and I would speak to whoever to find the answer. It
also meant that if needed help with editing something I knew I could go to Ollie or Ewan or if I wanted some
animation for something I could go to will. I think the varied skillset helped a lot in this project. I did lots of
emailing and planning around the production, keeping everyone on schedule and in the loop. When everyone is
working separately it can be hard to make sure you all know where everyone else is at and how it will all come
together so I helped pull everything together. but I wouldn’t have seen it like this without researching what my
responsibilities were as project manager and event coordinator.
Contextual research
• When we started the project, the first step was research, we worked together to gather as much info on the
painting, the gallery and the exhibition. This gave us lots of context and a basic understand of where we were
working, who we were working for and also with the information we had on the art work, what can we create
using this. I think the research on the art work and exhibition was definitely the most helpful. We used things
we found out in our videos and it also mean that at the event, I could walk round and talk to people and tell
them about the art work they were looking at which was a really nice feeling.
• One thing that looking back now would have been helpful to research is the people working at ymt,yag and other
important people because there was times where we didn’t know who we needed to speak to about certain
things or what a person did. Even at the event I met so many people with important roles at ymt& yag and I
wasn’t sure who they were or what their role was. It would have been more comforting and easier when
planning, to know who was who and certainly less embarrassing on the night when I could’t remember who
people were when introducing them.
The event: planning and organisation
• I was in charge of planning and organising the event whilst the others worked on their video production. We wanted to have various
things going on on the night to keep everyone entertained. We wanted drinks at the event and ymt supplied these so it was one less
thing to factor in. I got in touch with Chris cook and he said he would do a talk at our event which was really popular and everyone
enjoyed. we were hoping to incorporate Olivia and her project but we had no contact with her over Christmas until a few days before
the event. This meant it was difficult to plan what was happening in the project gallery where she was working. Luckily we sorted
something in tie for the event. A big problem throughout this project was communication with some ymt staff and not having a
definite on space and monitors until later on and due to problems with the monitors we had to out source them which took a huge
chunk of our budget which was worrying. However in this cost it included all the devices we needed and getting them installed which
made setting up on the night easier as it was done for us. But because of the delays in knowing the space and the situation with
monitors it meant it became hard to plan as it was out of our hands by this point. Before this we looked at getting large digital screen
for presenting our work, this required getting quotes from companies and finding the best deal. This was good experience as its not
something you get taught how to do so it helped develop my business skills and budget management.
• We thought of some good interactive activities for the event. using links with ytr costume hire, I came up with the idea of a photo
booth where you “be the masterpiece”. We hired out loads of costumes and hats and set up a booth in the gallery foyer. This took a
lot of planning, organising and compromising especially when working with the budget but I think it worked really well. We had to be
really organised to make sure this ran smoothly and it did.
• As well as this, to try and engage more students we did a challenge called “remaking the masterpiece” where we asked people to
reimagine the painting and recreate it in their own style or edit. The winning piece was chosen to be printed on a tote bag and given
away at the event. We got quite a few submissions but they came in late which meant that we had to leave ordering the bags till last
minute which was stressful but in the end we got them on time for a good price and they looked brill.
• We wanted to make little goodie bags so in each tote bags were some sweets, flyers and stickers. Ollie did some cool sticker designs
that were relatively cheap to print but everyone loved them. We spent a lot of time looking for the best place to print bags and
stickers but I think we found the best deal. Everyone loved the bags and I think it was a great idea despite the stress behind it.
• We also made flyers and posters. There was some arguments when making these and in the end the posters printed, we later
realised, had lots of spelling mistakes on and as the event changed and developed we realised the information on those posters were
no longer accurate so we smashed out some new ones the week of the event and gave out LOADS of flyers at college and put
posters everywhere. At the event when we spoke to people about how they had heard about the event, lots said they had seen
posters and been given flyers which shows traditional marketing techniques are still really effective
• Additionally, we planned to have people filming throughout the event to make another video after that ymt could use for marketing
and that we could use for our evaluation and evidence of the project
• overall I think the event planning was very thorough and we paid good attention to detail. We were efficient and organised and I
think everyone was clear on what they were doing and where they needed to be throughout the evening. Although what would have
been better is if we had better posters and flyers printed and handed out earlier so there was less to do in that final week but on the
flip side because we were flyering so close to the event people didn’t just forget about it which I think worked in our favour
The event
• The event on the whole went so much better than I think we all expected we had a great turn out of
at least 60 people but I think there was more. Everyone really enjoyed themselves and gave us great
feedback.
• On the day of the event we did all the last minute stuff like filling the tote bags and setting up, there
was no rush and everything ran smoothly. We did some last minute flyering in costumes and went
round town which was fun and we convinced a couple of extra people too. We also posted loads on
Instagram and twitter on the lead up to the event trying to get as many young people as possible
interested.
• Throughout the night we all kept busy and enjoyed ourselves. All the guests knew where they were
going and were having a good time. Chris came along and did his talk and that went great, everyone
found it really interesting. I think all the people who came were really engaged and learnt some stuff
about the gallery and got involved in some of the activities.
• The photo booth was successful, we got the costumes at lunchtime and had them all set up,
everyone had fun getting their photos taken and dressing up and after they were all sent off with a
quick turn around. (Non of the costumes were damaged and were returned to costume hire later
that week.)
• I was really really pleased with the night and I think everyone did a fantastic job, I don’t think it could
of gone much better!
• The only thing was that we didn't’t see Chris until the event had started so we didn’t get chance to
properly plan his talk but when he arrived it was planned quickly and there was no issues.
OLIVER’S WORK
Research - Oliver
My section of the research was about the the exhibitions. It was
difficult as the only information available was on the art gallery
website so it was difficult to pull research from any other sources.
However, there was a really good amount of information on the
gallery website so it was not the end of the world
I also did all the research into documentary post production. This
meant I researched editing, sound design, colour grading and
soundtrack creation. I looked at good examples of each process and
how they achieved it successfully.
I feel as if the research was done really well because as a team we
covered every base in a lot of detail, ranging from the artist and the
painting to directing and animation
Production - Shooting
Overall I think the documentary turned out really nicely and so did the
attendees with one of them stating that they loved the video. There were
defiantly thinks that could have been worked on but overall it looked and
peeled professional.
With the help of the shooting script and the skill of the team, filming the
documentary was pretty easy. We both had a lot of shots to get but we
weren't there for too long. It took half the amount of time to shoot which
was nice
We used the gimbal to get the steady moving shots and the shoulder
mounts to get the close up shots. I pre-set up the gimbal the night before
and photographed the axis measurements as it meant that in the gallery
the set-up only took 5 mins meaning we could get started right away.
There were some shots that were difficult to get due the the lighting in the
gallery being awful, the wall colour being a sort of burgundy red that bleed
into the shots and the restriction on using proper lights as they would
damage the paintings
Production - Music
For all the videos except the entrance video I created original music to accompany the
videos. I did this using GarageBand.
For the promo video i used a range of trap kits to get individual drum sounds. They
sounded really good together as they were from the same pack from Splice. I also used
GarageBand loops for the stringed instruments that i pitched down and cut up
For the event video I used a LoFi melody from another sample pack from Splice. I paired
this with a soundscape from from Ethereal that was in the same key. This combination
created a great layered lofi sound that matched the tone of the event and video. For the
drums i used a LoFi one shot pack i found on r/drumkits. It had loads of bass and snare
sounds and really good percussion sounds. However the HiHat sounds were very poor, i
ended up using an EQ’d trap hat to emulate the same sort of sound.
For the interviews and the documentary I used a collection of string instrument, piano
sounds and a 80s style synth all layered playing a melody composed by a producer by the
name of Praxi, I worked with those melodies and creating the drums to with it, I used one
of the GarageBand presets to create the drums as they sounded so much better compared
to the Splice kits.
I feel like all the music came out sounding really well and matched the videos well too
Production - EditingI was also tasked with editing the documentary as well. This was a fun job as
i enjoy editing and working in post-production.
We had so much footage that was all unorganised behind belief it was a
nightmare to find the shots I needed. For the next project i will use a proper
system. It was very difficult to find anything as there was just stuff
everywhere
The footage we got didn't need much work to it which was good and saved a
lot of time. It didn't take long to arrange a good enough rough cut to be sent
out for notes. With notes from the team and the Art Gallery i finished the
documentary a few days before the event which gave me time to focus on
other things
The graphics were really easy to implement as Theo from YMT and Will had
cut up all the pictures in photoshop really nicely so creating the fading was
super simple
The voice over was a bit messed up as they were so quiet i had to boost the
sound and then nest the audio and boost again a few times. It didn't effect
the quality that much but was just a pain as we had recorded it in many
sections
The text was pretty easy to do as i had created a photoshop template to
make it easy to create all the different text assets I needed
WILL’S WORK
Will’s Animation research
• By looking at popular existing works that utilised parallax animation with
very similar images, I was able to learn a lot about how paintings could be
edited to create interesting and appealing animations. Furthermore, the two
pieces I looked at utilised a comedic tone, which was something we wanted
to use ourselves to appeal towards the young adult age demographic. The
two animations held different purposes in their own context, with the first
being an opening sequence to a TV show and the other being used as an
intermission in a film. I feel that I did a good job in gathering information
from the two whilst addressing how their different contexts affected the
style in which the were created.
• A way to improve on my research would have been to include more
examples of existing products. This would have made what I learned more
reliable whilst also allowing me to compare a greater range of styles and
animations to gain a deeper understanding of parallax as a whole.
Furthermore, it would have been good to learn how the animators behind
these specific examples created the animations, as at the time I was
completely new to parallax and so had no experience in actually creating it,
forcing me to quickly learn during the pre-production period.
Shot 2 –
Rembrandt’s studio
The first thing seen in this shot is the second half of the transition mentioned in the
evaluation of Shot 1. I was able to create a smooth movement between the two
backgrounds by switching out the images in the middle of background 1’s spinning
motion. As I did so whilst the image was at a 90 degree angle to the screen, the
difference in length between the two backgrounds isn’t noticeable to the viewer, and
so I was successfully able to keep the transition looking smooth. The introduction of
each person/figure to the shot is done so in a way that ends with the viewer’s focus on
Rembrandt and his canvas, which is where the next animation takes place. I did this by
having the difference figures’ introductions be staggered, ending with Rembrandt in
the middle of the image. I believe that this works really well, although I would have
liked to have given the people more interesting/varied animations for their entries to
the shot, as they currently all just slide into frame.
The next piece of animation involving the audience throwing objects at Rembrandt
and his canvas works well to add some more humour to the shot. Furthermore, I
believe that the actual animation of this segment is of good quality, as the impacts
causing the canvas to rock back and forth as well as the falling of the objects after
impact give the piece a much greater sense of realism despite being such small details.
Continuing on, by having Rembrandt and his canvas fall downwards off the screen, I
was able to develop a means of transitioning to the next shot smoothly. I did this by
having the rest of the shot fall down after him, which is then followed by the Benaiah
painting rising from the bottom in the next shot.
Overall, I really like how this shot turned out. My favourite part is definitely the
audience throwing the objects at Rembrandt, as I believe this segment involves the
most interesting and fun animations.
To improve on this shot, I would develop a greater range of animations for the
introduction of the different figures, as previously mentioned. Additionally, I would
add some movement to the people on the right-hand side of the screen, as they are
currently completely stationary, which can be quiet jarring compared to the rest of the
image.
Shot 3 - benaiah
This shot has more emphasis on the background movements, as seen with the clouds panning across
the screen. I believe this helps to add a greater sense of depth to the image, making use of the 3D
space and multiple layers. In the foreground are the main focuses of the shot – a corpse, a warrior, and
an injured man. Aside from bringing the corpse closer to the screen, I didn’t do any anything with it, as
animating a corpse that isn’t being interacted with isn’t really possible. The separating of the warrior’s
arm from his main body that I did during my work in Photoshop was definitely a good decision, as I was
able to create the swinging motion seen in the video. My thoughts on this movement are mixed, as
whilst I believe it fits with the rest of the shot really well and helps to set up the upcoming zoom-in,
there is a slight bit of movement between frames which causes the arm to move position slightly at the
shoulder.
The aforementioned zoom-in allowed me to put the focus of the shot onto the injured man’s face,
which I then split apart to create the visual of the sword slashing the head into two.
Overall I feel that although this is the weakest of the three shots, it still looks good and has a range of
interesting animations present. I like how the clouds work to give the background a greater sense of
movement whilst not taking attention away from the foreground. To improve the shot, I would spend
more time ensuring that the swinging arm didn’t shake at the shoulder.
Production reflection
• By recording the creation of my work on a daily basis, I was able to keep
references to my work during its development. This was useful for referring back
to when working on different areas of the project, as I could get an idea of how
long certain tasks would take as well as how I could improve my technique to
work more efficiently. Additionally, by comparing what I had created in After
Effects with my Photoshop work as well as my storyboards, I could see what
changes I had decided to make as well as how I had transitioned the still images
over to animation.
• Another positive of creating a production reflection is that I could reinforce my
reasoning for certain decisions about creating the animations. For example, I
often talk about how I added certain movements to give the vide a more comedic
tone to appeal more to our target demographic.
• I made sure to make common referrals to the tools that I used during the
production process, as it is important to understand how I actually created the
animations/edits rather than just skipping over the actual work process. This also
helped in regard to recording what tools did and didn’t work well for specific
tasks, making the job of creating similar edits much easier later on in the project.
• I overall feel that my reflection worked well to keep track of all the tools and
software that I worked with to create my animations, which in turn will allow me
to refer back to this project when working on future productions. A way to
improve on my reflection would be to address what we did on the actual day of
the exhibit event.
JACK’S WORK
Research - Jack
My main focuses for the research was about Bouts and various techniques for documentaries. I am
happy with how the techniques research went as I got plenty of different styles that we could do,
test a few out and find which ones were our favourites. However I couldn’t find very much about
Dieric Bouts. As it turns out, little is known about him which made my research harder, but after
searching through various trustworthy websites, I managed to get a slide of information. Next time I
would spend some more time finding out information from different sources rather than just
websites. It may not change anything, but there could have been books with information about him
in and I didn’t look for them. However, once all of our team’s research came together it looked very
good and we had a large variety of knowledge.
Also for my research I did primary and secondary audience research. I looked at statistics for
different social media platforms to see which platforms would be best to advertise our event on to
reach our target audience. I also looked at statistics for students on creative media and arts courses
in the UK and the local area so that I had a rough idea on numbers of people that would be
interested in our event possibly. We also did a survey asking people if they’d come to the type of
event we were planning and what they would like to see at that sort of event and how they would
like to have things presented I felt this help a lot and gave us a good idea about what to make for our
target audience.
Welcome to York Art Gallery Event Video
Audience & Client –
• I feel as though this video would appeal to the target audience of this event. I feel the music in the video would appeal to a younger audience and that the
video flows nicely and would engage this younger target audience. I think that maybe the odd one or two shots might have been held a bit long and that I
could have possibly been able to cut some of the shots a little bit soon as they drag and this younger target audience might lose interest in the video and
disengage.
• I feel as though this video met the clients needs as this video was meant to catch the attention of people passing the art gallery and to give the viewer a
brief idea of what was happening at the event and I feel as though this video did this and for filled the clients needs.
Camera Work & Editing –
• I feel the camera work in this video was really good and everything came out nicely. All the shots are smooth and steady and in focus. Except the shots
that are a little but shaky and have the back and forth of pulling in and out of focus but this was an effect we wanted and I feel as though we were
successful as a team to achieve this effect and look and I feel as though it does look intentional.
• There is one shot in the second half of this video that annoys me and that is the shot moving into the gallery as the doors open to the main entrance and
that is because of the reflection in the glass of the camera operator. All of the take for this shot had the operator in the reflection but I think that was just
because of the time that the doors opened I think that if they opened a bit sooner we might have been able to avoid this.
• I feel as though the editing in this video was done really nicely. Everything was cut to the beat of the music so that the video ran smoothly and so it was
easier for the viewer to watch. I feel as the transitions worked well also I feel the cuts in the black worked well and where done very cleanly and where
hidden and aren’t obviously cuts to the viewer.
• I think the dip to black at time code 3:48 is help a bit too long on a black screen and that I should have maybe brought in the title card a bit sooner rather
than waited for the music to fully finish before fading the title card in.
Sound & Lighting –
• I think the music worked really well in this video I think it sets a nice mood and tone for the video. I also think the music fit nicely with the mood and
atmosphere of the event. I could have possibly found a similar track to play quietly when the title cards were being show in-between the videos so that I
was broken up a little more.
• All the shots are well lit in the video and everything is visible and you can clear make everything out. Some of the shots have quite a bit of noise in them
but this is just because of how dark the rooms are so the ISO on the DSLR had to be put quite high so that we could actually get a clear picture.
By jack
FEEDBACK
Feedback 1
In this feedback it’s clear that the attendee really enjoyed the event
however they made a good point about the volume of the interview
video. As we had set up the monitors just before people started to
arrive we didn’t have much time to adjust the volume so in
retrospect the volume of the interview video was probably too
quiet as we tested the volume before we started playing the music
we’d so the audio was less clear. We should have checked the
volume before we let people in so we could adjust it to be louder.
Response to feedback:
Feedback 2
I like that the main thing that people took away from the event was
that this was well organized and surpassed expectations of what
students could create which I find really nice as we all took the project
in a professional direction whilst trying to keep it aimed at a teenage
audience. It’s great that the event appealed to both a student and
adult audience as it shows that the event was a success because the
content was enjoyable for our main audience which was the students
yet it was still enough to entertain an adult audience and I think that’s
because we had Chris Cook there who was an artist who’s work was in
the exhibit yet he also spoke to a lot of the people there which most
likely improved the experience for a lot of the attendants.
Response to feedback:
Feedback 3
Response to feedback:
I think that the attendants really enjoyed the content that
we produced as we tried to create a varied range of work
so that there would be a lot to watch and interact with so
that the event stayed exciting. I’m glad that the photo
booth went well because it was something that we spend
a fair amount of the budget on but there always seemed
to be someone in there whenever I looked so I think that
the photo booth was a success overall.
Feedback Summery
• We had 21 responses to the exhibit in our response box and not a single one of
the had anything bad to say about our exhibition which made me feel proud of all
the work that the team and I had put into the project. The only issue I had
personally with the event is that the documentary video required headphones to
listen to so it was something that many people there missed out on however this
wasn’t too much of an issue as people could still watch the video even if they
didn’t get a chance to hear the audio.
• If I were doing this project again then I would’ve made it so that the interactive
parts of the event and the monitors had more space as I think that the event
space was a bit cramped because of the tables and displays in the gift shop area
which it more difficult to move around. I also would’ve increased the volume of
the interview video as it was fairly quiet and that’s a shame because it’s a really
fun video that relies on it’s audio. Overall I’m really happy with the outcome of
the event and how all attendees seemed to really enjoy the exhibit and all of the
contented the team and I had created.

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Art gallery evaluation

  • 2. My Research • In our PowerPoints we worked as a team making slides for for the various sections of the exhibition such as Dieric Bouts, the portrait of St Luke Drawing the Virgin and Child and the Exhibition’s purpose. I think that doing this research was really helpful as it gave us a lot more insight into what we were working with in the project as well as helping us to develop some initial ideas as to what we could do in the project. I researched the painting itself to find out any interesting information about it’s past and although there wasn’t much information that we could incorporate into our event however it did help us if we were asked questions about the painting by attendants. • Before writing our research we had decided on what roles we would be taking so the group could work on they’re own mini projects to create a variety of work that featured all of our strengths. I researched into cinematography and camera work as these related the most to the role I was given. I found researching cinematography fairly difficult as I hadn’t been in the gallery so I didn’t really have a good understanding of what shots were possible in the exhibition space so I only looked into some fairly simple style of cinematography. • I think that the research was a success as we structured it in a way where everyone got to research what they were interested in without having to worry about having to little information in they’re research as we could share information more easily and learn more about what our group was planning to make.
  • 3. Planning • Each lesson our group would meet so that we could discus our progress and what our plan was. I think that these meetings were crucial in our planning as it helped us to stay on track as well as making sure we all knew who was doing what. These meetings were especially important once we found out the gallery had already done most of our initial ideas so we would need to urgently come up with new ideas before beginning production. Our main focus with the project was to create an event at the art gallery to promote the making a masterpiece exhibit to a teenage audience. • Our plan was to create three videos: an interview with the public, an introduction to the exhibit and a video giving an over view of Chris Cook and Dieric Bouts’ work. We also wanted to create a photo booth where people could dress up as figures in the paintings as we knew that this would be fun and engaging. we wanted to create a lot of content for the event as we felt like with the budget it would be possible to accommodate all our ideas which in retrospect was fairly risky however it payed off in the end and our project was successful but only due to the effort we put into planning our project.
  • 4. Planning • In our initial stages of planning I had planned to make a video on the small details of the painting and the meaning behind the exhibit however this fell through as we decided that it would be better to help develop the other videos as we were running out of time for production. I’m glad that I didn't go through with making my video as it helped the team to finish the project in time. • I think that my planning was fairly lacking as I was mainly just helping people in any way I could with their own areas of production so I think that I could’ve planned about how I could help with their productions to flesh out my planning a bit more. I think the real problem with the planning stage is that we had very little time to come together with a full plan of what we were doing and we only really became clear on what we were doing during production.
  • 5. My Production – Tiles Design As a part of the event were going to display some student interpretations of the Bouts painting so I was tasked with making some art incase we didn’t get enough submissions so I wanted to make a replication of the tiles from the painting. I started by gathering the different shapes and arranging them into the tiles pattern and then I added textures to the shapes which were meant to replicate the texture shown in the painting. Overall I think that I did a good job replicating the tiles and even though we got plenty of submissions for the student art I still think that my work fits in and shows my own interest in the bouts.
  • 6. My Production-Documentary Video • Working on the camera for the documentary video I had to follow a lot of instructions as Ollie wanted a specific set of shots to be filmed so we met up and went around the gallery filming the paintings and each other filming so that we could document the production. I’m really happy with how the documentary turned out, I think that all the shots look fairly professional and the lighting is actually ok even though we only had the lighting in the gallery to work with. • I actually did the voice over for the documentary video which was interesting/frustrating to make because I had to memorize most of the lines so that I could read out the script in a natural way but I got better at it as I went on as I was getting into a rhythm of speaking. I think that the documentary video was really good and if I could improve it I would’ve had subtitles in the video so that people at the event wouldn't need headphones in order to know what the documentary was about.
  • 7. My Production- Event Video On the events night Ewan, Jack and I were in charge of filming the event and making sure that we had all the footage we needed to make a video that covered the event in it’s entirety. I wanted to capture the event from various perspectives while Ewan and Jack focused on specific parts of the event. I would go to the second floor to film attendants coming in so that there was an interesting birds-eye view shot of the event. I filmed the reactions of people to both the artwork being displayed and the work we had made and this made for some great reaction shots. Filming in Olivia’s room made for some good shots as she had a lot of interactions with people and the interview video in that room attracted lots of people. I think that filming went really well as we all filmed different areas of the event at different times so all our footage captured various moments in the evening through our individual styles of filming. If I were to film it again I think that I would’ve spent some time filming some of the work being shown in the event as I mainly filmed people so it would’ve been nice to film what was on display.
  • 8. My Production- Event night • The event night went really well, we had lot’s of students show up so our advertising was a success. I think that because we had a variety of things that people could do so in the two hours that the event was happening for there was always something to do or something that would happen such as the curator’s speech or Chris Cooks talk. Because I spent the night filming I got a good look at how everyone was during the event everyone seemed to be having a good time.
  • 9. Time management • I think that our time management was decent as we did manage to get everything set up to a great standard in time for the event however we finished setting up just as people started arriving for the event. I think that the main reason that setting up the event took so long was because we had to rely a lot on other people such as technicians to help us set up the monitors which we were having to rush to complete in time however we did manage to finish it in time so I think that we did a good job of completing tasks by organizing our team efficiently. On the day of the event we still had lot’s of work to do such as setting up equipment, packing the tote bags, organizing our roles and meeting with the people working at the gallery but I think that this shows just how much effort we were putting into each aspect of the production rather than having bad management. • In our production stage everyone had their own tasks and could other members of the team with their tasks if anyone needed help and this was really great for our time management as it helped us to quickly create lot’s of content for the event as well as helping our team-mates with their work. As I was mainly a camera operator for the project I spent most of my production time helping the rest of the team with their work which was useful as it helped us to produce our videos faster. Every lesson we would gather the team to make sure we were all on track and organized which helped us all with our time management as we were all aware of our goals in the project.
  • 10. Audience/Client Appeal • Our project was mainly aimed at students as this was the audience that our client wanted us to appeal to however in the event it pretty much a even amount of adults and students which we weren’t surprised by as art is something that tends to draw in older audiences. We used our marketing to appeal to a student audience by making the event free as we knew that this would appeal to students who don’t really have the money to spend on an art gallery event. Another one of the ways that we targeted our event for students was with the student art being presented as it’s something that we thought would inspire students to see their own work being presented in the gallery and we did manage to get quite a few submissions for the art so it was great when the student artist showed up and got to see their own work. • At the gallery we had a photo booth which worked as a great way to make the event more fun for the students and event the adults as we brought a bunch of costumes that people could dress up in and it’s inclusion was great for a fun atmosphere. I think that the event managed to hit a great spot where it a good time for everyone that showed up as it was so varied in it’s content so that wherever you went there would be something interesting to see or do so we managed to keep every excited and happy until the event ended. I think that overall we managed to do a good job of making the event appealing for students through the content we created and at the same time somehow making it interesting and professional so that it also appealed to an adult audience.
  • 12. Ewan's research My main focuses for the research was about Bouts and various techniques for documentaries. I am happy with how the techniques research went as I got plenty of different styles that we could do, test a few out and find which ones were our favorites. However I couldn’t find very much about Dieric Bouts. As it turns out, little is known about him which made my research harder, but after searching through various trustworthy websites, I managed to get a slide of information. Next time I would spend some more time finding out information from different sources rather than just websites. It may not change anything, but there could have been books with information about him in and I didn’t look for them. However, once all of our team’s research came together it looked very good and we had a large variety of knowledge.
  • 14. Filming on the night • On the night it was my job to get as much footage as possible for another video we are currently making for the gallery about the night directed by Jack and edited by Ollie. I got plenty of footage recording every different thing we had done as well as all the speeches that were given on the night. My footage wasn’t the best as I am fairly inexperienced with a shoulder mount, however using editing as well as the two other cameras we had recording footage the footage came out looking good, and the short video about the event is nearly done. Between three of us, we got footage from just about every angle possible including taking videos from the balcony above. By Ewan
  • 16. Holly’s research Job role research: • I found that researching the job roles we had given ourselves really helpful. It gave me a better understanding of what was my responsibility and gave me a wider perspective especially with the event co-ordination. There's so many details and little things that I wouldn’t of taken into consideration without research. Personally it was really helpful in making sure I did my part in the project to the best of my ability. I think it helped in the team knowing everyone had specific roles for me(holly) being in charge of the event organisation and all the communications meant that when people had a question they would ask me and I would speak to whoever to find the answer. It also meant that if needed help with editing something I knew I could go to Ollie or Ewan or if I wanted some animation for something I could go to will. I think the varied skillset helped a lot in this project. I did lots of emailing and planning around the production, keeping everyone on schedule and in the loop. When everyone is working separately it can be hard to make sure you all know where everyone else is at and how it will all come together so I helped pull everything together. but I wouldn’t have seen it like this without researching what my responsibilities were as project manager and event coordinator. Contextual research • When we started the project, the first step was research, we worked together to gather as much info on the painting, the gallery and the exhibition. This gave us lots of context and a basic understand of where we were working, who we were working for and also with the information we had on the art work, what can we create using this. I think the research on the art work and exhibition was definitely the most helpful. We used things we found out in our videos and it also mean that at the event, I could walk round and talk to people and tell them about the art work they were looking at which was a really nice feeling. • One thing that looking back now would have been helpful to research is the people working at ymt,yag and other important people because there was times where we didn’t know who we needed to speak to about certain things or what a person did. Even at the event I met so many people with important roles at ymt& yag and I wasn’t sure who they were or what their role was. It would have been more comforting and easier when planning, to know who was who and certainly less embarrassing on the night when I could’t remember who people were when introducing them.
  • 17. The event: planning and organisation • I was in charge of planning and organising the event whilst the others worked on their video production. We wanted to have various things going on on the night to keep everyone entertained. We wanted drinks at the event and ymt supplied these so it was one less thing to factor in. I got in touch with Chris cook and he said he would do a talk at our event which was really popular and everyone enjoyed. we were hoping to incorporate Olivia and her project but we had no contact with her over Christmas until a few days before the event. This meant it was difficult to plan what was happening in the project gallery where she was working. Luckily we sorted something in tie for the event. A big problem throughout this project was communication with some ymt staff and not having a definite on space and monitors until later on and due to problems with the monitors we had to out source them which took a huge chunk of our budget which was worrying. However in this cost it included all the devices we needed and getting them installed which made setting up on the night easier as it was done for us. But because of the delays in knowing the space and the situation with monitors it meant it became hard to plan as it was out of our hands by this point. Before this we looked at getting large digital screen for presenting our work, this required getting quotes from companies and finding the best deal. This was good experience as its not something you get taught how to do so it helped develop my business skills and budget management. • We thought of some good interactive activities for the event. using links with ytr costume hire, I came up with the idea of a photo booth where you “be the masterpiece”. We hired out loads of costumes and hats and set up a booth in the gallery foyer. This took a lot of planning, organising and compromising especially when working with the budget but I think it worked really well. We had to be really organised to make sure this ran smoothly and it did. • As well as this, to try and engage more students we did a challenge called “remaking the masterpiece” where we asked people to reimagine the painting and recreate it in their own style or edit. The winning piece was chosen to be printed on a tote bag and given away at the event. We got quite a few submissions but they came in late which meant that we had to leave ordering the bags till last minute which was stressful but in the end we got them on time for a good price and they looked brill. • We wanted to make little goodie bags so in each tote bags were some sweets, flyers and stickers. Ollie did some cool sticker designs that were relatively cheap to print but everyone loved them. We spent a lot of time looking for the best place to print bags and stickers but I think we found the best deal. Everyone loved the bags and I think it was a great idea despite the stress behind it. • We also made flyers and posters. There was some arguments when making these and in the end the posters printed, we later realised, had lots of spelling mistakes on and as the event changed and developed we realised the information on those posters were no longer accurate so we smashed out some new ones the week of the event and gave out LOADS of flyers at college and put posters everywhere. At the event when we spoke to people about how they had heard about the event, lots said they had seen posters and been given flyers which shows traditional marketing techniques are still really effective • Additionally, we planned to have people filming throughout the event to make another video after that ymt could use for marketing and that we could use for our evaluation and evidence of the project • overall I think the event planning was very thorough and we paid good attention to detail. We were efficient and organised and I think everyone was clear on what they were doing and where they needed to be throughout the evening. Although what would have been better is if we had better posters and flyers printed and handed out earlier so there was less to do in that final week but on the flip side because we were flyering so close to the event people didn’t just forget about it which I think worked in our favour
  • 18. The event • The event on the whole went so much better than I think we all expected we had a great turn out of at least 60 people but I think there was more. Everyone really enjoyed themselves and gave us great feedback. • On the day of the event we did all the last minute stuff like filling the tote bags and setting up, there was no rush and everything ran smoothly. We did some last minute flyering in costumes and went round town which was fun and we convinced a couple of extra people too. We also posted loads on Instagram and twitter on the lead up to the event trying to get as many young people as possible interested. • Throughout the night we all kept busy and enjoyed ourselves. All the guests knew where they were going and were having a good time. Chris came along and did his talk and that went great, everyone found it really interesting. I think all the people who came were really engaged and learnt some stuff about the gallery and got involved in some of the activities. • The photo booth was successful, we got the costumes at lunchtime and had them all set up, everyone had fun getting their photos taken and dressing up and after they were all sent off with a quick turn around. (Non of the costumes were damaged and were returned to costume hire later that week.) • I was really really pleased with the night and I think everyone did a fantastic job, I don’t think it could of gone much better! • The only thing was that we didn't’t see Chris until the event had started so we didn’t get chance to properly plan his talk but when he arrived it was planned quickly and there was no issues.
  • 20. Research - Oliver My section of the research was about the the exhibitions. It was difficult as the only information available was on the art gallery website so it was difficult to pull research from any other sources. However, there was a really good amount of information on the gallery website so it was not the end of the world I also did all the research into documentary post production. This meant I researched editing, sound design, colour grading and soundtrack creation. I looked at good examples of each process and how they achieved it successfully. I feel as if the research was done really well because as a team we covered every base in a lot of detail, ranging from the artist and the painting to directing and animation
  • 21. Production - Shooting Overall I think the documentary turned out really nicely and so did the attendees with one of them stating that they loved the video. There were defiantly thinks that could have been worked on but overall it looked and peeled professional. With the help of the shooting script and the skill of the team, filming the documentary was pretty easy. We both had a lot of shots to get but we weren't there for too long. It took half the amount of time to shoot which was nice We used the gimbal to get the steady moving shots and the shoulder mounts to get the close up shots. I pre-set up the gimbal the night before and photographed the axis measurements as it meant that in the gallery the set-up only took 5 mins meaning we could get started right away. There were some shots that were difficult to get due the the lighting in the gallery being awful, the wall colour being a sort of burgundy red that bleed into the shots and the restriction on using proper lights as they would damage the paintings
  • 22. Production - Music For all the videos except the entrance video I created original music to accompany the videos. I did this using GarageBand. For the promo video i used a range of trap kits to get individual drum sounds. They sounded really good together as they were from the same pack from Splice. I also used GarageBand loops for the stringed instruments that i pitched down and cut up For the event video I used a LoFi melody from another sample pack from Splice. I paired this with a soundscape from from Ethereal that was in the same key. This combination created a great layered lofi sound that matched the tone of the event and video. For the drums i used a LoFi one shot pack i found on r/drumkits. It had loads of bass and snare sounds and really good percussion sounds. However the HiHat sounds were very poor, i ended up using an EQ’d trap hat to emulate the same sort of sound. For the interviews and the documentary I used a collection of string instrument, piano sounds and a 80s style synth all layered playing a melody composed by a producer by the name of Praxi, I worked with those melodies and creating the drums to with it, I used one of the GarageBand presets to create the drums as they sounded so much better compared to the Splice kits. I feel like all the music came out sounding really well and matched the videos well too
  • 23. Production - EditingI was also tasked with editing the documentary as well. This was a fun job as i enjoy editing and working in post-production. We had so much footage that was all unorganised behind belief it was a nightmare to find the shots I needed. For the next project i will use a proper system. It was very difficult to find anything as there was just stuff everywhere The footage we got didn't need much work to it which was good and saved a lot of time. It didn't take long to arrange a good enough rough cut to be sent out for notes. With notes from the team and the Art Gallery i finished the documentary a few days before the event which gave me time to focus on other things The graphics were really easy to implement as Theo from YMT and Will had cut up all the pictures in photoshop really nicely so creating the fading was super simple The voice over was a bit messed up as they were so quiet i had to boost the sound and then nest the audio and boost again a few times. It didn't effect the quality that much but was just a pain as we had recorded it in many sections The text was pretty easy to do as i had created a photoshop template to make it easy to create all the different text assets I needed
  • 25. Will’s Animation research • By looking at popular existing works that utilised parallax animation with very similar images, I was able to learn a lot about how paintings could be edited to create interesting and appealing animations. Furthermore, the two pieces I looked at utilised a comedic tone, which was something we wanted to use ourselves to appeal towards the young adult age demographic. The two animations held different purposes in their own context, with the first being an opening sequence to a TV show and the other being used as an intermission in a film. I feel that I did a good job in gathering information from the two whilst addressing how their different contexts affected the style in which the were created. • A way to improve on my research would have been to include more examples of existing products. This would have made what I learned more reliable whilst also allowing me to compare a greater range of styles and animations to gain a deeper understanding of parallax as a whole. Furthermore, it would have been good to learn how the animators behind these specific examples created the animations, as at the time I was completely new to parallax and so had no experience in actually creating it, forcing me to quickly learn during the pre-production period.
  • 26. Shot 2 – Rembrandt’s studio The first thing seen in this shot is the second half of the transition mentioned in the evaluation of Shot 1. I was able to create a smooth movement between the two backgrounds by switching out the images in the middle of background 1’s spinning motion. As I did so whilst the image was at a 90 degree angle to the screen, the difference in length between the two backgrounds isn’t noticeable to the viewer, and so I was successfully able to keep the transition looking smooth. The introduction of each person/figure to the shot is done so in a way that ends with the viewer’s focus on Rembrandt and his canvas, which is where the next animation takes place. I did this by having the difference figures’ introductions be staggered, ending with Rembrandt in the middle of the image. I believe that this works really well, although I would have liked to have given the people more interesting/varied animations for their entries to the shot, as they currently all just slide into frame. The next piece of animation involving the audience throwing objects at Rembrandt and his canvas works well to add some more humour to the shot. Furthermore, I believe that the actual animation of this segment is of good quality, as the impacts causing the canvas to rock back and forth as well as the falling of the objects after impact give the piece a much greater sense of realism despite being such small details. Continuing on, by having Rembrandt and his canvas fall downwards off the screen, I was able to develop a means of transitioning to the next shot smoothly. I did this by having the rest of the shot fall down after him, which is then followed by the Benaiah painting rising from the bottom in the next shot. Overall, I really like how this shot turned out. My favourite part is definitely the audience throwing the objects at Rembrandt, as I believe this segment involves the most interesting and fun animations. To improve on this shot, I would develop a greater range of animations for the introduction of the different figures, as previously mentioned. Additionally, I would add some movement to the people on the right-hand side of the screen, as they are currently completely stationary, which can be quiet jarring compared to the rest of the image.
  • 27. Shot 3 - benaiah This shot has more emphasis on the background movements, as seen with the clouds panning across the screen. I believe this helps to add a greater sense of depth to the image, making use of the 3D space and multiple layers. In the foreground are the main focuses of the shot – a corpse, a warrior, and an injured man. Aside from bringing the corpse closer to the screen, I didn’t do any anything with it, as animating a corpse that isn’t being interacted with isn’t really possible. The separating of the warrior’s arm from his main body that I did during my work in Photoshop was definitely a good decision, as I was able to create the swinging motion seen in the video. My thoughts on this movement are mixed, as whilst I believe it fits with the rest of the shot really well and helps to set up the upcoming zoom-in, there is a slight bit of movement between frames which causes the arm to move position slightly at the shoulder. The aforementioned zoom-in allowed me to put the focus of the shot onto the injured man’s face, which I then split apart to create the visual of the sword slashing the head into two. Overall I feel that although this is the weakest of the three shots, it still looks good and has a range of interesting animations present. I like how the clouds work to give the background a greater sense of movement whilst not taking attention away from the foreground. To improve the shot, I would spend more time ensuring that the swinging arm didn’t shake at the shoulder.
  • 28. Production reflection • By recording the creation of my work on a daily basis, I was able to keep references to my work during its development. This was useful for referring back to when working on different areas of the project, as I could get an idea of how long certain tasks would take as well as how I could improve my technique to work more efficiently. Additionally, by comparing what I had created in After Effects with my Photoshop work as well as my storyboards, I could see what changes I had decided to make as well as how I had transitioned the still images over to animation. • Another positive of creating a production reflection is that I could reinforce my reasoning for certain decisions about creating the animations. For example, I often talk about how I added certain movements to give the vide a more comedic tone to appeal more to our target demographic. • I made sure to make common referrals to the tools that I used during the production process, as it is important to understand how I actually created the animations/edits rather than just skipping over the actual work process. This also helped in regard to recording what tools did and didn’t work well for specific tasks, making the job of creating similar edits much easier later on in the project. • I overall feel that my reflection worked well to keep track of all the tools and software that I worked with to create my animations, which in turn will allow me to refer back to this project when working on future productions. A way to improve on my reflection would be to address what we did on the actual day of the exhibit event.
  • 30. Research - Jack My main focuses for the research was about Bouts and various techniques for documentaries. I am happy with how the techniques research went as I got plenty of different styles that we could do, test a few out and find which ones were our favourites. However I couldn’t find very much about Dieric Bouts. As it turns out, little is known about him which made my research harder, but after searching through various trustworthy websites, I managed to get a slide of information. Next time I would spend some more time finding out information from different sources rather than just websites. It may not change anything, but there could have been books with information about him in and I didn’t look for them. However, once all of our team’s research came together it looked very good and we had a large variety of knowledge. Also for my research I did primary and secondary audience research. I looked at statistics for different social media platforms to see which platforms would be best to advertise our event on to reach our target audience. I also looked at statistics for students on creative media and arts courses in the UK and the local area so that I had a rough idea on numbers of people that would be interested in our event possibly. We also did a survey asking people if they’d come to the type of event we were planning and what they would like to see at that sort of event and how they would like to have things presented I felt this help a lot and gave us a good idea about what to make for our target audience.
  • 31. Welcome to York Art Gallery Event Video Audience & Client – • I feel as though this video would appeal to the target audience of this event. I feel the music in the video would appeal to a younger audience and that the video flows nicely and would engage this younger target audience. I think that maybe the odd one or two shots might have been held a bit long and that I could have possibly been able to cut some of the shots a little bit soon as they drag and this younger target audience might lose interest in the video and disengage. • I feel as though this video met the clients needs as this video was meant to catch the attention of people passing the art gallery and to give the viewer a brief idea of what was happening at the event and I feel as though this video did this and for filled the clients needs. Camera Work & Editing – • I feel the camera work in this video was really good and everything came out nicely. All the shots are smooth and steady and in focus. Except the shots that are a little but shaky and have the back and forth of pulling in and out of focus but this was an effect we wanted and I feel as though we were successful as a team to achieve this effect and look and I feel as though it does look intentional. • There is one shot in the second half of this video that annoys me and that is the shot moving into the gallery as the doors open to the main entrance and that is because of the reflection in the glass of the camera operator. All of the take for this shot had the operator in the reflection but I think that was just because of the time that the doors opened I think that if they opened a bit sooner we might have been able to avoid this. • I feel as though the editing in this video was done really nicely. Everything was cut to the beat of the music so that the video ran smoothly and so it was easier for the viewer to watch. I feel as the transitions worked well also I feel the cuts in the black worked well and where done very cleanly and where hidden and aren’t obviously cuts to the viewer. • I think the dip to black at time code 3:48 is help a bit too long on a black screen and that I should have maybe brought in the title card a bit sooner rather than waited for the music to fully finish before fading the title card in. Sound & Lighting – • I think the music worked really well in this video I think it sets a nice mood and tone for the video. I also think the music fit nicely with the mood and atmosphere of the event. I could have possibly found a similar track to play quietly when the title cards were being show in-between the videos so that I was broken up a little more. • All the shots are well lit in the video and everything is visible and you can clear make everything out. Some of the shots have quite a bit of noise in them but this is just because of how dark the rooms are so the ISO on the DSLR had to be put quite high so that we could actually get a clear picture. By jack
  • 33. Feedback 1 In this feedback it’s clear that the attendee really enjoyed the event however they made a good point about the volume of the interview video. As we had set up the monitors just before people started to arrive we didn’t have much time to adjust the volume so in retrospect the volume of the interview video was probably too quiet as we tested the volume before we started playing the music we’d so the audio was less clear. We should have checked the volume before we let people in so we could adjust it to be louder. Response to feedback:
  • 34. Feedback 2 I like that the main thing that people took away from the event was that this was well organized and surpassed expectations of what students could create which I find really nice as we all took the project in a professional direction whilst trying to keep it aimed at a teenage audience. It’s great that the event appealed to both a student and adult audience as it shows that the event was a success because the content was enjoyable for our main audience which was the students yet it was still enough to entertain an adult audience and I think that’s because we had Chris Cook there who was an artist who’s work was in the exhibit yet he also spoke to a lot of the people there which most likely improved the experience for a lot of the attendants. Response to feedback:
  • 35. Feedback 3 Response to feedback: I think that the attendants really enjoyed the content that we produced as we tried to create a varied range of work so that there would be a lot to watch and interact with so that the event stayed exciting. I’m glad that the photo booth went well because it was something that we spend a fair amount of the budget on but there always seemed to be someone in there whenever I looked so I think that the photo booth was a success overall.
  • 36. Feedback Summery • We had 21 responses to the exhibit in our response box and not a single one of the had anything bad to say about our exhibition which made me feel proud of all the work that the team and I had put into the project. The only issue I had personally with the event is that the documentary video required headphones to listen to so it was something that many people there missed out on however this wasn’t too much of an issue as people could still watch the video even if they didn’t get a chance to hear the audio. • If I were doing this project again then I would’ve made it so that the interactive parts of the event and the monitors had more space as I think that the event space was a bit cramped because of the tables and displays in the gift shop area which it more difficult to move around. I also would’ve increased the volume of the interview video as it was fairly quiet and that’s a shame because it’s a really fun video that relies on it’s audio. Overall I’m really happy with the outcome of the event and how all attendees seemed to really enjoy the exhibit and all of the contented the team and I had created.