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Art Babble Case Study

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Robert J. Stein
Robert J. Stein

A quick 5 min description of the ArtBabble.org video website and some of the underlying assumptions and performance metrics to determine whether niche content portals can help museums do better than YouTube. Presented by Robert Stein at MCN2009 in Portland, OR - November 2009

TechnologyEducation
1 of 41
Robert Stein Chief Information Officer Indianapolis Museum of Art [email_address] http://www.imamuseum.org
Credit ~DonnaGrayson (Flickr) Persistent Problems Cultural Video Online
PROBLEM #1
FINDING VIDEO ABOUT ART CAN BE TROUBLESOME ,[object Object],[object Object],[object Object],Photo courtesy of ~bulletsays
 
 
 
 
 
 
PROBLEM #2
Viewers exist in Internet-Local Silos Photo credit ~Dean Forbes (Flickr)
What is Internet-Local? ,[object Object],[object Object]
Very Little Cross-Pollination Between Museums with Similar Content Credit ~da100fotos (Flickr)
PROBLEM #3
What if educational content wasn’t quite so boring? Credit ~Daniel*1977 (Flickr)
Museums Have Long Form Content
OUR CONTENT
COMPETITION OUR
 
 
 
Special Thanks to ArtBabble Partners more coming soon!
Amazon Cloud Computing Tools
 
Total Monthly AWS courtesy ~cmoad
APPLE MARKETING BONUS STATS & SEO
VIDEOS ,[object Object],[object Object]
169,366 Unique Visits 580,702 Page Views 4:29 Avg. Time on Site Since April 7, 2009
SEARCH ENGINE OPTOMIZATION
 
 
But Does it Make a Difference?
ArtBabble vs YouTube
ArtBabble vs YouTube
http://www.artbabble.org Thank You!
Monthly Bill for ArtBabble.org Web Server
Monthly Bill for Wowza Video Server(s)
The Numbers (so far) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Numbers (so far) for geeks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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